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Critique of Superficial Diversity in Media

Feb 5, 2025

In the Time of Plastic Representation

Overview

  • Author: Kristen J. Warner
  • Source: Film Quarterly Winter 2017
  • Publication Date: December 4, 2017

Jay Z's Moonlight Video

  • Released on August 4, 2017, from the album 4:44.
  • Directed by Alan Yang, features a black cast in a Friends sitcom pastiche.
  • Raises questions about representation and employment for black actors.
  • Critiques superficial attempts at diversity by swapping racial groups without deeper changes.
  • Hannibal Buress critiques the project as "garbage" and "terrible," questioning the necessity of such racial swaps.
  • Video suggests discomfort with the hollow nature of racial representation.

The Concept of Plastic Representation

  • Plastic Representation: A term for superficial diversity in media where changes are cosmetic rather than substantive.
  • It provides a feeling of progress but lacks depth, leading to "hollow" portrayals.

Representational Expectations

  • Catchphrase "representation matters" is central to current discussions on diversity.
  • Hashtags like #representationmatters and #OscarsSoWhite highlight the need for diversity.
  • Diversity often judged by visual difference rather than character depth.
  • This leads to shallow, "plastic" portrayals that do not address deeper cultural differences.

Positive vs. Negative Representation

  • Simplistic binary metrics of representation (positive/negative) lead to reductive portrayals.
  • The need for more nuanced, dimensional portrayals that reflect complexities of identity.
  • Stereotypes in media often simplified and not adjusted for complex character development.

Real-world Examples and Discussions

  • Star Wars: The Force Awakens used as an example of diversity overshadowed by brand strength.
  • Ongoing discourse suggests diversity is recognized, but the depth of portrayal remains superficial.
  • Industry changes, like those proposed by FX President John Landgraf, emphasize numerical diversity rather than substantive change.

Conclusion

  • Plastic representation remains a prevalent issue, offering the illusion of progress without real change.
  • True representation should move beyond the visual to include cultural and historical contexts.
  • The article argues for deeper, more resonant portrayals that reflect real experiences and identities.

Notes

  • The article cites multiple sources and examples to support its critique of current representational strategies.
  • Critiques the industry’s tendency to focus on superficial diversity as a means of ticking boxes rather than fostering genuine change.