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Etsy Digital Invitation Sales Strategy

Aug 3, 2025

Summary

  • The meeting covered a step-by-step process for making frequent Etsy sales of digital invitation templates, with an emphasis on product research, design workflow, and listing optimization.
  • Key tools discussed include E-Rank, Everbee, Playground.com, Canva, and ChatGPT for various stages of research, design, and listing creation.
  • The process is designed to be repeated regularly to increase the number of listings and overall sales.

Action Items

  • No explicit action items or assigned owners were mentioned in the transcript.

Etsy Sales Workflow: Step-by-Step Process

  • Product research is conducted using E-Rank and Everbee to identify profitable keywords and trends (e.g., "baby and bloom").
  • Graphics for invitations are generated on Playground.com to match the chosen theme (e.g., wildflower) and then imported to Canva for final design adjustments.
  • Template links are created in Canva to ensure buyers receive customizable versions of the design.
  • Mockups are produced in Playground.com, including prompts for unique backgrounds and upscaling before download.
  • Mockups are further enhanced in Canva by adding a photo frame and overlaying the design as a PNG.
  • SEO for the Etsy listing (title, tags, description) is crafted using E-Rank and ChatGPT.
  • All elements are combined to create and finalize the Etsy product listing, ensuring attributes are correctly filled.
  • This process is repeated weekly to generate new listings and maintain steady sales.

Decisions

  • Continue the established process for listing creation and optimization — because it consistently results in regular sales.

Open Questions / Follow-Ups

  • No open questions or follow-ups were identified in the transcript.