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AI Entrepreneurial Journey

Aug 4, 2025

Summary

  • Roy, founder of Cluely, detailed his journey from creating Interview Coder—a controversial AI interview tool that led to his expulsion from Columbia—to building Cluely, a desktop AI app positioned as the future of human-computer interaction.
  • Cluely recently launched and is nearing $5 million in ARR, having closed a $5.3 million seed round led by Abstract Ventures and Susa Ventures.
  • Roy discussed viral marketing strategies, product vision, and the broader impact of AI on productivity and society.
  • The discussion also covered risk-taking, personal motivations, and perspectives on success and entrepreneurship.

Action Items

(No specific action items were assigned or mentioned in this transcript.)

Company Background and Product Origin

  • Roy created Interview Coder to challenge the inefficiency of technical interviews, particularly the use of LeetCode-style questions, which he believes waste candidates’ time and don’t measure real skills.
  • The tool gained notoriety after Roy publicly demonstrated its use to secure a job at Amazon, resulting in viral attention and institutional backlash, including expulsion from Columbia University.
  • Roy pivoted quickly from Interview Coder to establish Cluely, capitalizing on viral momentum to raise funds and build a more expansive and sustainable AI product.

Viral Growth, Marketing, and Public Perception

  • Initial growth was slow despite controversial publicity, with significant virality occurring after persistent online promotion and engagement.
  • Roy shared insights on leveraging Twitter’s preference for controversial, polarizing content to drive engagement and awareness for Cluely.
  • He emphasized that online controversy, even when negative, has driven positive outcomes—greater attention translates to more downloads and users for Cluely.
  • Roy distinguishes between online persona (intentionally provocative for viral marketing) and his real-life relationships, focusing personal trust within a small group.

Product Vision, User Experience, and Technical Ambitions

  • Cluely’s core innovation is a seamless, multimodal AI that overlays transparently on the user’s screen, aiming to create the new standard for interacting with AI beyond chatbots.
  • Key technical challenges include reducing latency, increasing accuracy, and fine-tuning personalized user experiences.
  • The company is developing custom evaluations and analytics-driven improvements, with ambitions to host its own AI models for further optimization and latency reduction.
  • Roy’s long-term vision is to make Cluely the default tool for everyday productivity, changing workplace and societal behaviors by normalizing ubiquitous AI assistance.

Industry and Societal Impact of AI

  • Roy argues that as AI becomes prevalent, traditional job interviews and skills assessments will be rendered obsolete, replaced by holistic, data-driven matching of candidates to roles.
  • He envisions widespread AI adoption exponentially increasing productivity, revolutionizing industries, and accelerating societal advancements.
  • Cluely aspires to lead this transformation by getting users comfortable with AI integration into every aspect of daily work and life.

Personal Philosophy and Advice

  • Roy credits his success to a combination of competitiveness, willingness to take risks, and supportive family background.
  • He encourages aspiring entrepreneurs to take bigger risks, emphasizing that the downsides are usually less significant than imagined while the upsides can be transformative.
  • He highlights the accessibility of AI as a field—suggesting even newcomers can quickly become impactful contributors and company builders.

Decisions

  • Pivot from Interview Coder to Cluely and aggressive fundraising — Rationale: Interview Coder was inherently unsustainable as companies would adapt; a broader, more defensible product (Cluely) was needed to capitalize on viral attention and create long-term value.

Open Questions / Follow-Ups

  • What are the next specific product milestones or launches for Cluely?
  • How will Cluely continue to differentiate itself as larger tech companies enter the space?
  • What additional features or use cases does Cluely plan to address as AI capabilities advance?