whatever way you look at it an agency is one of
the best business models for new entrepreneurs right now you don't need experience you can work
from anywhere in the world and it only takes weeks and in some cases days for you to start earning
money now with the increasing popularity of this model and the recent rise of AI it's hard to
know how to cut through the hype and actually get started so in this video you're not only going
to learn how to get your feet off the ground as an agency owner but you're also going to have all
the tools you need to sign your first four-figure marketing client and deliver an incredible service
to them this first client can be the first step in helping you quit your job or even put a down
payment on your dream house or car some start an agency because they want more time some more
Financial Freedom others just want to take back control of their life whatever your reason this is
your chance to make a change but if you're serious about getting started you need to learn from
someone who's actually done it before that's where I come in my name is Jordan platten and I scaled
an agency from zero to seven figures in under three years and I still own that agency to this
day it's called excellent dot Co now I don't even work in this agency anymore I just steer the ship
and my team have the rest covered in fact I spend most of my time helping other aspiring agency
owners reach their goals whether that's making 100K a month and traveling in the world like Adam
or building a seven-figure Enterprise like Lucas but the first step is actually getting started
and getting out of the loop of procrastinating on it according to wealth research group 98 of
people will never accomplish their goals in life do you want to add to that statistic well let this
video be the final one you watch before starting because it's the final one you'll need but I'm
going to warn you despite this this is not for everyone successful agency owners are consistent
they are resilient and they are driven by their goals and to make a change of in their life if
you're looking for a get rich quick scheme they simply do not exist so if you want a miracle
cure you should skip this video and continue the loop of binge watching but if this resonates
with you and you're committed to taking action then continue watching because this video today
might just change your life so step one grab a pen and paper get rid of all your tabs and focus
step two I want you to write down in one sentence your why why are you watching this video why are
you interested in launching an agency now don't overthink this your why will change over time
but for now just write down the first thing that comes into your head for me when I first started
I wanted more time freedom but I also wanted to stick a middle finger up at my boss who doubted
me now step three comment on this video that why I want to hear it and every one in 100 people will
be randomly selected to win a coaching call with me where I'll personally help you through these
initial stages now I usually charge thousands for one-to-one coaching so this is your opportunity to
get it completely for free so again comment down below with your why and once you add it you might
as well smash the like button hit the notification Bell so you get notified every time we bring out
new content so what actually is an agency and what services do they offer well it's simply a service
based business it's person a which is you going to person B which is a business owner and offering
a service to help them increase their monthly Revenue now there are a bunch of services you can
offer to achieve this the most popular being paid advertising on platforms like Facebook but there's
also content creation email marketing SEO and even web design in my agency we specialize in paid ads
on Facebook but also Instagram but we didn't start like this I didn't even have a clue how to run
Facebook ads when I signed my first client so I had to learn on the job now you can learn from
my mistakes today because it's really not that hard to learn a service from the start in fact if
you want to you could even hire someone to fulfill services on your behalf and I'll explain how later
on ultimately your service depends on what kind of client you have lead generation or e-commerce
lead generation clients are businesses that sell a service like landscapers or beauty salons
e-commerce companies are those that sell products online and want direct sales like Nike or Adidas
for example at my agency we work with Ecom Brands although honestly I would not recommend this to
New Start agency owners it'll be a damn lot easier for you to start with Legion generation and that's
exactly what I did the key is you want a simple service that makes it easy for you to track return
on investment for your clients it's easy to keep a client that pays you 1K a month when you can show
them clear as day that you've generated them 20 new customers worth 10K but we'll get on to that
later for now you might have a couple of questions so let's smash through those first before we get
into how to get your first client well what if I only have a few hours in the day to work on this
is it still feasible yes absolutely but you get out what you put in if you have less hours to
input into your business because you're working full time or you've got kids you need to look
after that's fine but it's just going to take you a bit longer to get your feet off the ground now
when I first started I was working a full-time job and so I focused on my agency in the early morning
and in the evening and that didn't stop me getting to where I am today well if it's so easy why don't
business owners just run paid ads for themselves well business owners just simply don't have the
time or the knowledge they are too busy actually running their business so they would rather pay
someone who knows what they're doing and has their expertise used to run their ads on their behalf so
that'll cover the basics and we'll continue as we progress through the video but if you have any
more questions drop a comment down below right let's talk money how much can we actually charge
our clients well with an agency we get paid based on value not on time at a regular nine till five
we're often paid an hourly rate for the time that we are working but this makes it very hard for
us to scale our income as there are only so many hours in the day now as an agency owner we charge
based on how much value our service can bring to our clients and naturally as your service gets
better you'll get paid more here's a screenshot of payments from one of our clients totaling
42 000 that's for one month service now that's unrealistic for new starters but it's a taste of
what's possible when you work hard but you need to walk before you can run and as a beginner the
majority of your clients will be on fixed upfront monthly retainers ranging from 500 to 1 000 in
fact if the opportunity is good some of you may even sign your first client on a pay after results
basis the most valuable asset you can get when are starting is a solid case study so don't let
money blind you in the early stages that's a sure way to fail now once you get the first client
in you'll be surprised how quickly you can start gaining momentum take Charlotte for example she
hit 10K a month in reoccurring Revenue just 10 weeks after signing her first client and on that
note let's move on to how you can get one so how can we find our first client and who exactly
are we looking for well my best advice is to start local and Branch out around you later this
is because being local will act as you're in it's an unfamiliar ground for business owners to be
open to a meeting with you now I'm sure there are some potentials fleeting through your mind right
now but how would you choose which ones to reach out to First well first you need to pick and Leash
a niche is simply another word for an industry for example Home Improvements or beauty now pick one
to three niches that you would like to start off with and don't overthink this sometimes the
ugly niches are the blue ocean opportunities like skip hire for example ultimately your
first pick doesn't really matter too much you just need a place to get started it so don't
hold on to it for too long for me personally I pretty much freestyled my first few clients
I signed up a restaurant a home furnishings company a kitchen and bathroom showroom and even
a jeweler now I overshot it and I had to learn new strategies for each new client that I signed
that's why I'm telling you to keep things simple so we've got a niche in mind what's your
offer going to be an offer is a solution that you share with your potential clients
something so irresistible they can't say no it's not your service but it's the result of
your service for example the majority of you signing off your service will be lead generation
but your offer will be something along the lines of I'll generate you more qualified leads which
is a lot sexier than I'll run your Facebook ads but this isn't irresistible yet because there's
still a risk for the client so if you really want to get ahead you need to add a risk reversal I'll
generate you more qualified leads or you don't pay now as you gain more experience and once you've
worked with a couple of clients in the same Niche you'll learn the specific result that Niche can
expect from your service maybe you work with a couple home extension companies and you've noticed
you're generating between 10 and 20 New Leads per month on average your offer can now evolve to
something more quantifiable like I'll generate you 10 to 20 new qualified leads per month or you
don't pay now that and there is resistible offer and it doesn't matter what your service is you
may be watching this with a different service in mind like content creation and that's great just
make sure you create an offer for it based on the result of the service before you start reaching
out to clients and on that note how do you reach out and get your first meeting well there are
a number of different strategies you can use and the process is called Outreach now the most
effective Outreach strategies are cold calling DMS and email in that order now don't worry if
you have no sales experience 99 of the people I've taught didn't either and that didn't stop
them from getting clients let's go for it okay so let's say you're based in Manchester in the UK and
your Niche is ascetic clinics we're going to go to Google and type in Manchester ascetic clinics head
over to maps and we're going to see a long list of all the aesthetic businesses in the Manchester
area these are all potential clients for your ascetic marketing agency if we go up to the top
we're going to take one of these we're going to look at the details here we're going to head over
to Google Sheets or any spreadsheet editor and create what's called a lead list this is simply
a list of all the potential clients we're going to reach out to later so we're going to enter the
business name the website location phone number and email address if we can find it and then what
we need to do is find the owner's details we need to find out who the decision maker is so when we
contact them we know who trying to book a meeting with let me explain why this is important so if
you were to call out Manchester Aesthetics and say hey can I speak to the owner of the clinic please
the receptionist or as we call them the gatekeeper is going to presume that you're going to sell
something right the likelihood of them putting you through is very slim whereas if we go through
the effort to find a business owner's details let's say their name is John Smith and we say hey
Pop me through to John please then we're assuming familiarity the gatekeeper is going to think that
we know John and therefore we're much more likely to actually get hold of them and we're going to
secure so many more meetings from our lead list so let me show you how you would find the business
owner's details so let's say we're doing this for this business here we're going to open up the
website and generally we're going to go on the about page oh who is this okay we've got Sue here
the owner of Manchester assess it clinics okay this is actually a little bit unfair because
this it's not always as easy as this guys um so we've got the first name there I'll see if I can
find Sue's second name as well go over to Google I've actually found her on linkedins I'm going
to open that up and we can I can show you how to reach out to her in a moment but I just want
to make this fair for the purpose of the video uh let's say we've got skin Viva clinic and we go
over to Google this is another way that you can find business owners details so skin Viva Clinic
owner what have we got go on Google go down about us our team okay fine see about us page okay fine
here we've got who is this why is this in the way got some text in the way I'm going okay Miranda
Atkins skin Viva director fine so I found someone else so we've got the business owners details
how do we then reach out to them so what we would do is we would go on Sue's at LinkedIn
or her Instagram or wherever we find her and we're going to first of all send a connection
request and then we're gonna hit send message now on LinkedIn we have to add a subject line so
we want to make this something thought-provoking like quick question for Sue and then we are
going to use my two-stage DM formula which is number one a personal compliment okay so we're
going to say something that we can only say to sue something if you can copy and paste this send
it to 10 people and it means the exact same thing it's not personal enough have a look on Sue's
website social media and we're going to show her that we're making the effort to only reach out
to her and she's not just a number in this massive Outreach machine next thing is we're going to ask
a curiosity question okay so we're going to ask a curiosity question something related to our offer
or our service a question so irresistible lets you absolutely cannot leave it unanswered great I'm
going to follow the same format when it comes to email as well now many agencies will stop at this
point because many agency owners are lazy but you are not and so what you're going to do is you're
going to go ahead and actually call Sue as well so cooling is up to four times more effective at
securing meetings and emails and DMS so you want to make sure that you are using it as part of your
strategy in fact I uploaded a video on YouTube recently where I called up 16 aesthetic Linux and
booked in two meetings and it took me less than two hours to do this now no this is intimidating
for many of you guys cold calling always is for people when they're first starting out I was
terrified when I first started but trust me it's something you get better with at practice and
you're going to scale your agency so much quicker if you use it as part of your Outreach strategy so
let's say we do cool suit what's the format we're going to follow well the first thing we want to
do is let the business owner know who we are and that we're going to be quick we need to defuse
them that their time is not going to be wasted we're then going to ask our curiosity question and
after that simply ask if they've got any time over the next few days for a quick 15-minute meeting
it's very important you book in a meeting this is the ultimate goal of absolutely all of your
Outreach we do not want to pitch on the phone DM or email or be pressured to go for any details
like price or anything like that you're going to be unprepared and it's just going to fall for
flat on its art so it's very important we schedule in another time where we can be prepared to go
through a proper sales process and it's as simple as that now look you might not get a meeting
from your first few outreaches you might not even land a meeting from your first 20 outreaches
but trust me sales in the numbers game and the more you do the better you'll get and the higher
your meeting set rate will increase over time but I've got a golden tip here for you always use a
multi-platform strategy when outreaching and what I mean by this is don't just stick to one strategy
emailing dming or calling right because at the end of the day not everybody responds in one place for
example let's say you needed to contact your five best friends you probably wouldn't just call them
all right because you know one of them never picks up the phone instead one uses WhatsApp and the
other one prefers text and this is the exact same for our prospects so we need to hit them from all
angles so you're going to land your first meeting how do you then close them let's go through the
meeting strategy now a few years ago I created a free Stage Formula that can be used to close
any agency client and since then it's been used to make millions in new agency revenue and it's
evolved a lot over the years now it can be used on video call Via Zoom or even in person in fact
in-person meetings are even more effective than video because you have physical energy on your
side too now the three stages of the strategy are discover present and close let's start off with
the discovery stage this is all about building a relationship and gaining ammunition for later in
the meeting so start off with some light small talk and then open them up by asking so what's
the reason you accepted this meeting today now they'll start to reveal all their problems to you
so we need to ask tactical questions to keep them on course what we're really trying to establish
is their current position their desired position and all the roadblocks they're standing in the
way so practice active listening acknowledge their words and show a genuine interest in the
problems that they're facing as a business you want to ignite that burning hunger in their belly
as an entrepreneur that reminds them of why they started the company in the first place and we also
want to ignite new two goals and ultimately make them believe that we are the person that's going
to help them get from point A to point B so that's the discovery stage next we have the presentation
stage and this is where we connect our offer to the specific problem that the client just outlined
now this doesn't always mean literally showing a presentation sometimes you might just screen
share a specific case study or just speak through your offer in fact it doesn't really matter as
long as what you present matches the client's problems let's say you're in a meeting with an
aesthetic clinic and your offer is likely to be lead generation so you could show the client some
of their competitors who are already running lead generation ads this will create a hunger for
them to beat them right then proceed to show them the estimated results that Facebook predicts
you could generate for them in the ad manager now don't worry if you don't know how to do that I
didn't at the start either no one does I'll come on to Service delivery later but first we need
to secure this client we need to gain permission to sell so once we've presented our solution ask
the client do you believe this would help begin to solve your problems if you get a yes awesome
proceed to close if you get a no then dig into why and ask the question again so the final stage
the close it's time to State your price and then you're not going to say anything I don't
care if you're sitting there in silence for a minute straight don't say anything the moment you
speak after you state your price you're justifying yourself and you're going to lose all the trust
that you've gained in the previous stages of that meeting let them say the first word now they may
come back with some kind of objection with some question of some sort and at this stage you can
handle that objection I always say that the real sales start after the first objection I welcome
them and it's a chance to cement the relationship and make it even stronger do not be afraid to push
back now this is a bit of an art and honestly it's just something you get better at with practice and
eventually you'll quite enjoy it but when you do get that yes you want to book in another call for
as soon as possible this is called the onboarding call now on this you'll gain all the information
you need to start working with with the client so booking an onboarding call take their mobile
number say goodbye and then set up a group chat to send their agreement link into and that's how
we get our first paycheck now it's your choice how you actually take the money the easiest way is
with a processor like stripe or PayPal but you can also just arrange a bank transfer now if for
whatever reason we get a no and we can't handle their objections do not be disheartened in fact
you need to get used to this because as an agency owner you're going to hear more no's than you are
yeses as especially when you're first starting out we need to be resilient and need to understand
that nodes are just a learning opportunity and we can assess what we need to do differently next
time around the more meetings you have the better you're going to get now the final thing on the
Note again your first client is sometimes the only thing we can do to push a client over the line is
offering pay after results this is simply where you work for the client for free for a period to
prove that you can get them results and when you do then they pay you now I believe that this is an
excellent way to gain experience and secure your first case study and that's even more valuable
than Cash In the initial stages now if you do offer pay after results make sure you only do it
for two weeks as that's more than enough time to get initial results now not all of you will need
to do this in fact lots of you will have clients paying right away but remember to think long term
think like a business owner okay we're getting somewhere now it's time for results how do we
deliver our service so we've got two options number one you can fulfill the service yourself
you can learn Facebook ad for example and deliver it on your own or number two you can Outsource it
to a freelancer and they can fulfill the service for you now let's start with the second option
first which is outsourcing if you wish to hand off Service delivery from the start the best places to
look are freelance website like upwork and Fiverr although make sure you vet people there are tons
of Freelancers on these websites so it's important not just to hire the first person that you find
now if you do this make sure you also give trial tasks to test the skill level of your candidate
before you let them take over your client accounts but personally I believe it's better to learn how
to fulfill these Services yourself first because if you understand your service inside and out
you'll be able to sell it much more effectively and the more service confidence you have the
higher the client fee you'll be able to secure and the longer your clients will stay with you for
example here's one of our clients who has spent a total of seventy one thousand pounds bus over
the past 12 months and here's a list of all the payments they have made to us and here's another
that's spent over 100k with us and all of their payments you see when you really know what you're
doing your clients will be happy to pay invoices again and again and again and that leads me
on to my final question I have for you today do you want to take the stairs or do you want to
take the elevator do you want to stumble through this yourself watch loads of videos from a bunch
of different people and read books and blogs to pave your own path or do you want to follow a path
that's already been laid out and has already been proven to work hundreds of times already because
if you want to take the stairs your logical first step is go in and watching my latest Facebook
ad training video on YouTube although this is just the first step of many ahead of you on that
path and the truth is if you get any of the areas wrong that we've gone through today you will end
up wasting months and months of time wasting a lot of money and wasting energy on trial and error
and most people in that position eventually then get to the point where they then give up and go
straight back to the position they started in or worse and that's a very frustrating path to take
I've tried it that way and it's incredibly tough and that's why the final key to success is to
invest in a mentor and take the elevator skip years of learning curve and be mentored by a real
active agency owner that scaled from zero to to seven figures and not just myself but hundreds
of other agency owners from all stages of their journey within our private Community without
Jordan's guidance teaching and advice I would be lost in life the community he put us in is so
positive that's what Jordan teaches he gives you a shortcut it's all the condensed knowledge that
you need to know that the successful people teach if you listen to them speak ten Grand a month 10
grand a month in my social media marketing agency which has allowed me to not work a nine to five
I'm a member of the six-month mentorship program and I'm one month in and I've already signed two
clients now you know Jordan's really laid out this course in a well-structured manner meaning
that everything's in order agency owners of all ages from all over the world some just starting
others making hundreds of thousands per month the most successful agency owners out there have
had a mentor guiding them through the process this always reminds me of a story I tell people
who are thinking of going at it alone with trial and error if you were to build a house that you
wanted to live in for many years to come a home keeps your future families safe would you try
and build it yourself because that's the cheapest option even though you've never built a house
before Imagine by doing that it'll put you in an even worse position and you'd have to hire
another Builder to just fix the mess anyway so waste time money and it leaves you with shaky
foundations that cannot support you well it's the exact same when it comes to building an
agency wouldn't you rather work with someone who's built hundreds of agencies who knows exactly
what they're doing and has a system for doing so of course you would trying to cut corners and
costs will only leave you banging your head against the wall over and over again so how much
simpler would it be for you if you invest in a mentor to work with you who can lay out each of
these steps on how to do this how much faster do you think you could achieve results now over
the past few years I've personally invested hundreds of thousands of pounds of my own money
in training and I wouldn't be where I am today without investing in mentorship so that's why I
set up my own program the affluent Academy where I can show you the exact route to not only signing
your first client but tens of clients the exact words to say and every tool and resource you could
possibly need how to build an incredible Team how to eliminate yourself from the day-to-day and
of course how to generate exceptional results for your clients you can literally copy and paste
the exact ads I've used to make millions in return on investment so if you value having someone
experience alongside you guiding you every step of the way to getting results if you value that over
just picking the cheapest course out there because there are so many of those then you understand why
this is so important it's the difference between those who fail and those who succeed now I get it
this isn't something that's easily accessible to everyone and that's why I provide so much free
value on my YouTube my mental ship does cost money and it adds a few extra thousand to your
starting investment but if you have savings and you can afford the investment it'll be one of the
best business decisions you ever make now I know one of the things that holds most people back is
they think okay that's great Jordan you'll show me how to do it but will it actually work for me
and I thought the same in the past we've all been there okay naturally skeptical so let me quickly
introduce you to a couple of my students this is Kieran he started an agency whilst at University
he had no experience now makes over 80k a month and spends the majority of his time traveling
this is Jamie and Tristan again zero business experience and since working with us they've
scaled an agency from zero to over 60k a month the best content agency in New Zealand this is us all
hanging out at our Mastermind in Mexico earlier in the year where we hosted 14 agency owners at
six and seven figures most of which started with bus from zero now if you put your mind to it
maybe I'll even see you at one of these future events but first you've got to get started so I've
set aside a limited amount of time every week to speak with you personally about how to get you off
the ground and if you'd like some help on how to sign your next few clients and start generating
Revenue quickly we're here to support you but I have to clarify at this stage you must have an
existing income stream or Savings of some kind of side to support your business to get it up and
running so if you can't financially invest in your agency at this stage this mentorship program isn't
for you and you should stick to my YouTube content but if you are ready to take action and start your
agency right now just like the members I've shown you through this video then my team can give you
a 30-minute strategy session during a free call we'll discuss where you're at whether we can
help you and if we both think that it's a good fit we might offer you the opportunity to join
our program now we are application only and will never say yes to working with someone who we don't
genuinely believe we can help so at this stage if you want more information let me explain to you
how it works so the program itself is 12 weeks although if you wish to progress faster or slower
we'll set out a bespoke path for you at onboarding now during this process you'll work through our
video training course whilst having the support of weekly one-to-one called with a mentor to help
you implement you'll have unlimited access to the training content from anywhere in the world even
after you've been through the mentorship program and you'll also get personal one-to-one access
with me and I'll be able to join myself and the community three times per week on live group
coaching calls which is where you can raise questions to the wrestler Community via video or
even just listen if you want to now this really sets us apart from most other programs as the
Creator is completely absent yet I'm deep in the trenches personally helping my students Thrive
because I genuinely believe that their success is mine so much so that I literally guarantee it
I guarantee we can help you sign at least five clients with our methods within 90 days or you
get your money back that's how much I know this will work for you no matter what your background
the only thing that matters is your attitude and drive if you're willing to push outside your
comfort zone we can help you build a successful agency so if you're willing and you're ready
to invest in yourself I'd like to invite you to click the link below and schedule a call with
my team now we have a limited number of people we can actually accept into the program each month
as we need to ensure that we have the capacity to support our members so once you click below or go
to affluent.academy forward slash apply you'll be taken to a page where you can answer a few short
questions to book a call now we do not have the capacity to take every call and schedules fill up
extremely quickly so be patient if when you go to book there's no availability new slots should
appear the following day and in some instances we'll also cancel calls from unsuitable applicants
please do not be disarmed if this happens to you we'll always give a constructive reason for why
we don't think we can help so click the link below to apply for a call and remember knowledge
is worthless without implementation cheers