Scraping Google Maps for Leads

Importance of Google Maps for Local Businesses

• Every local business should have a presence on Google Maps.
• Consumers primarily use Google Maps to find products or services.
• It's critical for local businesses to establish themselves on Google and maintain good reviews.

Opportunity for B2B Offers

• Businesses can scan Google Maps for potential leads.
• A method will be presented to scrape Google Maps for unlimited leads.

Overview of the Method

1. Access Google Maps:

   • Go to maps.google.com.
   • Enter your target location (e.g., New York).
   • Search for the type of business (e.g., hairdressers, dentists, etc.).

2. Copy the URL:

   • The URL changes based on your search.
   • Important for the scraping process.

3. Use Make.com:

   • Create a new scenario on make.com.
   • Use the HTTP module to make a request to scrape the Google Maps URL.
   • Set method as GET and enable the parsing of responses.

4. Extract Data:

   • Most data returned is irrelevant; focus on extracting URLs.
   • Use Regular Expressions (RegEx) to filter out unwanted data.
   • ChatGPT can assist in generating RegEx patterns.

5. Aggregate Results into an Array:

   • Use the array aggregator to compile URLs into a manageable format.

6. Create a Loop:

   • Set up a loop to iterate through the array of URLs.
   • Filter out non-relevant URLs (i.e., those containing "Google" or "gstatic").

7. Scrape Email Addresses:

   • Use another HTTP module to ping each URL.
   • Use RegEx to extract email addresses from the website.

8. Store Results:

   • Options for storing results include:
     • Google Sheets
     • Sending emails directly
     • Integrate with CRM systems.

Automation Setup

• Create a Google Sheet to store scraped URLs and email addresses.
• Set up error handling for potential bad URLs.
• Use the process repeatedly for various types of local businesses.

Advanced Automation

• Schedule the automation to run daily.
• Link the scraper to new entries in the Google Sheet for continuous lead generation.
• Use email automation tools to follow up with leads automatically.

Conclusion

• Custom scraping is cost-effective and offers greater control compared to existing services.
• Encouragement to try the method for unlimited leads.
• Additional resources available for further training.

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