running sap S4 Hannah Public Cloud to strengthen their existing supply chain operations and enter new markets founded in 1847 seens is a global technology company with more than 290,000 employees seens creates sustainable industrial Innovation for a world we want to live in today and tomorrow for over 170 years Seaman Technologies has reshaped life for billions of people by empowering the transformation of industries that form the backbone of economies the company develops technologies that help its customers to create more agile and productive factories more intelligent and efficient buildings and grids more reliable and sustainable Transportation but in a world that is constantly changing Seamans knows that to stay ahead it needs to continually adapt innovate and transform itself now they are under undergoing a massive it transformation simplifying their complex it landscape by leveraging Cloud Technologies with the ultimate goal to streamline their highly modified systems to achieve this seens needs a thought out stepwise approach with the help of strong Partners like sap these two companies couldn't be more different be it with regards to Heritage size or scale starting with live kindly Collective the company is less than a year old has more than 470 employees and is running sap in three Erp systems live kindly Collective has been transforming its whole business within 5 months and is now looking for scale and growth Seamans on the other hand is an over 170-year old established company with more than 290,000 employees running sap and over 30 Erp systems now they want to achieve more agility and Innovation by having one cloud-based Erp system for more than 200 countries worldwide although their points of departure and Market situation significantly differ they are united in their wish to become an agile and flexible intelligent Enterprise to respond dynamically to new business requirements and sap is helping them both to reach their goals here we go to very different customers given their history and size but also regarding the Point of Departure of their it landscape but they are united in their demand to quote a business either by adapting to new or by scaling existing business models and by applying new technology to one intelligent business processes at scale with the help of our new offering let's hear from them how they approach their transformation Journey tell us a bit more about live kindly how did it become the front runner in the plant-based lifestyle live kindly was founded about four years ago and uh this is back when plant-based really wasn't mainstream at all it was often covered quite negatively in the media you know my goal when I created live kindly was to really create a community that was based on creating solution focused content Mee people where they're at in their Journey whether you know they're adopting a plant-based lifestyle for health reasons wanted to reduce their intake of meat to you know um help save the planet and combat climate change and so this is something which wasn't really done before in the media and um I think that this is really kind of shown why we've why we've grown so much today is that that people do really want to to make a positive impact on the world operating in an increasingly digitized environment what are the main challenges you facing the age of kind of um consumer access to information is obviously kind of changed a lot over the years and increasing the access to information that we have is just something that is driving consumer change and consumer habits um consumers are demanding more visibility and transparency over Brands and whether that's food brands or media it's really affecting us all and this also you know is something that that impacts us as a content creator too we're also help that higher standard and we need to create content that is the voice of the consumer which is exactly what we do why did you choose as to support you on that Journey you know our mission is to make plant-based living the new norm and that is obviously a very big transformation like a digital transformation you need to create a total it infrastructure which has the ability to go through all the different stages from startup to scaleup to a global multi-billion business and so for sure that is where sap came in and to be able to set that up you know that is where sap became our ultimate critical partner to build the global spine the S4 Hana Cloud actually help us to be able to have Global skill and expertise and local intimacy I must say is that you know the S4 Hana part is that the flexibility which it now has was really part of the ability to say this is how we want to do it we will always look at it not to own it you know not to in any way to uh have the platform ourselves but to Leverage The it and that we use our strategic Partners to be able to really have the ability to scale it and that is you know why and where we use S for Han what are your plans for 2021 and Beyond despite the pandemic 2021 will be our year from startup into scaleup we will accelerate the growth in the businesses which we have acquired to become part of the collective and we will accelerate that growth then we will go into the US and into China as new markets and we will continue to actually acquire and do more m&a again once we have created this Global spine new businesses can actually plug and play on the back end and be part of the global part let's start our conversation about why the digital transformation has become so imperative for our customers in response to this crisis how do you see this progressing in 2021 and Beyond and what does it mean for our join customers actually it goes back even before the pmic crisis was starting that we saw that there's a digital transformation ongoing uh in all our markets um it's the demand for higher productivity for making more taking more Advantage out of uh assets and uh the computing power and the data available they make it possible now to really make this transformation therefore there's a combination of Technology maybe also new business models and the pandemic crisis which really accelerates the whole thing this will not stop after 2021 or 22 we do believe this is sustainable and it will definitely ly support all our Industries for the next level of productivity how do you see the role of sap in this context I do believe that seans sap we have very much in common so what we are doing we are enabling our customers with technology to really make them staying relevant and make their transformation happening in total I do believe that sap has a great chance coming as is really as a as a pure play digital company um sitting on so many sub fundamental processes along the value chain to really help in this transformation along with your ecosystem how can companies like seens and sap help customers with their digital transformation it starts always at the customer and to understand what's the need of the customer uh what are their pain points what hinders them for leveraging their their assets better for driving productivity red using uh quality for failures and so on and I do believe that this is something where both companies have something in common we do have a certain level of domain knowhow yet coming from different areas we are very strong in the PM area we very strong Erp system and together we can really connect the full value chain and make something really magic happen with our customers how does seen stay Innovative and competitive I do believe this is a a kind of constant change a company has to make um also accepting failures and then you have to really constantly change but yet also to be very clear you also have to think about what your strengths are and build on it this is the challenge about this transformation um digital technologies have a shorter cycle time now we are talking about cycle time of month so therefore we have to um also change um the way how we are running our company in a different way so stay always tuned and last point is it is at the end of the day really it's about people if you have the right people in place Empower them and if you Foster this kind of what we call growth mindset then you have a high chance to survive also after 170 years how can sap help with the transformation of seens we have a a long long I think 27 years partnership where we using your products um always um and now we are at a point we also want to move our Erp system to the cloud so we want to do that together and um since we have also 27 year grown Erp system with all the Legacy behind I tell you I I told my people I don't want to move a c make a copy paste what we have to the cloud so we are working on processes this is where sap can bring a lot of expertise because you see it from other customers too what what can we learn so adapt it and then make the move to the cloud with the benefit of having then shorter Innovation Cycles sitting on your shorter Innovation cycles and I think if we do that together we can uh definitively improve seen operations uh run a leaner less complex system but also eventually along the line create some new Innovations together starting today and together with you our customers and partners we we will not only reinvent our businesses run with intelligent technology with our new offering you will be able to try for holistic business transformation with your customers and employees in mind together with our partners we are making sure you have everything you need to achieve the desired business outcome on your transformation Journey ladies and gentlemen I'm swi to Launch with sap business transformation as a service our partners and we from sap will be with you during each step of your transformation journey in the new offering we have brought together all elements you need to simplify your journey in three simple steps business process redesign based on industry best practices and Sap's unique and large data Treasures to make sure you are transforming how your Enterprise runs Second Step technical migration to a standard and modular solution landscape with one semantical data layer and finally building your intelligent Enterprise with as fora cloud and our business technology platform SD Foundation rise with sap will help to accelerate your business transformation now let me show you the different elements of our new offering here on stage let's start with making the change a reality together with the business and based on facts as mentioned a true transformation starts with the business and based on my very own experience this is already the most difficult part creating a culture of being open to change existing business models and how people work overcome internal change resistance and complexity to standardize and automate processes I can tell you you won't achieve the desired business outcomes by showing extensive PowerPoint presentations to your colleagues that explain somehow the Need For Change nor will this happen when you just extract and pull data in another third party process mining tool so the first element of r with sap is business process intelligence allowing you to make use of best practices and data for more than 20,000 customers based on this unique insights you can discover and analyze your processes end to endend Benchmark them against leading industry standards without pulling your data into a thir part solution afterwards the business and process experts get tailored recommendations how to adapt to new digital business models and how to automate processes a direct connection to our workflow RPA and other AI Services is ensured to seamlessly embed and Infuse intelligence finally you can reflect your future business processes in the configuration of of the application to make BPI work for you in 2021 as part of rise with sap we will even enhance our portfolio I'm happy to announce the planned acquisition of sario a strong player in the Bress intelligence Market you will hear more about this later from my colleagues Luca muic and Ruben Morado let's move on to the next element of rise with sap the technical mic equation to a modular and standard application landscape this is key to gain agility in the future and react quickly to new business demand in our offering we therefore embed Services by sap and partners to get rid of modifications and custom code and to support you in harmonizing and governing your data layer on our platform so you can run your company based on one semantical data layer and on one source of Truth we of course also understand how Mission critical your business processes are that's why we will continue to embed further automated services to make the migration of your it landscape to the cloud happen with fast time to value and near zero downtime you will hear more about that part of the offering later for my colleague Shane Paladin now we are coming to the third element of the new offering it's time to build your intelligent Enterprise as part of rise with sap the basis of the intelligent Enterprise is the cloud infrastructure here we provide you maximum choice at the lowest possible cost we can further improve system availability with an SLA of 99.9% unmatched in the industry our disaster recovery and high availability capabilities will provide highest resiliency for your business across the globe we will also offer the best security standards in the industry we support the main security certificates in every country and we will offer EU access only on top you will gain a reduced tcco by up to 20% compared to to your existing landscape by running the workloads in our own data centers or via the hyperscaler always with the best operation costs in the industry and no matter which infrastructure you choose or who the operation partner is sep will be your single point of contact in this offering so you literally have one hand to shake which is crucial when it comes to your mission critical workloads at the heart of your Enterprise let's move now on to the differentiating platform layer our business technology platform is the foundation for your transformation with our platform you can run integrated business processes with sep apps sharing one semantical data model one identity and authorization service and one user Experian on top over 2,200 apis on the API business Hub ensure integration to on premise and nonp Landscapes having one semantical data layer on your platform is a key treasure which only SCP can offer not only for integration purposes by the way combined with one analytics layer across our apps it enables you to steer and plan across the Enterprise in real time based on one source of truth having one centical data layer is also key to have high quality data for RPA and AI scenarios finally application and citizen developers can extend sap Solutions on our platform with Superior low code no code capabilities and a worldclass workflow service to change processes on the Fly our CTO J Miller will share later on further exciting news about the leading business platform as part of rise with sap you will also get free access to the world's largest business Network Co has shown one thing too many Enterprises still manage their business within the own Four Walls of their company with onetoone connections to the stakeholders across the supply chain this way they cannot react fast enough to Country lockdowns over capacity or lack of inventory the times when you are managing your business in sequential process steps have to be over from now on you can manage your complete supply chain in real time to react faster than anyone else to changing market conditions our business networks provides you access to more than 5 million and connected company you can choose manufacturers that deliver on time meet production standards or you select the ones which are closest to you to reduce carbon emissions you and every trading partner connect to the network wants to manage your business with all dependencies real time finally you need intelligent applications to truly change how your business run so so our Market leading intelligent e system scps for Hana Cloud embeds AI RPA and advanced analytics it can be deployed both in a public and hybrid Cloud to offer you maximum flexibility depending on your degree of system standardization process complexity and how fast you can make the change work within your Enterprise our Architects will help you to standardize in the cloud even the most mod modified Erp systems our head of product engineering Thomas sa EIC will show you later some customer examples to demonstrate how customers improve productivity by automate transactional processes by up to 90% offering new flexible license models or intelligent ways to improve the cash flow of your Enterprise he will also show you how to improve the customer experience by bringing user C customer brand and employee sentiment into every decision and action you take we will integrate the world's leading experience management solution qual tricks in more than 30 solutions by the end of this year including as for Hana and Thomas will show you how customers Thrive sustainability by measuring and reducing carbon emissions along your value chain in the in the 10 most emission heavy Industries alone we will enable compan compies to reduce 15% of their carbon footprint and now I'm very proud that we just added another key value driver to our Market leading Cloud Erp solution for you our dear customers collaboration as we all realize in the new normal after covid it's important to run a frictionless Enterprise employees in that Daily Business need to collaborate remotely with people in and outside of the company collaboration needs to be embedded and has to be part of a world-class user experience and which Enterprise can do this better than sap and Microsoft Microsoft teams embedded in our apps will lead to a frictionless Enterprise and in many business situations to a much higher productivity of your end users we just announced an extension of our partnership with Microsoft where we are going to embed Microsoft teams in our core applications like as fora I have spoken with SAA nadela let's hear from him some additional insights about our new offering and the Microsoft teams partnership hey SATA how are you doing I just wanted to catch up on our exciting announcement now thank you so much Christian it's great to be here on teams with you I can actually still remember one of our conversations roughly a year ago we talked about how we can create even better outcomes for our customers together we also exchanged some ideas and put our engineering teams to the design board now we determine the future of work and create the frictionless Enterprise no absolutely I mean I think the world is sort of going through a massive accelerated change uh and and all driven digitally right because the the level of constraints that have been placed around how we work how we live is unprecedented but most perhaps uh interestingly and maybe the Silver Lining here is how digital technology has become that malleable resource that the world is using to overcome the constraints I mean if you think about even how we work and how we collaborate how we learn uh and then also some of the challenges around how do we stay healthy and the well-being uh are all important considerations it's about people management process and technology and uh you're absolutely right and so sap and Microsoft with all of what we do coming together uh to help the world and every organization in the world deal with these challenges but more importantly Thrive even in spite of the constraints is such a priority what are you seeing I mean I know that there is a lot uh that uh Microsoft and sap can do together but if you put from a customer in perspective what is the real opportunity here I'm very excited about how the Microsoft teams integration supports the new ways of working the new normal after the pandemic will look different when it comes to the future of work for example remote selling will remain imperative for companies across many Industries integrating sap sales automation with Microsoft teams simplif ifies the remote selling process without switching applications customer calls can be initiated on the Fly while the sales representative is managing the pipeline or doing configure price quote also end users in our other sap applications will be able to collaborate and set up meetings out of the business process without switching applications by integrating Microsoft teams across our solution portfolio we truly bring coll ation to the next level we bring together Market leading business applications with the market leading business collaboration platform and that's pretty exciting if you ask me another thing I'm really happy about is that we will now also extend our partnership to further accelerate the adoption of saps for Han on Microsoft Asher just in time with our new offer rise with sap to support our customers with their holistic business transformation and migrate our EIP customer base to the cloud for me this is an essential step running the world's most Mission critical business processes highly resilient on Asha why is this a win-win SAA not only for Microsoft and sap but for all of our customers now it's such an important uh uh initiative obviously we've been working together since 2019 uh but taking this partnership about bringing uh S4 Hana and aure together to benefit right if you think about uh every customer in every industry whether it's in healthc care they're being transformed by tele medicine uh if it's in manufacturing they're being transformed by digital manufacturing and how people are using things like digital twins to fundamentally do lights out Manufacturing in retail every retail in our curbside pickup is just part and parcel of what they're going to do going forward so if you look at uh all of those Mega Trends now that are getting accelerated what it requires is great business software business process software business automation software that data to get connected uh quite frankly from with all the other data in the Enterprise and all the other workflows right so whether it is the teams integration on one side for knowledge workers and Frontline workers but more importantly the robustness of the public Cloud infrastructure and S4 Hana coming together and we see this in action you know we are partnered deeply with Walgreens boots Alliance uh where s for Han uh and Azure are coming together we're also seeing this in you know the iconic uh clothing brand carart where they're again using teams and all of as a front end to all of the S4 business operations that you talked about so uh I think these are the types of things that we can do together because of our partnership and I'm really looking forward uh to having the more Innovation uh but we have a fantastic start already thanks a lot Take Care thank you so much ladies and gentlemen this is the future rise with sap business transformation as a service a pass for everyone of you tailored exactly to your needs rise with SCP is your personal conserve service to the intelligent Enterprise we provide you the basic components of an intelligent Enterprise in one bundle that includes pre business process intelligence capabilities Cloud infrastructure of choice our business technology platform free access to the business Network and our Market leading Erp solution as for Hana Cloud everything complemented with premium services and tools all without high upfront Investments but with a reduced TCO of up to 20% plus the business and Commercial flexibility you need you can decide which capabilities you want to use at what point in time you can decide when you migrate your Erp to the public cloud or stay hybrid for some additional time we have seen in the customer videos how very different it Landscapes are so this is crucial but either way and with each step you will experience tangible business transformation benefit apart from the business perspective this offering is more than the sum of its part you get all of this as one offer with one contract with one responsible party for One Price Building on this Kickstart you can tailor your intelligent Enterprise to meet your respective business needs allowing you to clearly differentiate yourself in the future customers and partners alike can easily complement and extend and integrate with any other of our loob and Industry Solutions partner or third party Solutions with the ability to use exactly the same data model and business services as our own sap applications allowing you to run your core and Industry specific processes seamlessly end to end and top to bottom with a full 360 transparency ladies and gentlemen the path to transform a business holistically into an Ever evolving intelligent Enterprise has not been clearly defined so far sap has been a trusted partner of businesses for almost 50 years building on what we have jointly achieved with all of you we will now support you to become a smarter and faster version of yourself so you can achieve significant and fast time to value and thrive in a world that keeps moving faster and faster rise with sap is the game changer you deserve it is your journey your decisions your destination but we go there together together we can master all challenges together we can reinvent our businesses one and I'm convinced that together we will continue to help the world one better better and improve people's lives thank you and with this we are now looking forward to your [Music] [Music] question welcome to the question and answer part of today's event rise with sap the introduction my name is Casia fak from sapace Communications team in werf Germany and it is my honor and pleasure to welcome Christian Klein to this deeper dive into your pressing questions Christian great presentation great to have you thank you cassia and to kick it off if you were to sum up the beauty of rise with sap in just a couple couple of sentences what would you say I mean look um first of all I have to say I'm very proud of the team uh for putting such a gamechanging offering together for our customers when I think back just you know almost 12 months ago and we didn't jump immediately to the Whiteboard and said hey this is our new offer what we did is actually we did we put a lot of efforts uh into you know understanding with empathy the needs of our customers we talk to Partners we talk to analysts to really understand what are their needs with regard to the business transformation and in general you won't find so many Business Leaders out there who are questioning the need to transform the Enterprise that's absolutely clear I mean covid has just shown that enterprises with with digital business models with digital business processes are just more resilient and therefore more competitive but what customers are really struggling with is how to apply the technology in the context of the business process how to drive the change of the mindset you know and I was also the COO of sap before and I know exactly you know what our customers are talking about and so here we go wise with sap and for me it very important you know the first element on top of the apps it's about you know what sap does for life I mean we are doing this since almost over 50 years we are running the world's most Mission critical business processes so what is different now now it's different that we take the content the expertise the data of our customers and allow them to discover analyze Benchmark and redesign their business processes and welcome also to our new colleagues of signavio Welcome to the sap family because now we can offer that wide away we are the dominant player in the business process intelligence space now we can help our customers to make sure that they are not only buying Innovative technology but also Reen wending how the Enterprise wants and then when you look under the hood the things are coming better coming together now better and better there's the platform I talked a lot just in the keynote about the one domain model and that's so important not only for integration purposes as I said but also for our partners to extend our apps for our also for our customers to run the business with one source of Truth and and then finally there's as for Hana cloud and you have seen we have seens and live kindly and I really asked the team to take these two customers because they are so different but both are going us with us now on that journey in the meantime you know we also had problems to hold back the pilots we are running we have in the meantime over 130 customers who are already on the journey with wise with sa and that just shows that we put a lot of efforts in in creating something which is really addressing the needs of our customers now you you just mentioned partners and also in your keynote you mentioned um that the ecosystem is um plays a very important role so can you maybe elaborate a bit more on that I mean to our ecosystem and let me very be very clear with that I mean we are ser over 400,000 customers every day across the globe and there's no way that SCP only can develop everything by our own we can also not sell or service everything by our own so we need a strong ecosystem and with RSE with sap actually personally this is the most partner friendly offer we ever have launched from the sap because now when you go across the stack you have on the infrastructure we are giving customers Choice yeah we are wanting the workloads the applications either on our own data centers or in one of the hyperscale data centers always as I also mentioned in the keyote with the best industry standards with regard to system availability cyber security then when you move up the stack on the platform all of our partners are now you know even more welcome yeah to extend our solutions to innovate on our platform yeah to build their partner IP on our platform and we are making great progress on really you know building an end to-end digital Marketplace for them and then to our you know on the sales side to all of our resellers they can sell wise with sap again the entire offering and for them it's also big now they can go after all their existing customers they can go after new customer especially in the mid market and then finally and we will also see this later in the sessions later on our services partners and of course they are actually the defecto standard yeah when it comes to really making the migration the implementations you know happening they also you know we will also augment our offering than with business advisory services so our ecosystem is really you know fully embracing this new offering that was key for me and there was a lot of effort also going in in enabling them to support that because this is really a joint move now in your keynote we um heard also from our customer live kindly and there's a question about that um so um what were the question is what what were the key enablers from saps for Hana that were critical to this success I mean withi kindly first of all they are going through a whole business transformation now they are in the food plant industry and it's a big success now it's about you know not only changing the business model but and also globalizing their business yeah and really also making sure that they have standard processes which scale you know uh in sales in finance but also across the supply chain and we are doing this already with as for Han in the cloud in over 90 countries and this is key for them yeah to really faster grow and scale that business and of course also again learn from sap what are the best practices yeah to do that what are the best practices in order to cash what are the best practices in procure to pay what are the best practices in design to operate and we are giving them that knowledge yeah to really make sure they can grow as fast as they can so we are um launching this offering today and uh let's say a customer is interested in buying it so would be they should buy it tomorrow so what would be the first step they should do yeah I mean look Ian we again that was not you know we didn't have the idea months ago and this was a major effort inside sap you know and again I cannot be more thankful to the team and on all of that again in a complete virtual way so all our sales people our customer success people in Consulting our partners they are all enabled so you can reach out to them you know have you know a conversation again you know about all the elements of rise with sap so we are ready to go okay so pick up the phone and call call your SCP contact absolutely uh question is rice available for small businesses or is it strictly for a large Enterprise no absolutely not I mean we we designed you know an off offering for wise for you know small midsize customers like live kindly I mean look we we we offer you know as fora also in the public Cloud you know with u you know high scaleability with the lowest TCO and we have already you know thousands of customers yeah who are also in the in the small in the midsize you know Enterprise segment and no it's absolutely also designed for our smaller customers but again that's now the magic of the new offering no matter if you're small midsize or large we take you by the hand we also move out the complexity of your system and if it takes longer when you're a very large one okay then go do it step by step and we take the processes first where the customers need you know the you know have the most urgent business need and then for you know smaller ones I mean we have go lives within 25 days which we can immediately put to the standard and they just go so our new offering is um a holistic business transformation as a service this our offering can you give a um practical example of such a holistic business transformation yeah absolutely I mean Everyone likes to talk about the vaccine you know these days and how you know tech companies are helping this uh Enterprises and look uh for the production and the distribution of the vaccine sap is actually you know supporting all of the leading Enterprise and that and what we are doing is not only helping it to become more efficient what we are actually doing now since almost you know eight months is reducing the process time up to the vaccination or also helping to really scale the production and again this is not only about technology this is about you know Reinventing traditional business processes this is about you know a holistic business transformation take another one I had um you know one call and that's actually also a good example for the whole industry you know consumer good lockdowns everywhere in the world and the CEO I talked to he was heavily concerned you know around can I really deliver my laptops the notepads in time for the Christmas for the peak season at Christmas so we have taken the customer put him to the cloud you know access to the business Network to really make sure that he has everything in place to find the right suppliers to to find the right logistic providers to really make you know to also deliver and produce everything on time and this is what we did with one customer and you know there are many more uh examples retail obviously there was a big change in going Commerce you know also redesigning quote to cash so there were a lot of customer examples again where you can see how important it is to connect the end user with the process the technology and the data layer now you already talked about it but maybe just briefly to to clarify how um rise with sap is different from what competitors and Service Partners offer I mean for me it's very important that you see also that rise with SCP is not coming you know with different parts you know and and because everything is connected so we are taking the customer data we are using all the data we are having you know from other customers to really make sure we design the business process intelligence layer on top of the application but again also integrated with the platform Services we have to also Infuse our Ai and RPA models we have and finally of course that the platform comes with one domain model which all of our apps again you know adapt to really make sure that end to endend from the end user to technology everything really comes in a holistic manner now the next one is it's quite quite nice so walk me through your ideally digit digitally transformed business um look as I mentioned I was uh the the CEO of sap before and you know I just want to give our customers and partners a practical example I mean some years back we really thought you know there is the need to also offer our platform in a pay as you go in a consumption based business model and then just how did it work so first of all we had to realize look this is a new license model we have to learn how such business processes have to run that's part of the cloud transformation of sap so what did we do we actually took best practices from the Telco industry we learned from the best and to really make sure we offer that at high scale and actually then finally also connect with our leading Asana Cloud solution yeah because the technology is all there we can even you know meter and Bild you know all the consumers all the customers you know in in a minute or in a second but again it was very important to design this new business model and this is actually you know what we did and again that just shows you know how important it is to have the different layers together in one so what is the biggest challenge your customers face in moving to the cloud the the biggest challenge actually so far is really about again you know when you look at the business today some of our customers have a lot of complexity and complexity complexity you cannot overcome you know with PowerPoint or putting data into you know some you know external tools what you need and also to convince the business to standardize and simplify is again you need facts you need to prove that you can running this business process at the end 20% faster or you can you know U convince a CFO like Luca that you can improve cash collection you know a lot by just you know um put more intelligence into the order to cash process and again with the new offering we have facts we have data we can model we can simulate and then the Business Leaders can see hey it's really worth to standardize it's worse to reinvent this business process forget what we did you know for 20 years for now you know very successfully this is the way how we need to move forward and that's very different and I guess this is also the biggest challenge you know some of our customers they all buying new technology they all want to apply AI but the question is you need to connect the technology with the business and this is what we are doing with the new offer so um there's a question um that um this customer they are already running their business on one of the high scalers but what's the benefit um of rise with sap for them yeah I mean warning your system on a on a on a hypers scale is good I hope you reduced your TCO the resiliency of the system now it's about reimagining your business now it's about you know tailoring and designing business processes who give you higher automation for example in finance how can we put more intelligence into procure to pay how can can we you know also offer new license model maybe you want to switch from selling products and selling into Services how can we create intelligent bundles and this is what sap does and we do this now in one offer and the good thing is running on a hypers scale absolutely no issue you all invited and but we going to package that up and let's also not forget I mentioned that in the keynote as well when something goes wrong it's good to have one accountable party because you are running your really Mission critical workloads you know of one of these cloud infrastructures and at the end someone needs to figure out when an issue is coming up let's not hope so but if then you know who is going to fix it who is really controlling end to end the landscape and that's of course also something what you should never forget when you really talk about RSE with sap so um so this offering we're saying that it's a fixed offering and um but our customers would like to have flexibility in their SCP architecture in and design so maybe you can explain how this fits together yeah I mean the team I didn't tell the team but you know uh you know with today we actually launching and I'm 100% convinced a gamechanging offering but you know in the future of course you can also think about you know like playing Lego with my son at home you know now you have a very good offering yeah with as for Hana cloud in the core of the Enterprise but of course we have other good Solutions yeah so you can just you know extend you know the new offering you know by going HR Human Experience management with sap of course there is uh CX out there we also have good industry Solutions so we going to probably also announce later this year also certain industry versions of the offering but already now you can just you know expand your new offering you can put you know other industry related applications you know built on our platform and then just you know also one your industry vertical uh processes with the new offering and the offering has a high flexibility as our customers will found out so if a customer says yes I want this offering um when is there or is there a right time when to start such a digital transformation I mean I would say start tomorrow I mean I when I look you know across our customer bench I mean in every industry there's so much change uh just to give another example now in the in the crisis where we we also um announce the automotive Alliance uh in Q4 what do we do there markets are very volatile these days yeah so demand is changing up down depending on the lockdowns and now what we are doing is with the business network is really digitizing the whole supply chain yeah of the car manufacturers yeah we are going to invite everyone the suppliers and the OEM s to join you know one Automotive Network and with that we can really also manage demand and Supply with complete transparency in real time so when there is a lockdown and the demand is going down the the the manufacturer in Italy for example yeah for the prags you know he knows immediately and we avoid any kind of over capacity and that goes cross a whole the supply chain or we can also then use the data of the car and immediately inform you know one of the suppliers about potential quality issues so there are multiple benefits and this is the change what is going on and with rise with SCP we are really taking our customers by the hand and really enable them to really again completely transform their business and how can such a digital transformation be triggered bottom up look I mean again my own experience tells me uh when I became the CEO of sa I was absolutely clear I will change nothing in this company if I don't really also have some accountability for the business processes yeah and again it's very important to bring you know all of the employees in a company behind the change but it's also very important to lead from the top and that the executive board is very clear about that that the CFO is sitting next to you and is really willing yeah to apply new technologies to standardize business processes to really automate completely you know all the transactional processes in finance or when you move over to sales yeah that you also going to change you know certain processes there you know offer new subscription bundles for example and this is for me very key so it needs to you know there must be the mindset from the top and of course you also have to bring the people behind you and again you can only do that if you can also show the business what is the outcome and this is why it's so important now also with the of signavio that we have this business process intelligence layer and great that you mentioned signavio because one of the questions is which role will signavio play Within rise with sap I mean we we looked at this great solution in detail and obviously we you know we did a deep dive analysis and what we found out that with our own BPI capabilities signavio is actually you know for us the perfect asset to really you know offer business process intelligence end to end yeah from the design the analysis of an process then really you know to the very end yeah the integration to our platform services like the workflow AI RPA so that we really can offer the customer an endtoend business process automation layer and by the way that's not a one-time effort that's not you know something what you do when you are migrating to as for Hana this is something what you do on a continuous basis because there will be always new business demands coming in and you should never stop you know Reinventing Your Own Business processes to stay ahead of the competition is it true that we stop all on premise Solutions and become 100% Cloud that's not true I mean at the end you know SCP always gave choice to our customers but we also just have to acknowledge where the market is going to but obviously as I said the platform has so many apis also to to to offer equation yeah for hybrid Landscapes yeah for customers you know still you know also wanting uh as for Han on Prem and there's absolutely no issue you know by doing that but some of the business transformation we are seeing in many Industries you know there is a benefit to move to the cloud and so with the new offering again we want to smoothen this migration and again also want to make sure that it's not about only about the technology the technology is great but we also want to make sure that we cover all the elements of the business transformation so it looks like our customers and our audience um can't wait to get on this journey uh one of the questions is when will rise with sap be generally available it's available actually starting tomorrow I mean we worked as I said very very hard and the team you know will confirm that yeah so since almost 12 months now uh we worked to really make this offering you know a holistic offering in where customers will also feel that the different parts are connected to each other so these are you know it's it's not only commercially that we offer that as one contract customers will also feel that we are guiding them through the Journey yeah and that's very important and again the things are coming together now at sap much much better yeah so we are made great strikes forward on the integration side we made great strides also on harmonizing our domain model which is very key we could not launch this is offering yeah if our platform would be not now F and center but it is this is why we are ready we are ready to go and actually we can you know start to you know um ask our customers to join you know the new offering tomorrow so talking about integration will Ms teams also be embedded into other applications or only es foran it will be embedded in es foran actually the first scenarios will be already available in in Q2 yeah so actually as I also you know said in the interview with SAA actually we we talked also you know nine months ago and we said look he SAA actually told me Christian there is some make just so logical sense yeah when you take the leading business collaboration platform with Microsoft teams and then the leading business applications of SCP and just you know bring them together and embed really collaboration in the user experience of all of our business users and we just did an analysis actually 80% of the business Community is using Microsoft teams and sap so you can imagine the productivity gains and there will be scenarios now coming for sales we have scenarios coming for HR procurement and for many other functions so actually we will also then uh roll out the road map for Microsoft teams also in the in the upcoming week and so that customers also see what is coming when and what they can expect uh of you know around the collaboration talking about collaboration in Microsoft um sap was always very vocal about your openness with regards to hyperscalers but now you um mentioned um that Microsoft is uh our partner so is there like what's the reasoning behind I mean we are now partnering with Microsoft uh on the collaboration space and for me it's always important that you partner with the best and you know Microsoft teams is addressing the business community so it makes complete sense now for our business applications to also embed you know this solution now on the hyperscaler on the cloud infrastructure side as you also have seen in my keynote we are providing choice we are open yeah and this is you know at the end also the customer's decision yeah on which Cloud infrastructure they want to one and let's also not forget we also offer sep end to endend with au access if customers want to so is is rise with sep only Li limited to certain industries absolutely not I mean uh it's available you know across every industry I mean with Asana in the cloud we are actually warning today customers from all over uh 25 Industries so there is no limitation yeah what we are now going to build as part of the industry Cloud we are building verticals yeah for some of the industries and the good piece is customers can you know buy wise with sap can adopt s foran and then just naturally expand you know the the industry vertical processes with our applications we are going to develop and again it's all sitting on the platform using the same services using the same domain model actually as for Hana in the cloud so will rise replace heck R will yeah so at the end you know rise is really something completely different yeah because in heck we never actually offered this business process intelligence layer we didn't have the platform in there so it's really now a comprehensive offering yeah and this is very key yeah so it has actually nothing to do with hack it's really a complete business transformation as a service offering are you running out of questions I'm just laughing about the question but I will ask it aren't you a bit late to the party oh no why why we now you know why I'm laughing no we are for sure not too late I mean look and you know when we when we talk about as for Hana yeah and when we talk about the Erp space I mean we see now a tremendous grow in the cloud and let's not forget we have customers also like you know seens yeah there is a lot of business process complexity in there and I guess this is now very important with the new offering we are going to accelerate the transformation of an Enterprise also in the core processes and uh so we are absolutely not too late glad to hear that we have time for one last question so Christian in three words why should customers be excited about this new offering empathy value and speed sounds good and on that note we will close our live Q&A thank you Christian for your time and for answering our audiences questions thanks a lot CIA this is uh an exciting day for sap our customers and our partners and a quick note to our viewers six on demand sessions have now been made available on the event website and we invite you to take the time to dive deeper into all aspects of rise with sap from customer interviews product details and new Innovations to opportunities for partners and the broader ecosystem thank you very much for tuning in stay safe and healthy e e