LinkedIn Profile Optimization Tips

Importance of an All-Star Profile

• All-Star profiles are:
  • 40 times more likely to be contacted by recruiters.
  • 18 times more likely to show up in hiring managers' search results.
• Nine items to achieve All-Star profile status.

Sneaky Bonus Tip for Job Seekers

• Settings Adjustment:
  • Navigate to Settings and Privacy.
  • Go to Visibility > Visibility of your LinkedIn activity.
  • Turn off Share profile updates with network to make changes without alerting others.

Profile Picture and Cover Photo

1. Profile Picture:

   • Choose a smiling photo with your chest in the frame.
   • Use remove.bg to remove the background.
   • Create a high-quality design using canva.com with dimensions 1600x1600 pixels.
   • Options for background:
     • Use a gradient square for a clean look.
     • Blur the original background if desired.

2. Cover Photo:

   • Create a design with the LinkedIn banner template (1500 pixels).
   • Select a pre-populated template or create your own.
   • Download the completed design and upload it.

Headline Optimization

• Formula: Your Title + Value You Bring.
• Example: Instead of just "Product Marketing at Google", summarize value in one sentence, e.g., "I explain complex features within Google Ads to small business owners".
• Objective: Drive relevant traffic (messages and connection requests) from recruiters and hiring managers.

About Section Keywords

1. Keyword Importance:
   • LinkedIn search functions like Google; keywords are crucial for visibility.
2. Finding Keywords:
   • Gather keywords from at least 10 job descriptions.
   • Use a word cloud generator to identify frequently occurring keywords.
3. Structure:
   • Intro with experience and value.
   • Three specific examples with metrics.
   • Close with desired opportunities.

Adding Skills

• Five Skills Requirement:
  • Only skills with at least one endorsement count.
  • Select five relevant skills from the word cloud.
  • Seek endorsements from peers for those skills (endorsements from qualified individuals carry more weight).

Custom LinkedIn URL

1. Benefits:
   • Improved visibility on resumes (71% higher chance of response).
   • Enhances SEO for your profile.
2. How to Change It:
   • Click Edit public profile & URL on your profile.
   • Click the pencil icon to customize.

Conclusion

• After optimizing your LinkedIn profile, check out the next video on best practices for messaging recruiters.