Lecture on Post-Modernism in Architecture and Design

Introduction to Post-Modernism

• Post-modernism opens up design and architecture to new possibilities, questioning the strict "right" ideas of modernism.
• Robert Venturi is a key figure in American post-modernism.

Learning from Las Vegas

• Venturi, Denise Scott Brown, and Steven Izenour wrote "Learning from Las Vegas."
• The book examines Las Vegas architecture, focusing on organic growth rather than designer-imposed ideals.
• Key finding: The car-centric design of the 1970s cities necessitates prominent signage and symbolism to guide drivers.

Symbols and Commercialism in Art

• Andy Warhol’s work integrates symbols of commercialism, like Campbell’s soup cans and Marilyn Monroe.
• Symbols and repetition in art align with post-modernist ideas.

Architecture as Symbolism

• The Parthenon becomes a symbol, like a Greek coffee shop logo, showing a shift in architectural symbolism.
• Venturi advocates acknowledging the existing cityscape instead of imposing ideal designs.

Las Vegas: Signage and Symbolism

• The city's design for automobiles emphasizes signs and symbols.
• Architecture communicates through easily readable signs for drivers.

Denise Scott Brown's Architectural Concepts

• The Duck: Architecture embodying its function, e.g., Long Island duckling building.
• The Decorated Shed: Simple buildings with external decoration or signs, like Las Vegas hotels.

Complexity and Contradiction

• Venturi’s book "Complexity and Contradiction" argues for architecture that reflects societal complexities.
• Rejects modernist "perfection," advocating for expression through contradictions.

Vanna Venturi House

• An example of complexity and contradiction in architecture.
• Features asymmetrical elements, non-traditional window placement, and a non-functional yet functional staircase.

Venturi and Scott Brown's Design Philosophy

• Emphasizes historical dialogue and modern architectural conversation.
• Work includes both architecture and furniture design with humor and historical references.

Charles Moore’s Piazza d’Italia

• A playful, interactive monument reflecting Italian-American culture in New Orleans.
• Features classical elements mixed with modern materials and neon lighting.

Philip Johnson's Post-Modern Work

• Notable for incorporating historic forms, like temples, into modern skyscrapers.
• Designs feature playful elements that challenge traditional architectural norms.

Michael Graves and Resort Architecture

• Known for playful and classical-inspired resort designs, e.g., Disney’s Swan and Dolphin hotels.
• His work reflects a mix of modernism and historical motifs with functional design.

Graves’ Designs for Everyday Products

• Designs include furniture, housewares, and objects like the Alessi tea kettle.
• His Target product line combines functionalism with post-modern playfulness.

Conclusion

• Post-modernism embraces complexity, humor, historical references, and inclusivity in design.