Coconote
AI notes
AI voice & video notes
Export note
Try for free
Simplifying Marketing with a 6-Step Plan
Jul 1, 2024
Demystifying Marketing in 10 Minutes
Introduction
Aim: Simplify marketing with a 6-step plan
Works for beginners
Based on Alex’s experience from Copy Posse
Key Achievements
Launched Copy Posse on YouTube (Feb 13, 2019)
Grew to 7-figure brand in 3 years
Awarded Marketer of the Year by DigitalMarketer in 2022
Simple, effective funnel
Step 1: Get Clear on Who You Are
Crystallize brand messaging
Guides all business communication and marketing
Key questions:
What do I want to be known for?
What are my non-negotiables?
What do I value?
What change do I want in my industry?
How do I want to serve my audience?
What is my brand promise?
11 elements in brand messaging (Free brand voice checklist)
Step 2: Know Your Customers
Speak their language by knowing them deeply
Address core values, desires, fears
Example: True Classic Tees
Targets men wanting to look good even with a dadbod
Aim: Form emotional connections
Step 3: Identify Your Positioning Strategy
Research the market and competitors
Find unique selling proposition (USP)
Keyword research tools: Tube Buddy, vidIQ, Answer the Public, Google AdWords Keyword Planner, Moz Keyword Analysis, Ubersuggest, ChatGPT
Competitor analysis: What are they doing? How can you be different?
Step 4: Create Your Content Strategy
Map out main topics and subtopics for content
Consider keywords but focus on value and interest
Show who you are, not just what you do
Use the 5x5x5 strategy for 125 content ideas
Implement simple systems for omnichannel marketing
Step 5: Build a Marketing Funnel
Start with a simple funnel: traffic → leads → nurture leads → sales
Traffic: organic (content & keywords) or paid (ads)
Leads: Offer a free valuable lead magnet (example: brand voice checklist)
Nurture: Build relationships through a series of emails
Sell: Create sales page and promotional emails
Maintain consistent presence in customers’ inbox
Step 6: Monitor Metrics and Test
Marketing = ongoing experimentation
Monitor metrics: ad success, email open rates, sales/conversions
Adjust based on what works and what doesn’t
Stay updated and test continuously
Closing Advice
Stay true to your brand and revisit initial goals
Avoid burnout: Focus on your impact, not trends
Alex’s mantra: Trust creativity, listen to community, use timeless marketing principles
Additional Resources
Free brand voice checklist
Marketing program: Storm
More videos and tutorials from Alex
📄
Full transcript