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Creating Generational Wealth with Rockefeller

Apr 22, 2025

Lecture Notes: "Building Legacy with the Rockefeller Method"

Introduction

  • Speaker: Garrett
  • Team Members Present: Trisha, Matt, J, Michael
  • Main Focus: The success of the book "What Would the Rockefellers Do?" and how it has impacted financial advisors and clients alike.
  • Background: The journey of discovering and writing the book started in 2015, Las Vegas, inspired by Sheila, a CPA for the Rockefeller family.
  • Objective: To teach how to create multi-generational wealth without creating 'trust fund babies'.

Garrett's Background

  • From a non-wealthy background, family of coal miners.
  • Entrepreneurial Journey: Started a car detailing business at 15, became Young Entrepreneur of the Year.
  • Financial Curiosity: Began learning about investments at a young age.

Michael's Story

  • From the motorcycle industry, pivoted to financial services.
  • Challenges: Lost millions due to a failed investment, leading to a moment of personal crisis.
  • Recovery: Used lessons learned to rebuild wealth and create a legacy.

The Rockefeller Method

  • Key Concepts: Trusts and insurance as tools for creating lasting wealth.
  • Focus on Education: Importance of teaching future generations values and financial literacy.
  • Family Office and Retreats: Structures that help manage and perpetuate wealth.

Family Legacy Rings

  1. Family Office: Coordinated financial strategies to manage and protect wealth.
  2. Family Retreats: Rituals, traditions, and symbols to instill values.
  3. Family Constitution: Documentation of family values and lessons for future generations.

The Legacy Planning Essentials

  • Trusts: Revocable for those starting out, irrevocable for those with significant assets.
  • Insurance: Properly structured whole life insurance as a tool for wealth preservation and growth.

Financial Efficiency

  • Four I’s of Efficiency: IRS strategies, Interest reduction, Investment optimization, Insurance cost management.
  • Investment Strategy: Focus on human life value and property value balance sheets.

Lessons from the Rockefeller and Vanderbilt Families

  • Rockefellers: Structured wealth management led to sustained wealth.
  • Vanderbilts: Lack of structure led to wealth dissipation.

Tools and Strategies

  • Reverse Mortgages and Charitable Trusts as advanced strategies for unlocking wealth and reducing tax burdens.
  • Cash Value in Insurance: Utilized as an opportunity fund and for market stability.

Conclusion

  • Call to Action: Build a legacy that is about more than just money; it's about lasting love and values.
  • Offer: Enrollment in a 30-day challenge and course to implement the Rockefeller Method.
    • Cost: $300, with a limited-time discount to $197.
  • Tools Provided: AI-powered family constitution builder, interactive workbooks, access to planning specialists.

Q&A Highlights

  • Questions about Implementation: Addressed concerns about timing, strategy, and specific personal situations.
  • Personal Stories: Attendees shared their own journeys and how they relate to building a legacy.

Final Thoughts

  • Participants encouraged to take immediate action to change their financial futures.
  • The importance of preparing a family legacy that includes education, values, and financial planning.