Simplifying Marketing with a 6-Step Plan

Jul 1, 2024

Demystifying Marketing in 10 Minutes

Introduction

  • Aim: Simplify marketing with a 6-step plan
  • Works for beginners
  • Based on Alex’s experience from Copy Posse

Key Achievements

  • Launched Copy Posse on YouTube (Feb 13, 2019)
  • Grew to 7-figure brand in 3 years
  • Awarded Marketer of the Year by DigitalMarketer in 2022
  • Simple, effective funnel

Step 1: Get Clear on Who You Are

  • Crystallize brand messaging
  • Guides all business communication and marketing
  • Key questions:
    • What do I want to be known for?
    • What are my non-negotiables?
    • What do I value?
    • What change do I want in my industry?
    • How do I want to serve my audience?
    • What is my brand promise?
  • 11 elements in brand messaging (Free brand voice checklist)

Step 2: Know Your Customers

  • Speak their language by knowing them deeply
  • Address core values, desires, fears
  • Example: True Classic Tees
    • Targets men wanting to look good even with a dadbod
  • Aim: Form emotional connections

Step 3: Identify Your Positioning Strategy

  • Research the market and competitors
  • Find unique selling proposition (USP)
  • Keyword research tools: Tube Buddy, vidIQ, Answer the Public, Google AdWords Keyword Planner, Moz Keyword Analysis, Ubersuggest, ChatGPT
  • Competitor analysis: What are they doing? How can you be different?

Step 4: Create Your Content Strategy

  • Map out main topics and subtopics for content
  • Consider keywords but focus on value and interest
  • Show who you are, not just what you do
  • Use the 5x5x5 strategy for 125 content ideas
  • Implement simple systems for omnichannel marketing

Step 5: Build a Marketing Funnel

  • Start with a simple funnel: traffic → leads → nurture leads → sales
  • Traffic: organic (content & keywords) or paid (ads)
  • Leads: Offer a free valuable lead magnet (example: brand voice checklist)
  • Nurture: Build relationships through a series of emails
  • Sell: Create sales page and promotional emails
  • Maintain consistent presence in customers’ inbox

Step 6: Monitor Metrics and Test

  • Marketing = ongoing experimentation
  • Monitor metrics: ad success, email open rates, sales/conversions
  • Adjust based on what works and what doesn’t
  • Stay updated and test continuously

Closing Advice

  • Stay true to your brand and revisit initial goals
  • Avoid burnout: Focus on your impact, not trends
  • Alex’s mantra: Trust creativity, listen to community, use timeless marketing principles

Additional Resources

  • Free brand voice checklist
  • Marketing program: Storm
  • More videos and tutorials from Alex