Understanding the Impact of Big Data

Sep 10, 2024

Lecture on Big Data

Introduction to Data

  • Definition: Data is defined as the quantities, characters, or symbols on which operations are performed by a computer. It can be stored and transmitted and recorded on various media.
  • Examples: Text, numbers, images, audios, and videos stored digitally as zeros and ones.
  • Terminology: 'Data' is plural; the singular is 'datum'.

What is Big Data?

  • Definition: Big Data refers to extremely large data sets that cannot be processed or analyzed using traditional tools.
  • Characteristics: The data volume increases exponentially, e.g., more than 500 terabytes are uploaded to Facebook daily.

Importance of Big Data

  • Benefits:
    • Netflix Example: Uses Big Data to analyze user behavior, recommend shows, and improve customer retention.
    • Credit Card Companies: Use real-time data to detect fraud by analyzing geographical usage patterns.
    • Applications: Big Data is utilized in various fields like banking, communication, healthcare, media, manufacturing, transportation, and retail.

Classification of Big Data

  • Big Data is classified into three main types:

1. Structured Data

  • Definition: Ordered data stored in databases, accounting for about 20% of all data.
  • Sources:
    • Machine-Generated: Includes data from sensors, weblogs, GPS, medical devices, and trading platforms.
    • Human-Generated: Data input by humans like personal details and online interactions.

2. Unstructured Data

  • Definition: Data without a clear format, making up about 80% of all data.
  • Sources:
    • Machine-Generated: Satellite images, scientific and radar data.
    • Human-Generated: Social media data, mobile data, website content.

3. Semi-Structured Data

  • Definition: Appears unstructured but contains organizational properties for easier processing.
  • Example: NoSQL documents with keywords for processing.

Conclusion

  • Business Value: Analyzing Big Data can lead to cost reductions and growth for businesses.
  • Call to Action: Businesses should exploit Big Data opportunities promptly.

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