Tangent Sourcing on LinkedIn

Introduction

• Presenter: Brianna Rooney, the Millionaire Recruiter
• Topic: Tangent sourcing on LinkedIn
• Purpose: To teach recruiters a powerful sourcing technique that yields great results

Overview of Tangent Sourcing

• Tangent sourcing helps find hidden gems and people not frequently contacted by other recruiters.
• Requires thinking outside the box and being creative with problem-solving.
• Aims to avoid the heavily fished ponds where most recruiters search.
• Takes advantage of LinkedIn's vast network, where even the same search can yield different results for different people.
• Especially important in niche markets (e.g., tech).

Tools and Platforms

• LinkedIn Recruiter: Expensive but very powerful, pays for itself quickly.
• Regular LinkedIn: Also powerful, upcoming video on sourcing using it.
• Sales Navigator: Mid-tier option, still being explored by the presenter.

Tangent Sourcing Example: Searching for Data Engineers

1. Setup Search Criteria: Pinterest Example

   • Job title: Data Engineer
   • Keywords: Python
   • Location: Toronto
   • Experience: Min 2 years at current company (to filter for stability)
   • Result: 344 profiles

2. Profile Analysis

   • Check employee tenure and promotions to avoid misinterpretations.
   • Evaluate profiles against job requirements.

3. Exploring Companies

   • Look into the company profiles you haven't heard of, such as 'The Human Data Science Company'.
   • Determine if their environment and technologies align with the job requirements (e.g., data handling, privacy concerns).
   • Note companies of interest for future reference.

4. Looking for Tangents

   • Identify similar engineers working at related companies (e.g., Lyft, Facebook, Yahoo, Instagram, Disney, Amazon).
   • Recognize high-potential candidates based on their company and job transitions.
   • Compile a list of frequent companies and shared traits among candidates.
   • Use the 'Similar profiles' section to find more potential candidates.

5. Company Mapping and Note-Taking

   • Maintain an Excel sheet or doc with a running list of target companies and their key details (e.g., tech stack, app development focus).
   • This helps streamline future searches based on specific needs like mobile engineers.

Best Practices

• Always look for common denominators among candidates from different companies.
• Continually update your list of target companies and detailed notes about them.
• Position your outreach based on where strong engineers tend to go or stay.
• Ensure you're enjoying the process to sustain motivation and effectiveness in recruiting.
• Doing a thorough search through all profiles can lead to discovering hidden gems unexpectedly.

Conclusion

• Tangent sourcing is about more than finding candidates; it’s about building a deep understanding of the candidate market and having fun doing it.
• Encourage ongoing learning and documenting of successful sourcing routes.
• Track the source of successful placements to repeat effective strategies.
• Stay tuned for more videos and tips every Thursday at noon.
• Remember, money is a tool to do amazing things and live your best life.