Comparative Analysis of Coffee Machines

Oct 8, 2024

Lecture Notes: Coffee Machine Strategic Advantages

Introduction

  • Presenters: Nabila William Putri, Nadia Fadlifensa, Satria Buartimanto, Adina Weshikira
  • Topic: Discussion on coffee machines based on their strategic advantages
  • Focus: Comparison between Breville Dual Boiler and La Spaziale S1 Vivaldi II

Product Overview

  • Breville Dual Boiler
    • Aimed at home baristas and small businesses
    • Offers semi-professional espresso machine capabilities
  • La Spaziale S1 Vivaldi II
    • Targeted at small cafes and serious home baristas
    • Emphasizes precise control and build quality

Specifications

  • Breville Dual Boiler
    • Dual boiler system for simultaneous espresso extraction and steaming
    • 58mm portafilter
    • 2.5L water tank
    • Electronic PID temperature control
    • Accessories: two light tampers, razor trimming tool, lock jar
  • La Spaziale S1 Vivaldi II
    • Dual boiler system for separate brewing and steaming
    • 53mm portafilter
    • 3L water tank
    • Electronic PID, programmable pre-infusion
    • Advanced temperature control, adjustable settings for dose and volume

Marketing Strategy

  • Breville Dual Boiler
    • Target Market: Home baristas and small businesses
    • Focus on processing results and precision
    • Campaign: Simplicity and precision through social media and online channels
  • La Spaziale S1 Vivaldi II
    • Target Market: Serious home baristas and small coffee shops
    • Focus on durability and control
    • Campaign: Marketed through specialty coffee outlets and trade shows

Social Media Channels

  • Breville Dual Boiler
    • Platforms: Instagram, YouTube, Facebook
    • Engage with coffee enthusiasts; DIY tutorials
  • La Spaziale S1 Vivaldi II
    • Platforms: Instagram, YouTube
    • Focus on professional barista use; niche coffee forums

Pricing

  • Breville Dual Boiler
    • Mid-range pricing
    • Considered affordable for enthusiasts wanting semi-professional features
  • La Spaziale S1 Vivaldi II
    • Higher-end pricing
    • Aimed at buyers seeking professional-level features and durability

Conclusion

  • Comparison based on strategic advantages, specifications, marketing strategies, social media presence, and pricing between Breville Dual Boiler and La Spaziale S1 Vivaldi II.