every commercial you watch every conversation you join and every argument you have about who the imposter could be in among us includes at least one of three rhetorical appeals ethos pathos and logos rhetoric or the art of persuasion always takes into account these appeals whenever you read a text or argue with a buddy about which is better tacos or hamburgers you are using ethos pathos or logos or if you're good you're using a combination of all three a speaker or writer's ethos is built on the idea that we believe people we trust and find credible we are more likely to be persuaded by people with certain experiences expertise in a field knowledge on a topic or someone who seems sincere if you are a salesman and you can persuade a customer that you can be a trusted that the customer's needs are the priority and that you the salesman are an expert in your field and your knowledge vast and your first hand experience is necessary to guide the customer away from potential pitfalls then you will probably get the sale however if a customer doubts your credibility in any way perhaps your knowledge seems lacking or you don't seem trustworthy then you probably won't get the sale appeals to ethos often necessitate shared values between the speaker or writer and her audience thus building trust is going to look different in every rhetorical situation a speaker or writer's logos appeals to the rationality and logic of her audience when you write an essay for school an essay that has a clear thesis statement which is backed up with specific details explanation statistics and more this is an appeal to logos if your arguments are solidified by research and you provide a counter-argument thus knowledge of opposing viewpoints on a topic you appear more persuasive in the sense that you have thought about things and think rationally about them a speaker or writer's pathos appeals to the emotions of an audience we all have values and beliefs that we hold dear and become emotional about if a person loves america then it is easier to appeal to this person's sense of patriotism and love of country a person's identity can particularly be manipulated by emotional appeals if a person is proud to be a father a commercial that features stories of heroic dads could entice this person to buy a backpack that is geared for strong fathers arguments that cater solely to an audience's pathos or emotions are typically seen as weak however when pathos is sprinkled on some logos and ethos this can be a convincing concoction since humans are often often emotionally and tribally driven now to demonstrate that you truly understand ethos pathos and logos your mission is this listen to the following scenarios and choose one to write an argumentative paragraph about create your own persuasive recipe of ethos pathos and logos an underline each time you use one if you use ethos underline your statement and write the letter e if you use pathos underline the statement and write a p the topics are meant to be fun and light-hearted so be creative and funny if you choose but be sure you accurately use all your rhetorical appeals ethos pathos and logos here are your scenarios number one convince your school district that school lunches should not only be free but prepared by chefs number two convince a teacher of your choice that they should get a tick tock account number three convince a teacher of your choice that among us is a game that teaches important skills related to that class and should be part of the curriculum number four convince a teacher of your choice that their favorite sports team is terrible and that they should cheer for another team number five convince your parents or guardians that you should be allowed to have a pet cheetah number six convince your school that a starbucks should be built on campus number seven convince your school that students should get paid for good grades number eight convince your parents or guardians that you should get a tattoo and number nine convince your principal that there should be a class dedicated to watching anime good luck with your paragraphs you