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Ch 9 - V1 (Changes in Demand)

Apr 13, 2025

Lecture on Market Dynamics: Prices, Demand, and Supply

Key Concepts

  • Market Pricing: Determined by the intersection of demand and supply.
    • Demand: Optimized by consumers within their constraints.
    • Supply: Optimized by producers based on costs.
  • Equilibrium Price: The price point where demand and supply meet.
    • Consumer Competition: Drives prices up to equilibrium when too low.
    • Producer Competition: Drives prices down to equilibrium when too high.
    • Arbitrage: Ensures the equilibrium price prevails across the market.

Changes in Prices

  • Shifting Demand:
    • Increase in Demand:
      • Higher consumer incomes increase demand for normal goods.
      • Increase if the price of a substitute rises or a complement drops.
      • Positive consumer preferences or reduced purchase uncertainty boost demand.
      • Adding more consumers to the market increases demand.
    • Decrease in Demand:
      • Lower incomes increase demand for inferior goods.
      • Reversal of any positive demand factors.

Impact on Equilibrium Price

  • Scenario: Prime Beef Market

    • Prime Beef is a normal good.
    • Rising incomes in the developing world increase demand.
    • Demand shifts right: At old price, market is out of equilibrium.
    • Consumers bid price up; equilibrium quantity and price rise.
    • Law of Demand: Not violated as willingness to pay increases.
    • Law of Supply: More production encouraged by higher prices.
  • Scenario: Select Beef Market

    • Select Beef is considered an inferior good.
    • Rising incomes lead to decreased demand.
    • Demand shifts left: Equilibrium price and quantity decrease.

Demand Flowchart Summary

  • Price Changes Due to Demand:
    • Decrease in Demand:
      • Consumers willing to pay less; buy less at each price.
      • Seller competition lowers prices; reduces quantity produced.
      • Result: Lower equilibrium price and quantity.
    • Increase in Demand:
      • Consumers willing to pay more; competition increases.
      • Leads to higher prices and production.
      • Result: Higher equilibrium price and quantity.

Reflection

  • Consider recent price changes in products you buy.
    • Analyze if changes were due to shifts in demand.
    • Assess if consumer willingness to pay influenced the change.