Notes on New Vlogging Strategy

Overview of Vlogging Evolution

• Current Trends: A new way of vlogging is emerging, expected to gain massive popularity by 2025.
• Old Vlogging Style: Traditional day-in-the-life vlogs are declining in popularity.
• New Strategy: Blend of IRL (In Real Life), POV (Point of View), and EDU (Education).

Key Components of the New Vlogging Strategy

1. In Real Life (IRL)

• Post-COVID Trend: Increased demand for authentic content as people crave real connections.
• Authenticity: Viewers prefer seeing real-life experiences rather than polished, scripted content.
• Content Ideas: Incorporate real-world elements; move away from just desk settings.

2. Point of View (POV)

• Viewer Engagement: Audiences want personal perspectives on various aspects of life.
• Transparency: Share both the successes and failures to create a relatable narrative.
• Authenticity: Viewers are tired of filtered influencer portrayals; they want genuine storytelling.

3. Education (EDU)

• Purposeful Content: Videos should have an educational or inspirational purpose.
• Engagement: Content must be interesting and serve a purpose beyond casual vlogging.
• Example: Field trips help retain information better due to real-life experiences.

Effective Examples of New Vlogging Style

1. Uncomfy

• Channel Focus: Vlogs about starting and running an art shop.
• Engagement: Combines POV and educational content, showcasing both challenges and successes.

2. Daniel Dellen

• Channel Focus: Documenting the process of starting and running a business.
• Engagement: Offers insights into a young entrepreneur's journey, celebrating wins and learning from failures.

Demographic Trends

• Growing Audience: Over 35 demographic is rapidly increasing on YouTube, particularly in long-form content.
• Life Experience Advantage: Older creators can share valuable life lessons and wisdom, tapping into educational content.

Conclusion

• Content Strategy: Emphasize authenticity, personal perspective, and educational value in future vlogs.
• Editing Style: Less focus on high-paced editing; create more relatable and real content.
• Training Resources: Access additional training for growing your YouTube channel is available.

Additional Resources

• YouTube Growth Sprint: A free 30-day program to help enhance YouTube channels. Look for links in the video description.