[Music] It's English time. Hi, I'm teacher Mitch. Come and join me as we learn English the easy way. Subscribe to my channel and hit the notification bell to keep updated with my latest uploads. Please also share and hit the like button if you appreciate my videos. Thank you. Heads up grade 8. We are now on week two of our English 8 learning journey. I bet you are all excited for today's discussion. ing persuasive texts. And here is the content of today's discussion. Propaganda techniques. Evaluating persuasive text is important because it helps us figure out if the information we read is clear, true, and trustworthy. Sometimes writers use techniques or even propaganda to influence how we think. But not everything they say is based on facts. By learning how to spot these techniques, we can tell the difference between real information and messages meant to manipulate us. This skill is useful not only for making smart choices in our daily lives, but also for being responsible citizens who can join in discussions and decisions that affect our community and country. Meanwhile, these are the questions that we will answer as we journey through this lesson. What is the difference between propaganda techniques and persuasive techniques? What are propaganda techniques and how do they differ from other forms of persuasion? How does the use of propaganda affect the text's credibility and the trustworthiness of the information presented? Have you ever felt a sudden change of opinion or a strong emotion just from seeing a billboard or a TV commercial? That's the power of propaganda. It's all around us on social media, in newspapers, on TV shows, and even in ads for everyday products. Whether we realize it or not, propaganda can influence the choices we make. from the things we buy to the way we see the world. In Latin, propaganda means to propagate or to sew. But in simple terms, propaganda is information or ideas shared to make people believe in something or do something. We will now proceed to discussing some common types of propaganda. The first one is bandwagon. Bandwagon is when people are convinced to do something just because everyone else is doing it. It makes us feel like we should join the crowd so we won't be left out. Why it works? People naturally want to belong to a group or the winning team. Advertisers and politicians use this to push us to buy products, support ideas, or join causes. Here are three Philippine TV commercials that use bandwagon propaganda. CocaCola share a Coke bandwagon message. Everyone is enjoying Coke together. Don't be left out. It shows people bonding and being happy while drinking Coke, making you want to join in. Jollibee pa. Families and friends all choose Jollibee for happiness. It portrays Jollibee as the go-to place where everyone eats, so you should, too. Closeup toothpaste. Everybody smiling. Everyone who wants confidence and fresh smiles uses Closeup. It shows young people gaining confidence and fun when using Closeup. So, you feel pressured to join. Another propaganda is glittering generalities. Glittering generalities use nice sounding but vague words that appeal to emotions. They make us feel positive but don't give clear facts or details. Why it works? These statements make big promises and sound inspiring, but they don't explain how the promise will actually happen. Here are some examples of glittering generalities. Statement: Our candidate is the epitome of honesty and integrity. This statement appeals to the audience's desire for trustworthy leadership without providing specific instances or evidence of the candidates's honesty and integrity. Join our program and be part of a brighter future for our nation. This phrase taps into the desire for a better future, but does not specify how exactly the program will achieve this or what it entails. This product will revolutionize your life and make you happier than ever. This statement promises life-changing benefits without offering any concrete evidence or specifics about how the product will achieve this. Supporting our cause will bring about unprecedented prosperity for all. While appealing to the desire for prosperity, this statement lacks details on how exactly the cause will achieve such widespread success. With our company, you'll experience unparalleled success and fulfillment. This statement makes grand promises without providing specific examples or evidence of how the company will deliver on its claims. Remember, if this statement doesn't explain how it will happen, it's probably just glittering words meant to win approval. Another is transfer. Transfer is when a product, person, or idea is linked to something we already respect, love, or trust, like a flag, religion, or popular figure. The goal is to make us feel the same way about the product or person. Why it works? Emotions get transferred. If you see a political leader standing beside a respected religious figure, you might assume the leader shares the same values, even if there's no real proof. Here are some examples of transfer. A political candidate posing with religious leaders. A political candidate may strategically pose for photos or attend events with respected religious leaders to transfer the trust and respect people have for those leaders onto themselves. This implies that the candidate shares the same values and principles as the religious figure even if there's no direct evidence of such alignment. Using national symbols in advertisements. Companies or organizations may use national symbols such as the Philippine flag or iconic landmarks to associate their brand with patriotism and national pride. This transfer suggests that by supporting or purchasing from the company, consumers are also demonstrating their love for their country. Celebrities endorsing health products. Celebrities are often used in advertisements for health products like vitamins or supplements. By associating the celebrity's image with a product, the advertiser aims to transfer the viewer's admiration for the celebrity onto the product, implying that using the product will lead to similar health and vitality. Political party using national colors in campaign materials. A political party might use the colors of the Philippine flag in its campaign materials to evoke a sense of patriotism and national unity. This transfer implies that supporting the party is synonymous with supporting the nation's interests. Promoting a product with images of happy families. Advertisements for consumer goods like food or household items often feature images of happy families enjoying the product together. This transfer suggests that by using the product, consumers can achieve similar levels of happiness and satisfaction in their own lives. But you have to remember that transfer plays with emotions. Always ask, "Does this person or product actually deserve my trust or am I just associating it with something else?" Another is testimonial. It uses a celebrity, influencer, or expert to say they use or like something. Why it works? People admire or trust celebrities or experts. So, fans believe if it's good enough for them, it's good for me, too. Some examples of TV commercials that use testimonials are bench clothing by Lisa Soberano. Liisa promotes bench outfits, so fans want to buy because their idol wears it. Head and Shoulder shampoo by Bea Alonzo and Alden Richards. They say the shampoo keeps their hair dandruff free, making fans trust it more. Globe Telecom by Blackpink. Famous K-pop group endorses Globe making fans want to subscribe. We also have plain folks shows ordinary people using a product so it looks simple and practical. Why it works? Viewers think if regular moms, dads or students use it then it's perfect for my family too. It feels relatable. Sample TV commercials are surf detergent Nanai commercials where a simple mom happily washes clothes with surf meant for everyday Filipino families. Lucky me pansit canton students and workers are shown eating it during break times for everyone. Bear brand powdered milk ads often show kids and parents in ordinary settings drinking milk for strength. Another is name calling. Makes the competitor or opposing idea look bad with negative words or comparisons. Why it works? People naturally avoid being connected to something bad. So they choose the other option that seems better. Sample TV commercials are PLDD versus globe internet ads. PLDT once highlighted fast reliable internet while implying rival networks were slow and unreliable. Colgate versus other toothpaste ads sometimes show how Colgate fights cavities better than leading brands without naming them. Political campaign ads. Candidates pointing out rivals as weak, corrupt, or untrustworthy. Card stacking shows only the good side of a product or idea while hiding the bad side. Why it works? When people see only positives, they believe the product is perfect because they don't know what's missing. Sample TV commercials are Cobra energy drink gives strength and power but doesn't mention risk of high sugar and caffeine. Bellow skin whitening get fairer skin in 7 days but doesn't show possible irritation or harm to natural skin tone. Snack food ads for example patos chippy nova highlight taste and happiness but not the unhealthy oil salt content. And lastly, fear appeal. Uses scary images or warnings to convince people to act or change behavior. Why it works? Fear is powerful. When people feel scared of a consequence, they quickly take action to protect themselves. Sample TV commercials are do antismoking ads. Show black lungs and damaged teeth to warn against smoking. LTO road safety campaigns show accidents caused by drunk driving or not wearing seat belts. Toothpaste commercials for example close up and Colgate adds warning of germs or gum disease if you don't brush twice a day. In summary, bandwagon shows that everyone is doing it so you should too. Glittering generalities uses nice sounding words like freedom, happiness, or success that feel good but don't explain much. Transfer links a product or idea to a respected symbol or value like the flag, religion, or a hero to gain trust. Testimonial. Celebrities or experts convince us. Plain folks, normal people like us convince us. Name calling others are shown as bad so we choose this brand. Card stacking only positives shown negatives hidden. Fear appeal scares us so we act or buy. Thanks for watching. [Music]