Hi guys, Jeremy here and in this video I'll discuss how real estate agents can use GoHighLevel. If you're in the real estate business, then you know how important it is to stay on top of your leads, manage client relationships, and run effective marketing campaigns. GoHighLevel offers a powerful all-in-one solution that you can streamline these processes and save you both time and money. In this video, I'll be breaking down how GoHighLevel can specifically benefit real estate agents going over its features and showing you why it might just be the best investment you make in your business.
But before going into the details, let me give you a special offer. Normally, if you go through GHL's website, you are going to get a 14-day free trial. However, with my link, you will receive a 30-day free trial. And on top of that, as a... big thank you, I'm also giving you access to my full course, Go High Level Jumpstart, which walks you through setting up and launching your business within those first 30 days.
Go High Level offers many features and it's really easy to get lost. But in my course, I highlight the most important aspects to focus on helping you start making money using GHL in those initial 30 days. Additionally, you're going to receive my top-notch high-quality templates. for free, including the business hub template for managing your business and the finance hub for tracking your finances, among others. Now, they're worth over $900, but you're going to get all of that for free simply as a thank you for using my affiliate link in the description below.
Simply click the first link to find all the details about these offers and how to claim them. It's my way of just saying, Thank you for supporting the channel. Now let's dive in. So what exactly is GoHighLevel?
To put it simply, GoHighLevel is a comprehensive sales and marketing automation software designed primarily for small to medium-sized businesses. While it wasn't built exclusively for real estate agents, Its wide range of features and flexibility make it an incredibly useful tool in this industry. Whether you are looking to manage your entire client pipeline, automate your marketing, or even create custom websites, GHL has got you covered.
One thing that sets GHL apart is its ability to integrate with a variety of third-party tools thanks to its OpenAPI. This means that you can connect it with the software you're already using. making it easier to create a seamless workflow. And if you're someone who sells software as a service or runs a marketing agency, GoHighLevel is perfect because it was designed with you in mind.
Now let's dive into the key features of GoHighLevel and how they can be particularly useful for real estate agents. Visit this page and scroll down to the feature list to see all these features. First up is the CRM and pipeline management feature. This is...
arguably the most important tool for any real estate agent. With GHL's CRM, you can manage your entire client pipeline in one place. From capturing leads to closing deals, the CRM helps you keep track of every step in your client's journey.
You can automate follow-ups, you can set reminders, and you can ensure that no lead slips through the cracks. The beauty of this system is that it's highly customizable. You can set up different pipelines for buyers, sellers, renters, or even investors, depending on your niche. In the real estate agency where timing is everything, having a reliable CRM can make all the difference.
Go High Level CRM ensures that you stay on top of your game by keeping all of your client information organized and easily accessible. This feature can replace traditional CRM tools like HubSpot and ActiveCampaign, which typically cost around $99 a month. Another feature that stands out for real estate agents is the unlimited sales funnels.
Sales funnels are crucial in real estate marketing because they guide potential clients through the process from the initial contact to making a purchase. With GHL, you can create as many funnels as you need, each tailored to different client segments or property types. For instance, you could have one funnel for first-time homebuyers, another for vacation homes, and yet another for...
commercial properties. What's great about GHL is that it not only allows you to create these funnels, but it also integrates seamlessly with popular tools like ClickFunnels and LeadPages. This integration makes it easier for you to import your existing funnels and continue using them without any interruption. The best part is that you save the $297 a month that you would typically spend on these funnel building tools. Professional responsive website is essential for any real estate agent and GHL's website builder makes creating one easier than ever.
Whether you need a full-fledged site to showcase your listings or just a landing page for a specific property, the drag-and-drop builder makes it simple. The website builder is incredibly user-friendly, which means that you don't need to have any coding skills to create stunning, professional-looking sites. This is especially useful if you are on a budget and can't afford to hire a web developer.
With GHL, you can do it all by yourself, replacing the need for platforms like WordPress, Wix, and Squarespace, which typically cost about $29 a month. Understanding your clients'needs is critical in real estate, and GHL's Survey and Forms feature allows you to gather this information. information effectively.
You can create custom surveys to learn more about what your clients are looking for, their budget, preferred locations, and more. This data is then automatically fed into your CRM, giving you a complete picture of each client's preferences. This feature is ideal for capturing leads from your website.
When potential clients fill out a form on your site, their information is instantly added to your CRM, allowing you to follow up promptly. It's a simple yet effective way to to ensure that you are always on top of your lead generation efforts. Go high level surveys and forms can replace tools like SurveyGizmo and Wufoo, saving you about $49 a month.
Email marketing remains one of the most effective ways to nurture leads and stay in touch with past clients. With GHL's email marketing feature, you can create automated email campaigns that keep your clients engaged, whether it's a monthly newsletter, new listing announcements, or follow-up. up emails after a showing, GHL makes it easy to create, schedule, and track your emails. What's more, the platform provides detailed analytics so that you can see how your campaigns are performing. This allows you to make data-driven decisions and improve your email marketing strategy over time.
You can say goodbye to other tools like ActiveCampaign, MailChimp, HubSpot, and Constant Contact which typically cost about $99 a month. Sometimes email isn't enough. enough, and that's where GoHighLevel's two-way SMS marketing comes in. This feature allows you to send and receive text messages directly from the platform, making it easier to communicate with your clients in real time. Whether it's a quick reminder about an appointment or a follow-up after a property showing, SMS marketing helps you stay connected with your clients in a more immediate and personal way.
Plus, you can automate SMS messages just like emails, ensuring that your clients are not being always get the information they need when they need it. This is particularly useful in real estate where prompt communication can make all the difference in closing a deal. This feature can replace standalone SMS tools like Sharpspring, Sendlane, and Podium, saving you about $99 a month.
Now, scheduling appointments can be a hassle, especially when you're juggling multiple clients. GoHighLevel's booking and appointments feature simplifies this process by allowing clients to book appointments directly through your website. website or via a link in an email or text message.
The system automatically syncs with your calendar, preventing double bookings and ensuring that you never miss an appointment. This feature is a game changer for real estate agents who often have to manage busy schedule by automating the booking process you can free up more time to focus on what you do best selling properties now this can save you about twenty nine dollars a month on scheduling tools automation is a real game changer for busy real estate agents and go high levels workflow automation feature allows you to set up automated sequences for various tasks such as sending follow-up emails after a showing triggering a drip campaign for new leads or even a assigning tasks to team members. This not only saves you time, but it also ensures that every lead and client is nurtured through the sales process.
The ability to automate repetitive tasks is invaluable in real estate where time is often in short supply. With Go High Level's automation features, you can ensure that no task is overlooked and that every client receives the attention that they deserve. Go High Level can replace automation tools like active ActiveCampaign, HubSpot, and Keep, which usually cost about $169 a month. If you're an agent who offers educational content, GoHighLevel's courses products feature is perfect for you.
You can create and sell online courses directly through the platform, whether it's a course on buying a first home, invest in real estate, or even a guide to the local market. This feature adds an additional revenue stream to your business while providing value to your clients. Offering courses can also help you establish yourself as an expert in the field, which can attract more clients and enhance your reputation.
This feature can replace platforms like Kajabi and Teachable, saving you about $99 a month. Keeping track of your client communications is vital, and GoHighLevel's call tracking feature helps you do just that. You can record calls, track call duration, and even see which marketing efforts are driving the most calls.
This data can be invented by a company, valuable in refining your marketing strategies and improving client interactions. For real estate agents where communication is key, having the ability to track and analyze calls can provide insights that help you better serve your clients. This feature can replace tools like CallRail and call tracking metrics, which typically cost about $49 a month. In real estate, your reputation is everything.
GoHighLevel's reputation management feature helps you monitor and manage your online reviews. You can automate review requests, respond to reviews from within the platform, and you can track your overall online reputation. This ensures that your brand remains strong and that potential clients see you as a trustworthy and reliable agent.
Managing your online reputation is crucial in today's digital world, and GoHighLevel makes it easier than ever to keep your brand's image in check. This can replace tools like BirdEye and Podium, which usually cost about $159 a month. Understanding the performance of your marketing efforts is key to...
making informed decisions. GoHighLevel's tracking and analytics feature provides you with detailed insights into how your campaigns are performing. You can track website traffic, email open rates, conversion rates, and more.
This data allows you to fine-tune your strategies and maximize your ROI. For real estate agents, having access to this kind of data can be a game changer allowing you to make data-driven decisions that improve your marketing efforts and increase your success rate this feature can replace advanced analytic tools like agency analytics saving you two hundred and ninety nine dollars a month Now, building a community around your brand can set you apart from other agents. Go High Level's Communities feature allows you to create and manage online communities where clients can interact, share experiences, and ask questions. not only builds loyalty, but it also positions you as an expert in your field.
Creating a sense of community can be a powerful way to build relationships with your clients and keep them engaged with your brand over the long term. Now, this feature can replace community building. platforms like School, Mighty Networks, and Circle, which usually cost about $89 a month.
Real estate transactions involve a lot of paperwork. GoHighLevel's document signing feature simplifies this process by allowing you to send and receive signed documents electronically. Now, this speeds up transactions and ensures that all documents are securely stored within the platform.
The ability to handle document signing electronically can save you and your clients a lot of time and hassle. making the entire transaction process smoother and more efficient. This feature can replace tools like PandaDocs and DocuSign, which typically cost about $47 a month.
For those who want to offer their clients a more personalized experience, GoHighLevel offers a gray-labeled mobile app. This means that you can have your own branded app where clients can access their account, schedule their appointments, and communicate with you directly. It's a great way to enhance your brand and provide added convenience to your business.
to your clients. A branded mobile app can also help you stand out in a crowded market, giving your clients an easy way to stay connected with you and your services. Now, this is a unique feature offered by GoHighLevel and not something typically available with other tools.
White-labeled desktop app. For those looking to fully customize the experience, GoHighLevel also offers a white-labeled desktop app as an optional add-on. Now, this allows you to put your own branding on the platform, creating a seamless experience for your clients. your clients whether you're an independent agent or you're running a team this feature adds a professional touch to your business while the white label desktop app is an optional add-on it's a powerful tool for those who want to create a fully branded experience for their clients now this add-on typically costs 5 000 plus 499 dollars a month but it offers unmatched branding capabilities for those looking to offer a truly personalized experience Now let's talk about pricing.
If you were to use separate tools for each of these features, you'd be looking at a total cost of about $7,111 per month. But with Go High Level, you get all of these tools. for just $297 a month. That's a huge savings, especially when you consider that the $297 plan includes unlimited sub-accounts.
There's also a $497 plan that allows you to add your own branding and customize the platform even further. This is particularly useful if you're looking to create a white-labeled solution for your real estate team or your agency. Aside from all of the features, GoHighLevel also offers advanced smart lists. and mass marketing features.
This allows you to segment your contacts based on specific criteria and send highly targeted marketing campaigns to these groups. Let's take a closer look at how these features can benefit real estate agents. So smart lists are a powerful tool for real estate agents because they allow you to segment your database in a highly customizable way.
Think of it as having a spreadsheet of all of your contacts but with the ability to filter and sort sort them based on a multitude of criteria. Whether you're wanting to segment your contacts by tags like past clients or sphere of influence or by specific data points like birthdays or anniversaries, smart lists make it incredibly easy. Next up is mass marketing and this feature is a game changer for real estate agents who want to communicate efficiently with their clients.
Imagine that you have an upcoming event and that you want to invite all of your past clients. What With Go High Level, you can easily select the right contacts from your smart list and send out a mass text or email. What's great is that Go High Level lets you personalize these messages. You can use merge fields, like including the contact's first name.
This makes each message feel more personal instead of a generic one. You also have options for sending these messages. You can send them all at once, you can schedule them later, or you can even set up a drip sequence.
This way, you can manage responses without feeling overwhelmed. Now let's talk about the... unified inbox.
In today's digital world, real estate agents are juggling multiple communication channels, email, text, social media, and more. The unified inbox in Go High Level brings all these communication channels into one central location. Whether a client messages you on Facebook, Instagram, or sends you a Google review, everything funnels into this single inbox. This eliminates the need to constantly check multiple platforms, reducing the risk of missing important messages.
What's even better is that Go High Level has a mobile app lead connector, which syncs seamlessly with the unified inbox. This means that you can manage all of your communications on the Go. directly from your smartphone, just like you would with regular text messages.
Now, this convenience of having all your conversations in one place cannot be overstated. It not only saves you time, but also ensures that nothing slips through the cracks, which is crucial in the fast-paced world of real estate. Next up is pipeline automation, which might be my favorite feature, especially for real estate. This feature allows you to automate your transaction management process, making it easier to track. where each client is in their buying or selling journey.
You can set up automated actions that trigger based on where your client is in the pipeline. For example, when a client moves from the interested stage to the in-contract stage, GoHighLevel can automatically send them a congratulatory email and a checklist of next steps. This level of automation not only saves you time, but it also ensures that your clients are consistently nurtured through their journey. You can even automate task assignments to your team members, ensuring that everyone knows what they need to do and when they need to do it.
The ability to automate these processes means that you can focus more on building relationships and less on managing the nitty-gritty details of each transaction. Speaking of managing details, tasks in GHL is another feature that helps you keep on track. Tasks can be assigned to specific clients or deals within your pipeline and you can set reminders.
to ensure that nothing is forgotten. Whether it's a reminder to follow up with a client after a showing or to send a contract, the tasks feature ensures that you stay organized and on top of your responsibilities. In real estate, where there are so many moving parts, having a reliable task management system is invaluable. The calendar and appointments feature in GoHighLevel is incredibly useful for real estate agents.
It lets clients book appointments directly through your website or via a link in email. a text message that you've sent. The calendar syncs automatically. This means that you don't have to worry about double bookings and can be sure that you never miss an appointment.
Now this feature saves you a lot of time, especially when you're schedule is busy by automating by automating the booking process you can focus more on closing deals and providing excellent service to your clients one of the standout features of GHL is the third-party integrations a as a real estate agent you might already be using other tools like Apex for advertising, Mailbox Power for direct mail campaigns, or IDX websites for property listings. The beauty of GHL is that it integrates seamlessly with these tools, allowing you to bring all of your systems together into one cohesive platform. This means that you can manage your entire business from within Go High Level without having to switch between multiple apps.
The ability to integrate Integrate with third-party tools makes GoHighLevel an adaptable solution for any real estate agent. Another powerful feature is unlimited funnels. Sales funnels are crucial in real estate marketing because they guide potential clients from the initial contact to making a purchase.
With GoHighLevel, you can create as many funnels as you need, each tailored to different client segments or property types. For instance, you could have one funnel for first-time homebuyers. another for luxury properties, and yet another for investment properties.
The flexibility to create and manage unlimited funnels means that you can effectively target different audiences and maximize your marketing efforts. GoHighLevel also offers landing pages, which are essential for capturing leads online. Whether you're running ads or driving traffic to your website, having a well-designed landing page can make all the difference in converting visitors into leads.
GoHighLevel's landing page builder is easy to use, allowing you to create high converting pages without needing any coding skills. You can customize these pages to match your branding and even integrate them into your CRM and email marketing campaigns, making the entire lead generation process seamless and efficient. One of the standout features of GoHighLevel is Conversation AI.
Now, this tool uses artificial intelligence to automatically engage with leads. It responds to their questions and guides them through the early stages of buying or selling. Imagine having a virtual assistant that can manage multiple conversations. at the same time. This means that no lead will be left unattended.
It's particularly helpful for real estate agents who often have to juggle several clients. Conversational AI helps you keep track of your communications with ease. You won't need to put in constant manual effort.
This ensures that every lead is nurtured right from the beginning. Next, we have pipeline and opportunities within GoHighLevel. This is an essential feature that that allows real estate agents to manage their entire buyer or seller journey in a visual and organized way. Imagine a traditional sales pipeline where you move your clients through different stages from initial contact to closing a deal.
Go High Level makes this process incredibly intuitive with its drag and drop functionality, much like using Trello or other project management tools. The real power of Go High Level's pipeline comes from its customization. You can easily manage the stages to fit your specific needs. workflow and what makes this pipeline system unique is its ability to integrate with audit with automations for example when you move a client through different phases this simple action can trigger a series of automated tasks and communications with this system you can schedule important activities automatically.
You can also send personalized emails to congratulate clients and text them updates. This ensures that clients receive consistent high-quality service without needing to handle each task manually. Now let's look closer at the tasks feature.
GoHighLevel's task management system is closely linked with the pipeline and opportunities functions. This integration means that as clients progress through different stages of their journey, specific tasks can be automatically assigned and scheduled. You can assign tasks not only to yourself, but also to any team member.
This is especially important for larger real estate teams. It ensures that everyone knows their responsibilities and deadlines. If you're someone who values organization and wants to make sure that no task is overlooked, this feature is a game changer.
Plus, like the pipeline, the tasks feature is customizable. You can adjust it to fit your workflow, allowing you to prioritize and manage your to-dos in a way that works best for your business. business.
Now let's talk about calendar and appointments. One of the most time-consuming aspects of being a real estate agent is managing your schedule. Juggling showings, client meetings, and follow-up calls can be a logistical nightmare.
GoHighLevel's calendar and appointments feature simplifies this by allowing clients to book appointments directly through your website or via links sent in emails or texts. This system automatically syncs with your calendar, ensuring that double bookings don't happen and that you never miss an appointment. But what makes this feature even more powerful is its integration with conversational AI. This AI can automatically engage with leads, trying to schedule appointments for you without your manual intervention. Imagine an AI that can handle the initial back and forth with a lead, freeing you up to focus on more pressing matters.
Once the appointment is set, it appears on your calendar, and you can even set an automated reminder to ensure that your clients don't forget the meeting. Now let's talk about third-party integrations that GoHighLevel provides. Real estate agents often use different tools to manage various parts of their business. This includes IDX websites for property listings and Facebook ads for lead generation. GoHighLevel makes it easy to connect with these tools.
It creates a centralized hub where you can manage everything related to your business. business for example if you run Facebook ads there's no need to keep going into Facebook Ads manager to check on your campaigns you launch manage and analyze your ads directly from go high level but the integration doesn't stop there with ads you can also connect with tools like you pecks like a pecks for advanced analytics and mailbox power for direct mail campaigns this means that you won't have to switch between multiple platforms to get your work done. Everything you need to do is in one spot, which saves you time and simplifies managing different tools.
Mailbox power integration. Next up is the mailbox power integration. One of my favorite new features in Go High Level.
This tool allows you to automate direct mail campaigns right within Go High Level's platform. It's like having a powerful direct mail tool integrated into your CRM. Just imagine the possibilities.
I mean, you can automatically send a congratulations card to your clients as soon as the deal closes, all without lifting a finger. The system handles everything for you, making it super easy to keep that. personal touch with your clients, even when you're busy.
What really makes this integration impressive is how it connects with different stages of your client's journey. For instance, when you move a contact into the closed stage of your pipeline, GoHighLevel can automatically trigger a direct mail piece. This could be a card, a set of branded brownies, or cookies with your logo on them. These aren't just generic items.
You can fully customize them. them with your branding, making each piece feel personal and unique to the client. This feature is especially useful for special occasions like birthdays, home anniversaries, or wedding anniversaries. You can set up automations to ensure that your clients receive a thoughtful card or gift on these important dates.
This helps you stay top of mind and reinforces your relationship with them. The mailbox power integration is beautifully simple. You don't multiple platforms or juggle different tools.
Everything that you need is housed within Go High Level. You can easily view, select, and customize these items that you want to send all from one system. This makes it incredibly streamlined and efficient, which is perfect for busy real estate agents.
What's really exciting about this integration is how it shows Go High Level's dedication to improving and expanding their platform. The mailbox power integration is just the beginning. It's clear. that they are committed to making GoHighLevel the ultimate all-in-one solution for real estate agent professionals.
Now that's it for this video and I hope you learned something new about GoHighLevel. If you want to get started, use my link for a 30-day free trial instead of the usual 14 days. Plus, you'll get access to my GoHighLevel Jumpstart course guiding you through setting up your business in those initial 30 days. You'll also receive my premium templates worth over $10,000. $900 for free.
Just click the link in the description for all the details about these offers and how you can claim them. It's just, again, my way of saying thank you for supporting the channel. Thanks for watching and I'll see you on the next video.