You keep asking about Gymshark. So brace yourself for a dose of reality about this billion dollar apparel brand. While they claim to be all about sustainability, their efforts might just be deceptive to make themselves look good. Are they genuinely committed to saving the planet, or is it literally just a marketing gimmick? I even get my order. Look, Gymshark might be the talk of the town, but it's time to cut through the hype and see what they're really made of. Get ready for a no holds barred look at the good, the bad, and the ugly. And I just want to remind you that towards the end of the video, we'll be scoring each other's breakdown. And the winner gets this here embarrassing photo of the loser. And here's the kicker. The loser has to give away a free strategy call to one lucky person in the comments below. So don't forget to do that. Okay, so I am a sucker for really good content. I think something that's honestly helped Gymshark take themselves to the absolute next level has been their content and what they've really, I think pioneered was UGC. Now I think what they've done recently has been really interesting because UGC is actually kind of actually falling down. There's actually a lot of trends of UGC is not being as effective, but this is just a good example of things that were saved in the past of really good, dynamic, creative. They are absolutely killing it with the amount of creative that they are putting out with user generated content graphics that they've created. One thing that I really like is that because UGC is not working as well, they've completely shifted and they've started creating their own content. Graphics or dynamic product ads are actually doing way better than UGC right now. It's just like, show me a very clean product in a white background or a live style photo and let me just scroll through. Just let me see some consistency. And as you see through their ad library, they have one video right here that's doing really well. So they've put in multiple places. But other than that, they're all DPA or very similar type of content where it's like scrolling through images I can't really see on this side if they're doing a collections type video where there's an image or a video above and then products down below, you can't really see that from inside of the library. They may be doing something like it, but they're really just honing in on graphics divas and kind of shying away a lot of UGC. They're still using influencers, they're still going that route, but it's not as much of a forefront as what they saw in 2018 or sorry, 2019, 20, 20, 2021. So big kudos to them. On content variations. So for my good, I actually went for content as well. I think Erin is hitting more on the ad side of things, but I'm going to go more into the organic and to be honest, the diversity of content that they have ranging for all the different platforms. So this is something that we've talked about from the very beginning, even from when we started branding, which was like we need to treat every single social media platform as something completely different and the content that goes. And each of those platforms needs to sort of be in line with the community around that platform. Just because you have the same community, it's not going to be the same people and they don't use the app the same way as they use, you know, Facebook, Twitter, Instagram and TikTok. So just to kind of give you an example of like, you know, what they have here on TikTok, it's funny stuff that it's being catered to against people who are on TikTok and what they're being used to. Right. So like, you know, something like this where it's like normal animals versus like, I think small or muscle muscular animals, right? You got a cow, you got that, you had the normal goat and then muscular grow is you, right? That's like funny stuff for TikTok versus like Instagram. It's just a little bit more curated, better looking type content. You go to YouTube and they're actually doing podcasts and interviews and like again, honing in to that community. You go to Facebook and then you see more of the traditional let's tag a friend or like asking a question to kind of get feedback. A little bit of means mixed in there you go to Pinterest and it's just like beautiful, clean photography, you know, something good to to kind of paint into your boards and then you go to Twitter and then you see again, drink more water, going to the gym, being happy. So again, content catered to each platform. This is something that I've never seen done really well or execute it really well, and I think Gymshark is absolutely killing it with this. Honestly, it's probably what separates them. And also just so we don't date this video, he meant to say hacks up here yourself as twitter.com. So sorry, Ellen. Yeah, this is the bad the biggest area of complaint for this brand because they've grown so much, they've done so many things is their sustainability. And up until 21, 22, they had done nothing. They started to do some things. And why I say this is bad is because they're like, Well, it's for our planet, it's our people wear more waste less. So they're kind of going the Patagonia model where it's like resell it. Like don't wear it is much like, this is the care instructions don't dry it like handwrite, which I would suggest to do anyway, just does last longer. As somebody who wears this clothes, these clothes, the materials that they're using right now have not necessarily changed. They do have a pledge or they do have things out there that they say they're going to by 2030 by 2025, they're going to start implementing things to make it more sustainable. But their products are not eco friendly, they're not sustainable. It's not fair trade. It is a product that, I mean, at this point is a great price point, which is awesome. That's not necessarily bad, but because of that price point, they can't change and go eco friendly and be sustainable. And a lot of people are looking, they're saying like, look, it's a great brand. I love the quality of the product, but you are absolutely destroying the environment. The sustainability is horrible and you're doing nothing about it. So much so that like if you Google a couple of things about them, it's like crazy people. I mean, just creating a lot of tiktoks and videos about how Gymshark is horrible and they should put them out of business. I don't think they should go down that route. They are trying to make a change here, but it was almost too little, too late kind of thing and maybe this will blow over. But right now there really isn't a ton that they're doing. They're just offering some great ways for you to, hey, this is how you wear your clothes and this is how you wash your clothes so that you can save the environment, not because we're going to do anything right away, but because you should. So I think they put the onus on somebody else instead of themselves. All right. So the bad to be honest, I don't think they're doing a really good job with their recommendation of products on their store and how they're handling that. You may also like if you go to an actual product page, you'll see like I'm looking at joggers right now for Woman. I must grow a little bit down there. You may also like three other person joggers. People also bought different colored joggers. So I think the product recommendation software engine behind us, it's a little bit wrong even in the cart when actually add to cart. This is nice that you have this little upsell here but again, it's the exact same product I just added to my cart. And the matter of fact is like usually brands like this who are more like athletic brands that they have like just maybe a handful of products. But no, you guys have accessories, men's, women's. I mean, there's bags, there's slides, socks, headwear. I mean, there's top bottoms. So you can literally complete a whole outfit and showcase that on your product page, on the cart page checkout. And there's none of that going on right now. I think there's a huge, huge missed opportunity when it comes to sort of building like that. Complete the look because you have all the elements. It's just a matter of like selling it and pushing it on your website. Okay, So the ugly, this is really, really bad because I don't think they like ugly people. I'm just kidding. They are not focused on anybody. But a certain demographic. Now, let me tell you why I think this is actually a potentially a good thing, but also why a brand of this size has to change. If they want to go to that next level, they could be doing $1,000,000,000. This is probably I mean, the guy who started this, a genius right there. Are you okay? You guys should look into their store because it's a great founder story. However, the ugly part of this is that they are not focused. Let's let's I just want to showcase a couple of things here. So the men, these are all fit in shape. Men. One of the arguments, same thing for women. Let's go here as well. All in shape. Great looking people. Well, they're not showing our sizes that could or women or men that could be a little bit on the heftier side or plus size or more exclusive side. They are shamed quite a bit online for this. And it's not that fitness brands can't cater to people who are plus size. I think those people could work out too. Gymshark is exclusively going after that fit upon fit person and trying to show this is what you should look like. I'm not saying that's bad, I'm just saying they're getting a bad rep for it. And because of that it is really affecting a good demographic of people. And unfortunately or fortunately, we have a very large growing community of those people who feel like, I love the brand, but I can't shop there. And if I can't shop there, I'm going to go find somebody else. And then if it's good enough, they're going to tell their friends and the brand will start to lose overall market share of the people they're going after because there's only at this point, they're only going after one different type of demographic people who are quote unquote, already in shape or are close enough in shape that they can wear their products. And so they really kind of alienated in a good group of people. I would say someone who is doing a really well is alo Yoga. Yeah, for sure. And we'll do a video on a breakdown on them and why we think that they're doing it really well, especially on their websites. I think my ugly, I would have to say last video that we did, we had a bombas where at the very beginning, before you even do any sort of transaction, they kind of get you to create an account and you get that free shipping. Gymshark is sort of the complete opposite. Yeah, I had to wait out the thank you page for them to incentivize me to create an account. The HTML there was kind of weird and there was like two buttons that say, create an account. It look really ugly and we'll show you a visual on screen right now. But I think beyond that, like creating the account, the email side of things like I was supposed to sign up for, for email updates. I never got any emails except for the transactional emails. Today I went ahead and like, okay, let me click on this down here, the photo to have this email signup. I was actually pretty excited because it's very personalized. You asked me for my email address, name my gender, date of birth. So I was like, okay, maybe they'll customize the email. Yeah, it took over an hour to get a confirmation email. And then on top of that, the email was just very generic. It doesn't even have my name. I told them that my gender was males. I was expecting like, okay, maybe I will only get stuff for mail, but no, look, woman's right here within the email, so it's like you're actively getting the information to make it personalized, make it customized, but it's not happening when the execution part of it is not actually happening. So I think that's a huge, huge missed opportunity. You do pay a good, really good attention at building your community on social, but when it comes to like the actual website and the transaction process and all that, there's a little bit lacking there. And I think it could be a lot, a lot better. Agreed. One thing I was going to say too, is they're probably one of the only brands that I've ever seen that doesn't offer any incentive. It just says get exclusive stuff, be a VIP like that. We used to work ten years ago, but there's no like free shipping or anything. They're just like, sign up, we're big enough brand And so, you know, screw you on. Anything else? I don't know. I agree completely with with that statement. But I mean, it's a great idea to do the personalization. We should use that. You should use that. But then it's very easy inside of Klaviyo to make it personalized. Hey, Christian, I hope you're having a great day. Here's a bunch of stuff. Is a very easy change that you guys can do today. Okay, so now we're going to break down the actual products that we got delivered to us. Now, I'll tell you what, I don't think that the gym's our fault, but that's the Postal service. Yeah, the Postal Service. The United States Postal Service. This is how it came. You can't even see the brain. And there's at least this is so this is probably how it's supposed to look. Where it does say Gymshark happened to me once and USBs actually had a note inside of it saying, Hey, if you're missing any items, please let us know which we're actually missing items here. There's only one thing in here and we ordered too. So the shirt we're missing, the joggers. Wow. Could not be gymshark could be somebody else. We do want to say that there could be somebody who absolutely stole that piece of the product. Could They could. Very well. The more that I'm thinking about it, like, should the branding be there? Maybe it's actually better to be discreet because if it does say Gymshark or like Gucci or Nike or Jordan or something, then people, people are more likely to steal it. I open this one up. I'm very proud of Franklin for getting a crop top for the gym. I don't think I would ever be able to rock this, but in quality it looks nice, but it's a nineties like it's definitely a cool five throwback. Nice. You want to go to Barbie with this? Franklin? You can technically go to Barbie and still kind of fit in and yeah, very nice quality. Yeah, I like this a lot. And then for me, I decided to go shorts. I figured if I'm going to compare brands, I should just keep at least for the most part, that I can similar. This is a nice material I do love more and more the the spandex in between the liner. It's much nicer and they had cool designs. I will say that most brands are like black and gray and tan and whatever great charcoal which are great, but I think these are cool kind of stand out. They're unique. And then yeah, material's really nice. I'll actually test these out as well, but nice material. I love their warnings here though. Keep away from fire. This is a little crazy there. I guess we'll we'll see how good support is for for Gymshark. They better give me some free product I was really looking forward to. I was going to get some joggers too. I was like, they're like highly suggested by them too. So I was like, okay. And it's eventually not going to be 110 degrees outside. Oh, oh, come on. I'm sorry about maybe for the good you were talking about how before they used to do really good and now it's just like, yeah, they changed their ads. It just to me it lacked like substance there. And then the sustainability, I mean, I guess for a huge brand it is bad, but at least are doing something. And it was just like, you know, you want more. My biggest thing was that the sustainability wasn't a thing until like literally probably the last six or nine months because they just been getting drilled. So if we would have broke them down before that, what you would have seen nothing, which is why it's so little right now. I think the part of part of the breakdown that we need to do is making sure that we give them actionable. Right. So like if you're watching this video and this breakdown and the things that they're doing good that make sure that you can also do the things that they're doing that are things that you can actually you know, go into your brand and go ahead and fix and. Yeah, yeah. I don't yeah, I don't know. Sustainability, you know, for a smaller brand, if it's something like from the get go that they can actually do and well I mean yeah, there's always something that you can do. I'm just saying Gymshark, if you're making almost $1,000,000,000 you should be able to do something. I don't expect the same thing from a brand that's doing $2,000 a month or $10,000 a month. I don't expect that. I expect them to do something like, Hey, cool, we'll give a little bit back to our, you know, whatever and we're going to invest in different types of material. That's good enough for me for a smaller brand Horizons Aron Loft, We have a loser right here. That means that you get to see this embarrassing picture of Aaron. And if you enjoyed this gymshark break down, then you're definitely going to enjoy our a savvy video breakdown where we talk about their brand just like we just do right now, but for any service. So go check that out.