Transcript for:
Strategies for Launching Digital Products

just going to start this video off by answering what I think is your real question which is do I have something to say am I an expert enough at it are there enough people out there who will actually pay me can I make a living out of this thing is this a viable product idea how do I pick it how do I know if I'm an expert how do I know if this can work because that's really what it's about so I'll offer some practical things on like how to actually pick a topic but what I want to say is like you need to distinguish between impostor syndrome which is false fear impostor syndrome is almost like I'm such an expert in my field I know that there's a lot more that I that I could learn and could know so it's almost like I know enough to know what I don't know versus I have no experience and this is just an interesting topic to me so I want to talk about it those are two very different things most of you are going to be in the former camp where you are an expert you have not on the topic and you just know enough to know what you don't know what I want to first answer to you is that you do not need to know everything about your chosen Topic in order to speak and teach on it in fact a lot of times like right now I'll tell you like I'll just use myself as an example I am at a disadvantage because it has been so long for me since I was a beginner trying to make it in this online world that sometimes I forget what you go through as a beginner right and so I'm at a bit of a disadvantage let me just fix my focus and so I'm at a bit of a disadvantage because it's been so long since I was a beginner and I have so many steps ahead of you that it someone who's made the first $5,000 might have more to say or better to say than someone like myself who has been it's been I don't know seven or eight years since I made my first $5,000 a month right so like that's the first thing to just keep in mind is that just because you aren't as far as you can go doesn't mean you don't have something to say the second thing that I do want to say though is that you should be really careful about teaching about things that just that you're just passionate about so if you're interested in it and passionate about it but you don't have at least some accomplishment in that field right some tangible something right so I'll give a couple examples so you know what I'm talking about like if you're going to be a marriage coach don't better have been married successfully and happily if you're going to be a like I'll give you an example of what to do wrong someone had very sweetly um really had concern for women who had gone through miscarriages and I've gone through miscarriage myself so I've been in that world this woman had not been in the Mis had not experienced um infant loss and she wanted to make a course and teach on how to handle specifically infant loss and she had had friends who had who had lost babies um but she had not experienced it and I can tell you with someone that has experienced it her take on it and the reality was very different and so I don't think that you should have no experience in what you're talking about or even just she had a lot of anecdotal experience you should have lived experience I could make a course on what I did to get through it um and I could have something to say on it because it's something I've accomplished that I've come out the other end of that so I think that that's the difference is you've accomplished something in that field it's not just a topic you're interested in like my friend was and again I love my friend we we're good friends and it's just and she was coming from such a great place but she doesn't have actual lived experience and there's a difference there so first thing is going to be recognizing that I don't have to have all the answers but also recognizing that I have to have some answer I have to have achieved something thing the third thing that you should do is just I don't want to like articulate this because it fundamentally comes down to you believing in yourself like if you check box the first box yes I have some experience in this but I have I don't I'm not putting pressure on myself to know everything there is to know about the field then it comes down to more practical things which I want to I want to show you this is from my course so I'll pull this up here I'm going to give you a little SN peek I have a course on how to create a digital product that goes viral and I highly highly recommend it um I'll pull up a link to that in a minute um just to kind of show you what's included and whatnot but let me just teach you something really quick here let me see if I can find it I think it's this one okay here we go so this is what you're going to paste into chat GPT so Maria went says that in order for a digital product to go viral it needs to have three things one it needs to provoke curiosity two it needs to solve a hypers specific problem three it needs to promise The Unbelievable so those three things as you're choosing your topic those three your topic needs to do those three things it needs to provoke curiosity it needs to solve a hypers specific problem and it needs to promise the unbelievable now in my course so I'll just kind of like pull up a little bit of it um and then I want to show you what we're going to do with this chat gbt prompt so this is my course one of my students said that it was my best one ever I outdid myself to quote her and it meant a lot because I really did try and make a lot of courses and I always want each course to top the next one and this one I think definitely did um and so I teach you in this course I teach you how to make a viral digital product even if you don't want to be on camera you don't have previous experience you have no idea of what you want to create you don't have an audience like we just assume you've got nothing going on like you're just getting started and so I teach you how to pick your viral topic I teach you how to create your digital product in four hours so we set a timer and we create it in four hours and start to finish and then I teach you how to launch it um but one of the things that I teach in this course that I'll just teach you here is that if you are going it doesn't have to be a course right it can be like a PDF bundle or it can be a audio file like if you don't want to do a course that's totally fine but any which way your digital product needs to have three things if you want to go viral and be successful it needs to provoke curiosity it needs to solve a hypers specific problem and it needs to promise The Unbelievable so what you're going to do is you're going to paste all of this in the chat gvt and then you're going to put your course idea in there so let's just say we'll we'll make up one let or let's just use this example my course idea is how to style your clothes does this fit her criteria so you're going to paste all of that into chat gbt and then whatever your course idea is you would put this here so we're going to we'll do a couple examples but let's just see what that is so chbt gives you feedback on your idea based on my criteria which is really helpful so she's it says um does your course or title description make people curious consider using a catchy title or unique angle for example discover the hidden secrets to effortly set outwards does it solve a hypers specific problem if you use your own brain you can see that how to style your clothes does not really provoke curiosity so far and it does not really solve a hypers specific spefic problem so chat GPT says actually you need to identify a very specific problem so instead of a broad topic focus on a niche aspect of styling like how to create Chic outfits with thrift store finds or mastering the art of capsule wardrobes and the promise The Unbelievable offer a promise that seems almost too good to be true but is achievable and then I would say like achievable through your course or through your digital product so for example transform your wardrobe in 7even days with 100 key pieces or look designer Chic on a budget of $100 so um let's redo this okay based on chat gbt's feedback and this is what you're going to do like I'm just going to have you guys do this with yours as well so um my course idea is how to elevate my wardrobe um with $100 um wardrobe and look expensive with just $100 for less than $100 that's what I would say for less than go the copyrighting Stu is so important okay yes you're there we go so we got the chat GPT to say yes that's your goal that's what we're doing in this exercise is getting the chat gbt after inputting Mar's criteria for a thing to go viral you need chat gbt to spit it back and say yes it does so yes your course idea how to elevate my wardrobe and look expensive for less than $100 fits Maria Wentz criteria here is why it provokes curiosity the idea of looking expensive for less than $100 is intriguing and makes people curious about how it's possible two solv the hypers specific problem your course addresses a specific problem helping people Elevate their wardrobe and achieve a high-end look without spending a lot of money three the promise of looking expensive for such a low budget is surprising and compelling making it feel almost too good to be true your course is well aligned with this criteria and has the potential to attract attention and go viral so guys this is just one video of what I teach here and is how to create a viral digital product every single day I get asked how do I pick a topic how do I make a product how do I do this I don't know what to do I love the idea of this but I just don't know how to get started this is what I teach you in this course so I give you step-by-step tutorials on how to create this course PDF bundle audio bundle even if you have no idea what to talk about if you have no experience like I said earlier this is how you do it and then I teach you how to do it by the way for free so you don't have to like create or buy any extra equipment or software like you can do it totally for free I teach you how to structure your digital products so actually goes viral I choose teach you how to choose the right price point so if you charge too much or you charge too little it's going to kill your product's momentum um I give you my flop to viral scale how to choose a name for your product that's so compelling your dream people have to buy um it's just in a really really incredible product and if you got some sense of I know I want to do this this I know I need to pick a topic I'm excited about this chat GPT thing but okay now I have a topic now what like what do I do next this course teaches you what to do I'm going to put that link in the description down below and I'll see you in the next video