please close your eyes and open your hands now imagine what you could place in your hands an apple maybe your wallet now open your eyes what about a life what you see here is a premature baby he looks like he's resting peacefully but in fact he's struggling to stay alive because he can't regulate his own body temperature so this is what we came up with what you see here looks nothing like an incubator looks like a small sleeping bag for a baby it opens up completely it's waterproof there's no seams inside so you can sterilize it very easily but the magic is in this pouch this is a phase change material it's a wax like substance with a melting point of human body temperature 37 degrees Celsius you can melt this simply using hot water and then when it melts it's able to maintain one constant temperature for four to six hours at a time after which you simply reheat the pouch so you then place it into this little pocket back here [Music] and it creates a warm micro environment for the baby look simple but we've reiterated this dozens of times by going into the field to talk to doctors moms and clinicians to ensure that this really meets the needs of the local communities we plan to launch this product in India in 2010 and the target price point will be 25 dollars less than 0.1% of the cost of a traditional incubator in designing this we followed a few basic principles we really try to understand the end user in this case cut people like sue beat them we try to understand the root of the problem rather than being biased by what already exists and then we thought of the most simple solution we could shoot to address this problem and doing this I believe we can truly bring technology to the masses and we can save millions of lives through the simple warmth of an embrace [Music]