Overview
A study by Western Washington University found that 94% of people using cell phones while walking on a Chicago street failed to notice $1 bills pinned to a “money tree.” The experiment highlights the extent of distraction caused by mobile phone use in public spaces.
Study Design and Execution
- Researchers pinned 100 $1 bills with inspirational notes to a tree along a busy Chicago street.
- The experiment was conducted during the summer of 2010 and was filmed from a nearby shop.
- Passersby included a mix of people walking, texting, and talking on their phones.
- Some participants immediately noticed and took the money, while others missed it entirely.
Key Findings
- 94% of people using cell phones did not notice the money hanging in the tree as they passed by.
- Many cell phone users looked directly at the tree or walked underneath it without registering the presence of money.
- Some individuals noticed the tree only after passing it and then returned to take money.
- Non-distracted pedestrians were much more likely to observe and interact with the money tree.
- Onlookers sometimes pointed out the money to phone users, who still often failed to notice.
- One person put something in her car under the tree, with the money even grazing her head, yet she remained oblivious.
Implications and Takeaways
- The study demonstrates how cell phone distraction significantly reduces situational awareness, even for highly noticeable anomalies.
- Researchers caution that using phones while walking can result in missing out on visible opportunities around you.
- The experiment suggests a broader concern about attention, safety, and awareness in public spaces due to phone use.
Recommendations / Advice
- Limit cell phone use while walking in public to maintain awareness of your surroundings and avoid missing important cues or opportunities.