Hello, friends! On 14th February, 2023, I uploaded this video on Fruit Juices. In the video, I revealed the
truth about packaged fruit juices. Their history, how they're made, and their impact. But this video caused
such a ruckus back then. You may remember that. It was in numerous news articles. There was a court case to
remove that video from YouTube. It was so shocking that a company went to the court
for a health-related video. Had it been another YouTuber, they might have ignored this. It was a single video. But I didn't give up. I fought the court case. And after a 1.5-year-long legal battle, Justice won. And the court allowed
me to reupload this video. So here I am, back with this video. And, I have a good news for you. Look at this news article. A famous juice
manufacturer has decided that they will reduce the sugar content
in their packaged juices by 21%. Higher sugar content, was the main point
of criticism in my video. For all of us, for all health activists, this is a huge win! Our collective efforts
have made this possible. I want to dedicate this
win to India's children. They shouldn't take these
packaged fruit juices in the tiffins. But why am I still saying this? Watch this video to find out. Let's find out the truth about
these packaged fruit juices. Hello, friends! Cold drinks like Pepsi and
Cola aren't good for our health. All of us know this by now. But often, as their
alternative, people suggest, that you should drink
fruit juice as it's healthy. Even the companies
making these fruit juices, market their products like this. A healthy drink to boost your immunity, full of minerals and vitamins, the small tetra pack filled
with nutrition for your child. This is largely marketed
towards children. So friends, how would
you feel if I tell you, these packaged fruit juices, in some aspects, are
as bad for your health, as these soft drinks like Cola. Come, in today's video,
let us understand this better. Let's start with
fruits, friends. Are fruits good for our health? Absolutely. There's no doubt about it. Fruits are an important
part of our daily diets. They are rich in
vitamins and minerals, are high in fiber and
antioxidants as well. Antioxidants help in preventing
cancer and heart diseases. Additionally, you'll
find Flavonoids in fruits. A type of plant pigment. Research shows
that consuming these, improves mood as well. Apart from this, numerous
research papers tell us that fruits reduce the
risk of heart disease, cancer, depression,
and diabetes. But on the other
hand, research papers paint packaged fruit
juices in another light. A meta-analysis of 4 studies covering approx.
200,000 participants, revealed that
drinking fruit juices, increases the risk
of Type 2 Diabetes. How could this be? Friends, to understand this we need to understand
the history of fruit juices. So come, let's
travel to the past, and check out the
development of fruit juices. Humans have been consuming
fruit juices for so long that you will find its mention
even in Ayurveda. Ayurveda states
that if you are tired, and want to get
rid of the fatigue, you need to drink
fresh orange juice, with a pinch of rock salt in it. The work 'Ritucharya'
mentioned in Ayurveda means changing one's
lifestyle with the season. During the summer,
it is recommended to to drink fruit juices
such as mango juice. You will find the mention of similar fruit
juices in the Old Testament of the Bible. If grape juice is left
untouched for a long time, it ferments and turns into wine. In the Old Testament, we see wine
and grape juice mentioned separately. In Chapter 6, verses 2-3, God tells Prophet Moses, that if any man or
woman from Israel, wants to make a Nazirite vow, i.e., to dedicate themselves
to God for a while, they should not drink wine. In fact, any fermented drink. Even vinegar made of wine, grape juices, not even grapes and raisins. Wine, vinegar, and grape juice, had distinct Hebrew names. Yayin, Chomets, and Mishrah. Around the Dead Sea near Jordan, ancient manuscripts written
in Hebrew were discovered. Dating them revealed that
they were written in 150 BC. Those contained mentions
of pomegranate juice. Interestingly, friends, the history of fruit juice is somewhat
similar to the history of ice cream. We have enough
archaeological evidence, to suggest that people from ancient
China, Iran, Rome, Greece, and Egypt, often sweetened ice
or snow using honey or fruit juices. Alexander the
Great is said to have been addicted to
such ice creams. But during these times, fruit
juices meant fresh fruit juices. Fast forwarding to
around the 1750s, the first case of preserving
fruit juices took place, Friends, the English
sailors of this time, who undertook long voyages, were often faced with a
disease known as Scurvy. Scurvy is caused by
a Vitamin C deficiency. This was around 180 years
before the discovery of Vitamin C. But Dr James Lind's
experiments found that Scurvy can be prevented by having oranges and lemons. So the royal navy of England mandated that the sailors be provided with lime
juice and lemon juice. But the problem was
preserving the juices. They were spoilt during
the months-long voyages. Someone noticed that the
fruit juices could be preserved, by adding rum,
water, and sugar to it. Friends, this combination, of fruit juice, rum,
water, and sugar is a popular cocktail that
you can find even today, known as Daiquiri. Later, in 1867, a man named Lochlan Rose, realised that to
preserve the fruit juice rum and water weren't
actually needed. Sugar alone could do it well. Friends, this was the discovery of the
world's first commercial fruit concentrate. Fruit juice being preserved by adding sugar. The first branded bottled
juice was sold soon after. Lochlon Rose set up his factory. And produced the Rose Lime
Juice for the sailors on ships. It was bottled and
labelled attractively. As medicine for the sailors. Around this time, there
was another man in America, Thomas Welch, a
preacher at church. Unlike Muslims, Christians and Jews
do not consider drinking wine sinful. In fact, bread and wine
are part of their rituals. But Thomas Welch began
an alternative movement. He told his flock that they
should stop drinking alcohol. Alcohol consumption
is harmful to health. In a latest research,
it was shown that even small quantities of alcohol
is not beneficial to one's health. Many countries had
issued guidelines earlier that drinking a glass of wine
daily is good for health. But many of these countries
have updated their guidelines. Look at this article. According to Canadian guidelines, even in smaller amounts,
alcohol is not healthy for you. On the topic of updates, the biggest update of my ChatGPT Course is now live. Two hours of new lessons
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the first 1,000 people to sign up now. R41 You'll get 41% off with this. The link is in the description below, or you can scan this QR code. You should go check it out. Getting back to Thomas Welch, Thomas told the Christians, to stop drinking wine, and replace it with
his unfermented wine. Basically, grape juice. Several churches
agreed with Thomas, and a Non-Alcoholic Community
of Christians was formed. In fact, even outside
the Christian community, some Americans were
greatly enjoying grape juice. This is why, the place where
Thomas Welch live, Westfield, is now known as the Grape
Juice Capital of the world. The American fruit juice
industry started from here. Thomas Welch started
using a new method of preserving the
fruit juices longer. This new method
was Pasteurisation. You've studied
about it in school. We pasteurise milk as well. It bascially means using heat to kill
bacteria and viruses. Apart from grape juice, orange
juice was pasteurised as well. Farmers growing oranges saw that if the supply was too high without sufficient
space for storing them, they could simply make juice
out of the excess oranges, and pasteurise it in order to
be able to store it for a long time. At this point in time, the
packaged fruit juice business was doing better than the
fresh fruit juice business. And then, came an
invention in our story that promoted
fresh fruit juices. Raw foods advocate,
Norman Walker, invented the first juicer. For the first time, a
machine was created to first grate fruits
and vegetables, squeeze them, with fresh fruit juice
being poured out. This was the early 1900s. Norman went to California
and started his juice bar. All his life he promoted raw
fresh foods and fresh juices. He wrote 12 books. And lived till 99 years of age. It is important to mention this, because
back then, such a long life wasn't common. And perhaps, his healthy
lifestyle can be credited for it. Moving on, in the late 1950s, the first grinding
juicer was invented. Known as the Champion Juicer. After which came
the centrifugal juicers. After these inventions, the
machines for extracting fruit juices, became even more compact,
convenient, and mobile. It meant that people could buy
these machines for their homes. The efficiency of cold-pressed juicers
and centrifugal juicers is often debated, since centrifugal juicers do
not extract juice quite as well. Due to the heat and oxidation, the enzymes
and nutrients of the fruits decreases. There's no scientific
evidence proving this. Because the temperature in
centrifugal juicers doesn't get that high. Research tells us that nutritionally, the
juices from the cold-pressed juicers and
centrifugal juicers are almost similar. Because ultimately, both
produce fresh fruit juice. The turning point in the story
of packaged juices came in 1963. When a Swedish
company, Tetra Pak, introduced their
tetra brick packet. That's right, friends, The name of the
company was Tetra Pak. Today, we refer to this type
of packet as Tetra Packs. Tetra Pak is so
popular worldwide. The owner of this company was a
Swedish industrialist, Ruben Rausing. The history of fruit juices
changed forever with this. Not only was it possible to
store fruit juices for months, it could now be transported
to far-flung areas, and in such a
convenient package. It could be sold in a way that people could drink directly
from the pack with a straw. Such a convenient and
inexpensive process, that we are still
using Tetra Packs. But what kind of juice do we
find in these tetra packs today? Come, let's look at a typical
popular brand sold in India. And let's understand the
ingredient list printed on its back. Several nutrients
have been listed here. the second column is for the
nutritional value of per 100 ml of juice. And the third column is
for the percentage of RDA, Recommended Dietery Allowance It means than an average person gets this % of their RDA from this. It contains 28mg of sodium. In a serving of 180ml, that forms 2.5% of a
person's daily requirement. Basically, nothing. No one is out there drinking
50 packets of this every day, in order to meet the
total daily requirement. The same can be said for
Potassium, Calcium, and Iron. 1.7%, 1.5% and 1% respectively. Insignificant. There's only a significant
amount of Vitamin C, with meeting 75% of the
recommended daily allowance. You will think at least
there's one good thing you will fulfil the daily requirement
of Vitamin C by drinking this juice. Though it is correct, it is to be noted that Vitamin C is already
found abundantly in nature. If your child drinks
1 glass of lemonade, with the juice of 1 lemon, it will meet 100% of the
recommended daily allowance. If not that, half an
orange is enough, to meet 100% of
the daily requirement. And only 1/10th of an
Indian gooseberry (amla) can meet 100% of the RDA. And friends, we are
not living in the 1700s, we are not sailors travelling
for months on ships, where, by not meeting our Vitamin C
requirements, we risk getting Scurvy. Today, fulfilling the Vitamin C
requirement is the easiest thing. So we do not need this juice
from the Tetra Pack for this. So the claims made in ads of these fruit juices helping
with the child's nutrition, are gross exaggerations. Apart from Vitamin C, no other nutrient
is present in significant quantities. Now, let's check the
ingredient list at the back. The first thing you'll
spot here is Water. Followed by about 10%
of concentrated fruit juice. What falsehoods are these? Only 10% of it is juice, and the rest is water. How can this be? For this, we need to understand
what concentrated fruit juice is. Also known as Fruit
Juice Concentrate, friends, this is the liquid, that is left behind when you
separate water from the juice. To make fruit juice concentrate, often these companies heat up the fresh fruit juice. Water evaporates from the juice, and the residue is the
concentrated form of the juice. This liquid is quite
tense and is like syrup. This isn't the only way
of making concentrates. Today, there are many
methods of doing this. Some use evaporation, others pasteurise fruit juices, and some simply filter it. But the end result of fruit
juice concentrate looks like this. Thick syrup-like liquid. Depending upon the method
used to make this concentrate, often, the flavour of this
concentrate gets diluted. It doesn't taste as fruity. So the companies add
artificial flavours to it so that it tastes like
the fruits once again. These fruit juice concentrates
are then mixed with water, to make these
packaged fruit juices. You will wonder why it
needs to be this complicated. First water is removed
by evaporation, and then added to water
to make the fruit juice. Why do they do this? Friends, this is
because this concentrate can be stored longer. This doesn't go bad as
quickly as fresh juices do. So the companies can save on
packaging costs, storage costs, and transportation costs. But on the other hand, the
drawback of these concentrates is that it lacks most of the nutrients. Think about it you extracted fresh juice, made a concentrate by
evaporation or pasteurisation, you heat up the fresh juice, and then you want
to store it for months, how will it remain wholesome? This is why further in the
ingredients list you will notice, the disclaimer
at the last point, that flavours have been added. Natural and Nature-Identical
Flavouring Substances. Some natural flavours
have been added so that it tastes
like fruit juice, and some nature-identical
flavouring substances, chemicals that taste
similar to natural substances. After so much processing,
often the colour gets distorted. The actual colour of the juice. The companies want their products
to be the same colour as fresh juices, so colours are added to it too. In this case, INS
160a(ii) and (iii) the colour known
as Beta-Carotenes. The other ingredients included the acidity regulator INS 330, Stabilizers 466 and 440, 440 is basically Pectin, a
natural polysaccharide. Usually, the citric acid
they add to the juice to enhance the
taste of the juice. And then comes the final and perhaps
the most harmful ingredient in the lot, Sugar. How much sugar does it contain? 13.5g per 100 ml. Friends, do you
know what's shocking? If you remember my
video on cold drinks, at the beginning of that
video, I had mentioned the approximate sugar
content in cold drinks. If you recall, it was
10g -13g per 100 ml. The sugar content is almost
similar in fruit juice and soft drink. Friends, this is
the biggest reason, why at the beginning
of this video I told you that drinking packaged
fruit juices regularly increases the risk
of Type 2 Diabetes. The companies are
directly blamed for this, because the amount
of added sugar is about 7.5 g per 100
ml out of the total 13.5 g. These companies add
extra sugar to their products. The natural sugar
content is 13.5g minus 7g. only 6g per 100 ml. As I told you in the
video on cold drinks, American Heart
Association claims that our body does not
need any added sugar. But if you still insist, on
consuming added sugar, they claim that children between the
ages of 7-10 years old, should have a maximum
of 24g of sugar in a day. And if a child drinks
this packaged fruit juice, since this is a pack of 180 ml, the amount of added
sugar in it is 13.32 g more than half of the daily
sugar consumption of a child is present in 1 packet
of such fruit juices. If you consume 1
such packet every day, you shouldn't be surprised if
you test positive for diabetes later. Don't delude yourself
into thinking that you have opted for healthy diets
and healthy juices all your life. Here, I'm not accusing any
particular fruit juice company. Because all of
them are the same. Take an example of this fruit
juice from another company, you won't find
significant differences. Similar calorie content,
similar added sugar, If you look at
the ingredient list, some contain stabilizers, some even contain
Sweetener 960a. Overall, these fruit juices
are neither natural nor healthy. Even though their
ads tell you otherwise. What I have been
trying to tell you, was taken up by Angelina Lewis, in front of a court
in the US in 2011. In California, this young woman, filed a case against Tropicana, for Deceptive Advertisement. She claimed that in the
ads, the company shows an orange with a straw in it, hinting that the juice they're selling
is 100% fresh, natural orange juice. directly from oranges. But the reality wasn't so. Instead, this product
was scientifically engineered and
manufactured in laboratories. Which is why you can store
it for more than 2 months. There was a long battle
in the court about this. It took 7 years, but in the end,
Angelina lost this case on technical grounds. Perhaps the same would happen if, in
India, we tried to file a case against them on grounds of deceptive TV ads. They'll come up with some technical
loophole and you'd lose the case. Even if the courts encounter some
technical problems while giving judgements I have no technical problem
with giving my judgement. It is very clear
that fresh fruit juice, is exponentially better
than packaged fruit juices. There's so much difference that you shouldn't even consider
drinking packaged fruit juices. Especially, children
should not be given these, because the sugar
quantity is so high that it is basically the same
as drinking soft drinks. Coming to fresh fruit juices, the judgement is clear for it. Eating fresh fruit is better
than drinking fresh juice. You'd wonder why. Because in the
process of juicing, the fibre content of the fruit, is drastically reduced. Your body needs fibre, fibre is an important nutrient
that you won't find in juices. It's in the fruit only. The second reason is that
juice is fluid and the fruit is solid. Juice is absorbed
much faster in your body. Faster absorption means the changes in
blood sugar are rapid. Your insulin levels
fluctuate rapidly. In the short-term, if you have it
once or twice, it won't cause harm, but in the long term, if it
happens repeatedly over years, this can cause problems
with blood sugar. There's a simple
technique to avoid this. Whenever you
drink fresh fruit juice, don't have it on
an empty stomach. Drink fresh fruit juice
wither while eating, or after eating when
you're still partially full. This will prevent any spikes
in your blood sugar levels. Because the fruit juice would be
digested slowly with the food you've eaten. Keeping the sugar
levels in control. Of course, another thing that
you need to remember is that moderation is the key. Fresh fruit juice is
good for your health. But that doesn't give you
leave to drink 2-3 litres daily. Fruits contain
natural sugar too. And the calories are concentrated
in the juice as compared to fruits. Drinking too much of it
can also lead to weight gain. What's the safe
level of consumption? In an average adult and
children over the age of 7, they can safely drink 8
ounces of fruit juice per day, that's around 237 ml. So basically, 1 glass of fresh
fruit juice a day is beneficial for you. Another healthier substitute
for fresh juice is smoothies. While making smoothies,
you normally use a blender. And you directly add the fruits. So you don't lose the
fibre content of the fruit. You can blend it with other
nuts, seeds, and vegetables. Or some flour as well. For an even healthier smoothy. I hope this was an
informative video. Share it with your
friends and family, so that this information
reaches everyone. On which topic should the
next video of this series be? Comment below to tell me. The link to sign up for the ChatGPT
Course is in the description below. And the coupon code is R41 If you haven't watched the
previous videos of this series, you can watch
them by clicking here, they're on bread
and soft drinks. Thank you very much!