Copywriting Course Lecture Notes

Introduction

• Objective: Teach students how to become a copywriter capable of earning between 5-10K per month.
• Duration: 1-2 hours; comprehensive coverage of copywriting skills.
• Motivation: Importance of earning money online for location freedom.

Background & Motivation

• Instructor: Tom from Essex, now successful in London through copywriting.
• Personal Journey: Transition from manual labor to successful copywriting.
• Expectation: Sacrifices are necessary for success in copywriting.

What is Copywriting?

• Definition: Sales in text; persuasion through written words.
• Applications: Ads, Billboards, Websites, Emails, etc.
• Importance: Businesses lack skills in selling their great products.

Types of Copywriting

1. Emails - Major revenue source; easy and lucrative.
2. Ads - Require persuasive skills to drive action.
3. Websites - Convey messages and compel action.
4. Captions/Scripts - Enhance engagement and drive action.

Focus Areas

• Main Focus: Emails and Captions due to ease and high demand.
• Tools Needed: Google Docs, a laptop with Wi-Fi, and basic writing skills.

Writing Techniques

• Templates: Start with D.I.C. (Disrupt, Intrigue, Call to Action) and NESB (New, Easy, Safe, Big) templates.
• Practice: Write at least 30 emails using templates to improve skills.

Building Intrigue

• Methods: Ask questions, use numbers, open loops, and gimmicks.

Eliciting Emotion

• Importance: Drive sales by appealing to emotions.
• Techniques: Use descriptive language and real-world examples.

Getting Clients

• Methods: Cold Outreach via Instagram and Email.
• Target Audience: Businesses and Influencers.
• Outreach Steps: Create a credible profile, send personalized messages, and follow-up effectively.

Sales Calls

• Process: Build rapport, ask discovery questions, handle objections, and discuss pricing tactfully.
• Expectation: Aim to get payments on-call or via secure methods.

Retaining Clients

• Strategy: Under-promise and over-deliver; build strong relationships.

Scaling the Business

• Methods: Increase workload by working faster and raising prices over time.
• Goal: Aim for multiple clients to achieve desired income.

Final Thoughts

• Encouragement: Persist through challenges; success is achievable with dedication.
• Call to Action: Use templates, practice writing, and begin outreach to start your copywriting journey.