This session covered practical strategies for monetizing Google's new V3 (VO) AI video generation tool, including agency pitches, recurring content offers, and passive income through voice licensing.
Key topics included creating a demo portfolio, pricing offers, targeting different clients, bundling prompts for sale, and leveraging agency partnerships.
The discussion also outlined step-by-step instructions for landing first clients and scaling into ongoing business models.
The voice licensing opportunity with 11labs.io was introduced as an additional revenue stream.
Action Items
(ASAP β All interested users): Build a 3-5 video demo portfolio using specific prompts for different niches.
(ASAP β All interested users): Research and identify target brands, agencies, or service businesses for outreach.
(ASAP β All interested users): Draft and send introductory DMs/emails to agencies and potential clients with demo examples linked.
(ASAP β All interested users): Explore setting up a Gumroad, Notion, or Etsy page for prompt packs.
(ASAP β All interested users): Experiment with voice recording and upload to 11labs.io for voice licensing.
V3 (VO) Overview and Differentiation
V3 (VO) by Google Gemini is a new AI video generation model, now public at $250/month (with an initial discount).
It produces high-quality, cinematic videos (including audio and camera movement) from a single prompt, surpassing existing tools (Sora, Pika, Runway, Cling).
Unique features include built-in sound design and the ability to create realistic UGC and commercial-quality clips.
Monetization Strategies with VO
Brands and eCommerce companies need constant video content for ads and reelsβVO can deliver this at a fraction of traditional production costs.
Agencies and marketing companies can be pitched to outsource their low-margin video work, allowing them to cut costs while maintaining quality.
Realtors and service businesses can leverage AI-generated promotional videos instead of costly custom shoots.
Stock footage can be created using hyper-specific prompts and uploaded to platforms like Pond5 and Adobe Stock.
Pricing models suggested include per-video fees ($100β300), retainer packages ($300β1,000/month), and white-label services for agencies.
Steps to Land Clients and Build a Portfolio
Create a demo portfolio (3β5 short videos) focusing on visually compelling niches like fitness, food, and lifestyle.
Use specific, cinematic prompts and host unbranded videos on Google Drive or Vimeo.
Cold outreach (DMs or emails) should be brief and direct, offering value and linking to the demo portfolio.
For agencies, generate spec assets for their existing clients and share as examples, focusing on outcomes rather than explaining AI technology.
Numbers game: aim for 10β20 outreach messages to get initial responses and case studies.
Scaling into Recurring and Productized Revenue
Offer a flat monthly content package (e.g., four custom videos/month for $500β$800) for influencers, small businesses, and agencies.
Niche focus enables content and prompt re-use, improving efficiency/profit margins.
Productize for scale: single offer, simple deliverables, landing page for sign-ups, and Stripe integration for payments.
Expandable to multiple industries by reusing structures and landing pages.
Monetizing VO Indirectly
Sell prompt packs for specific niches (weddings, fitness, real estate) on Gumroad, Notion, or Etsy, bundling example videos for $29+.
Generate and license stock footage for ongoing passive income.
Teach skills via courses, tutorials, or paid newsletters, building a community or offering consulting/advisory upsells.
Focus on leverage and access over pure information sales.
Step-by-Step Roadmap for Beginners
Invest in V3 access and build three killer demo videos in paying niches (fitness, food, fashion).
Outreach to 30 prospects (split between agencies and brands) with concise, non-salesy messages and demo links.
Offer a quick turnaround, low-commitment test video for an initial payment.
Reinvest early income into further outreach; scale to retainer offers once proof of concept is established.
Upselling and Positioning for Higher Revenue
Use VO as a "foot in the door" for broader creative partnerships (social content, thumbnails, captions, landing pages) at higher retainers ($1,000+ per month).
Highlight cost savings compared to hiring full-time staff or agencies; present as a comprehensive solution.
Outsource repetitive tasks and automate where possible, positioning as a creative director rather than a freelancer.
Aim for long-term client relationships, using VO as the initial entry point.
Passive Income via Voice Licensing
Record various samples and upload to 11labs.io for licensing to content creators, customer support, and more.
Unique voices and accents are in demand; income potential ranges from hundreds to over a thousand dollars per month.
Once published, income can become largely passive.
Decisions
Focus on rapid execution and outreach as the primary path to monetization β Early action is critical while competition is low, and speed to market creates an advantageous edge.
Recommend recurring, productized offers over one-off projects β Rationale: Predictable income for creators and simple purchasing decision for clients.
Open Questions / Follow-Ups
How will pricing and capabilities for V3 (VO) evolve as competition increases?
Are there specific compliance or copyright issues when licensing AI-generated voice content?
What are the most effective outreach channels for different niches (e.g., Instagram DMs vs. email vs. LinkedIn)?