Lecture Notes: Interview with Alex Chikowski on iGaming Industry

Introduction

• Interview Participants: Tim Paol (Editor, Gambling Insider) and Alex Chikowski (iGaming veteran)
• Location: Manila
• Tim's Experience: Known Alex for 5-6 years, meeting for the first time.

Current Projects by Alex Chikowski

• Current Article: Parallels between the iGaming industry and Hollywood.
  • Key Topics:
    • Inundation of products
    • Negative impacts of product oversupply
    • Use of AI in game creation
    • Ensuring positive player experiences

Industry Trends and Issues

• Increase in Slot Games: From 50,000 slots (2 years ago) to 100,000 slots now.
• AI Impact: AI enables the creation of new games in 20 minutes.
• Problems Similar to Hollywood: Repetition of old tropes, looking for the next hit product.
• Future of Slots Production and Distribution: Considerations of how AI can help.

Key Points on Positive Player Experience

• Significance: Focus on providing positive experiences is crucial for success.
• Approaches:
  • Right product
  • Proper processing
  • Effective personalization
  • Sending relevant communications

Example of Poor Personalization

• Personal Story: Usage of Boozy delivery system for wine in Manila.
  • Receives irrelevant product recommendations despite purchase history.

Marketing Strategies

• Six Ps of Marketing: Product, Personalization, and others.
• Tools and Innovations:
  • AMP: Generates the right message at the right time for users.
  • Fast Track: AI-based product for personalized messaging.

Discussion on Personalization in iGaming

• Current State: Still not fully realized.
• Steps Forward: Role of chat GPT and LLMs in handling big data for personalization.
• Potential Developments: Real-time personalization based on user insights.

Conclusion

• Future Work: Continued exploration of ideas and publication in the magazine.
• Closing Remarks: Alex expresses gratitude for the platform to share his thoughts.