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Guide to Selling Digital Products on Etsy

Sep 9, 2024

Selling Digital Products on Etsy

Overview

  • Selling digital products on Etsy is a popular method.
  • Understanding what to sell and how to identify profitable niches can be overwhelming.
  • This guide provides a method to identify best-selling digital products and opportunities for profitability.

Challenges in Identifying Opportunities

  • Simply searching keywords and reading reviews isn’t enough.
  • Need to understand:
    • Revenue potential of the digital product.
    • How long a listing has been active on Etsy.
    • Potential for a new shop to tap into the niche.

Tools for Analysis

  • Everbee
    • Chrome extension used to identify profitable niches on Etsy.
    • Helps analyze revenue and listing age.
    • Provides keyword searches and insights.

Steps to Identify Profitable Digital Products

Step 1: Install Everbee

  • Visit everbee.com to install the free Chrome extension.

Step 2: Utilize Customer Perspective Keywords

  • Use broad, customer-focused keywords like "how to" instead of specific terms like "digital planner."
  • Analyze monthly searches for these keywords.

Step 3: Use Everbee for Product Analysis

  • Check monthly revenue and listing age of products.
  • Focus on items listed within recent months to gauge current demand.
  • Identify under 21-month-old listings for new opportunities.

Step 4: Keyword Exploration

  • Examine keywords used by successful listings.
  • Copy keywords into a document for further analysis.

Step 5: Review & Improve Listings

  • Check reviews of existing products to identify areas of improvement.

Identifying Specific Niches

  • Faceless Digital Products:
    • Market for Instagram accounts using stock footage and templates.
    • Keywords: faceless digital, faceless marketing.
  • Faceless Digital Marketing Materials:
    • Includes master reseller rights, aesthetic videos, and branding.
    • Opportunities to create bundles for IG videos.
  • General Digital Goods:
    • Products such as digital planners have significant revenue potential.

Further Research

  • Use the research tool for deeper keyword analysis.
  • Look for high-scoring keywords with substantial search volume.
  • Explore new niches by using generic keywords to find hidden opportunities.

Conclusion

  • Everbee is effective for quick Etsy market analysis.
  • It provides data on revenue, competition, and keyword opportunities.
  • It's suitable for discovering less competitive niches like HDHD or GoodNotes planners.
  • Everbee offers a free version suitable for initial research.

Call to Action

  • Try Everbee using provided affiliate link for support.
  • Join the creator’s Facebook group for additional support and community engagement.
  • Engage with the YouTube channel for more resources and live sessions.