Joey led a session on how coaches can use subconscious pre-selling to convert followers into buyers, outlining a data-driven approach that consistently increases revenue for his clients.
Real-world client case studies (Nicole, Maya, Argon, Yasmin, and "Z") were shared to demonstrate substantial results using this content and offer strategy, regardless of audience size.
The Lift Up mentoring program was introduced as Joey’s 3-month, results-driven system for coaches, with a pay-when-you-hit-milestones model and limited monthly spots.
Action Items
No explicit action items were assigned during this session.
The Problem with Traditional Content-to-Sale Models
Most coaches follow the outdated model of creating content, chasing algorithmic reach, and then selling, which leads to cold leads who aren’t ready to buy and require heavy convincing.
This often results in coaches feeling forced to use aggressive sales tactics and ending up with less-than-ideal clients and unpredictable income.
Subconscious Pre-Selling Method: General Approach
Coaches should focus on attracting the right audience and using content to build trust and demonstrate expertise, so prospects come pre-sold and eager to buy.
Success comes from systematic, value-driven communication tailored to what the audience wants—not just what the coach thinks they need.
Case Studies and Client Examples
Nicole (fitness coach, 60K followers): Used audience intelligence to identify her community’s real desires (confidence, definition training, not just weight loss), then created relatable, value-driven content. Resulted in 3,000+ interested leads pre-launch and $60K in 2 days, $100K+ in the second launch.
Maya (7K followers): After regular posting with no income, refined content and offer; made $20K in 2 weeks post-launch.
Argon and Yasmin: Achieved market leader status and consistent $20–30K months after shifting to targeted pre-sell content.
“Z”: Grew from 187 to 3,500 followers by focusing on quality, not quantity, and converting the right kind of follower.
Joey himself: Grew from 981 to nearly 20K followers in 5 months by adopting the same principles.
Commonality: Stopped trying to appeal to everyone and positioned themselves as the perfect solution for a specific group with a specific problem.
The Systematic Approach: Audience Intelligence and Content
Data-driven research is essential—analyze best-performing posts, survey followers, track language in comments and DMs to learn what people actually want.
Content, offer positioning, and sales messaging are then built directly from this audience insight, making launches feel "inevitable" because they're based on demand, not guesswork.
The Lift Up Mentoring Program
Joey offers a 3-month mentoring program to help coaches systematize their revenue by reverse-engineering audience desires and pre-selling expertise.
Only five coaches are accepted per month, and Joey personally oversees each transformation.
Payment is contingent on milestone achievement, emphasizing results and commitment.
Decisions
Focus on audience-driven, pre-sell content — The group agreed that shifting from mass-appeal content to targeted, trust-building content would lead to higher conversion and customer satisfaction, based on multiple case studies and data.
Open Questions / Follow-Ups
How can new coaches best get started with audience intelligence if their following is very small?
What are the specific steps or tools recommended for systematically gathering and analyzing audience data?
Details on application process and pricing structure for the Lift Up mentoring program were not discussed.