Running Cold Emails in 2024 and Beyond

Introduction

• Overview of changes in Google’s cold email policy.
• Importance of implementing new strategies for cold emailing in 2024 to book sales calls.

Recent Google Policy Changes

• Google aims to reduce spam and improve email security.
• New requirements effective February 2024 for bulk email senders (sending over 5,000 messages daily).
• Key changes include:
  • Clear spam rate threshold enforcement.
  • Unsubscribe options for recipients (processed within 2 days).
  • Strong email authentication requirements for bulk senders.

Why Not to Panic

• Scope of Policy: Only affects Gmail accounts, not Google Workspace accounts.
• Quality Over Quantity: Focus on sending to qualified leads rather than mass emailing unqualified lists.
• Use lead scraping tools (e.g., Instantly Lead Finder) to gather accurate data.

Using Instantly Lead Finder

• Features of Lead Finder:
  • Search capabilities based on job titles, location, industry, etc.
  • Example search: 222,000 C-level contacts in law practice in the U.S.
  • Provides additional information (phone number, company news, etc.).

Avoiding Spam Issues

• Avoid Personal Emails: Do not use personal emails or random purchased emails.
• Domain Strategy:
  • Buy multiple domains (recommendation: 10).
  • Link three email accounts per domain.
  • Use Instant Lease's warm-up tool to build trust for new emails.

Steps to Set Up Email Accounts

1. Purchase domains from GoDaddy (e.g., variations of your company name).
2. Set up Google Workspace for each domain.
3. Configure email accounts in Instantly.
4. Enable warm-up for these accounts (approx. 2-week process).

Sending Strategy

• Use multiple sending pools to avoid reliance on single email accounts.
• Set campaigns with verified leads from Instantly’s Lead Finder.
• Email Sequence Structure:
  1. Personalized compliment.
  2. Identify pain points relevant to the recipient’s industry.
  3. Present a unique solution (e.g., pipeline social system for plumbing companies).
  4. Lead with value before asking for a meeting.
• Follow-up emails should maintain engagement and provide additional value.

Conclusion

• The new cold email strategy is crucial for adapting to changing policies.
• Utilize tools like Instantly for data accuracy and campaign management.
• For further learning, check links for tutorials on using cold email software.