Lecture Notes: Gambling Insider Interview with Olga from Soft Swiss

Introduction

• Interview Host: [Name not provided], Editor of Gambling Insider
• Interviewee: Olga, Head of Business Development at Soft Swiss
• Context: Discussion on Olga's role, current show, and company updates

Olga’s Role and Soft Swiss Overview

• Title: Head of Business Development at Soft Swiss
• Responsibilities:
  • iGaming platform
  • Sportsbook solution
  • New Jackpot Aggregator
• Purpose of the Show:
  • Networking with partners (referred to as friends)
  • Discussing new features and future plans
  • Meeting people face-to-face post-COVID

Soft Swiss Products

1. iGaming Platform
   • Continuously updated
   • Popular among partners
   • Described as an iGaming ecosystem for operators
2. Sportsbook Solution
   • Gaining momentum
   • New projects and updates
   • New back office features
3. Jackpot Aggregator
   • Unique solution for partners
   • Helps create jackpots inside casinos and games
4. Other Updates
   • New functionality in every product
   • Enhancements in game aggregator
   • New data streaming features

Business and Market Expansion

• Closing down German market
• Exploring new markets for expansion
• Development of own platform for brand independence

Expectations for 2022

• Expanding into new markets
• Hiring and increasing affiliates portfolio
• Adding new licenses and certifications
• Growing as a company in terms of employees and portfolio
• Innovating product line beyond games

Networking and Conferences

• Importance of networking and face-to-face meetings
• Planning to participate in several upcoming conferences
  • SBC in Barcelona and Americas
  • Sigma in Malta
• New Markets of Interest: Switzerland, Portugal, Spain, Greece

Challenges and Opportunities

• Importance of constantly innovating to keep players engaged
  • Examples: new bonuses, games, and functionalities
• Overcoming COVID-19 restrictions and resuming business growth

Emphasis on Technology and Innovation

• Introduction of new technologies
• Continuous improvement to meet operator and player needs

Focus on Safe Gambling

• Commitment to safe gambling practices
• Training and education on recognizing gambling-related harm
• Interaction and early intervention to prevent gambling problems

Key Takeaways

• Soft Swiss is strongly focused on innovation and continuous improvement
• Networking and face-to-face meetings are crucial post-COVID
• Expanding into new markets is a priority
• Safe gambling practices are emphasized