Launching a Food Truck Business - Gats Deli

Jul 11, 2024

Lecture: Launching a Food Truck Business - Gats Deli

Introduction

  • Sean Gats and his fiancée bought a food truck named Gats Deli.
  • Purchased for $33,000 in April.
  • Sean handles the operations, while his fiancée handles finances and the menu.

Motivation and Background

  • Limited food options in 3 Points, Arizona, especially for sandwiches and delis.
  • Sean has a decade of experience in restaurants, delis, and Italian eateries.
  • Inspired by lack of decent deli options in Tucson area.

Preparations and Legalities

  • Registered LLC and insured.
  • Obtained permits from health department and sales tax permit.
  • Serve Safe certified.
  • Pending fire certification required for Type 3 food trucks (automatic fire suppression system).

Purchasing Challenges

  • Difficulties finding a reputable seller on Facebook Marketplace.
  • Issues with no titles, fake titles, fake VINs, and scams.
  • Advice to be cautious on Facebook Marketplace when buying vehicles.

Modifications and Upgrades

  • Cleaning: Had to extensively clean the food truck.
  • Flooring: Replaced linoleum with aluminum diamond plate.
  • Slicer: Added a decent slicer and splash guard at handwashing station.
  • Cabinets: Coated exposed wood with white enamel.
  • Freezer: Replaced residential freezer with NSF-approved chest freezer.
  • Screen Door: Added a spring for automatic closing.
  • Equipment: Two 40 lb fryers, four-burner range and oven (clean condition), 36-inch griddle, two-pan steam table, sandwich prep fridge, three-bay sink, and full stand-up refrigerator.
  • Propane System: Redid propane lines, mechanical shut-off, and extended vent stack.
  • Window Supports: Replaced window supports and refastened hinges.

Business Identity

  • Inspired by Katz Deli in New York.
  • Named after Sean Gats and fiancée Lamar, who will soon be Lamar Gats.

Partnerships and Future Plans

  • Will be a retail location for High Desert Sauce Co.
  • Sauce featured on Season 15 of Hot Ones.
  • Sean recognized by the sauce company’s owner, Zach.

Operations and Marketing

  • Location: AO Highway in 3 Points, Arizona.
  • Updates and exact location on TikTok or Discord.
  • Daily live streams of food service on TikTok, and potentially YouTube.
  • Gift feature on TikTok allows for free meals.
  • Plans to go back to real-world work and move away from solely content creation.

Conclusion

  • Excited to run a successful business.
  • Potential for future hires.
  • Invites community to join for a sandwich or connect via content.