Creating Whimsical Art for Brands: Pattern Design for Beginners by Sandra Mejia

Introduction

• Speaker: Sandra Mejia, an artist known for creating whimsical art for brands.
• Event: Lecture part of TwotapDigital Art Summit 2025.

Key Topics Covered

Understanding Whimsical Art

• Definition and characteristics of whimsical art.
• Importance of whimsy in brand design, creating memorable and engaging imagery.

Basics of Pattern Design

• Introduction to pattern design and its applications in branding.
• Key elements and principles involved in creating effective patterns.

Tools and Techniques

• Overview of tools commonly used in pattern design (digital and traditional).
• Step-by-step guidance on creating basic patterns.

Case Studies

• Examples of successful whimsical art and pattern designs used by brands.
• Discussion on the impact of these designs on brand identity and consumer perception.

Practical Tips

• Tips for beginners to start creating their own pattern designs.
• Advice on experimenting with different styles and techniques to find a unique artistic voice.

Conclusion

• Encouragement to practice and explore the realm of pattern design.
• Invitation to watch additional lectures through TwotapDigital Art Summit for further learning.

Additional Resources

• Mention of 30+ other lectures available for free through the TwotapDigital Art Summit 2025.