How to Sell on Walmart.com

Step 1: Applying to Sell

• Go to marketplace.walmart.com and click "Request to Sell"
• Requirements:
  • U.S. Business Tax ID (EIN)
  • W9 form
  • U.S. Business Address
  • Product Categories
• Common Mistakes:
  1. Listing a low number of products
  2. Providing inaccurate information
  3. Poor brand presence (no website or bad reviews)
  4. Selling custom-made products
  5. Applying from an international IP address
• International sellers have a special form for application
• Denied applications can be appealed, often successfully

Step 2: Listing Your Products

• Customize for Walmart: Do not copy Amazon listings directly
  • Walmart prefers concise titles and fewer keywords stuffing
  • Use high-volume, simpler search phrases
• Images:
  • Seven to eight images allowed; use all slots
  • Make the main product image prominent
  • Minimize whitespace and add icons if necessary
• Attributes:
  • Fill out required, recommended, and optional attributes
  • Affects listing quality score, important for ranking
• Listing Quality Score
  • Score: 1 to 100, visible in Seller Center
  • Categories: Content & Discoverability, Reviews & Ratings, Offer Score
  • Follow Walmart's guidelines to improve the score

Step 3: Increasing Conversion

• Walmart Fulfillment Services (WFS):
  • Provides 2-day shipping, similar to Amazon Prime
  • Offers a badge that boosts trust and conversion
• Pro Seller Badge:
  • Requirements: High listing quality score, efficient order handling
  • Improves trustworthiness
• Promotional Tags:
  • Types: Clearance, Reduced Price, Bestseller
  • Increase visibility and clicks
• Rich Media:
  • Adds videos, enhanced descriptions, comparison charts, downloadable PDFs, FAQs

Step 4: Launching Your Product

• Advertising:
  • Use Walmart Connect to set up ads
  • Less competitive and cheaper than Amazon ads
• Flash Deals & Campaigns:
  • Apply for thematic marketing campaigns
• External Traffic:
  • Leverage social media and email lists to drive high-conversion traffic

Step 5: Growing Your Business

• Optimize Listing Scores:
  • Regularly update to meet new guidelines and add new attributes
• Advertising:
  • Keep continuous ad campaigns running
  • Utilize in-product placement ads
• Promotions:
  • Regularly apply for flash deals and campaigns
• Store Placement:
  • Potential to get products into Walmart stores if they perform well online

Expert Advice

• Michael, a seven-figure Walmart.com expert, can help through application and optimization processes
• He will speak at Passion Product Live on July 31st.
• Tickets are available; prices will increase next week.