Free Mega Course on Copywriting

Introduction

• Overpromised Courses: Many courses claim to promise quick riches, often filled with fluff and missing information.
• Free Mega Course: A completely free course to learn freelance copywriting and make over $10k/month in 90 days.
• Personal Success: The speaker achieved over $100k/month at age 24 after working a minimum wage job.

Understanding Copywriting

• Copywriting Definition: The art of writing persuasive text that encourages readers to take action.
• Importance: It is a transferable skill applicable in marketing, sales, and content creation.

Course Layout

• Structure: Long course; can be watched in segments.
  • Sections Include:
    • Fundamentals of Copywriting
    • Getting Clients
    • Complimentary Skills
    • Email Marketing

Key Points from the Speaker's Journey

• Student Successes: Thousands of students became full-time copywriters.
• Past Struggles: The speaker also faced challenges and failures in the beginning.
  • Example grades: Poor high school performance, but succeeded in business.

How to Start Copywriting

• Effective Copywriting: Simple, clear language is essential.
• Practice: Writing should come naturally; focus on clarity over complexity.

Building Your Portfolio

• Portfolio Essentials:
  • Polished Examples: Show polished pieces of your copy.
  • Proof: Include testimonials and successful projects.
  • Variety: Showcase different forms of copy like emails, landing pages, etc.

Getting Clients

• Outreach Strategies:
  • Personalization: Do your homework on potential clients.
  • Value First: Always provide value before asking for a sale.
  • Follow-Up: Consistent follow-ups are critical for closing leads.

Outreach Methods

• Instagram & YouTube: Ideal platforms for finding and reaching out to clients.
• Video & Voice Notes: Use video introductions to stand out.

Dealing with Objections

• Common Objections: Understand the objections clients may have and ask clarifying questions.
• Response Techniques: Agree first, inquire further, and present solutions.

Key Takeaways

• Consistency: Consistently outreach and practice will yield results.
• Skills Over Niche: Focus on building skills rather than worrying about niches.

Email Marketing

• Types of Sequences: Welcome sequences, sales sequences, and subscriber revival sequences.
  • Welcome Sequence: Warms up leads and builds rapport.
  • Sales Sequence: Promotes products while providing additional value.
  • Revival Sequence: Re-engages subscribers who haven’t opened emails recently.

Automation

• Email Automation: Automates sending emails based on user actions for efficiency.
• Importance of Tracking: Track effectiveness and optimize outreach strategies.

The Importance of Personal Branding

• Instagram as a Portfolio: Your Instagram profile should showcase your skills and personality.
• Content Creation: Regularly post relevant content to maintain engagement.

Final Words

• Commit to Action: Success is about taking actionable steps consistently.
• Follow-Up: Keep nurturing warm leads to convert them into clients.

Action Steps

• Comment: Comment "Genie" if you've reached the end.
• Engage: Ask questions in the comments for further clarification.
• Join Community: Be part of Discord to review and learn from others.
• Watch Again: Rewatch sections for deeper understanding.
• Free Resources: Use the free copy starter kit for templates and examples.