SICK Enhancement Course: Delhi University Semester 1 Digital Marketing

Overview

• Course video explaining the SICK Enhancement Course for Delhi University Semester 1.
• Notes provided in the description of the video.
• Focus on the syllabus for better understanding before exams.
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Syllabus

Unit 1: Marketing and Digital World

• Digital Marketing: Concept and Features

  • Use of digital channels, platforms, and technologies to promote products/services.
  • Target audience advertising online.
  • Examples: Sponsored posts on Facebook, promotional emails.

• Components of Digital Marketing

  • Online presence, content marketing, social media marketing, SEO, email marketing.
  • Digital marketing features: targeted marketing, measurable results, cost-effectiveness, interactivity, global reach.

Unit 2: Content and Email Marketing

• Content Marketing

  • Creating and distributing valuable content to engage the audience.
  • Key components: content creation, distribution channels.
  • Content strategy involves defining goals, understanding the audience, creating calendars, and measuring results.

• Email Marketing

  • Types: welcome emails, newsletters, promotional emails, transactional emails, triggered emails.
  • Best practices: clean email lists, segmenting the audience, personalization, mobile-friendly emails, clear CTAs.

Unit 3: Social Media and Display Marketing

• Social Media Marketing

  • Platforms: Facebook, Instagram, LinkedIn, YouTube.
  • Strategy involves setting goals, knowing the audience, engaging content, and analytics.

• Display Advertising

  • Involves ad creation, targeting, bidding, placement, and performance tracking.
  • Benefits: brand visibility, targeted reach, visual appeal.
  • Challenges include ad blocking, banner blindness, ad fraud.

Unit 4: Search Engine Marketing

• Introduction to SEM

  • Promotion of websites by increasing visibility through paid advertising and SEO.
  • Components: crawling, indexing, ranking algorithms.

• SEO Process

  • Involves keyword research, on-page optimization, technical SEO, content creation, off-page SEO.
  • Goal setting: traffic, leads, conversion rate, brand awareness.

Key Concepts

• Digital Marketing Concepts

  • Traditional vs. Digital Marketing: mediums, reach, cost, measurement, personalization.
  • Transition from traditional to digital marketing requires understanding audience, digital presence, content strategy.

• Customer Value and Search Behavior

  • Customer Search Insight Model with 5 P's: purpose, process, pain points, performance, prioritizing.

Additional Topics

• Display Advertising Components

  • Format, budget, media, ad format, ad copy.
  • Process involves planning, ad creation, targeting, launching, optimization.

• Online Customer Traits

  • Digital savvy, information-seeking, socially connected, time-sensitive, value-conscious.

Conclusion

• The lecture covered extensive details about digital marketing strategies and components.
• Emphasized practical applications and strategic approaches for effective digital marketing.

Next Steps

• Explore additional resources from the provided videos and playlist for in-depth knowledge.
• Consider accessing paid notes for detailed study guidance.