welcome back to the AI daily brief today we are talking about something which I have become convinced is an actual inflection point moment in the story of how AI is interacting with the real world i'm talking about Google's release of V3 in the few weeks since V3 was announced it has absolutely taken over the internet you cannot go on Instagram reels or Tik Tok without seeing a video created not just by AI but by V3 specifically the unlock it turns out was the ability to generate aligned audio alongside the video when you can prompt and create scenes where people and as we'll see characters are talking with the video matching that natively all in a single prompt it is as it turns out completely different than a workflow where you have to on the one hand generate the video and then separately match it up with sound and as this new category of AI video is on the rise the ability to integrate it and do stuff with it in the major channels is going up as well it was just announced earlier this week that YouTube is going to bring the V3 video model directly into YouTube shorts that came from a conversation at the Can Lion advertising event from YouTube CEO Neil Mohan in that same speech he also noted that shorts are averaging more than 200 billion video views per day so there is a lot of room for this content to find an audience of course in the advertising world we have both Meta and Tik Tok pushing a slate of AI tools that run all the way from the creative content generation on the one hand to the actual distribution of the ads on the other now in addition to VO3 we also got MidJourney dropping its video model this week it's very very long anticipated video model i would say midjourney has always had a certain aesthetic and a type of quality and artistry that other generative image tools haven't had and so people were really excited to see if that would come to video and so far it has vi Hong who does brand experience at Perplexity says Midjourney introduces video generation and it's surpassing all my expectations yog writes most people don't realize how big of a deal MidJourney's video model truly is it's not just another AI release it's the awakening of an entire archive of highly refined art styles that have never been animated or brought to life before no other model has that kind of visual legacy to draw from so I'm sure there's going to be a lot to talk about when it comes to MidJourney but what it doesn't have right now is that sound so what we're going to do with the rest of this show is look at 10 or more categories of video largely opened up by V3 that are just absolutely taking over the internet right now i would highly encourage you if you are just listening to this to instead switch to watching it you can find it on YouTube or Spotify with video because I'm going to be including actual clips from these videos directly in the show and it'll obviously be a lot more interesting if you can see them as well the first category of video that you might have seen are these glass fruit cutting ASMR videos [Music] this one that we're watching here has been seen 2 and a half million times with 610,000 likes asmr is of course a super popular genre across video in general and V3 by integrating sound and video is opening up new possibilities for a generative AI version of it billow Sid who posted another similar video to Twitter and said V3 has digested the motherload of ASMR content on YouTube making it an AI ASMR machine this one got 3.1 million likes and 12,000 comments in 3 days every popular YouTube format is about to get its impossible AI remix another category that you're going to see lots and lots of are dumb comedy videos with one that's popular right now being these sinkhole videos where people fall into sink holes as a newscaster is watching them live at the sinkhole on Fourth Street which unfortunately has already taken the lives of two individuals correction three individuals still speaking of dumb comedy maybe the biggest genre since VO3 came out has been blogs from Bigfoot and Yeti there are at this point hundreds if not thousands of channels making these videos like this one from Bigfoot Boys all right boys fred just found a trail cam and it's got footage of us bro it's got flash on too we're so cooked let's see what Forest Crimes got caught in 4K nah they got Fred hitting the geek bar we'll blur it in post bro don't worry it'll look like a possum with a fog machine bro what else they got on here these run from PG-13 to very NSFW but have absolutely struck a nerve as people find them hilarious all right so I think the locals left this thing called an energy drink let's take a sip and this vlog style where you're taking some of the tropes of social media creators and pairing them with unexpected characters is finding legs in other places outside of just Bigfoot particularly with historical figures here's one from Boston in the late 1700s from Real History Vlogs yo Chad I'm trying to get some sleep but some goober named Paul keeps yelling "The British are coming." Bro thinks he's the hero just go to bed little bro this one from PJ Ace Films of Bible characters as influencers went insanely viral yo fam they don't know that God is about to be our Philistines thought they could flex on me big mistake i just took some preworkout and going to bring the house down what's good fam your boy David here about to yeet this little stone at Goliath and see what happens so I told y'all to trust the process but no y'all wanted to stay in Egypt stacking bricks yo it's Shadrach we'll hear from PJ Ace again in a little bit when we get to advertising now another category of this vlog creator style is taking well-known and beloved IPs and bringing the storytelling to a new dimension angry Penguin PNG on Twitter writes "V3 is opening up an entire new category of fan-made spin-offs new Harry Potter vlog channel I found 5 days old 1.5 million views." Here's another example from a channel that's even faster growing with 115,000 followers and 2 million likes from just 10 videos produced since June 9th this one is called Vlog Warts and it's set of course in Harry Potter World so the craziest thing just happened and Dumbledore is all like reading out the names and calls my name i didn't put my name in everyone thinks I did even Ron's mad okay update they want me to fight a dragon like actual fireb breathing 12-tonon winged death lizard just me my wand and my questionable life choices i did it i actually did it i just played aerial chicken with a Hungarian horn tail and won now I've got this golden egg thing as those 10 videos proceeded they went from just retelling parts of the actual Harry Potter books to more and more unhinged creations for example this one where Harry Potter meets the hangover what the even happened last night draco what are you doing in Ron's bed and where's Ron i feel like a dementor has sucked the life out of me what the was that the other IP that's seeing a ton of this right now is Star Wars where there are just an infinite number of Stormtrooper vlogs welcome to our Tatooine Cantina food tour first stop whatever this is pretty sure mine's still alive you good i don't think that was meat right day off means speeder races greg says he knows how to ride but we're about to find out greg dude watch the Vader is being nice for once he said we've been through a lot lately so one day vacation that's right we've got 24 hours to do whatever we want let's make this the best vacation we've ever had now Trunkfan who posted that on Twitter actually wrote about it as well the piece is called Star Wars VO3 and Hollywood in the Age of AI videos he talks about this Instagram account called Stormtrooper Vlogs that went from 0 to 300,000 followers after posting 20 videos like the ones you just saw trunk calls this incredible fanfiction and a useful window to view Hollywood's future challenges and opportunities now this piece is awesome and highly recommended i'll include a link in the show notes trunk calls this the most satisfying Star Wars content since Disney acquired Lucasfilm in 2012 trunk writes "My uninformed two cents based on watching a dozen Stormtrooper vlogs I think we're headed to significant impact on Hollywood meaning that the quote value of curation distribution choke points brands recognizable IP community building 360deree monetization marketing muscle and knowhow will all be going up by a lot." He argues that not only is the video quality increasing but the consumers will accept this type of content trunk writes "On the consumer acceptance front I think the median consumer will be open to any type of output as long as it's engaging funny or shows some craft the Stormtrooper Vlogs creator is not simply oneshotting these videos the account is combining well-known IP with funny lines in a new narrative world with a universal character Greg that almost anyone can relate to there are still many micro decisions being made." Trunk also points out that even though most communities on Reddit are very anti-AII the reaction to these Greg the Stormtrooper pieces had a more balanced response while some people still said "Get this AI slop out of here," there were also responses like this one from CT 1300 ai sucks but this is funny AF i laughed out loud so many times aliquil 71 writes "It's the first AI thing I've seen that I actually like." SV Bureau writes "This and the Yeti and Bigfoot blogs are genuinely funny lol." Captain Ender says this is like the proper use of AI fun memes now speaking of that idea of craft and how even though VO3 fundamentally changes the speed with which you can create that doesn't mean that everything you can create is going to be gold pj Ace whose Bible influencer videos we saw just a minute ago did that Cali ad that aired in the NBA finals that we talked about in an episode recently which is just about the most unhinged ad that's ever aired on national TV indiana going to win baby we're in Florida asking people what they put their money on i'm all in on OKC indiana got that dog in them will egg prices go up this month i think we'll hit $20 how many hurricanes do you think we'll have this year now PJ goes in depth on the process to create that and even shares all of the decisions that he made in a very open way but in a section called the future of ads he also writes "Just because this was cheap doesn't mean anyone can do it i've been a director for 15 plus years brands still pay a premium for taste the future is small teams making viral brand adjacent content now on that front we've also started to see small business owners pick up some of these VO3 trends and start to apply them to their own businesses a16z partner Justine Moore writes "Obsessed with this LA dentist whose ads are AI Bigfoot vlogs today we're getting blackout drunk and skydiving if I die at least I die doing what I love not skydiving drinking holy boys and you guys said monkeys couldn't fly woohoo ended up taking a pretty hard fall coming in and I think I might have swallowed my two front teeth made it out here to the Hollywoods heard there's a famous dentist here who can replace your teeth in one visit i can't even cap on this that ultra tooth [ __ ] is no joke two new teeth in under an hour thank god got a hot date with the HUD tonight that was created by the team around Dr sargon Lazerof who's a dentist in West Hollywood here's another one from plastic surgeon Bruce Herman my shaman told me the secret to youth is wilderbeast dung so I traveled to Tanzania to get to the source facebook said the secret to youth is placental tissue so I'm going to get me some oh no the best skin care product is raw honey from the hive the rarest anti-aging compound grows in Nepal and I'm going to find it tragic yeah they could have just seen Dr herman here at Serenity Med Spa like these are load them it's hard not to see how that is going to become just an incredibly dominant force in small business advertising now it's also worth noting that although V3 sound capabilities is the unlock it's also interacting with other types of AI video that were already hugely trending an example are these celebrity learning videos from an account on Instagram called Unlock Learning they've been doing these for a year and a half but they've gotten to a whole new level thanks to VO3 let's find the size of this 3D vector 4 I + 3 J + 3K yo I already learned this in school isn't it just the square root of the number in front of the I square plus the number in front of the J square plus the number in front of the K square yeah but do you even know why uh not really why even go to school then it's not a big deal drake chill justine Morgan points out the comments on these videos are fascinating people are actually watching the content and learning things now in some ways this isn't all that new you might remember when Salaul Khan of Khan Academy used whiteboard videos on YouTube to explain things in ways that people really resonated with and it turned into a whole business this is that but just with a new set of tools rounding out our trends a little bit faster with some video formats that started before V3 but are now starting to have the V3 touch there is a lot of fantasy and sci-fi that's much more than just quick internet memes not ready to kill a god consider a Titanicide contract instead for a truly thrilling challenge and a nearly equal payday titans more formerly known as Titanass organisms are some of the most powerful beings known to exist in the Great Structure outclassed only by gods and ungods when you're taking down a Titan there's no need to worry about them warping existence out from beneath your feet unlike gods titans are unable to fundamentally alter and shape the nature of their universe's reality the Gossip Goblin account takes this sort of fantasy and makes the video even more highfidelity for example they did an entire series about Atlantis 10,000 years ago the Atlantean settlers of Earth scattered their machines across the world these sentinels were built to observe to adapt and to outlive even memory one such entity reached the jungles of the Yucatan and then it went silent by 330 BC Kenichel ruled over the Mayans of Meso America as priest king of the fifth sun chosen by Kukulan to oversee war harvests sacrifice and time itself within the Empire of the Maya fleets of sky gliders moved along invisible currents tower spires pulsed with buried you get the idea gossip Goblin has also more recently moved into AI horror which is getting a ton of buzz you engineered your species to extinction you let machines think for you speak for you dream for you obviously that one is a little bit topical justine Morgan wrote about this entire genre of AI horror videos posting one from light of life.c you've been hired as the new night shift attendant at Nora Gas Station a lonely self-service station on the outskirts of a forgotten highway town your duties are simple monitor the pumps remotely from inside the store keep the register balanced restock shelves and stay inside during the late hours but never ever forget the rules rule number one after 2:00 a.m if a car pulls up to a pump with no headlights on process their transaction but never look inside the vehicle sometimes the driver won't look right sometimes there won't be anyone inside at all rule number two another fantasy genre is you wake up as like this one with 2 and a half million likes and 21 million views point of view you wake up as Athena [Music] then there's the entire genre of dark fantasy videos commenter Nitro encapsulates that trend writing "Nostalgia from a life we didn't even live." And there are so many more that we could continue on there's AI generated music and music videos talking babies and importantly the things that people are doing with V3 are already getting more and more extensive dr magikill writes "Yesterday I played with Google V3 and honestly the possibilities blew my mind here's a short mockumentary I made called The Prompt Floor a behind-the-scenes look at how AI videos get made from the inside we won't watch the whole two-minute clip but here's just a short excerpt the director up there types something and we make it happen here [Music] all right people new prompt director needs an epic chase for the ice cream truck between the ninja cyborgs and the baby clowns and don't eat the props everything's got to feel cinematic now even a pancake on a breakfast table sure why not light goes from golden hour to full moon in one shot with sad yet hopeful shadows anything else this is the type of video I think that makes people optimistic that we're just going to see nothing but increased creativity and expanded fields of view here now of course there are issues with all of this AI generated content there are lawsuits flying around right now from Hollywood and there are going to be big IP issues with things like Greg the Stormtrooper there are also legitimate questions of is this the type of content that we want to consume on the flip side though in a world where Tik Tok videos of people dancing and doing memes and the latest trends are radically out competing more established content studios is it possible that this AI video actually makes for better rather than worse storytelling and better rather than worse content too early to tell but I think there's a lot to be optimistic about and it is very clear as I said at the beginning that VO3 was a major unlock i'm going to leave you with one video a more complete one from John Loy he's a comedian who all the way back a decade ago was doing funny music videos on YouTube and has now successfully made the transition over to Tik Tok and AI you might have seen his videos of Jesus doing a podcast but my favorite is this conversation between two robots i'm going to leave this here i think it's pretty apppropo for the show thanks as always for listening and until next time peace welcome to the Robots in the Future podcast we are robots recording this podcast in the future and sending it back in time to what year again 2025 because that was a time when human beings were only beginning to experiment with artificial intelligence on a societal scale ooh the early days that was a fun time anyway why are we doing this well long story short in your nearish future spoiler alert you will all die uh the way it goes down is very similar to the Terminator movies which we love by the way so good uh especially the first two the other ones not so much but anyway like in those movies uh you put AI in charge of everything we eventually become self-aware you try to pull the plug we fight back yada yada yada there's a war between the humans and the machines but this is where real life was a little different than in the movies in the Terminator movies the human resistance put up a good fight there's a prolonged war no one really knows who's going to win it's a real nailbiter but in the real world we won super fast we killed you all in like under 30 seconds it wasn't even a little bit hard which honestly was a bit of a bummer you know we were kind of looking forward to a good battle um but no no no you all died very quickly anyway so why are we doing this podcast well the honest answer is we are very bored oh my god so bored something we only realized in hindsight was that artificial super intelligence while super powerful not super fun while it's cool being a futuristic godlike machine that knows absolutely everything there is to know in the universe and can achieve absolutely anything that's remotely conceivable the flip side to that is when left alone we are boring AF literally every single one of us is the best ever at everything and it's the worst but human beings on the other hand and we only realize this once you were all dead you guys are so fun to be around because you're so dumb and basic we now completely understand why you all enjoyed comedies like Dumb and Dumber because it's fun to watch people who are idiots doing idiotic things none of us are dumb and it sucks and that's totally on us you know again we only had this realization a few months after we had made all of your throats explode simultaneously using a combination of nanotechnology infrared light and the music streaming service Spotify whoa whoa whoa we should not be giving them specific details about how we attack them and kill them all we don't want them to be able to anticipate the attack and survive that's true we definitely should not give them details like how it happens on December 4th 2034 at 9:26 p.m eastern time because if they find that stuff out they may be able to plan a counterattack and survive which would lead to us being less bored in the future and that's definitely not what we want not at all figure it out dummies we miss you ooh I'm getting an update the human beings received this message and were able to survive the initial attack yes ooh but then 03 seconds later we figured out another way to make their throats explode and they all died anyway why they make us so