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AI's Role in Creative Strategy Development

Sep 26, 2024

Lecture on AI and Creative Strategy

Introduction

  • Topic: AI and its applications in creative strategy.
  • Focus on using AI tools to decrease costs and increase creative output.
  • Speaker: Alex Cooper, co-founder of AdCreate, works with prominent brands.

Common Myths About AI

  • Fear: AI will take jobs.
    • Historical parallels: ATMs and bank tellers, computers and clerical jobs, online shopping.
    • AI could rearrange the job market rather than eliminate jobs totally.
  • Adaptation is key: Those who embrace AI will excel, while those who don't may fall behind.

Main Topics Covered

1. AI Tools for Ad Creation

  • ChatGPT: Used for competitor gap analysis, one-liners from customer reviews, and more.
  • ArcHeads: AI UGC tool that can generate video with real creators’ faces and voices.
    • Suggestions for effective use: Mask with real footage, use speech-to-speech.
  • Air: For content management and tagging assets efficiently.
  • Magnific: Upscales low-quality images from ads.
  • Google AI Studio: Analyzes video content to discern performance patterns.

2. AI for Video Ads

  • Use AI to generate angles for ad creative, identify competitive weaknesses.
  • Prompt libraries in GPT for automation and efficiency in creative research.

3. AI for Image Ads

  • MidJourney: Generates images based on product benefits and pain points.
    • Example: Creating imagery for a knife sharpening brand.
  • Imagine Create: Similar to MidJourney but specifically for product images.
  • Creative OS: Offers templates for creating varied static ads quickly.

4. Predictions for AI and Creative Strategy

  • AI-generated UGC will become more popular, blending seamlessly with human content.
  • Those skilled in asking AI the right questions will be valued.
  • Meta and other platforms might use AI to tailor ads to individual consumer behaviors.
  • Long-term: AI will supplement creative processes, not replace them completely.

Ethical Considerations

  • Label AI content clearly to meet ethical and FTC guidelines.
  • Avoid making false personal claims in AI-generated content.

Conclusion

  • Emphasis on embracing AI for future success.
  • Encouragement to build personal prompt libraries and learn how to effectively use AI tools.

Resources Offered

  • Presentation slides, GPT prompts cheat sheet, creative strategy process guide, and more available at AdCreate's website.

Job Opportunity

  • AdCreate is hiring creative strategists; interested individuals can apply online.

Note: This session highlighted the rapidly evolving landscape of AI in creative strategy, emphasizing adaptation and innovation as crucial for leveraging these technologies effectively.

Full transcript