The meeting discussed the definition and significance of meeting sales within direct sales channels.
Key features, legal regulations, and the economic impact of direct sales were covered.
No specific attendees, dates, or further action steps were referenced during this session.
Action Items
None noted.
Overview of Meeting Sales in Direct Sales
Meeting sales are a form of direct sales, distinct from in-store and distance/mail order channels.
This method involves a seller presenting products or services, usually in the buyer’s home or another non-retail location, often with demonstrations.
The direct and personal approach enables customized advice and creates a closer relationship between seller and customer.
Word-of-mouth and product quality are critical due to the personal nature of these interactions.
The sector employs approximately 700,000 people and sees turnover exceeding 4.5 billion euros, offering products from renovation to cosmetics and jewelry.
Legal Framework and Consumer Protections
Home sales are regulated by the Consumer Code.
Consumers have a right of withdrawal for 14 days after receiving goods or signing a contract.
Products are protected by a legal guarantee of conformity.
Sellers cannot require payment within seven days of contract signing, except for sales conducted during a meeting.