Notes on Making Your First Million in Three Years

Overview

• Making your first million could take approximately three years.
• Success depends on watching and implementing the advice given in the video.
• Most people will not take action, but the few who do will succeed.
• The speaker shares personal experiences and insights based on their journey and those of others.

Key Points

• Common Reasons for Lack of Success:
  • Low viewer retention - only 10-15% of viewers finish the video.
  • Even fewer will implement the advice given.
• The Importance of Implementation:
  • Viewers need to take notes, brainstorm, and execute ideas to see results.

Identifying Your Niche

• Determine what you know, what you enjoy, and what people are willing to pay for.
• Consider creating a YouTube channel or podcast to share your knowledge.

Content Creation

1. Create Four Initial Videos:
   • Video 1: Problem and Solution Overview (10-30 minutes)
     • Introduce the problem you solve and outline the solution.
   • Video 2: Testimonials and Case Studies
     • Share success stories of those you've helped or interview clients.
   • Video 3: First Step Solution
     • Explain the first actionable step for your audience to take.
   • Video 4: Recap and FAQ
     • Summarize the previous videos and answer audience questions.

Building a Cohort-Based Program

• Shift focus from creating a course to developing a cohort program.
• Run an 8-week transformational cohort with live sessions.
• Importance of engaging with participants and adjusting based on feedback.

Marketing and Outreach

• Post videos weekly and promote on social media platforms.
• Collect audience feedback and respond to comments to foster engagement.
• Use the cohort to gather testimonials and data for future offerings.

Monetization Strategies

• Charge between $500 - $2,000 for cohort participation, offering discounts for early sign-ups.
• Consider offering the first cohort for free to gain experience and testimonials.
• Future memberships can be established based on the successful cohort.

Building Your Brand

• Seek opportunities to speak at events or on podcasts to build visibility.
• Emphasize consistency and long-term vision for success.

Alternative Strategy: Affiliate Marketing

• For those who do not wish to create their own product, consider affiliate marketing.
• Partner with established course creators and promote their programs.

Final Thoughts

• Stay committed to the plan and avoid deviating from the path.
• Emphasize the importance of ongoing education and networking.
• Success is achievable with dedication and consistent effort over time.