Etsy Success with Print on Demand

Aug 3, 2024

Making Money on Etsy with Print on Demand

Introduction

  • Presenter: Cassie
  • Channel Focus: Helping you make money on Etsy using print on demand (POD)
  • Background: Cassie is a full-time Etsy seller, Amazon seller, and YouTuber
  • Series: Second video in a three-part series on making listings for Etsy
    • First Video: Finding niches to design for
    • Second Video (current): Designing best-selling listings
    • Third Video: Setting up your Etsy listing (mock-ups, titles, tags, descriptions)

Importance of Good Design

  • Bad designs hold new sellers back
  • Practice is essential; making a variety of designs helps improve skills
  • Quote: "Your first couple hundred terrible designs are the manure that your future great designs grow from" - Jaren from Lifehacker Couple channel

Design Checklist

  1. Demand: Ensure there is demand for the niche
    • Check if listings are best sellers or have multiple items in carts
  2. Trademarks: Always check for trademarks on USPTO.gov
    • Ensure terms are not trademarked for shirts
  3. Research: Understand what designs and colors are working in your niche
  4. Originality: Avoid making discounted versions of bestsellers
    • Stand out with unique color and design styles
  5. Readability: Ensure designs are easy to read, especially from thumbnails

Basic Design Styles

  • Recommendation: Make multiple designs in each style to find what sells best
    • 80/20 Rule: 80% of sales come from 20% of listings
    • Design for the market, not personal preference

1. Text-Based Designs

  • Simple Text: Basic cursive or blocky text
    • Example: Cursive only using Lily regular font on Canva
  • Cursive + Blocky Font: Combination of cursive and block fonts
    • Example: Twinkling Stars and Babis New fonts
  • Pocket Design: Text or graphic placed on the chest area
    • Ensure proper placement to avoid design in the armpit
  • Minimalist Design: Small, simple text in the middle of the shirt
  • Left-Aligned Text with Periods: Text pushed to the left with periods
    • Example: Edmond texture font

2. Colorful Text-Based Designs

  • Retro Fonts: Popular and trendy, often with different colors for each letter
    • Example: Retro Hungry font with a different color for each letter
  • Gradients and Ombres: Use coordinated color palettes for consistency
    • Example: Bright Retro font

3. Graphic Shirts

  • Matching Fonts and Graphics: Fonts should complement the graphic theme
    • Example: Sand Creek font under a desert scene graphic
  • Graphics + Text: Combination of graphics and text
    • Example: Rainbow or butterflies with text underneath
  • Graphics Only: Popular styles include three by three patterns of graphics
    • Example: Watercolor graphics
    • Source: Creative Fabrica (ensure to use individual graphics to avoid copyright issues)
  • Three Graphics in a Row: Simple and effective design
    • Example: Three butterflies

4. Sunset Graphics

  • Sunsets with Text: Use sunset graphics with text above or below
    • Source: allsunsets.com
    • Subscription available for unlimited downloads

Conclusion

  • Key Advice: Simple designs sell well; don’t overcomplicate
    • Use muted colors and easy-to-read design styles
  • Services Offered: One-on-one calls and shop reviews
    • Available links in the description
    • Cassie responds to comments on her YouTube channel