Demolition Ranch Update

Introduction

• Speaker: Matt Carriker
• Location: Texas-based YouTuber
• Channels:
  • Demolition Ranch: Firearm-centered
  • Off The Ranch: Vlog type
  • Vet Ranch: Veterinary-centered

Policy on Politics

• Generally avoids politics
  • Not the main focus
  • Doesn't want to impose political views
• Recent events have thrust him into the political conversation

Addressing the Trump Shooting Incident

• Expressed condolences to the family of the victim
• Wished speedy recovery to those injured

Shooter Wearing Demolition Ranch Merch

• Shooter was wearing a Demolition Ranch t-shirt
• Emotional impact for Matt seeing his brand associated with the shooter
• Comparison to Nike: more personal for Matt

T-Shirt Company

• Based in Matt's hometown in Texas
• Shirts are printed and shipped worldwide
• No vetting of customers

Stance on Violence and Hate

• Channel never meant to incite violence or hate
• Emphasis on family safety and security
• Reaffirmed to the audience of 11 million subscribers that his channel is not about violence
• Direct message to new viewers clarifying the channel's stance

Interaction with the Media

• Numerous media inquiries about the shooter
• No prior knowledge or interaction with the shooter

Closing Remarks

• Expressed continued support and solidarity with the affected individuals
• Emphasized that the channel's values remain unchanged
• Thanked viewers for their support and viewership