Lecture on Local Flower Farming and Industry

Introduction to the Love for Flowers

• Flowers add beauty and magic to life.
• Convey emotions like love, encouragement, sympathy, and joy.
• Majority of cut flowers in the U.S. are imported.
• Local flower farmers are making a comeback.

The Journey of a Local Flower Farmer

• Started a greenhouse business in 1990, transitioned to cut flowers.
• Became a leading cut flower grower in central Texas.
• Partnered with Whole Foods to supply locally grown flowers.
• Expanded to 20 acres of cut flowers with year-round production.

The Rise of Locally Grown Flowers

• Locally grown flowers gaining popularity, especially in weddings.
• Local flower farms provide a chemical-free environment and focus on sustainability.
• The importance of connecting with the community and supporting local businesses.

Challenges and Changes in the Flower Industry

• Historically, flower production shifted overseas due to cost-effectiveness.
• The Andean Trade Preference Act impacted local growers.
• Imported flowers often have reduced freshness and sustainability concerns.

Advantages of Local Flower Production

• Local flowers are fresher, more sustainable, and have a longer vase life.
• Promotes local economy and reduces carbon footprints.
• Offers transparency in farming practices and supports community relationships.

Case Studies and Personal Accounts

• Jenny Love's Farm: Grows without pesticides, supports local co-op, has a growing community of flower enthusiasts.
• Barbara Lamborn's Greenstone Fields: Offers fresh bouquets at local markets, encourages custom bouquets.
• Ellen Frost's Local Color Flowers: Focuses on local flowers, supports local economy, and develops new growers in Baltimore.

Benefits of Supporting Local Flower Farmers

• Economic benefits: Employment, rural livelihood, and preserving green spaces.
• Environmental benefits: Increases biodiversity, healthy soil, and water conservation.
• Emotional benefits: Reduces stress, connects people through shared experiences.

Conclusion

• Encouragement to support local flower growers and florists.
• Visit ASCFG.org to find local flower resources.
• Embrace the beauty and benefits of local flowers.