Transcript for:
Financial Management and Investment Strategies

Now, you've started making quite a lot of money going from the beginning to where you are now. How very blessed. How have you handled your own personal finances? Um, very carefully. I mean, I I'm a big investor. Uh, I have a great team that does it. So, I mean, for just to be clear, I didn't I didn't take a salary from Turning Point, you say, the first 5 years. So, and I I didn't want it. I mean, all the money went back into the company. And so, I my test of a founder is always like, what do you pay yourself the first couple years? And unless you have kids at home or else you have like a family to support like you know a mom that's sick you should not be taking money out of the company like it all should be going back in because I mean it's just it's so precious at that point in that period of time. And so I I would say that probably over 75 75 to 80% of all the money I make is invested. What do you invest in? I mean it's very diversified from private equity which is great. So once you're able to make enough money you're able to kind of get access to private equity deals which is great. I'm super boring with some stuff, too. I'm just like, "Hey, you know, buy this mutual fund, buy, you know, buy the Dow, buy this index, and just kind of put it aside." Um, I I went all in and bought the dip during the the tariff stuff and coant. During co I bought triple leverage, triple Q. No, of course I did. Yeah. What do you mean? Of course you did. I mean, like, what are you doing? You should become a financial adviser, man. You got to start having fun. Okay. Why was that so obvious to you to go triple leverage? It was the easiest bet I've ever made in my life. Why? You're in a bet against America. By the way, I think the argument was that it could get a lot worse and you know like there's going to be two trillion dollars printed in first and I was against that. But I mean my whole premise at the time was this is so self-inflicted. We decided to shut down the country. A meteor didn't strike. It's not an alien invasion. We could reverse this immediately. And so I said, "And by the way, I'm investing for the next 30 years. You're trying to tell me the Dow is going to remain about 17,000 points for the next 30 years. So basically, I was like, I'm buying triple Q triple lever. I mean, it was like kind of ballsy when you think about it back. I guess what you don't know is that how far can it go before businesses start flat out to be clear, I did I started I started to buy when I started to see a little bit of signs of hope, right? Like I tried to see the bottom, if I remember correctly, it went down to like 17 18,000 like um and then yeah, just kind of plowed a bunch of money into it. By the way, I was like fine. I wasn't even married at the I had no kids. Do you manage your own money or do you have No, I I I I have a great guy that does, but I I call a lot of shots. Like I'll I will I make macro decisions, not micro decisions. That's the way I say. I'm not a good micro investor. Buy this company, by that company. The only thing I'll say is like when Elon's company went on Tesla, I want to buy Tesla just as kind of a symbolic philosophical thing because I thought he was being treated so terribly. But like macro stuff I'll get involved in. So, for example, if there's like, hey, I want to invest in, you know, more artificial intelligence or, you know, I think that, you know, oil is undervalued, you know, we'll have a conversation. The guy that does it is a guy named Doug Degroot. He's phenomenal. Um, and so he's just a great family office, really sweet guy. And what about Bitcoin? Oh, yeah. No, so I don't buy individual Bitcoin, but I I I like I bit I'm an investor in a thing called anagram, uh, which is the, uh, fundamental technology below crypto. So, it's kind of like buying the plumbing of the crypto industry, if you will. And so, like Salana and all these companies, anytime they wanted an ICO, you have to basically have the fundamental technology beneath it. I don't even understand it that well, other than um you're kind of buying a philosophy, if you will. And then, look, I'm in a very unique, blessed place where there is a lot of deal flow that comes my way where a lot of people want to, you know, have me invest in stuff and I say no more than I say yes. Um, and then I'll do a little bit of real estate here or there, but no, I mean, look, in terms of rental properties or what? No. Um, like flipping homes and stuff like that. Um, do you have like guys that you work partner with to flip homes or Yeah, I mean I do. I have a couple guys and they've actually been very successful. Um, did a couple in Chicago trying to do a couple here in Arizona. Where do you have the time for that? Look, I mean that's the thing is like it seems to like it just takes away from everybody. It does, but like I it's I mean if you time is a very interesting thing and if you meticulously plan out your day, there's so much waste in people's schedule, right? How much time do things actually take? Do you really need two hours for a meeting? Do you really need an hour and a half for that? And so I'm I'm like a time efficiency maximalist and I still get 9 to 10 hours of sleep at night amazingly. So, in terms of your own material success, where is the money coming from in terms of like percentages? Because I know you have like a store, you have a for-profit merchandise company, you have your nonprofit, you have, you know, your YouTube channel, all of these things. Where where is the money coming from? Very small percentage is my salary at Turning Point USA. So, Turning Point USA is 120 Turning Point USA, Turning Point Action. 120 $130 million budget. My salary there is about $300,000 a year and I donate $350,000 back to Turning Point USA. So, it's basically a wash, right? So, it literally is a wash. And you might say, "Well, why do you donate it back?" Well, my wife and I, we're, you know, we try to be charitable. We try to give 10% of our income a year. What better place than to give it back to Turning Point USA, right? Why even take a salary? Honestly, there's that's a really good question. Number one, um, it's very important from just an IRS standpoint. If the CEO is unpaid, it just kind of looks very weird on the form. But also I do believe in like different buckets for different things. I still think I should earn a salary for my work here and then if I want to give it back then so be it. It's a psychological thing more than anything else. Like it comes in and then if I want to give it back I can give it back. I know that might sound like strange to people but I get it in thinking just wasted payroll tax. No, it's fine. It's true. I mean all the FICA tax money going out the window, right? It's better to go back into the company than not. No, the the revenue streams uh is the show. The show is a for-profit entity. Charlie Kirk show podcast. As of the recording right now, we're either number two or number three in all of Apple News. Incredibly blessed. Uh we stream on Rumble every day, on X every day. We're on 250 radio stations. Um on over 400 affiliates, um we are on Real America's Voice every single day, which is a great uh fast channel, which is also on Pluto and Roku. It easily estimates two to three million people a day tune into some part of the Charlie Kirk show. We cut it up. we socialize it. Uh and then of course we have a beast of a YouTube channel. Uh we do very very well on Tik Tok. Um and so you kind of compile that all together. And then of course I do speaking. I try to write a book a year. Uh which you know I'm able to make personal money on. Has life gotten a lot better since becoming wealthy? Yes. I mean look the my life has gotten a lot better since I got married and I had kids. I will tell you the best thing about being wealthy is not being poor and not having to worry about money. M like just like not get to a place where you don't have to worry about money. It's funny when you get to a place where you have like billions of dollars, you're actually worrying about money all the time cuz then you have like lawsuits and it's like your identity. I'm I'm not joking. Like they it's like kind of like a weird like horseshoe which is like you have no money. You worry about money all the time and you have a ton of money, you worry about money all the time. It's best to be like somewhere in the middle where you have like a lot of cash flow. The best thing is this. I have purpose in what I'm doing and the money is a nice reward. Like it's not money is not the number one driver for me. It's not like I mean that like I have the skill set where if I quit all of this right now, I could probably go start a company right now and after 10 years I could probably sell it for like a couple hundred million bucks. That's not I mean that's not like an crazy thing for me to say. The fact that we've started Turning Point USA in action. We have $130 million years in revenue, right? I have the Charlie Kirk show. If it was all about getting rich, I could go start some app and probably go be successful. What makes me so happy is I get to impact people's lives. I get to speak truth. I have purpose. I get to help save the civilization. And then I also get to make some money while doing it. And and that quite honestly is the most enormous blessing. I have the greatest job in the world. I'm the happiest person in the world. I mean that. I'm sure a lot of you guys remember that last year we actually had none other than Jordan Peterson here on this podcast. And on top of that just being an incredible episode, it was a massive personal milestone for me because I've listened to him for several years and he has absolutely changed my life with his lectures. Well, I'm so excited to announce a very special update from that episode. We have actually partnered with Peterson Academy to sponsor today's episode. For those unaware, Peterson Academy is Jordan Peterson's online university and it's open for enrollment right now. If you love learning, want to study under worldclass professors or have ever gained anything from Dr. Peterson's books, podcasts, or lectures, then this platform is for you. Every single month, Peterson Academy releases four new in-depth 8-hour university level courses taught by top experts across philosophy, history, psychology, science, business, and more. These courses are seriously designed to keep you guys engaged and they offer optional testing to solidify your understanding. 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