do you want to know one of the biggest differences between creating profitable marketing campaigns and creating campaigns that don't work just lose you money well the answer my friend and what really separates the amateurs from the pros is knowing your marketing metrics your analytics and your numbers you see the key to making a lot of money with your digital marketing campaigns all comes down to knowing your numbers which means the opposite is also true and the reason that most people's marketing doesn't work certainly doesn't work as well as it could is because they don't know their numbers so long story short you need to know your numbers but when it comes to digital marketing metrics and analytics well there's a whole lot of numbers to look at too many which explains why most people don't even try and that's a shame and kind of inexcusable especially today when there are fast and easy ways to quickly sort through the mountain of different numbers and laser focus in only on what's most important to you and to your business so where do you even start and how can you take all of those numbers that you're supposed to look at and turn them into something that actually works and makes sense and allows you to create even more profitable marketing campaigns moving forward well that's what this video is about and i'm going to show you my all-time favorite marketing metrics analytics and reporting tool what a graph and i'm going to show you exactly how to create your very own dashboard and report in as little as a few minutes now this video is sponsored by whatigraph but i've been using them since they first started and their reports and their ability to quickly compile data and present it in a very easy to understand and visual way is one of the main reasons that many of my agency clients from years and years ago are still with me today what a graph is simply what the best marketers use to help them track their progress and make results-based decisions you can set up kpis or key performance indicators for each marketing channel you can track your expenses and see what's working and what isn't and very quickly you can see just how well you're achieving your marketing objectives you can do this for yourself and for your business or you can use this tool for your clients or for anyone else that you're helping with their marketing either way it's one of the most valuable marketing tools that you can use in order to quickly and more efficiently create better and more profitable marketing so let me show you how it's done back when i was in school i never really liked math never thought i was really good at it that was until i saw just how powerful understanding a few simple numbers and some basic principles are when it comes to creating really truly effective and way more profitable marketing essentially by finally understanding my marketing metrics and my analytics it enabled me to build a series of different money-making machines where i was able to put in a dollar and get out 2 or 5 or 10 often even more no this wasn't because of magic or wizardry or the dark arts of any kind it was simply because i finally knew and understood my numbers more importantly it enabled me to take all of this random collection of numbers and data and metrics and analytics and all of this stuff and compile it into one very clean and very clear and very easy to understand and actionable report and dashboard and this is actually one of my favorite parts of using watergraph you see their cross-channel reporting ability means that you can see all of your metrics from a number of different channels all in one very clear and very easy to access dashboard this means you can blend your data from different accounts and campaigns and channels all into one nice easy to find place that you can use yourself or that you can share with your clients or whoever's marketing you happen to be managing also all of your multi-channel marketing data is monitored in real time so you can stay up to date on what's working so again you can do more of it and what's not so you can either fix it or scrap it all together which saves you a ton of time a ton of energy and a ton of money you see as our marketing becomes more multi-channel as we're starting to use different ppc or pay-per-click platforms different social media platforms different analytics platforms well it starts to become infinitely more complicated to have to log into every single different platform in order to extract your data see before what a graph what i had to do is i had to log into facebook ads and google ads and my google analytics and all of my other advertising and analytics software and i had to export all of that data and then compile it in a new dashboard and put it all together and it was real really nothing short of a complete and utter nightmare but now thanks to autograph having over 40 different integrations well essentially what used to take me countless hours every single week can now be done with a simple click of a button which again saves me an absolute ton of time i wouldn't even imagine just how much time i'm saving when i start to stretch it out over having to do this for each and every single client it's the smart builder feature though that just keeps me coming back for more and keeps me really geeking out over my numbers which as i've already established well knowing your numbers is key to making more money with your marketing so very important to do the beauty though with the what a graph smart builder feature is that i'm able to create pretty much any kind of report that i want very quickly with just a few clicks so let me show you how that's done alright so here we are inside the what a graph dashboard now what we're going to do here is i'm going to walk you through how to create a brand new report using the smart builder feature what you're going to see here is it's going to happen very quickly because the entire process is very intuitive and it's just going to give you exactly what you need and nothing you don't so we're going to come up here to create a report use smart builder we're gonna pick what kind of data we want to incorporate here for this case we're gonna use facebook ads we're gonna use google analytics and let's use google ads as well so we'll get a couple different pay-per-click uh we can leave off the facebook page for now actually you know what why not let's go for it let's look at everything here and then let's go for traffic if you were tracking purchase conversions you'd go conversions if you have a local business you'd go local ecom obviously you're going to go with ecom essentially it allows you to track whatever you want here and then we'll go generate report and just like that our report is being generated and as you're going to see in just a couple seconds it's pretty much done now just like that we're now looking at our completed report with all of the sections that we chose so we've got all traffic channels through google analytics showing us our social our referral our direct our other etc you'll see here that we're using sample data right now we're doing this for obvious confidentiality and privacy reasons to respect clients data but if this was yours of course you're going to go change it to my source and enter either your information or the client that you're working for but for now we're going to go do it later so you can see all of your different google analytics data there scroll down again you can look at all of your paid traffic scroll down again your organic traffic and what what a graph is doing is it's pulling away the most valuable and relevant metrics and it's presenting it in this beautiful and easy to use dashboards you can quickly see what's working and what's not we have our direct traffic we have a referral traffic and then we can start moving on to social traffic channels so you can see here we're running our facebook ads and it's gone into facebook extracted the data and presented it here for us so we can see our impressions how many people have seen our ads we can see our cpc how many people have clicked our on our links in this case cplcs we can see our total cost and how much has been spent amazingly valuable for your budgeting you can see your click-through rate your link clicks pretty much anything that you want to see and if for some reason there was a metric that wasn't here that you wanted all you have to do is come over here to edit and then add the widget that you want and simply drag it into the spot and just like that you now have a completely customized dashboard as well you can scroll down and look at campaign performance your ad set performance this is one of my personal favorite areas which is the actual ad performance itself meaning you can see a bit of a thumbnail overview of which ads are working better than other ones so at a glance without having to log into your ads manager or log into your google analytics or anything like that everything is immediately available here and then of course we have our google ads very similar we can see our impressions our clicks all of the other metrics we need including our cost per clicks our overall budget etc our campaigns and ad groups and ads and city and even our keywords and how they're doing right down to the clicks and click through rate which saves you again having to log into your google ads dashboard and mine all of that data out everything's here this is again one of the main reasons that so many of our clients at the agency have stayed with us for so many years because not only are we able to show our work but we're able to show how it's working and we're able to represent the data in a way that the client understands because most clients are not marketers they don't sort of uh geek out on the data and the analytics and the metrics they want to know that what they're doing is working they want to make sure that you're doing what you say you're going to be doing and ultimately they want to see some kind of result in some kind of return and just like that we now have a completely customized report that we can do with as we please either for yourself for your client to help you make better marketing decisions moving forward but it gets even better because say that you don't want to use the smart builder you don't want to build your own you just want to grab one from a template well you have that option simply by clicking from one of the pre-made templates so let me show you those now all right so back here on the dashboard you'll see that we've got this template gallery well if we click in there you'll see a number of different templates in fact currently 75 pre-made templates for you to choose from regardless of what kind of marketing you're doing facebook ads campaigns google ads campaigns seo overviews you can do mobile verse desktop ecom comparison you can do social media reports if you're a social media agency or you want to see how your clients are doing there google ads and facebook ads ppc and linkedin ads and youtube and i mean it just goes on and on so essentially no matter what you want to create with your marketing what kind of analytics or metrics you want to measure there's a report for you but also there's an overview feature which you'll see up there which allows you to very quickly look at all of your different campaigns and reports and performance so if you're managing a number of different client accounts you're able to quickly see how they're performing at a glance which means you don't need to log into each and every single one you get that high level overview which allows you to quickly really focus in on what areas are needed for optimization if there's a client that needs a little more attention and so on again it just saves you a ton of time and a ton of energy here's the facts when it comes to marketing metrics and analytics when i've used these reports when i've watched my numbers when i've measured my analytics and i've sort of looked over my metrics well my campaigns have worked and they've been really profitable but when i've ignored them or when i thought that i could create marketing without knowing everything that's going into it well more often than not i've lost money and sometimes a whole lot of it and like i said well that's completely inexcusable especially with a tool like what a graph available to really simplify and to make it so much more accessible all of this crazy and confusing world of digital marketing metrics and analytics so make sure that you know your numbers and to check out what a graph which i highly recommend make sure to check out the link that i've got in the description below this video so make sure to check that one out now and if you're looking for even more marketing strategies and advice the next thing you're going to want to do is check out the video i have linked up right here on marketing basics for business so make sure to check that out now and i'll see in the next video age gender income occupation title things like that their geographic details like what city state province or country they live in and their psychographic details