Cape Labs: Innovations in Digital Marketing

Overview

• Focus on innovating digital marketing to make it faster, better, and easier.
• Series covers latest innovations: what, why, and how.

Topic: Creative Analysis in Digital Marketing

• Goal: Achieve the best possible results with ads.
• Common challenge: Rarely optimize visual variations even though it impacts ad performance.
• Solution: Allow users to create different A/B tests for better optimization.

Creative Analysis Experiments

• Importance of providing hints to designers and creators during the design process.
• Influence of visual elements: brightness, colors, contrast, rule of thirds, copy, etc.
• Use of data to analyze ad performance before publishing.

Automation and Tools

• Experimenting with automating creative analysis.
• Utilization of tools:
  • Google Vision API
  • Various JavaScript libraries
• Scoring images based on: color, composition, sharpness, brightness, logo positioning, facial expression, text placement, etc.

Future Goals

• Combine visual analysis with actual ad performance data.
• Develop a self-learning system to optimize ads.