This meeting was a multi-hour live event led by Alex Hormozi to launch his new book "$100 Million Money Models," featuring discussions on business growth, money models, operational bottlenecks, customer acquisition, product launches, and real-time consulting with business owners.
The event featured a series of educational presentations, audience Q&A, and live “hotline” consulting sessions with business owners spanning multiple industries.
Key highlights include breaking the Guinness World Record for fastest selling non-fiction book (2,917,443 sold in 24 hours), unveiling the free money model system for entrepreneurs, and live application of business concepts to real-world business challenges.
Attendees included Alex Hormozi, Leila Hormozi, event support staff, and a range of business owners and entrepreneurs who called in for direct advice.
Action Items
Tuesday – Alex Hormozi Team: Send all promised digital resources (Money Model System, audiobook, Lost Chapters, etc.) to launch event participants.
Tuesday – Alex Hormozi Team: Distribute 200+ donated books to entrepreneurs and fulfill donor requests for personal copies; provide distribution codes valid for one year.
Alex Hormozi Team: Publish and distribute the $100M Launch Blueprint digital collateral to all eligible donors after the launch event concludes.
Alex Hormozi Team: Organize and schedule the ACQ virtual implementation workshop for donors.
All Donors: Check email Tuesday for digital resources, book codes, and ACQ AI access instructions.
Business Owners (multiple, per consulting calls): Implement specific operational changes based on Alex’s hotline advice (e.g., install VSSLs, revise pricing/offer structures, increase outreach, fine-tune referral programs).
Book Launch Preparation & Operational Execution
The book launch required multi-year planning, extensive ad campaigns, fulfillment logistics, and coordination across 3+ warehouses and 300 support staff to ship orders within 72 hours.
1,800+ pallets of books to be moved in 24 hours, supported by AI-driven logistics and multiple US distribution points.
Inventory checks, leadership meetings, and staffing plans in place to handle unprecedented volume, exceeding previous launch metrics before public promotion began.
Marketing included over 1,000 unique ad creatives, a dedicated email/SMS campaign, and leveraging historical hook data for maximum engagement.
The launch was designed to serve as a live demonstration of the “money models” concept, i.e., how structuring sequences of offers can maximize cash flow and scale.
Four core mechanisms highlighted: attraction offers, upsells, down-sells, and continuity offers, applicable to any business that sells software, information, services, or physical products.
Alex shared case studies from his own portfolio and client businesses to illustrate implementation and outcomes of different money models, pricing strategies, and retention tactics.
Free access was provided at the event: $100M Money Model System (training, playbooks, checklists), audiobook, "Lost Chapters" e-book, and a 90-day free trial of the School platform at $9/month for life after.
Live Consulting (Hormozi Hotline)
Business owners in numerous industries (including lending, agencies, law firms, SaaS, animal hospitals, archery, transportation, roofing, and more) called in for tailored advice.
Recurring bottlenecks discussed: low profit margins, churn, qualifying leads, scaling ad spend, price modeling, offer creation, and operational drag.
Frequent recommendations included: implement video sales letters (VSSLs) to increase conversions, switching to more profitable offer structures, raising prices in alignment with the value provided, dialing in qualification of leads/clients, leveraging referral and upsell mechanisms, and focusing attention on highest ROI channels or client segments.
Several business owners advised to increase volume of promotional/outreach activities and to focus on operational excellence and utilization before ramping up sales further.
Launch Results & Recognition
Event confirmed the book broke the Guinness record for fastest selling non-fiction book, with over 2.9M copies sold in 24 hours, surpassing all previous political and celebrity nonfiction records.
Attendees reminded that donated books will be distributed to entrepreneurs either directly or by the organizing team, and that all book donations are 100% tax deductible for businesses.
Special digital asset—the "$100M Launch Blueprint"—offered as a live-only bonus for top donors, including all collateral, scripts, internal memos, and campaign assets from the record-setting launch.
Decisions
Provide all digital products free to live attendees — to maximize reach and impact for entrepreneurs, demonstrating the book’s “money model” in practice.
Distribute donated books directly to entrepreneurs or allow donors to do so — ensures maximum flexibility and reach as requested by participants.
Limit access to launch blueprint collateral to live donors only — to create urgency, exclusivity, and align with the live event’s marketing principles.
Open Questions / Follow-Ups
None outstanding regarding the logistics of book delivery or digital resource distribution—team has committed to communicate all next steps via email by Tuesday.
Business owners who received hotline advice should follow up with the ACQ AI tool and implementation workshop for accountability and further support.
Participants seeking to upgrade donations or join mastermind/ultra-donor groups should look for further details on their confirmation/thank you pages.