Social Media Marketing Strategy: A Modern No-Nonsense Guide

Overview

• Develop a social media marketing strategy based on modern marketing principles.
• Use a marketing funnel to guide customers from awareness to purchase.
• Create specific content for each stage of the funnel to effectively guide prospects.

Customer Journey Stages

1. Awareness

   • Content should educate, entertain, and inspire.
   • Example: Entertaining content by Nerd Skincare.

2. Consideration

   • Content should facilitate decision-making.
   • Use testimonials, experiments, and reviews.
   • Example: Testimonial videos from Nerd Skincare.

3. Purchase

   • Content should make it easy to purchase.
   • Use call-to-action (CTA) remarketing ads.
   • Example: Flash sales and targeted ads by Nerd Skincare.

Steps to Create a Social Media Strategy

1. Outline Monthly Social Media Sales Targets

• Focus on generating sales, not vanity metrics like followers.
• Set realistic targets based on past data or conservative estimates for new businesses.
• Use a 20%-30% stretch target to motivate higher performance.

2. Identify Your Ideal Customers

• Analyze customer data to define ideal metrics.
• Utilize tools like HubSpot's CRM for customer data management.
• Develop buyer personas if no previous data is available.

3. Complete Market Research

• Use tools like BuzzSumo to identify successful content in the industry.
• Find world-class content creators for inspiration.
• Identify patterns in top-performing content for better strategy development.

4. Choose the Right Social Media Platforms (70/30 Rule)

• Focus 70% of efforts on the most promising platform for your audience.
• Use a scoring system to evaluate platforms based on customer presence and engagement.
• Reserve 30% of efforts for other platforms to test their potential.

5. Create Your Social Media Content Strategy

• Choose a core content format and develop themes for different funnel stages.
• Example themes: educational, storytelling, entertaining, inspirational.
• Plan content production and promotion activities thoroughly.

6. Outline How You'll Measure Performance

• Track performance using primary KPIs (sales) and secondary KPIs (website traffic, engagement).
• Utilize tools like Facebook Ads, Google Analytics, and Leadfeeder for tracking.

7. Develop an Implementation Plan

• Document actions to ensure strategy execution.
• Delegate tasks and schedule them appropriately.
• Regular meetings to review and align tasks with strategy goals.

Conclusion

• A well-developed social media strategy is essential for achieving sales targets.
• Ensure consistent implementation and monitoring for optimal results.

Additional Resources

• Articles and podcasts on social media marketing and AI exploration available for further learning.