Epic Games Lecture Summary
Introduction
- Speakers: Ken and Joey, both involved with Epic Games and Fortnite.
- Focus: Social systems and Discover features in Fortnite.
Overview of Discussion Topics
- How Discover works.
- New content testing.
- Discover Evolution - new features aimed for end of year.
Discover Mechanics
Key Metrics
- Attraction: Converting impressions to sustained engagement.
- Engagement: Players staying, returning, and bringing friends.
- Satisfaction: Player enjoyment and recommendation.
Strategies and Features
- Best Practices: Use Creator marketing playbook and analytics.
- Upcoming Features:
- Personalized Discover.
- Favorite a Creator.
- New user interest flow.
- Easier linking to Islands.
- A/B testing for thumbnails.
Engagement Improvement
- Analyzing player drop-off and iterating on content.
- New features, such as favoriting creators and voice chat, to enhance engagement.
- Tools: Continuous updates for developer tools to improve engagement.
Player Satisfaction
- Post-match surveys and endorsements as measures.
- Thumbnails: Importance of delivering on the content promised by thumbnails.
- Upcoming Analytics: Metrics to measure satisfaction and difficulty.
New Content Testing
- Objective: Full lobbies and high CCU for new content.
- Current Testing: Testing thousands of new and updated games weekly.
- Future Test Plans: Personalized testing by player interest.
Creator Pages
- Features:
- Favor a Creator in both web and game.
- New and updated Islands shown in player Library.
- Creator picks to promote content.
- Launch: Expected by end of year.
Discover Evolution
- Personalization: For you page tailored to player interests.
- Game Collections: Genre-specific discover surfaces.
- Features:
- Top lists, new and updated.
- Favoriting categories for personalized Library content.
Future Discover Updates
- Cold Start Problem: New player onboarding to personalize content.
- User Experience: Improved UI to balance information density and usability.
Conclusion
- Iterative Process: Continuous improvement of Discover features.
- Feedback Loop: Importance of community feedback in feature development.
This summary captures the main points from the presentation on Discover features in Fortnite, focusing on new updates and improvements aimed at enhancing player engagement and satisfaction.