in today's video I'm going to show you exactly how to go from0 to 10K a month as a copywriter in 90 days even if you don't even know what copyrighting is because in this program I'm going to give you the exact a toz full guide everything the whole blueprint of how to go from 0 to 10K in as little as 90 days and guys trust me when I tell you that this free course that you're about to watch is 10 times better than any other paid course possibly you could get on the internet and I know that because I the one who's actually bought every single course you can think of I spent thousands on researching the absolute best tactics strategies and techniques that you are about to get access to in this free course so if you really really want to get results make sure that you stay locked in and watch until the very end anyways guys without any further Ado let's hop right into it all right everybody Welcome to the ultimate free copyrighting Super Guy this is going to be wow let me just let me just shut up and actually get into it man because this is going to be absolutely insane and possibly the best part is that it's absolutely free $0 on the house and it is the best possible copyrighting course you could have ever come across so I first and foremost just wanted to congratulate you on watching the one course that is literally going to change your life and you are going to find out exactly why in like 5 minutes okay so check me out a comprehensive easy to follow step-by-step guide to going from0 to 10K a month with copyrighting in the shortest amount of time possible my goal is to make you rich so that you can become next of my many success stories with all that being said there's still one huge question and that is does this copyrighting thing actually work well I want to share with you some of my success stories I've already told you that I have so for example we have my top student zenos he went from zero to $18.6 th000 a month in a matter of 9 months 21 years old and not only reached this gargantuan income of 18.6k a month but he also reached 10K a month in just 61 days after starting okay this D is an absolute Beast if you want to know what he did better than anybody else I'm going tell you right now he actually took the full program he watched it all and he implemented every single step that I'm about to show you right now okay so here's his proof here's his screenshots or whatever and next we have my boy aan bro 16-year-old aan is able to reach an impressive income of nearly $7,000 every single month man as a 16-year-old this dude is making so much more money than his teachers it's nuts okay he'd be flexing on his teachers like that next of course we have my boy Leo pulled $0 to $9,000 at 14 years old guys if a 14-year-old is out here killing it tell me why you can't too that's him over there on the left he's also a powerlifter dude he's definitely a good ass lad for for real he's he's a cool kid from Sweden English is not even his first language he has a very thick accent but still he was able to make it happen man because he's really out here being an implementor $9,000 bro this dude make it way more than his parents making way more than both of his parents combin bro that now that is a flex I 14 years old but has anyone actually made money with the free courses cuz I'm going be honest all these guys joined the program but has anyone actually made money off of the free course that I uploaded around four or five months ago well let's check it out for first of all we got my boy man on a mission 0 to 8.3k a month without any paid programs or mentorship and then we have my boy pre zero to 4K a month using only the free resources and courses that I have provided and guys again remember this free program that I put out before was my very first 2 and 1/ half hour course and it was out like what four or 5 months ago hasn't even been out that long we're still getting crazy results from it another guy quick win $500 a month and then another guy hero $300 in two days okay two days of outreaching and boom $300 brought in for only four emails as a copywriter as his first deal absolutely nuts okay so let me ask you a very quick question just be honest with me here if this video that you're about to watch is going to earn you $ 00 in two days just like it did for my guy over here would you think it would be worth it I mean I don't know me personally bro bro sign me up 300 bucks in 2 days I'll be all over that bro I'll be all over that so man without any further Ado I want to introduce you to who I actually am so why should you listen to me who cares well I'm 24 years old and I've been able to completely change my life when I joined andw Tates hus University course last year and I was exposed to this thing called copyrighting I was probably in the same situation you are in right now I was on the other side of the screen not knowing what to do how to make money how to make any of it work but here we are I learned the hard way and I had literally no idea what I was doing but after 3 months I made my first small sale with copyrighting 9 months after starting and I was bringing in over six figures I was bringing in 10k a month as a copywriter 9 months later and understand that you guys have a massive Advantage because I didn't have no Tyson 40 I didn't have someone there to gave me all of the best information for free I was stuck just searching for everything that I could find and copyrighting has allowed me to quit all three of my jobs as you can see boom security guard securely guarding some stuff I was doing my thing next I was up in the Army at the same time and also I was a Carpenter cutting up wood and building stuff for a living so man I was out here working all right all right I was the 9o5 king I had all the 9o fs not only has it allowed me to do that but I was able to afford things that I literally never thought that I could so me personally I'm a big car guy okay I love cars some people it's traveling other people is to designer clothes I don't do none of that I'm just big on cars bro I just like cars he's me with my Camaro love that car bro he's me with my Ram truck also love this vehicle man it's going to come in handy in the winter man in the Canadian winter is going to be fire and next of all of course I got the now I got three of my dream cars and I'm not even stopping there all due to copyrighting man all due to copyrighting before that bro I was driving a hoopie and it's also giving me freedom to do literally whatever I want I do a little bit of traveling but I'm not really that big on traveling it kind of just messes up my schedule but hey bro you could travel you could buy whatever you like live in some crazy Penthouse if you want to live in a highrise travel the world buy whatever cars you want to do I mean literally it allows you to do whatever you want and now I want to share with you how to do the exact same thing that I've been able to do and that all of the students of copyrighting have been able to do as well are you ready to make some money and change your life forever I hope that you are because that is exactly what we're going to be doing today my people I want to teach you how to get the most out of this course cuz if you just like passively watch it or you just have it on as background noise I hate to break it to you but you're not you're not going to get the results needless to say but how do you actually get the most out of it well first of all you got to save this video for later by leaving a like look this is going to be a long a long program my longest yet so by all means if you can't finish it all in one sitting it's not really a big deal maybe you're not as fresh as you want to be or you're kind of just like you're having a hard time locking in and actually focusing that's all right scroll down and leave a like right now so that you can find it later you don't have to be searching for it next of all I want you to ask all the questions you could possibly have in the comments guys there's no such thing as a stupid question I'm going to be in the comments all my students are going to be in the comments and we're going to be answering your questions so that you know exactly what to do how to do it and everything that you need next of all you're going to need to follow all the steps carefully guys as I said this is not just a watch and learn course okay this is a doing course because action is what's going to actually get you the result that you're trying to get action that's the biggest thing and next of all you can feel free to go back and watch Parts multiple times because we're going to be covering so much information and as you can tell already I'm not the dude here that's going to be you know be laboring the same points over and over and over and boring you to death and we're going to be actually engaged be having fun while we do it but we're going to be covering a lot we're going to be covering it quickly so if by any means you want to go back and watch a certain part of again hey bro I highly recommend you do that there will be chapters in this video that you can go back and watch again so you can actually easily find it and last but not least guys I want you to think of this program like a $1,000 cup of coffee so I'll put it to you like this you have a cup of coffee and you bought it for like two bucks you're probably going to leave like what a little bit left in the bottom of the coffee and be like ah whatever I'm full I'm done but let's say for example you were to buy a $1,000 cup of coffee this cup of coffee has like liquid gold infused into it okay this is the most value valuable cup of coffee ever I don't know about you but I ain't leaving nothing in that I'm literally licking that cup of coffee dry okay I'm consuming all of it and that's how I want you to think of this program yes this program is free but understand that I've literally put in like four to five months of work into it ever since my last free course and I've bought thousands and thousands of dollars worth of the top tier copyrighting courses so I can understand and get the best strategies techniques and everything else possible what you are watching is the most valuable copyrighting course on the planet on the internet so treat it as such treat it as if you paid 1,000 bucks for it so that you actually consume every little bit of it and of course in case you were wondering no Ai and artificial intelligence will not make copyr is obsolete in fact I'm going to show you in this very course for free how you can make better copy Faster by utilizing AI to our advantage next of all yes you can start copyrighting even if you only have a phone although a phone is is all you need a PC or laptop will greatly help you in making everything as efficient as possible but no of course you can start with a phone next of all yes copyrighting Works in any country India Nigeria wherever okay it doesn't matter you can start copyrighting from literally anywhere we have copywriters who are winning in every single country imaginal especially Nigeria and India you know those are some of the top demographics that watch my channel so yes Nigeria and India you can make this work we have copywriters already winning from those countries all you need is access to Wi-Fi which you already have if you're watching this video for yes you can start next of all it does not matter what age you are as we've already covered there are 14-year-olds in the Discord server making 9k with copyrighting and people in there that are as young as 12 years old and yes I was literally flabbergasted when I heard 12 years old making money with copyrighting it's nuts but I mean then again all you really need to do is type some words and you don't have to be super technical about it either you're going to understand as soon as I show you how to write it but writing copy is not necessarily hard or complicated in fact the simpler you're able to create copy the better it actually is and no English does not have to be your first language you don't even really have to be that fluent in English believe it or not there's some people watching this video who they can speak English all right but they have a thick accent or they can't really write it that well hey bro again even if your English is not great I'll show you how to use AI to easily fix an optimize your writing with AI you don't even have to be that great at English and guys let me tell you something else another advantage that you guys have over me is that I did not have ai when I made it with copyrighting I didn't have it and now with AI man the barrier to entry is even lower and I'm going to show you exactly how to utilize it because the thing is that although AI is out there's still not many people utilizing it so you'll have a completely unfair Advantage you're going to be able to dominate everybody else out here who's trying to do it when I show you exactly how to use Ai and next of all no you don't need all day to make this work guys I was literally juggling as I showed you pictures of proof of three jobs and all other commitments as well most of the other big winners from the Discord are also either in high school or in college or or have their own down to five job so no you don't need all day probably what 2 to three hours a day is how much I had to actually make this work you can do it too so here's the scope of exactly what we're going to be learning today first of all some mindset principles that I want to cover this is the shortest of all the all the programs because I don't want to lengthen this course longer than it needs to be but there are some actual real mindset tips that you guys need to know okay understand that if you're watching this right now your success is my responsibility so by going over and covering these mindset principles the only three mindset principles that you need understand that I'm giving you the best chances possible at success and that is why I do it next mindset principles the naive optimism principle if copyrighting works and the law of averages all three things that you need to know next of all the fundamentals of copywriting is what we're going to be covering the copy compensation explanation meaning why the hell do copywriters make so much money why do they get paid so much we're going to learn that here how copywriting actually works okay how it actually works how you get paid how the client relationships work everything like that next what you do and don't need to know guys understand that I'm not up here just talking just to talk just cuz I like hearing the sound of my own voice okay I'm giving you the most condensed information possible yes it's a long program okay but I've squeezed every little nugget of possible information that I can every little second of value okay next of all how to write copy that sells like crazy you're going to write your first piece of copy right here with me right now okay we're going to learn exactly how to do I'm going to walk you through step by step next of all the fundamental five copywriting superchargers five simple things that you can do to make your copy literally worlds better next sales page Mastery we're going to learn how to do sales pages and emails of course and next how to get AI to actually do the dirty work for you and then next up comes comes the nice part but this is going to be the really really good part getting your first client in as little as 30 days from now okay like I said some of the things that I've given to copy ERS in the past have' been able to get the first client as L as 2 days PID in 2 days all right so it might take you 30 days but I'm not going to lie like some of the people do it in much quicker than that so it might be 3 weeks 2 weeks 1 week who knows I'm going to be giving you access to the op optimal Outreach cheat sheet and of course the ghost prooof followup formulas and the 30day speedrun checklist and next of all we're going to be covering the 10K a month in the next 90 days okay 10K in 90 days the 10K month speedrun checklist next of all client scaling simplified okay I'm going to show you exactly how to scale your clients meaning if you have a client that's only paying you a couple hundred bucks off rip I'm going to show you exactly how you can scale them to where now they're going to be paying you $2 to $4,000 every single month next of all the client money multipliers okay I'm going to show you guys how to actually offer UPS sales to your clients so again you can scale them if they have two 2K a month right now get the 3K a month 4K a month and even in some cases more than that okay I have some copyrighting clients literally pay dudes up to $8,000 every single month believe it or not next of all of course I'm going to show be showing you what to do and where to go after watching this video I'm going to give you access to dozens of hours of free courses on this very YouTube channel because I cover it all in depth everything that you need to know while all these other gurus are out here flexing their rented Lambos and showing you look I'm in Dubai I'm in the club with all of these baddies no we don't do that over here okay I'm literally going to be giving you everything for free next of all I'm going to show you exactly how you can get unstuck and I'm going to be giving you access to a secret surprise that only people who make it through the whole program are going to get access to so welcome to part one the mindset principles first and foremost I want you guys to learn how to develop naive optimism a positive mindset absolutely won't let you do anything but it will allow you to do anything better than a negative mindset will one foot on the gas and the other foot on the brakes is exactly what you're going to be doing if you have a go into this with a negative mindset or you start having a negative mindset when you start thinking oh this is too hard this is a lot of stuff to do or oh I don't have a client yet or whatever when you start introducing those thoughts into your head they're going to slow you down and eventually you're just not going to be able to perform as well as you would with a positive mindset naive optimism means that the odds might not be in your favor but you need to believe that you're going to win anyways when a football team goes to the playoffs it doesn't matter how much the odds are sacked against them they still go into it believing we got this and we are going to win and that is how upsets take place you are an underdog that's how underdogs win underdogs do not have this poopy pants mentality of oh well I mean I'll give it a shot but like if it doesn't work or if we start losing then I'm just going to give up no that's the opposite of what you want to have next it works but do you whether this works or not is not a question there's already overwhelming proof that it does but if you don't put in the work necessary then don't expect the results I'm just going to keep it 100,000 with you if you watch this video and then you expect bank or money to magically fall into your bank account sorry bro but this ain't the video for you okay this is the video for people who are actually willing to take action and do the steps cuz if you do the steps you will get the results next of all you need to understand the law of averages in order to take luck out of the equation we need enough sheer volume in order to succeed no matter what so let me explain it to you like this this is how I explain it to a lot of people if you flip a coin and it lands on heads three times in a row does that mean that you have a magical coin that will only ever land on heads and Never Land on Tails no why not because you didn't flip it enough times if you flip it a million times the likelihood of it being very very close to 50/50 is very high why is that that's because the more times you do something the more accurate results you will get so how does that actually apply to us as copywriters well it applies mostly to things like Outreach for example if you Outreach to three people and you don't get a client yet okay I know you might not understand exactly what the words I'm saying mean cuz we have haven't gotten to the Outreach section yet but you'll understand if you start outreaching or you don't get clients right yet understand that it's not because anything you're doing is broken it's broken it's not because what you're doing is wrong it's cuz you haven't put the Reps in put in all of the Reps and you will get there and next of all I have a beautiful drawing I have lots of beautiful drawings in this program because I really wanted to make it beginner friendly so look your thoughts are like directions that give you that you give to an Uber if you have if you're a glass half empty type of person you're basically telling the Uber driver yo take me to sad City take me to sad City where I'll be sad and miserable and I'm going to give up however if you go into it with a good mindset and you're like no you know what nothing can stop me and I'm going to make this work no matter what well the Uber driver is going to take you exactly there exactly where you want to go a negative mindset is going to leave you somewhere negative a positive mindset is going to lead you somewhere positive all that in your mind it's time to get into the fundamentals of freelance copyrighting okay my people look we need to understand exactly what is copywriting copywriting is written words that persuade people to take action ction copyrighting is used in ads and marketing promotions like emails sales pages and sales letters you go to websites everything written there is copyrighted you see Apple's ad for Apple the the phone company or Windows or any other Big Brand all their ads all their commercials written by copywriters everything that you see all the marketing that's all written by copywriters is everywhere around you so what does a copywriter actually do well a copywriter writes things like emails sales pages and ads Etc once you get good at writing copy and start making money opportunities for more work like sales funnels and email marketing can be added to your offer as an upsell and don't worry I'm going to show you exactly how to do that but what does this actually look like well you reach out to potential clients you get them on a sales call they agree to a deal like 8 emails for 2,000 bucks and you send them an invoice with something like stripe or PayPal half upfront and then half when the project is complete that is to of course mitigate risk on their end and your end you don't want to create all the work and then give it to people and then then be like haha I'm not going to pay you and then you don't want to be like hey bro you're going to have to pay me all up front cuz then they're going to be like well what if you run off so if you do half half upfront then you'd be stupid to run off the with the money because you just got to do the work and you got the other half and it poses a less risk to them cuz they're only risking half of their money instead of all of it right so it's it's by far the best way to do it that's what it actually looks like so how should you start today I strongly recommend that you finish this video today if possible take notes and go through this course as if you paid $11,000 for it like we said cuz realistically that's how much is worth it was worth a lot more than that I'd say the most expensive copywriting program that I've purchased myself was around 4 5,000 and again I've literally learned all the principles strategies and techniques in all those programs and I've brought it to this program here today that you are watching for free so you need to treat it as valuable as it's worth realistically there's literally months of preparation dozens and dozens of hours as far as creating these slides and creating the principles and creating everything recording it okay I've worked that went into it and thousands and thousands of dollars of research so this is the Holy Grail of copyrighting information do yourself a favor and treat it as such but we need to understand what copywriting is not okay copywriting is not content writing copywriting is written words that persuade people to take action copywriting is used in ads and marketing promotions like email sales pages and sales letters not content writing which is like write me a Blog for entertainment that's not what copywriting is okay it's different next copywriting is not over exaggerating or being dishonest guys I've seen these comments on my past videos where it's like oh well cop Cy writing is basically lying or being dishonest no there's none of that copyrighting you are literally telling the truth you're just being persuasive copyrighting is a lot like sales and sales is a lot like fire for example fire is neither good nor bad okay we need fire to survive but fire can also do bad things it's a lot like sales sure when it comes to sales you have a bunch of sleazy sales guys out there that are going to be weird and just trying to get your money but then you also have good sales guys that are out there who are actually trying to hook you up get you out of your own way get you into something that you genuinely want it's the same with marketing and next of all it is not limited to to those with a degree or certification you literally do not need any degree you do not need any certification it is not super corporate Freelancers are the ones out here making the most amount of money A lot of times the people who go to college for marketing and they get a copywriting job are literally getting like $50,000 a year in one business and that is lame okay as Freelancers we can make the most amount of money and of course I'll prove to you exactly how as we keep going and of course I want to of course debunk this whole saturation whatever I I searched it up how many freelance copywriters really are there it says there are over 4,882 freelance copywriters currently employed in the United States how many businesses in the United States are actually online okay online businesses in the United States 2.5 million 2.5 million of them are in the United States 9.1 million online retailers in the world right nobody said you had to work with people from the United States but I just wanted to make the actual contrast without fudging any of the numbers so for visual rep representation because I I do believe that that's important this right here is the amount of freelance copyright ERS in the US and this right here represents the amount of online businesses in the US and again just so you guys know every single online business needs a copyright because they're going to need ads they're going to need marketing and all that ads and marketing all the writing in it or even the video scripts are created by copywriters and next of course I want to cover the size of the piie fallacy and again this diagram is actually from a a book that I have from Alex horoi okay so some of the drawings are from me some of them are from Alex horos but this perfect paints out the example that I wanted to give to you guys understanding Market size how people think it is a lot of people think that oh it's just me and then me plus one competitor basically means that you know we actually have to share the success and if other people are succeeding then that means that it limits my ability to succeed this is not true guys I'm serious when I say all you need is like three or four copywriting clients ever to make over six figures with copywriting somebody else's success everybody else winning does not mean it degrades your potential of winning or your potential of success every single person watching this video can get three to five clients and there still be more than enough businesses for even more people to come through and get clients that is a fact so there is no oversaturation at all it's just this is not even true and I've proven it to you there what does a copyr actually do here are some copyrighting offers emails sales pages and ads I'm going to show you how to actually write all of these but I want to show you an example of what this actually looks like so you have a better fundamental understanding okay you can actually conceptualize what I'm saying so here's a sales fnal example here's Justin Waller a lot of people watching this will know who Justin Waller is he's a buddy of Andrew tapate so here's a post that he made on YouTube a YouTube Community post I'm not going to actually you know what I might as well do I might as well actually read this so that you know what copy looks like so the beginning sentence says lie often understand that this is what pulls you in you're like hold up this guy's saying lie often now this is going to of course draw in your attention because it's it's disrupting you're like hold up why is he telling me to lie often that doesn't seem right let me understand his reasoning behind this before I pass judgment on it the mind is a tricky Place confusing and dark multiple times a week I find myself in throws of an internal battle I'm undefeated execution is as simple as lying lying to your B- word voice we're just going to do a couple of sets and leave we will start the email and leave it as a draft lies learn to lie to that voice inside you if you don't then you will become that voice inside you you've got this man Jay Waller join the daily new newsletter and see here he has a link to his daily newsletter so what does this piece of copy actually do well essentially it's kind of just something that hooks you into reading it it's a little kind of motivational pep talk type of email not it's not even email pep talk type of piece of copy and then of course he leaves a link to his newsletter now you need to understand his newsletter is basically a list of email addresses that he has this is what we call an email list he sends out emails to his email list that you will then read like this one all right now this one is from andw tap but but Justin Waller sends out emails like this as well and this understand that this is basically another um type of little pep talk we'll go through it again just so you know how copywriting is made so it says despite growing up poor I find myself harboring disdain for the financially underachieved you are not trying I would know I started below you now I'm in the top 0.1% of this planet so you might like Andrew Tate you might not but regardless okay being neutral of whatever his message is here we understand that this is essentially a pep talk where he's trying to motivate you okay there is no such thing as trying to is trying and failing for 10 years that is not real that does not happen the hardworking sober critically thinking charismatic broke person doesn't exist not for long they all get rich eventually somehow after spending years of spending 24 hours with the singular goal of becoming financially wealthy after years of hard work singular Focus and critical thinking they all find the solution eventually you are broke you have no one to blame but yourself are you going to humble yourself and change who you are or remain like most people being lazy and dumb it's your choice so as you can see here he's actually doing something that's called the crossroads cloth so he's essentially presenting two choices to you you can stay lazy and broke or you can actually take control of your life and become wealthy um me personally I'm a big and tape fan because you know a lot of young guys need to be spoken to like this to actually go ahead and take action and everything he's saying here is facts it's your choice you are poor because of who you are fact it's not because of whatever excuses you tell yourself at night you are poor because of who you are as a man luckily for you you can change that become the hardworking sober critically thinking charismatic broke person I guarantee you you won't stay broke for long if you need help join the real world right and if you don't know the real world is his online program I took you know the real world before it was even called the real world is called hustle University but that's neither here nor there you don't need to take that of course because what you're watching right now is trust me a million times better than the real world/ husle University anybody will tell you and then here is the actual uh sales page here's some copy that's on the sales page of the real world so as you can see right we start with copywriting it brings you to the email list email list starts with more copywriting it brings you to the sales page sales page has more copyrighting right to get you to actually buy whatever it is they're selling now I want to also explain another concept to you guys and that concept is Tyson why does he do this thing or he gives you a YouTube post and then sends you to the email list and then from the email list over to the sales page and then sales page over to the checkout page why doesn't he just go here and say join the real world and go to the checkout page well the reason as to why is because most people are not going to just buy something when they see the link skepticism is far too high so what it takes is for somebody to is for you to always see somebody cuz the more you see somebody the more you read their posts all right it's called getting warmed up all right warmed up basically means you get to know somebody and when you get this know of somebody you're more likely to actually buy from them okay so you're reading their messages and then it goes you to the newsletter you read you read the newsletters and you're like wow this guy might have a point you click on the the link and then you look at the actual copy and you're like wow maybe I'll actually buy so let's go ahead and actually read a little bit of this copy as well final thoughts moneymaking is a skill like every other skill it can be learned and the speed at which it is learned depends on your coaches and the learning environment you taught in our coaches know the business models they teach they know what it takes to be profitable they are the first to identify and utilize new disruptive Technologies and strategies whenever they appear the real world is the ultimate all-on-one learning program guiding you from making your first dollar online scaling into multi-million dollar business uh there's no better place on the planet learn how to make money online today boom so then that is again you motivating speech to actually get inside of the program that they're selling and of course another question one of the first questions a lot of people ask is but why do people buy copywriting for so much money I mean it's just words on a page how are you going to spend $200 for like 200 200 words that's how much an email usually is 200 words and that's how much an email usually sells for $2 200 to $250 an email sometimes even more well it's because copywriters are paid based on the amount of value they provide rather than the time that they work this is the difference between work-based pricing and value based pricing right everybody is usually used to work-based pricing right so for example when I was a security guard I'll get paid per hour right whereas when I'm copy wter I get paid based on how much money I actually make them if your copy makes a business tens of thousands of dollars which it easily can then it's not ridiculous at all to be compensated for a few thousands doar a month which is almost nothing to become companies you also have to understand that these businesses they have tons of employees and most of their employees are making at least $40,000 a year and that's almost four grand a month just from one client right so them paying you two grand a month they're paying you half as much as the lowest paid person like they're paying their graphic designer probably $40,000 a year so as you as a freelance copywriter you have a unique opportunity to work with multiple clients and that is the big hack here the big hack the big difference is that you can provide a ton of value in a short amount of time meaning you have a bunch more free time meaning you can work for three or four clients for three to four to five hours a day and still make over six figures as a copywriter is a literal glitch in The Matrix okay if you want if you want to talk about some Andrew Tate it is some literal glitch in The Matrix type of stuff and here's a visual representation okay so let's say that they pay you $1,500 for a sales page right which is rather low for a sales page well think of it they get thousands of people coming to that sales page every single day all right and let's say they have a a product on it that's a couple hundred bucks they get to make money from that sales page every single day it brings them in new Revenue they're making money money money money money money money they might make $100,000 a month off of that sales page that they only paid you 1,500 bucks for bro that is a steal that is a literal steal okay you might work what let's say a couple days on the sales page let's say a week at most right a week to write a sales page which realistically is a long time okay you write a sales page a week, 1500 1500 that's $6,000 a month write four sales Pages boom and it does not take that long to write a sales page my man that that that's why copywriters out here are making so much money is because it doesn't take that long to do but you can still make uh businesses a lot of money okay everybody wins but of course when should I expect results from copyrighting when should I expect to get paid well look my goal for you in this video is to get paid within within the next 30 days and I want to show you how how to make a life changing amount of money in the next 90 days with that being said if for some reason you were to miss each of these milestones at the end of today's lesson I'm going to share with you exactly how I can help you get unstuck and also understand I mean put things into perspective right it took me 9 months to read six figures whether it took me 90 days or 9 months or 4 years it doesn't really matter because at the end of the day the result is way more than worth it and it's just like Andrew Tate said you know I mean we just read his email and I didn't actually intentionally put it there but he ain't wrong there is no such thing as somebody who does all the steps and is broke for 10 years it just doesn't happen so even if you miss these Milestones man what if it's 180 days instead of 90 days in one year are you really going to Care the answer is no okay so yeah you should expect results in as little as these time amounts cuz that's how much people have done it in but even if it doesn't happen in that time amount hey bro we still we still grind we still make it and we're still going to make money either way now I want to show you how exactly to write copy that sells like crazy cuz believe it or not a large portion of copywriting that we see on a daily basis from businesses that are from $1 million to $10 million a year are terrible and in ineffective man a lot of the copy that you're going to come across is awful bro objectively awful but the thing is that they just are complacent those businesses they already have copyri they don't want to go through the trouble of replacing them or teaching their copy how to write better copy I mean they're already making money so they're like ah whatever the copy is copy if you can come in these businesses and show them how to actually write good copy like I'm about to show you here that I've learned from the best marketers and copywriters I've learned on my copyrighting journey myself oh man I'm literally serious you can make hundreds of thousands of a difference in a business over the span of a year with just your copyrighting okay and that means a lot of money for you I'm going to show you how to write your very first email with me you and I are going to go in here and we're going to write our first email here here's what you'll need you'll need a niche that you somewhat know about okay we're going to go very very deep on niches as we go ahead but I want you to start with a niche that you know about okay first and foremost next you're going to need a specific product or service in that Niche okay so you're going to need to pick a real product or service you're not going to want to write for some imaginary Airy fairy product that's not actually real you want to pick a real one and next of course you're going to need a notepad and Pen to remember the key points and you can watch me walk walk through the email creating process for now but it's crucial that you come back and do this yourself and follow along afterwards okay so guys here we are in the actual document all right and this is called the listicle email template so here's a quick explanation the lisal email works by giving actionable value that the reader can use while manufacturing desire in whatever is inside the call to action a call to action is literally just saying go here follow this click this link buy this any of that is called a call to to action the email should be used to gain trust and build a relationship with the reader I want to add a little bit more explanation so a lot of people say when it comes to email copyrighting for example oh well bro whenever I see those emails or whatever in my inbox I don't actually buy them they're all scam me and spam me and whatever exactly that's why email copyrighting works so well because you have all these people who are spammy and scammy no nobody's going to buy from them the reason why people are going to buy from good copywriters is because we're actually giving value for example like look at the angw Tate example that I just showed you for for uh Ju Just to demonstrate he was giving his people a pep talk the people want a pep talk people download or subscribe to Andrew Tate's email list because they want to hear and you Tate speak like that because he's giving them value if you're really really into piano and you want to learn more about it and people are giving you piano lessons in your email inbox you're always going to open them you're going to be interested and the way that we do this is we just add a link at the end of the email in case people want to go and check out whatever we have to sell okay it's not hard selling it's not scammy or spammy we're not telling people to buy byy byy we're not force feeding them links it's nothing like that we're actually giving them value and in this example you're going to see exactly how so this is what this email template is really about this is how you create your very first piece of copy Now understand that you're not going to be using templates forever the reason why I want to give you a template right now is because I want to literally guide you through it in the easiest way possible I could sit here and talk to you about fundamentals and a list of things that you need to do and blah blah blah blah blah and psychological triggers but I'd rather just come in and create an email with you so that you know exactly what it what it's like and then afterwards we can go through all of the you know all the points and how to actually do it so again we're not wasting any time here I want to get right into things so what value is being given how to gain a lot of muscle so this is for the fitness Niche it could be how to lose weight how to make a lot of money how to get disciplined it could be anything so that's what the value given is and of course these are my examples you can create whatever value given it is now the ingredients are things you're going to need to know you're going to need to fill this out you're going to get access I'm going to show you how to get access to this very template that you can download and actually fill it out yourself why this value is important get descriptive on what the goal of the email will teach them because most beginner gym goers waste time trying to figure things out if you do everything in this email not only will you barely will will people barely recognize you and people will genuinely wonder if you're on gear that that's the result of this email okay so describe the result and where it will actually lead people to get to the three value tips with explanations so listicle email essentially is just a list of things that somebody can do in order to achieve a goal again the piano example three easy ways you can increase the skills with your left hand your left hand playing piano if you're making money three easy ways that you can make more money three easy ways that you can invest more money here is my example number one train like your life depends on it ever wonder why dudes in prison look like the Hulk yet they're under the worst conditions for building muscle yet the answer is because they have to get ripped to survive this essentially is the the point and then here's my reasoning behind the points so every Point has to actually have reason so here's another thing is that people don't want you to just speak at them they don't want you to just tell them things cuz the thing is that advice bro everybody in in this world wants to give their advice wants to give their opinion but you can't expect people to want to trust you or to want to follow what you say unless you back it up with some real reasons that's why training like your life depends on it and training with intensity is how you can build muscles so that's tip number one tip number two is to get consistent if you want white teeth do you brush them 5 hours for one day a week or for 2 minutes for two to three times a day you can't make up for consistency with short bursts of action so that's my reasoning behind why you need to get consistent cuz consistency is what leads you to actually getting result just like brushing your teeth or anything else in life small actions daily over a long period of time is better than what a lot of people try to do which is they try to take out consistency by saying all right well I'm just going to brush my teeth for 5 hours a day and then they'll be pearly white it's like sorry that that's not exactly how it works and the same is with the gym okay that's my reasoning number two and next of all is that form is King you need to focus on form instead of ego lifting so nothing will kill your gains faster than an injury because it's injury is a quick way to ensure that you can't get consistent see Point number two okay that's my reasoning behind that and now of course my next ingredient but all of this email is useless without this this is how we manufacture desire so a lot of people are get confused because they're like okay well if I offer the value in the email how am I supposed to transition to telling them to go through the link how am I supposed to get them to want to click on the link how am I supposed to transition smoothly when this is exactly how but all of this is useless without all of this is useless without a nutrition plan tailored to you it doesn't matter if you train your face off every single day if your nutrition isn't dialed in you're going to be missing out on Gams and it's not enough just to leave it up to chance you can't just eat a random minimum amount of chicken and rice every day and expect to make progress LOL but I get it coming up with a M plan tailored to your goals weight and training regiment can feel like rocket science so that's what I want to give you here's access to a free nutrition plan call where we'll teach you chat with you and create a nutrition plan for you for free why because we figure when we help you pack a muscle and shortcut your way to your dream body that you'll be interested in working with us in the future and if not that's cool too so what is is this really this essentially is a sales call in Disguise you might see this call to action a lot so there are these people who are online personal trainers who are going to charge you a couple of Grand in order to personal train you online as the name suggests essentially this is a sales call where they're going to get on with you tell you exactly how to do your meal meal plan or whatever and then at the end of the call since you already gave them value you're going to be like by the way would you want to maybe you know start this online trading program so that we can get you ripped or get you towards your goals and the person might be like you know what sure why not and then that's how you make sales that's called that's basically a sales funnel okay we're going to learn a little bit more about sales funnels and all these other sales tactics as we move on but that's what it should look like essentially and then next subject line how to pack on 9 lbs of muscle in 4 months so what kind of subject line is this this is essentially a strong unique specific benefit when it comes to packing on 9 lbs of muscle notice I don't say how to pack on muscle that's too that's too vague 9 lbs of muscle is something that's tangible and 4 months all right also something that specific you don't want to say how to make Muscle quickly way too boring way too generic how to pack on 9 lbs of muscle in 4 months is way more specific and believable and people are going to want to know how to do it so hey first name picture below is the difference that just 10 lb can make or 9 lb whatever there's before and after and this dude looks skinny like he's never worked out a day in his life and over here he's looking straight jacked he looking absolutely proper and if you want to go from whatever body type you are right now to a rock solid Hollister model physique in the next 4 months then there are three pieces of advice that will help you number one train like your life depends on it have you ever wondered why some dudes in prison literally look like they're a couple weeks out from a bodybuilding show even though their nutrition consists of stale bread and a couple of eggs they have terrible workout equipment and zero guidance as far as personal training they still pack on lean muscle mass seemingly overnight the answer is because they train 10 times harder than any gym rat why because their life literally depends on it and this eat or be eat mentality is what pushes them far beyond where others would stop this is something you can use to your advantage too we all know that one dude who's gone to the gym for Years yet doesn't even look like he lives the reason is because he just goes through the motions trust me when I tell you intensity makes all the difference so get in the gym and don't start counting the Reps until it hurts no pain no gain and number two get consistent let me ask you a question if you you want white teeth should you either a brush your teeth for 5 hours one day a week or brush your teeth two to three times every day for Just 2 minutes the answer is obvious some people make the mistake trying to pack on muscle but they aren't consistent in the gym often times they resort to short bursts of long workouts and an effort to make up for their inconsistency but this never works do yourself a huge favor lift at least four to 5 times a week otherwise you're cutting your gains in half next of all form is King and speaking of consistency want to know the number one way to ensure you can't keep up with your workouts getting injured try working out anything upper body when you have a torn elbow ligament trust me not fun not to mention if you go to the gym just to swing around some weights that are too heavy just to stroke your own ego your muscles aren't going to be benefiting at all anyways the best thing you can do is leave your ego at the door lighten up the weight and perform slow and controlled reps doing these three simp simple things will ensure you blow up in the next 4 months but there's still one problem none of these three steps matter if you don't have your nutrition dialed in and I don't mean just eating chicken and rice every day and hoping you're getting enough macronutrients nutrition cannot be left at the chance but I get it nutrition can turn into rocket s science real quick that's why I wanted to give you a free nutrition plan taor to you one of my personal coaches will help on a one toone call with you and figure out all the complicated calculations for you just click the link to schedule a call but I have to warn you we're running out of spots quickly so if there's any slots available I wouldn't wait talk to you soon sign off right sign off could be like talk to you soon and then just leave your name at the bottom so now I want to break this down and tell you exactly why it works so first of all in the beginning of this email I give them something actually disrupting this is something that they're like wow essentially it gives them a reason as to read the rest okay it Paints the picture as to why reading the rest of the email is so important okay and that's what you guys need to do as well so it's proof in telling you why I'm about to show you is so important next when I say something like Rock Solid Hollister model physique people know what a Hollister model looks like and that's kind of what this guy looks like it's like you're going to be looking like a fitness model bro and notice said it's very specific again you want to get very specific with things you don't want to leave it up to chance and being like I'm going to show you how to get ripped cuz ripped is subjective what does ripped mean does ripped mean like I'm I'm going to look like goddamn Gary Coleman lightweight baby or am I going to look like a holler model or what am I going to look like am I going to look like I just lost weight am my fat right now I'm going to lose weight you need to be specific with people cuz the more specific you are the better and then next have you ever wondered why some dudes like this so this is essentially me asking a relatable question that seems paradoxical this makes you think and makes you wonder basically saying I have the answer and I'm going to tell it to you have you ever wondered this you going be like yeah so let me read through and and see what the the answer actually is and then here's another relatability uh point that actually has where I'm talking about the fear state so we're going to get into you know wants dreams desires and fears again as we go on but basically we all know that one dude who's gone to the gym for Years yet doesn't even look like he lives okay so that's something else relatable something we all know so I'm relating to the reader and I'm also saying look you don't want to be that guy and that's their fear okay that's their fear is is of being that guy so I'm essentially saying if you don't want to be that guy you know follow this information next is get consistent and then so and then of course I'm adding more reasoning and justification which is what I add to all these points and then here I want to go through the call to action with you right the transition and what it actually looks like right here I'm doing what's called manufacturing desire when I say there's still one problem essentially I'm saying look all that's cool everything that I taught you was right and you can use it but if you want to know how to reach the next step and the most important part well that this is what it is this is the most important part and that's nutrition now I've manufactured desire now now they're like okay now I really want to get into this nutrition thing but the thing is I also offered them a solution to it this is basically showing them what but not how okay so I'm showing that they need to do nutrition but I'm not telling them how to do it I'm showing them if you want to do it you can go to this free oneon-one call now understand another thing is that it doesn't always have to be a free one one-on-one call it can also be many other things I could be selling him a straight nutrition plan this could be a call to action to like here's my nutrition course or here's my nutrition planning guide or here's my free nutrition planning video it could be a number of things it could be anything and what it is is essentially you know it could be it depends on what your goal is so if your goal is to get them to go to a sales page then obviously is to make money but if your goal is to give them some free value like go here and watch my free video it's to earn that no- likeing trust Factor right it's to make people more familiar with you so that you can sell them better down the line like I kind of talked about briefly before so now you have everything that you need to actually go ahead and make your own email your own version of this okay and of course you don't have to add the picture but you have everything you need okay just fill out all the ingredients and of course just fill in the blanks okay it's all just plug and play and of course this is not the only email template that you're going to get access to this email template is inside of the copy starter kit the copy starter kit is a free guide a free collection of courses resources and tools that I've put together for you copy orders that you can download down in the description right now or after this video so boom now you guys are are officially copywriters because you know what it's like to write a piece of copy again you can come back after this video and actually go through and write your first piece of copy while watching that part but now okay I want to go through a lot of the copyrighting fundamentals and the principles behind what we just saw so now I want to talk to you guys about hacking human psychology because that first and foremost is what copyrighting and marketing and sales actually is it's human psychology figuring out how to make people want something the five fundamental triggers in a human mind that inspire people to take action right there this second I want to talk to you guys about the three main stages of any piece of copyrighting the three main stages of any copy is disrupt Intrigue and click in this section you'll learn capture keep and send your readers attention to the next desired action the main question when something comes across someone's attention is what is this why should I keep reading SL watching and what am I supposed to do next so those are the exact questions that we need to answer in any piece of copy is also known as you know hook retain and reward that's the uh the the diagram from from Alex Hero's book so how to grab attention here are five methods attention is the currency of the new economy everybody is looking for attention CU attention equals money that's why attention has never been so sought after yet so hard to attain how to grab your readers by the throat and make them do a double take so how do we actually grab their attention here are five easy ways number one we challenge their commonly held beliefs so for example squats are terrible for Quad development the reason why this works because squats are widely known to be great for Quad development so if you're saying they're terrible it's going to inspire people to read more because they're thinking to themselves well what's the reasoning behind this maybe squats are ter terrible maybe that's why my legs ain't growing well let me actually read into this and see why okay next is to ask a two option question what's a better goal 100K or 10K this is going to make people think and they're going to want to know what your take on it is next is to be relatable so like I said have you ever tried making money or ly but didn't know where to start and kept running into scams or things that you just were sketchy about or skeptical about it seemed weird that's relatable people are like yeah I have tell me more next thing you can do is ask a paradoxical question why is it that the average millionaire is less educated than the average person you're going to be like huh why is the average millionaire less educated why have they gone gone to college less and gone to University less and have less master's degree and bachelor's degrees strange I wonder why and you're going to want to find out of course and then next is of course to make a strong promise here's how to get hired by Netflix and make $24 an hour from home with no experience there are tons and tons of reals and Tik toks about you know this very topic and they get tons of views because people want to know how it's a big promise so now have their attention how do we hold their attention with Intrigue now that if you earn someone's attention initially this is where you keep their attention while setting them up to be persuaded to take action in the next section we do this by making open Loops in order to use our reader curiosity as fuel to get them to keep reading think of intrigue as an itch you tell the reader you have something that they want and they have physical discomfort until they know exactly what the information is essentially that's what an itch is like when you're when your arm is itchy your back is itchy you're like uncomfortable you can't stand it until that itch is finally scratched I'm going to to show you how to do that as well think of it almost like a cliffhanger at the end of your favorite show for example squats are terrible for Quad development here's why that's the open of the loop people are itching to know why why why why why why see I've always been told that squats were the secret to tree trunk looking legs so this is giving the info while the loop is still open so here's another thing you don't want to open and close the loop right away cuz then you're going to lose your attention again you only have their attention as long as there is an open loop so you wouldn't say squats are terrible for Quad development that's because lunges are better the end you know you didn't even say anything so before you actually get to the point you have to fill it up with information that's going to convince them of the point covered studies show that squat movements actually decrease muscle size in the legs right now this is just an example but you can use any sort of justification that you want that's when I realized that in reality squats suck hack squats split squats gobet squats none of them are truly optimal then there's more Intrigue now you're thinking okay well what is optimal how do I actually do it and that might be this the CTA now how to turn attention into action and this is where we kind of closed the loop now that we've grabbed our reader attention then opened a loop to keep them reading it's time to close the loop and direct their attention towards the next action to take for example the way I actually built legs that literally can't fit into jeans anymore is from doing what I call the anti-squat training intensive now it's another open loop okay well now you told me what to do but what's the anti-squat training intensive what's that another open loop that people are going to want to know it works by utilizing more targeted leg exercises to build more muscle and less time with half the effort so that's how it works and also has a big promise if you want access click here to get huge legs without ever doing another squat again and I want to talk to you guys about the problem solution Loop because that's essentially what we did here so how does it work every solution comes with a problem okay and that's how your emails or copy needs to be formed so for example here's how to make more money money and in the email it shows you how to make more money and then at the end it says now that you know how to make more money you need to know how to invest that money not even make it so how do you invest that money well I want to show you but it's through this link so you give them the solution at the end of the email but you also highlight a new problem that they have that the solution can be gotten through the link this is how it's done and of course we're going to look through tons and tons and tons of examples on how to do this okay but this is this is what you need to know this is the stuff that most people either don't do or they have troubles doing next of course is the duality of decisions so logic versus emotions people buy with their emotions and they rationalize their purchase with logic think of it this way this is what I like to call the ice cream parlor effect buying a double scoop of your favorite ice cream flavor is an emotional decision triggered by the tantalizing Aroma and appealing display you rationalize it later by telling yourself that the calcium in the ice cream is good for your bones so it's not that bad right or you say a bunch of other excuses like oh I didn't have much to eat today even though I'm trying to lose weight a little bit of ice cream never kill me right I've been on my diet so well we'll rationalize these things with logic to actually you know indulge in them and that's what we can use in our copyrighting the smartphone seduction sure I just bought the new iPhone because it will signal my status but it will also make me more productive at work five more minutes can't hurt and here's another one I'm super tired and not ready to get up yet besides the extra sleep will allow me to wake up more rest and be more productive these are all examples of how we sell ourselves using the emotional and logical combo okay and I'm going to show you exactly how to do that in your copy so it kind of looks something like this action is when emotion and logic combine so if you can give people a real logical decision with the emotion then they will take action for another example you guys saw that Camaro that I had up there right man when I tell you that Camaro was a banging price I'm not even lying it was really really easy for me to justify by that purchase because the Camaro was from 2018 only had 25,000 km on it it was looking crazy bro it looked amazing it sounds crazy and I loved it and it was only like 40 Grand Canadian that's like under way under almost 30 grand us that's a steal and the sales guy did not have a hard time convincing me because it just logically it made a lot of sense too and emotionally I really wanted it so that's exactly how it worked on me and that's how it works on most people you can probably think of many examp examples of how that's worked on you as well but how do we satisfy the emotional side of the brain well look the best way to evoke emotion is to appeal to People's most Primal desires here are some ways how Okay so first of all storytelling all humans are easily hooked in by a good story like stories have been the number one form of entertainment since mankind has even been around you have all these drawings on the walls of cavemen and stuff and it's all stories right people are so interested in stories next is painting a picture when you describe things in your copy you should always paint a vivid picture by using Ultra specificity so we talked about this a couple times before but when I say pack on 9 lbs of muscle instead of just muscle or have Rippling ABS instead of just saying you know whatever six-pack so you want to describe things and paint a vivid picture next highlight benefits over features a feature is something like a an a16 bionic phone chip that doesn't invoke any emotion into you you're like what I okay and but the benefit is that you can now surf the web or play games on your phone smoother than ever before no more crashing or anything like that now you're like oh yes that sounds awesome when I was playing on the a15 chip my games would always crash I couldn't play my Call of Duty on my iPhone and Peak now with the a16 chip you know we're going to be dope we're going to be good next is to describe fear and dream states okay these are highly emotional triggers that paint a drastic change either good or bad in people's minds Minds okay so fear and dream so Their Fear state is what's going to happen if they don't fix the problem in the next like year or more so for example you might find it hard to make money but your fear state is you haven't you can't make money and maybe you're basically stuck in lower middle class you're living paycheck to paycheck you can't send your kids through college and all these other terrible things that you can't indulge in all these terrible things that will happen to you if you never learn how to make money the dream state is well now you make money from anywhere in the world you make a ton of money right that's that's the dream state fear State dream state and next we have urgency and scarcity the fear of missing out is easily one of the most useful emotional triggers humans won't take action unless there's a reason to do it right now okay so in the last email for example the scarcity that I used was uh we we're not going to be able to give away all these free calls forever so if there's still a slot that you can book I would go ahead and book it now instead of later the reason why is because because people hate to miss out on stuff so by being able to use this properly then we are able to way more easily get people to take action but of course how do we satisfy the logical part of the brain okay so now we know a little bit more about emotional but how satisfy the logical part of the brain well for the most part the average consumer is able to talk themselves out of buying a decision by rationalizing an action oh well I should probably think about it or I want to wait till this is on sale or blah blah blah but when you tempt people people with emotional triggers that align with rationality they'll basically sell themselves so for example borrowed Authority getting people to trust in what you're saying isn't always easy which is why you can get them to believe you if you're saying alliance with someone that they do trust okay so let's say that you are a basketball player and I say hey you should dribble like this you dribble with this technique you'd be like ah yeah yeah whatever blah blah blah you don't know anything but if I'm like hey bro here's the thing Michael Jordan always says that you should dribble like this then you'll be like oh damn well I mean if Michael Jordan says it that makes a lot of sense or if I show you a video hey yo this is Michael Jordan using this technique and they're like damn I just convinced you cuz now you don't have to trust me I'm actually using someone else's Authority for you to do what I'm trying to say next of course relatability when you describe someone's situation or problem better than they can they will naturally believe you have this the solution okay so you'll hear this a lot in copywriting and in marketing and it's kind of like this let's say you're talking to a doctor speaking with the doctor you say Hey doctor um there's this thing on the back of my ear that's like really really painful and then your doctor is like oh is there like a small lump there and whenever you press it it moves and you're like yeah yeah exactly that's what it is yeah what's the problem you see what he did there he described your exact issue that you're having you didn't even have to tell him so now you're of course going to think okay he's the expert he knows exactly what I'm feeling so I'm looking to him for the next piece of advice and if your product or sales page or service or whatever is the next piece of advice then that's exactly how you make more money with copyrighting okay next is statistics it's difficult to argue with facts and figures statistics can also be combined with borrowed Authority for massive persuasion for example Harvard study shows that squats aren't that good Fe likes next is testimonials if there's someone else who can relate to the reader that has gotten the result the reader wants it does wonders for building trust people will trust you if others trust you so for example other testimonials hey I've taught in these people how to live happier healthier lives and they're like yeah Dr Tyson you know what I went I checked them out and I wasn't sure but I I did his chiropractor whatever chiropractor class and now I live and feel happier than ever if you have other people trusting you then that person is more likely to trust you as well next is proven scarcity okay so like I already said about scarcity but making scarcity proven adding actual facts and figures to it making it real is something that again is going to work wonders if people can't come up with a genuine reason as to why your scarcity exists then you will have no reason to prove it pro tip scarcity can always be created so for example if you have an online program or course like all these gurus do and they say make sure you buy it now otherwise the price is going to go up or make sure you buy it now otherwise it's not going to be around forever or we're going to run out of courses bro how do you how do you run out of an online course it's literally a video how do you run out of it it doesn't it's stupid so you see anything like that then automatically you're going to think you know this dude is just trying to sell me he garbage whatever he's one of those scam Guru guys and you shouldn't trust them cuz that is literally that's garbage but how do you actually create real scarcity well it's kind of like I did in the other email example I Justified it by saying we have a limited amount of coaches that can actually take these calls and the thing is that it's actually true the scarcity is real it's not just some Airy Fairy madeup stuff like oh we're going to run out of off courses or my ebook is going to sell out like how do you sell out a eBook bro come on now next of course is analogies so building off of proven Concepts that and things that people already know is a great way to convince them of your point so it's a lot like the uh coffee example that I gave you guys at the beginning of this course it's like a $1,000 cup of coffee you're going to you're going to consume it all and you're going to get the most out of it because you committed the most to it right and that's how I want to see I want you to see this program that's how I use an analogy to actually get my point across and explain it to you in a better way next we need to understand the only two human motivators that there even are the only two human motivators are moving away from Pain and moving towards pleasure with a slight bias towards moving away from pain if someone has a certain standard of living let's say they'll usually fight tooth and nail in order to avoid regression so let's say they're making $100 a month they're going to do whatever it takes in order for them not to fall to to $50 a month but if you tempt them saying hey you got to do this to reach $200 a month they'll want to but they'll won't be as motivated this is something that we can use in our copyrighting to evoke emotion for example 93% of the top economic Publications are convinced that the worst recession this generation has ever seen will come in about the next 1 to 3 years if you're currently unable to to live a couple ,000 below your means expect to be forced to downgrade houses sell items that genely give you Joy and cancel the plans of your next vation the only reason I say this because millions of Americans are already being forced to give up these things and evidence has shown that things are going to get 5 to 10 times worse boom so that's adding all this justification all these reading uh reasons and also using a little bit of emotion by saying look you're going to have you're going to be forced to actually give up all these things cuz people are already being forced to give them up and it's only going to get 5 to 10 times worse that is going to persuade people into taking action whatever action that I suggest them to take and then this is moving towards pleasure so the majority of people live in quiet desperation longing for more out of life but settling for Less by using this human bias and positioning ourselves as a solution we can persuade our readers to actually take action and next we need to understand the what's in it for me also known as wiifm you'll hear this a lot and copyrighting circles or whatever with copyrighting groups that's because what's in for me is crucial to every single piece of your copy we currently live in an era of information overload that's why people's brains are getting better and better at ignoring things can you imagine if you actually like watched every single video that you came across or you know actually were intaking every single piece of information that was shown to you you'd literally never stop intaking information and you'd never actually retain any of it either so our brains have become ignoring machines we ignore thousand times more things than we actually consume in a day-to-day basis so in order for someone to actually care about your copy we need to make the benefit clear to them very early on in an email for example your what's in it for me okay or your reason as or why they which should want to keep reading should be within the very first three lines for example becoming a YouTuber can be confusing when first starting out it's almost like the more you learn the more questions you have that's why in this email I'm going to show you every common question new YouTubers have that's what's in for me that's the reason why you should keep reading wi FM or whatever you want to call it that's it right there and as you can see it's in the first three lines and that's how you put it in there by the end of this email you'll have everything you need to monetize your channel within the next couple months boom even more what's in it for me right you don't have to add two lines but I added two lines just to make people really really want to keep reading even if you're currently at zero subscribers so I even qualify too so that is a fat question's in for me that's a big one you don't need to make yours that long or three lines or whatever but it should be at least one line you need at least one line in there next we need to understand more about the fear of missing out okay so we talked about urgency and scarcity but I want to go deeper into actual fomo okay that's the acronym nobody likes to miss the boat when it comes to opportunity this is especially true in Realms such as Investments for example for example imagine if you would have bought a couple of Bitcoin for 250 bucks a pop and held on to it until now or if you would to purchased some real estate right after the financial crisis in 2008 when Real Estate was Dirt Cheap people know what it feels like to think damn I should have jumped on that when I could so by showing them that this is an opportunity that they could regret missing later they're far more likely to take action now instead of later every purchase is an impulse purchase so I want you to look here this is Bitcoin 2016 to 2021 so that's 5 years of a difference and that is literally an extra $61,000 per Bitcoin so 27,000 per increase which is just nuts in only 5 years and people most people miss that I know I missed that and uh it would have been cool to actually invest but I mean I was like what I was 16 years old Bitcoin was not all my radar back then so whatever it is what it is now I want to go through some actual fundamental SE triggers with you on the sales page that I found and so here we are on a sales page now this is a sales page kind of like I was explaining to you guys earlier now there's a few things to note here okay quite a few things so first and foremost you see at the very very top what does it say fit Pros overwhelmed with what to post so what is this it's calling out their audience calling out their audience and asking if they have the problem that this sales page will fix and now this I don't know if it's a sales page yeah no it must be a sales page cuz it doesn't say free anywhere on it so this is sales page I don't know how much it costs or whatever but we're going to look at the actual page and then we're going to find out get the exact post templates and content planner That Grew my following to 200,000 and signed more than 3,500 online fitness clients so let's break it down the what's in it for me okay remember I told you about the what's in it for me the benefit people only really care about themselves the exact post templates and content planner you can get that and and then this part 200,000k following and 3,500 online fitness clients that's the big promise also emotional right it's an emotional argument and then here without DMS becoming an influencer spamming social media posting risque photos or promoting scammy fad diet you can get huge benefit with a big result without any of these pain points so so that's that's all most sales page headlines actually are all right now we're going to be going over more of like a sales page guide as we move on throughout the uh the free course here but I also wanted to spend a little bit of time on this headline because this is essentially all the headlines that you're going to see okay they're they're very very formulaic you really don't have to reinvent the wheel all right so you're calling out your audience you're telling them exactly what kind of awesome benefit that they can get and you're also you know saying that they can get it without any of these things that they either think that the program is about and without any of the pain points so if you were a fit Pro for example you probably have a lot of people saying oh well you need to become an influencer or you need to do cold DMS or you need to spam social media so you're probably figuring as soon as you get here oh well it's probably one of these things but now that you find out it's not one of these things you're even more intrigued you're like huh I wonder I wonder what it is kind of like imagine if someone was like hey bro I'm going to teach you how to build your biceps and you're like okay well you know it's probably just going to be this stupid bicep curl exercise but then you're like yeah I'm going to show you how to grow your biceps without even doing one bicep curl and you're like wait what well then what is it then right it kind of pequs your curiosity this is called a not statement okay a not statement is essentially building Intrigue because people usually think that they know what the answer is they know what the punchline is so if you prove to them that they don't know what the how the punch line is now they're going to be even more intrigued so I guess I actually didn't show you guys how sales page is usually structured quite yet so headline this is the video sales letter okay this copywriter this right here written by copywriter and then as seen in Forbes entrepreneur and these other ones so this of course is building social proof this is building authority this is satisfying the logical part of the brain when it talks about all these Publications that they were actually shown in and here is a mockup a mockup essentially kind of shows you physical examples of what you're getting and then these here are called bullets a bullet is essentially what you get and then how it helps you and then what you get and then how it helps you and then what you get and then how it helps you that is how bullets are done you'll see some people do bullets incorrectly but they actually did the bullets quite well so for for example a full month of recyclable posting templates to eliminate the guesswork and overwhelming feeling that comes with regular posting so this is the feature and this is the benefits okay remember I was talking about benefits to Features an easy way to translate a feature like this to a benefit is by saying so you can you get the a16 bionic chip in your iPhone so you can play games and not have your iPhone crash for example 60 proven headlines that are pre-engineered to call in your dream clients and make make them know like and trust you before they even speak to you systematized posting prompts and tools practically guaranteed to Skyrocket your engagement so notice how they're speaking about these okay and notice also the formatting the formatting is italicized bolded and underlined which you don't necessarily need to do you could just do bolded and underlined and then the benefit so it's very very easy to read it's very very consumable plus 10 done for you post templates download now and we'll see and we'll send you this bonus boom and a little bit more about them and who they are I suppose and some more copy down here and then some more copy down here so as you can see there's all types of copywriting all over this page and all inside of this video and there's probably copyrighting inside the actual program as well because most of the times these small Deal programs are essentially just positioned for you to consume the content like what they do and then decide that you want to work with them through a like a mentorship or something which is going to cost sometimes two three sometimes 10 grand sometimes 20 grand if it's it's like a business coaching type of thing so that is exactly how all of this stuff works now you really really know you have a tangible example we've gone through all the psychological factors when it comes to reaching a page or writing copy just like this and that was our one example because now we have part four which is the copy Commandments here are some hard and fast rules about copywriting that you guys need to know you need to understand man when I learned some of this stuff oh it absolutely just blew the doors open not only did it really helped me in the way of okay well now I have a much better understanding but it also gave me a lot of confidence because I realized you know what copywriting is literally not just something super difficult it's literally just taking certain bits of information and almost like feeling in the blanks once you get it much better copy will just flow out of you I do this thing sometimes called freestyling where I just like could literally just write down a piece of copy and have it be honestly really really good then maybe go through some edits and boom it'll be done I can write a I can write a really good piece of Copy in like 30 minutes to 45 minutes A lot of people especially especially you if you're just starting out it's going to take you a little bit longer but you'll get there you'll get there so rule number one about copywriting okay great writing and great copywriting are very very separate things my boy the following is regarded as one of the best poems and pieces of writing to ever be created by all mankind this is the best writing ever it's called aie mandas by Percy B shell aie mandas there was actually a whole Breaking Bad episode named after Aussie mandias it was actually the one where Hank died anyways I one of the greatest and most famous pieces of writing in the English language and I quote I met a traveler from an antique land who said two vast and trunkless legs of Stone Stand in the desert near them on the sand half sunk a shattered vage lies whose frown and wrinkled lip and sneer of cold command tell that it's sculptor well those passions read which yet survive stamped on these lifeless things the hand that mocked them and the heart that fed that's kind of like half of the poem but what the hell does that mean bro I don't know if you know I think you deserve a scholarship bro cuz I have no idea what does that even mean but that's the great part this is some poetic stuff that probably took homeboy used to write just for me to not even understand it that is terrible copywriting and I'll tell you why it's terrible copyrighting because copywriting is supposed to be clear and concise your message is supposed to be transcribed from your head into somebody El his head in as little words possible okay it's supposed to be as simple as possible the reading level of your copywriting should literally be 10 years old a 10-year-old should literally know how to read your copy and understand it that means you will be making six figures as a copywriter writing like a 10-year-old remember this lesson confusion kills conversions that's lesson number one is an all of marketing all of copywriting confusion kills conversions so always focus on Clarity over cleverness your main goal as a copywriter is to communicate ideas in the most efficient way possible while using as little words as you can it's not about being fancy it's not about making all these interesting analogies and metaphors and similes or whatever it has nothing to do with that okay we don't know oxymorons or whatever all we need is simple easy to understand language right that's that's all of the examples that I've shown you up until now you've never been sitting there and going hm I wonder what that means cuz it literally takes you a a football team of Scholars to understand what this even means which is terrible copyrighting okay so two very different things do not think that you have to come in here and be a great writer next what we need to understand what is the value equation what is value right you'll hear this term a lot value value value what does value really mean one of the main goals of copyrighting is to communicate value but what does that really mean nine figure entrepreneur and business influencer Alex rosi came up with this useful equation right and this is a very useful equation I'm going to zoom in on it just so we really can can see it better so as we can see dream outcome times perceived likelihood of achievement divided by time delay and effort plus sacrifice equals value translation so we need to maximize the dream outcome so solve a problem worth solving so we need to solve a big problem so if you tell people hey you know I'm going to solve this little teeny weeny problem like maybe you're a fitness influencer and I want to solve the problem you not knowing what to post right that's a pretty small problem in the big you know schema thing so that product that I just showed you for example was probably what most likely 27 or 97 bucks right which is not a lot of money if I were to charge people like 2,000 bucks for that they'd be like hell no that's like a little teeny weeny problem I ain't charging I ain't paying a lot of money for that so they were giving you value but they were purposely just solving a small problem for you okay that's that's what the whole thing about it was but it was still good copyrighting and the reason why is because you need to keep price in mind value to price ratio you want your value to be way higher than your price at all time okay okay so the price on that was pretty low so it wasn't that hard to ham up a lot of value dream outcome plus perceived likelihood of achievement this could be things like testimonials it's so right here things like testimonials improving case studies okay How likely are you to actually do it and social proof and Authority so when they had all those publication as mentioned in entrepreneur and Forbes now you're like oh well damn you know these people are are really about it right these people were actually mentioned in these large Publications that I know I've heard I've heard of before that's how they build trust with you and multiply the perceived likelihood of achievement next of all minimize time to success how can we make it faster how we can show more progress always adding things like 30 days 60 days 90 days that always helps 6 months one year these things always help how to get monetized on YouTube in 90 days people would be like damn I really want to know how to do that next is minimize effort and sacrifice how can we make this easier more seamless and convenient in the last example we looked at we talked about templates done for you templates done for you systems and all these sorts of things easy peasy next I want to show you how a simple ladder makes millions all right this is your intro into marketing and how it all works I kind of already touched on this just a little bit but it's of course much worth mentioning again this is my beautiful little diagram here and before you guys say yes I know I could have pursued my artistic career but I decided to do this copyrighting thing instead so for the most part people will only do business with people who they know like and Trust right people who they have a relationship with I don't want to do no business with somebody I have no idea who they are like I'm kind of sketch you about them I don't know to get people to the state of trusting you enough to make sizable purchases it's best to build a relationship with lowrisk offers first okay now here's yet another example from my boy alex harosi you can see right there on the left it says warm so this is a marketing term where if people are warmed up to you then they like you if people are cold to you then they're still strangers people who know you are like hi take my money people who don't know you cold audience will be like hi and they'll be like stranger danger man get me out of here I don't want to do no business with you I don't know you next need to understand brand voice and this one is so important this one that copywriters always miss out on and if you can't nail brand voice then it doesn't really matter how good your copyrighting is okay and I'll explain why a huge mistake that many copy writers commit is speaking in their voice instead of the client's voice okay I don't want to send out no copywriting that sounds like you and not like me it's my brand it's my business I want it to sound like me for example if you want to send a motivating or inspiring email you should use stories and learning lessons from your clients rather than than from your own experience if the copywriter tells a story about hey bro so anyways I was at the airport the other day and this thing happened like no I want it to be about the the the business furthermore the style of communication should reflect that of your clients as well if a client is less formal and more personal the copy should reflect that for example where can you get brand voice from how can you actually understand brand voice well you got things like Tik Tok sales Pages emails that they've already written YouTube videos that they've already created reals stories short shorts ads tweets captions interviews live streams there's literally so many so much information that you can pull from as a copyr and I want to give you a quick example this is my boy Wes Watson and he has a very distinct brand voice that I've never really seen anywhere else getting started with Wes Watson blah blah blah blah blah we just need to choose to effing win we just need to choose to effing win it's all perspective on what the f is winning to you winning to me is happiness it's inner peace I chose to win conquer your inner voice right your inner weak voice join my exclusive group that's filled with information and support of hundreds of people just like you to overcome Life's greatest challenges understand that he has a very distinct brand voice if you come in here too soft like hey it's not your fault okay I want to coach you to overcome the mental barriers in your mind that are blocking you from your your your life that you desire that's way too soft for this dude this dude is hard he's fast he tells it to you like it is he's like Andrew Tate times 10 all right he's out here cussing at you on his sales page which is something I've almost never seen before but as you see that's kind of his brand that's how that's his style that's what he goes for his brand voice is very distinct you would want you would also not want to use this dude's brand voice for some crazy for some little yoga teacher or something so you need to take this into account and always use the actual client that you're working for brand voice boom brand voice explained now you are man you're had of so many copywriters cuz so many copywriters they they focus on creating the best copy possible and they're really good copywriters they've been doing this for 3 four 5 months but they're like hey man I don't got no clients I'm like yeah no no wonder you ain't got no clients bro he writing copy that don't even sound like the the people you're trying to write it for so you know now you know thank God now you know saves you a lot of struggle right there trust understanding your avatar Target Niche your target audience is a general subset of people who may identify with your offer or content an avatar not like the blue people running around I'm talking about the Avatar and Market marketing is bringing your ideal consumer to fruition so you can get a crystal clear idea on how to single them out okay now that might not made sense to you but I'll give you a more tangible example target audience males aged 18 to 24 lives in the United States play sports that's the target audience an avatar C the Romanian boss is an 18-year-old guy who listens to Andre Tate and other inspirational online figures he's highly motivated to make a better life for himself and start a journey with self-improvement but he struggles with the basics like waking up on time and eating right so that's the Avatar right it's very very me mega specific I gave him a name I gave him an age I I I have an actual person a One Singular person in my mind that's an avatar where as a target audience is like a group of people who you might identify with so why is this important how can we use it well on the shooting range right I told you guys I was in military but on the shooting range a common saying is aim small Miss small what does that mean if I'm making an email with C in mind it's a little bit different than if I'm making an email with just random 18 to 24 year olds in mind I might say something like hey if you're 18 to 24 and you play a lot of sports maybe you play basketball maybe you play football maybe you play this I'm going to literally for for whatever reason like if I'm not being that specific I'm going to speak like that that might be how you want to speak with like ads or something but if you're talking to a very very specific type of person this is how you enter the conversations inside of people's heads like we talked about if you're 18 years old right maybe you've been out there listening to a lot of inut Tate and you're highly motivated you want to make a better life for yourself you know you're destined for more you don't want to follow the conventional path you don't want to go to no College you don't want to go to no University you know that path ain't for you but there's still one burning question in your mind what do I actually do how do I start I'm not really sure I mean there all there's also there's too many options yet not enough options at the same time well I'm going to help you with that now I know exactly what to pull from I know exactly what things to say to speak to my target audience and hey maybe there are some people who don't identify with this as strongly as C does those are the people in the target audience but if I aim for the target target audience are more likely to miss it's just like this it's like a bullseye if I aim for the Avatar I'll hit the Avatar 50% of the time and hit the target audience 50% of the time if I only aim for the target audience I'll hit the target audience 50% of the time but I'll miss the whole Mark 50% of the time that is a great way to actually make it tangible in your mind so that you know exactly what I'm talking about part five it's time for us to understand some different types of copywriting so I already went on to email copywriting quite a bit but I want to explain just one little bit more and then we'll actually take some examples of AD copy and sales page copy okay so email copyrighting email copywriting consists of creating digital creating marketing emails that can be sent out to a company's list of email addresses or can be automatically sent to each new subscriber as soon as they subscribe to somebody's email list that is email copy if that doesn't make too too much sense to you don't word because I'm going to speak a little bit more about about email marketing as we go on I also have a very very in-depth free 1 hour course on email marketing that you guys can check out after this one next up need to understand ad copy okay ad copy is anything that is created with the purpose of using cold traffic if you don't understand cold traffic is people who do not know you don't know who your brand is at all this can be things like YouTube ads Instagram ads and Facebook ads okay so let's take a quick peek at what that might look like boom so this is an Instagram ad that I came across damn my notification is going wild wild if you don't follow me on Instagram tyson. scales you're going to get a lot of great content there as well $132,500 in 30 days from a $5 book Now isn't that interesting so it's a big it's a big hook now You' seen this big result and you're wondering well how how did that happen you got the arrows you know pointing towards where your ey should look next so also some other things to knowe in 30 days remember where we talked about value we want to shorten the amount of time it takes for people to get to their desired outcome this is the law of ultra specificity you see where it says 132,00 if it just said 100,000 then it's not as specific as 132,00 adding specificity to it makes it sound real if someone says where you where were you last night and then you're like you coming up with a lie and you're like I was at the grocery store then you're going to be like oh dude this dude's lying bro he's tell me that he was at the grocery store at 8:00 at night what were you getting dog what are you talking about but if you were like oh I was at the grocery store I needed some grapes see I've been eating a lot of grapes lately because I don't want to eat full meals and eating grapes really does help me Vanquish my Hunger so the reason why I was there so late is cuz I was so hungry but I didn't want to commit to eating a full meal and cheating on my diet so that's why I wanted to go get grapes at 8:00 p.m. added all that specificity and now you're like huh well I mean damn you don't you can't make that stuff up so I guess so that's actually real too that's why I've been eating a lot of grapes but I digress month one of launching my wife's Facebook group she signed 1 32,500 USD of client contracts and has a full calendar of hot leaves this concept of Hot and Hot and Cold traffic is really coming up a lot but good though cuz now you guys are going to understand it hot leavs we only implemented the information from cnc's $495 ebook plus $200 Australian per day ad spend 6,000 Australian ad spends into 132,00 USD so that equals 195k AUD work out the roas on that if you don't know roas return on ad spend it's a little bit it's a little bit above your pay grade at the current amount of time but don't worry about it the right offer plus the right strategy equals gold order your digital copy today so this essentially is just a quick testimonial but then we have more copy over here in the description in the caption this Facebook client getting method is so powerful please only use it ethically now you're thinking damn it's so good that I could use it unethically what might happen what if I do use it unethically oh because it helps us sell out all the spots in our high ticket coaching programs forcing us to reject 30% of qualified applications ready to pay so the only problem you're going to have is that you have too many clients you going to have too much money you won't know what to do with it big payoff big result without pain points complex funnels fancy websites C dming prospects we just use a simple Facebook group and the strategies we share with you here and then the link inside you'll learn and then here's the bullets just like I was saying how to rapidly grow your Facebook group and fill up your blah blah blah blah blah the new way they selling High ticket programs to sophisticated buyers that overcome the skepticism even before you speak with the speak with them on the phone how to position yourself as the instant Authority and win the trust of your ideal clients so that they choose to work with you instead of your competition and all these other stuff plus you'll get the fill in the the blank templates you'll need to launch a new group to or revive an old one to get a surge of new members fast so feature F in the blank templates benefit revive your group bro all of the stuff that I'm showing you is very formulaic you're starting to notice a pattern all the patterns that you're noticing right now is literally all copyrighting is it's just patterns um I don't want to say templates and fill in the blanks cuz even though that that realistically is what it is it's pretty much all templatized all fill in the blank right and like I don't want to s like oh super easy all you got to do fill in the blank make million dollars but essentially it's kind of what it is fill in the blanks sto it through chat BBT use some AI just like I'm about to show you how to do and bro even if your English ain't good bro you're a good ass copywriter you're killing the game and then of course there's sales page copy I've already kind of shown you guys one sales page but I'll show you guys another one and it's actually the sales page to this um ad that we just looked at so whenever someone actually clicks on an ad or the link in your email they lead to a page that will communicate the value of a product it consists of this page a huge yeah the contents of this page plays a huge role in its success so we just looked at the ad copy bro there was the actual copywriting on the picture there was the copywriting in the testimonial there was the copywriting in the caption and then man we go over to the sales page what do we find copywriting copyrighting copywriting everywhere this video is copyrighting this headline is copyrighting this is copyrighting this is copyrighting this is copyrighting this whole funnel you can believe a copywriter was literally paid so many thousands of dollars and then guess what after they buy this product they have to submit their email their email goes onto an email list the email list does what emails copyrighting are the gears starting to flow with you now man I tell you that a cop that copywriting is literally the glue that holds a whole company's business together I'm not lying is literally I'm I'm showing you right here right this this is easily a seven or eight figure business I can guarantee you so like I said said coaches consultants and agency owners calling out their ideal customers just like the last sales page just like all the copy we've looked at already steal our $10 million Facebook group system big benefit download the million doll group system book today get one to two high paying clients each day with ease and then here's the video sales letter not could actually watch it at the moment but this was written by copywriters the script for this is written by copy rers download now just five bucks claim your special bonus the next nine people to claim their dig book of million doll group method we'll get our AI content formula for free okay now when is this this is scarcity only the next nine people what is nine people why nine people instead of 10 people Ultra specificity guys the principles here are everywhere like every single it's it's all the same stuff okay anybody can do this this ain't hard you could probably go and write a good sales page right now what is the million dooll group method then boom it shows you exactly here what it is it explains you how to do it I'm not going to read it cuz that's a lot of textt but if you wanted to know there it is right there here's how we built a $10 million coaching company with a single client getting Facebook group here's what you'll get and here's a little bit about homeboy Landing Stewart he's from Arizona I guess that's him that's his that's his check that's his shorty that's his boang clients in community here's him London moving into his dream home he has one of those cool TVs that looks like wallpaper or whatever he has a pretty cool setup I'm not going to lie I think my setup wins okay never mind I think his his setup is pretty cool he got the he got lights he got the books my my homeboy made 32 Grand in a day man he made 10 million overall shees man he ain't playing bro he ain't playing around comes with a guarantee and everything so look at this huge page bro this is not a tiny page man this this page right here you guarantee it made Bank bro it made Bank the page itself was structured by a copywriter all written by copywriter the video was written by a copywriter the contents inside easily written by a copywriter the emails that you'll get written by copywriters copywriting is everything bro the copywriting is everything everything so now you know exactly what it all looks like and that's still the tip of the iceberg man so what should you actually focus on to learn copyrighting how do you learn it how do you practice it so what you should start with okay I'm going to tell you right now what you should start your focus on you should start your focus on writing short emails so look these short emails are going to be 200 to 300 words ideally so they're really short emails the reason why short emails win as soon as you're starting because they're the easiest to create you're going to your mistakes are going to show up so all you need to do is get them reviewed right and they're easy to review I'm going to be honest nobody wants to review your 10,000 words page it's way too much it's just that that feels like work I only want to look at your 2300w email it's going to be short easy to consume boom boom done next is story emails okay after you understand just writing short emails with some of the structures I'm going to show you that are not story story emails then you want to write story emails story emails are highly effective yet a little bit more difficult to pull off than other copywriting structures and next up we want to actually write some sales pages okay sales Pages consist of many moving parts from headlines to video sales letters to body copy that's why they're more advanced than just the emails but you can charge way more upfront all right and we'll be learning about this more in the next section how much you should charge how to make a lot of money with copyrighting but right now we need to understand what copywriting even is and how to actually write it okay then we need to speak about writing other types of copy so there are hundreds of different types of copy out there at the end of the day when you master the foundational skills you'll be able to write any sort of copy you get assigned right so there's lots of different types but if you understand these three things and you can you can actually write good with these three things then boom you know all all types of copy are done so how do we actually start with copywriting today okay today what do you do after you watch this whole however many hours it is program free course what do you do we need to analyze copy as you guys can tell it's very very helpful when I go through and show you guys examples of what I'm talking about different sales pages and stuff that have made millions and millions of dollars before so first thing you want to do is analyze copy to figure out what copy looks like how it flows common techniques you should continually an analyze and break down every single ad email and sales page you come across okay so instead of scrolling past ads that we all do you're going to want to take a look at it click on it look through the sales page and understand how it all works just like I kind of showed you guys how to do next go to synthesize damn by analyzing copywriting relevant to your Niche you're going to find different angles strategies and Fascinations that you can use in your own copy in the future this is called a swipe file we're going to talk about this uh in a second and next of course you're going to want to opt optimize okay optimize basically by going through the refinement process this is where you write a piece of copy you put it all together and then you get it reviewed and then you also make a good copy by reviewing it yourself the next day all right that's how you want to optimize so what is a swipe file and how do we synthesize so your copy is literally only going to consist not exclusively but mostly just from other people's copy if they have certain lines that they did well certain things that they did well you want to just use all of their copy right and Franken sign your own piece of really good copy for example ma' it's the same with YouTube nobody on YouTube comes up with their own ideas it's all just recycled ideas with their own little spin on it so for example seven dirty habits that turn man weak eight habits keeping you a weak man remove them from your life Five Habits keeping men weak six disgusting habits keeping men weak six habits keeping men weak why do all these YouTubers just make the exact same video cuz all these videos always going to pop off they understand hey man you don't need to reinvent the wheel all you need to do is take somebody else's idea and make it your own that's it take somebody else's copy and make it your own so that's why it's called copy you just copy other people come on now man come on now man if without any flams I don't know what it is great copywriters are Masters at ethically stealing the best copy that they already know works for example all the topics above are the exact same but the pacing style script and content are all totally different exactly some of them just feature some guy talking some of them feature I don't know cartoon animations and some of them feature b-roll like some stock footage some of them are different voice some of them have different pacings all the habits that they're talking about are different right so that's where it actually comes from remember copy isn't written it's assembled you literally just take certain parts you fill in the blank you take parts of other people's copy and you put it into your own okay that is exactly how you do it and now not only will your copywriting be much better if you just like do what I'm saying here and synthesize but man it's going to be so much easier you're not going to be sitting there just like looking at a blank document like oh man I don't know what to write dog I don't know what to write you don't need to know what to write right and also you don't need to do all this complicated research and all this other stuff on what your avatar what your what your target audience is is already done for you just look at the big the big players in your Niche see what they're doing with their copy do the same with your copy but we need to talk about building your swipe file okay so how do you actually go about building your swipe file so you're going to need to go through and find ads which is not going to be hard in 2023 to find an ad and if you see anything that's effective anything that you like or anything that you see is getting a lot of traction or anything that you keep seeing all the time you're going to want to copy that or screenshot it and put it into a document that you have called swipe file and now I know this is a huge free course already huge free course already worth thousands of dollars easily but I want to give you even more value by giving you access to my personal wiwi file now I was reging if I I was I was figuring out if I should do this or not I wasn't really sure but you know what ma'am it's one of the best ways to learn copy and that's what I'm mostly concerned about I'm mostly concerned about you guys learning and understand standing copy Tyson why are you giving out so much free value look I'm not going to just be one of those guys that's like well look you know I just really really I really really want to give back to the community and I'm super humble and blah blah blah I'm not going to play humble like that no I have my own selfish reasons I want to be known as one of the greats man I came out here to be the best at what I do only way that I can do that is making you watching this right now a lot of money I want to make you rich cuz when I make you rich you'll say yo Tyson 4D made me Rich the Tyson 4D makes you rich all you need to do is post about it in the in the Discord that you got to win and everybody's going to be happy dog everybody's going to be happy so I actually have a swipe file that you can access inside of the copy starter kit the free copy starter kit that you can download down in the description after this video and now I want to take you guys to the full guide of writing a great piece of email copy right a full guide a toz everything so what should your email actually look like what should it consist of what are the parts of it you how does it actually go well here's what it should look like at the beginning you have your subject line of course every email has a subject line your subject line should always be ideally under 40 characters the reason being is because 40 characters is the maximum it can be before it's cut off on the preview on somebody's phone screen on Gmail that is why 40 characters is as much as you want to go next up we want to get somebody's attention by saying something bold saying something disrupting then we want to get their interest tell them something that they're going to want to know and tell them why it works or tell them just tell them more and next up we set up some desire so we take their interest and now we manufacture some desire and tell them if they want that desire they're going to have to take action action is to call the action click here to book a call click here to buy this product or go to this page or learn how to do this that or the other thing now this is a uh structure that you'll see a lot a i d a Ada right it's the most basic copywriting or marketing structure that there really is but there are some more structures p a hso and cjn now Pas and hso have been around for decades I don't even know they they're one of the oldest types of uh copywriting structures email structures cjn is one that I actually created myself um you know people always write in cjn a lot but I'm the one that kind of gave it a name right so we need to go through problem agitate and solution so here's a diagram of what it looks like and how it might work so problem I do have that problem now that you mention it agitate man this problem is bad it needs to be fixed now but solution don't worry man there's a solution there's a way to make it better it's a problem relate to them with a problem that they are currently facing that or they may that they may or may not know that they have right so a lot of people have problems that they don't even know and then all you need to do is call attention to it so here's an example have you ever lost money on a trade and spent the rest of the week Revenge trading right so this is like this is something to day Traders and this is a common problem that they have a lot that the average person might not know but day Traders they know that they have so essentially what they do is they're day trading you know they're doing the thing and they lose they're like ah damn I just lost money and they're like damn I have to make my money back right now so they trade very aggressively and they just throw their trading trading plan away right that's how day trading works and then they turn a bad day into a bad week and they lose a ton of money and just blow up their accounts this is when you emotionally trade aggressively and usually ends up turning a red day into a red week real quick and now only Traders are going to be like ah damn he's describing that problem very very well I do that all the time and also I I'm not a day trader myself the only reason I know this because I've seen day Traders talk about it online and you agitate it this is where you twist the knife and paint a picture of how bad the situation will get if not remedied so example this is the number one reason that new Traders blow up their account and quit day trading for good I've seen dozens of naive Traders make their 100K trading fund disappear in as little as a couple months now that's scary imagine having a starting with 100K and then poof it disappears into like 20 or 10K and the very thing that was supposed to give you Freedom day trading is now caught you in shackles and now you're forced to go back and work as an Uber driver to uh to make ends meet and I know that because that is actually literally a story that I've heard before I met a guy on on hs's Discord server who said that that's exactly what he did so that's that's painting a picture of you know then what's going to happen then then what's going to happen and you can always go deep with this right and you can always go deeper so for example now you're forced to work at Uber now your girlfriend is like you know she doesn't want to work with a dude at Uber cuz it's embarrassing so she breaks up with you so then you have to date this will the Beast this will the Beast hates you and you don't like her at all but it's the only chick that you can get then you have a baby with this wild of Beast now you're stuck with this wild of beast but your baby you know you're you're only you're only going to you're only working at Uber so you can't make a lot of money so now your kid can't go to college so now he is forced to drive Uber too and now you're going to have a whole lineage of Uber drivers just because you don't know how to solve this one small problem of course that's exaggerated but I wanted to paint out the picture for you so that you know exactly how deep you can actually go you can always go deeper essentially you want to paint a picture about how this one problem can eventually ruin their life so the solution this is the advice or lesson that will remedy the problem that's been that's been agitated remember to use the problem solution Loop like I'm going to show you here that's why creating a trading plan and learning how to stick to it is by far the most difficult yet rewarding key to making as much money as you want if you want to know how to come up with a trading plan tailor to you that you can actually stick to click here to watch the free training that I uploaded and you click there free training that's the action there's also so many other types of call to actions that you can have so you could be like oh well click here to actually copy my trading I've I've been profitable trading for the last 20 years and you can click here to actually copy my trades so many different ways you can do it so the attention right how you get their attention is relate to a problem have you ever lost money on a trade but spent the rest of the week Revenge trading that's how you get their attention cuz like oh my God yes I'm so interested in what he's going to say next a common expression that you might hear is the job of your first line is to get people to read your second line the job of your second line is to get people to read your third line so on and so forth until the job of your last line is to get them to click on whatever you want them to click on the interest is hey this is a really bad problem if you don't fix it then something bad is going to happen the desire is but I know a way to fix it the way to fix it is to come up with a training plan now you've just manufactured desire and the last part of course action click here if you want a free trading plan know how to create a free training plan that's tailored to you value amazing crazy next challenge justify in need otherwise known as cjn my personal structure challenge it starts with a challenging bque whoa whoa this dude's crazy what is he talking about this dude's off his rocker and then you justify it with proof and facts hold up you know this crazy dude actually got a point maybe he's right and then I want to learn more or I need what he actually just told me that I needed so here's how it actually goes broken down so challenge a great way to get someone's attention is for you to say something that's contrary to popular belief example Kim Kardashian is the best entrepreneur of Our Generation people are going to be like Kim Kardashian what about Alex harosi dog and and then you could start the email with Kim Kardashian is better than Alex harosi she's better than Ty Lopez she's better than all these other online entrepreneurs that they're that there are all the business influencers that you know Kim Kardashian is the better that's something crazy that's that's challenging belief contrary to popular belief how on Earth could he say that this dude's this dude's nuts but hold up justify she's not the smartest hardworking or even the best looking but she knows how to get attention and turn them into followers this is why she's one of the richest people on on the planet now you're like huh well I mean I guess she does have the most followers the most loyal fan base and she knows how to turn her followers into dollars maybe she is the best entrepreneur out there then there's a need this is where you transition into the Learning lesson and use the solution problem Loop into the CTA okay so for example and by studying the strategies used by Kim I've been able to distill her ability to monetize attention into a simple three-part formula I call it the Kim K funnel if you want access just reply to this email and and I'll send it over isn't that interesting so I've manufactured desire the desire is look you need to understand how to Market like Kim K cuz she's the one making the most money out here she's the biggest billionaire out here dog I call it the Kim K funnel now you're like o Kim K funnel what's that now you have and it's a simple three-part formula so now you're really interested okay what is it if you want access just reply to this email and send it over see not every email has to be click here to go here or click here to go there can also be replied in this email the benefit to that is you know it's more personal now it's like you and me are actually in a conversation rather than me sending you some marketing email and you going and clicking and buying something and whatever instead we're having a discussion I'm giving it to you builds that relationship Factor next of course hook story and offer so what's the hook o that's interesting right hook H next wow that's a cool lesson for that story story is intriguing now you have a lesson and next up is an offer hm maybe this will work so here's how it goes a hook that grab people's attention by giving them a piece of your story that sounds interesting or difficult to believe example why getting fired four times was the best thing that ever happened to me wait a second you got fired four times how is that the best thing that ever happened to you I need to know how that's what people will be thinking Story this is where you uh you reveal the story and give people insight into the feelings and the moral dilemmas of the main character all right example in 2008 I lost everything four times no matter no matter how many times I picked myself up and dusted myself off Misfortune was waiting to knock me back down again it was like trying to escape quickstand the more I struggled the worse it got now and you're like oo so so understand that I'm not retelling the story here a big problem that people have is they say in 2008 I got fired four times it's like okay but tell me how it felt what was the moral angst The Dilemma what actually happened how did it feel paint a picture no matter how many times I pick myself back up and dust myself off Misfortune was always waiting to knock me back down again it was like trying to escape quicksand the more I struggled the worse it got that's how it really felt and this is also a little bit why they're a little bit these story emails are a little bit more difficult than the other emails that I previously mentioned which is why you should learn them in that order okay so the offer now you offer them the Learning lesson of your advice and transfer to another problem solution Loop of course problem solution Loop very very integral when it comes to copyrighting example but after getting laid off for the fourth time in 3 months I knew I'd had enough so I fired up Google searched for ways to make money online and 3 years later I just made my first million online don't forget that it's always the darkest before Dawn join the newsletter here you got this man that might be something that like you know Justin Waller might post on his on his YouTube Community post to get more people into his newsletter and then that's marketing man that's marketing right there he gives you a pep talk and he lets you know join the newsletter here if you want to learn more that's the hso all right and this one is is very very like I can't even tell you how effective stories are right so let me show you how effective stories really really are so look this is a YouTube video that I recorded and uploaded recently it's the story of how I went from a $12 an hour Carpenter to a millionaire copywriter and I really need to stress to you that like 99% of my videos follow this exact same retention path right here the retention path literally tells you you how many people are still watching and how many leave okay now as you can see in this video is just one big story and it has really really good retention especially at this spot at this spot I show a video as you can see in this little box here a video of me when I was just starting on my copywriting journey and everything was going wrong right everything was going wrong and after I showed that video people did not leave like this is extremely good retention I had 40% of people watching at the 10-minute mark would I tell you that never happens like that never happens people never stick around for a video to the end like that but you know why it happened because how I painted up my story and how powerful I made it this is how strong a story can be people are so so interested they're so encapsulated by stories it is just insane so I really wanted to give you that one piece of proof of how powerful stories really are so writing your first email step by step how do you actually do it and now again I want I need I need to tell you guys and show you guys cuz I know there's going to be people out there going yeah but how yeah but how yeah but how yeah but how so I'm going to literally atomize it into the smallest molecule possible so I really tell you everything about how so part one pick a product/ niche remember something that you're knowledgeable on will be best you want to pick an actual product in Niche and you want to pull in inspiration from your swipe file so take some of the most effective lines and tactfully put them in your own copy next we need to fill in the blanks with the templates provided using this white file and also sub your own research fill out the template that's provided inside the free copy starter kit which is down below and next is to refine your copy pass in your copy for review in the Discord free Discord edit it the next day okay cuz when you come back to it the next day you're going to come out it with a fresh mind and run it through chat gbt okay put it through chat TBT say make this email better or something I'm going to give you some prompts and things of course as we go on and then after you've done all that you will have a very very good piece of copy and if you're wondering of course well how do I create a portfolio how do I actually show my work to these clients that's how you do it that's literally how you do it you put all those Google Docs into one little file or one little folder called my portfolio and then boom there's your portfolio if a client ever asks to see your writing you just send it to them that's all they really want to know when they ask for your portfolio or they ask to see your writing they just want to know how your copy is you hand in something the back bro you do this right here do four steps bro and you take everything that I've told you in this copywriting your copy will literally blow your clients away okay blow your clients away this is the visual representation pick a niche you synthesize your copy you run it through AI with the googly eyes and then of course you submit it for review and that's how you create a banger piece of copy but how do you actually practice and get better it's like okay I did it first but how do I get better first of all you need to write more emails get your reps in dog more more emails more emails more and more more and more more more more like I said volume volume volume action action action more more and more then you need to submit your emails for review other and more experienced copywriters will be able to see your blind spots and give you pointers you're going to have some pretty big mistakes in your first pieces of copy but they're going to be able to remedy them for you next is to review your day old copy when you leave your copy alone for a day you can review it with a more objective mind this will allow you to easily catch mistakes that you didn't notice before okay so if you have even like typos or grammar mistakes or low mistakes you can fix them easily next is consume copy intentionally watch every ad analyze every product and recognize marketing strategies okay pick out common things that you always see next is to review other ones other people's copy this one is huge and a lot of people miss out on it and that's why they're not great copywriters review other people's copy you don't understand a concept unless you're able to explain it to someone who doesn't know it reviewing other people's copy will allow you to solidify your knowledge I don't care if you're on day one I don't care if you're on day five go in there and review other people's copy cuz looking at their copy will also give you things to add to your swipe file you need to live breathe crap all of it you copy needs to be 90% of what you consume copy needs to be what you always focus on okay CU if you're always focusing on copy you're going to become an incredible copywriter quickly and sure you don't need to give your life to this copywriting thing but if you want results like zenos if you want results like some of the other dudes from the Discord if you want to win like that you want to win like crazy you're tired of whatever you have you have to put up with in your life that I'm telling you this is what it takes and you can speed run to getting paid within 30 days and speedrun to 10K a month in 90 days just like other students have done this is what they've done okay I'm literally painting it out for you step by step so to solidify our knowledge a little bit let us go through and break down some million dooll copyrighting okay so here I have some emails this is example number one from my boy Brandon Carter how people make more money in hard times what kind of structure is this I'll give you a second I'll give you a second it is the challenge justifying needs structure okay you can tell just by the subject line he's going against contrary to popular belief he's going against popular belief you can actually make more money in hard times whereas the opposite is what most people would think would be true he starts off like this I get it Tyson you're probably hurting from the effed up economy we're in right now rent is through the roof inflation is insane and jobs are paying less and less so notice here he starts it off with with relating to a problem now look I need to also put this as a disclaimer so what he does here is he starts off with catching your attention with a challenge right a challenging belief and then he goes into a problem so he's kind of combining structures here but that's okay he's kind of combining structures he's going into Pas and the actual email but he catches your attention with this challenging belief but crying and complaining about it ain't going to do a damn thing okay now here understand brand Voice who are we talking from Brandon Carter you know who Brandon Carter is it might make a little bit less sense but he's kind of like a Andrew Tate Wes Watson tell it how it is type of guy now this type of language I need to also stress this only works on young males aged 18 to 24 if you are speaking please take this into account man cuz I I've seen this happen before and it's it's so terrible if you are speaking to females or men over the age of 24 this is the last thing that you want to do you don't want to be like look it's your fault you need to just pull up your socks and get to work that's not the message that people that are not in this high testosterone stage of Life need to hear okay so keep things like this in mind not to be pessimistic but neither is protesting or advocating for change none of this thing is going to do a damn thing trust me this going to stay the same and Only the Strong Will Survive but you can either lay down and give up or say forget it I'm going to adapt and beat the odds because having a job these days is not going to cut it having three jobs won't either I'll tell you a little bit about that bro even if you you do make enough money you're probably wasting all of your time working that's why you need to figure out how out what the top 2% is doing to not just survive in this environment but thrive in it how are companies and Rich entrepreneurs actually making more profits during the worst times ever how are people making more money from home and people driving to work every than people driving to work every day maybe it's Drop Shipping or YouTube mon monetization or online freelance work like copyrighting or starting an e-commerce brand sure those all make money but they require a lot of time something working people don't have that's why day trading is probably the easiest and most feasible way to survive right now arguably hey bro you you literally need tens of thousands a day to start day trading bro stop playing with me anyways I could argue with my boy right here but I'm not going to you can make an extra $100 to $500 a day just using some simple strategies so instead of complaining do something about it by joining my free master class on making consistent profits from day trading even when the market is down or look into something like Drop Shipping or other you lucrative side hustles if you want either way you got to do something Tyson you know breaking that down what do we see here okay so he Paints the picture out he paints out your problem and then he agitates it by saying uh trust me stuff's going to stay the same and Only the Strong Will Survive he's basically saying look if you're having a hard time right now you're not going to be able to make it within the next few months for the next few years you need to do something now or else your life is going to go to hell in a hand hand basket but then he offers you a solution so it's not these other Solutions they're all right but not as good at day trading you can make an extra $100 $500 a day using simple strategies with day trading so here he manufactures your Desir and then he gives you that desire that he just manufactured in the free master class with the called to action right here people join the free Master Class they get pitched something and homeboy here is making bro this email thisa email I'm telling you guys this email made thousands of dollars I don't even have to guess I don't have to ask homeboy I know this email made thousands of dollars because something else that I know is that Brandon Carter has a huge email list cuz he's a huge influencer example number two the introverts guide to going viral so what is that that's kind of like relatable big promise okay that's how he catches your attention I have a confession I'm actually a BigTime introvert yes I don't expect you to believe it since you see me traveling all the time but it's true looking at the lead here you can see it's very very short Punchy sentences have a confession I'm about introvert yes so we need to talk about consumability consumability you you don't want to have one big nasty looking paragraph at the beginning why because sometimes people look at something and they're like oh hell no I ain't reading all that oh hell no that's how I felt about the Harry Potter books bro I saw the Harry Potter book and I was like hell to the know and I opened it up I saw the text was like literally that small I was like bro you you got me messed up you think I'm ever reading this in my life and that's how most people feel bro we live in a time where you know people are scrolling through Tik Tok and they have literally the attention span of a goldfish so you need to keep that in mind when you're writing stuff like this people are literally only like one click scroll and tap away from you know watch looking at sexy super models or Tik Tock models or whatever weird stuff that just releases so much dopamine into their brain funny cat videos or whatever so you need to have that in mind you need to make very very easy understandable and concise so he doesn't have much of a benefit in the lead here but he puts the benefit in the subject line of course so that's the what's in it for me I like to have the what's in for me subject line in the actual copyrighting itself but again you don't have to August was one of my best months this year cuz I had two weeks of straight hustling in our home in Australia wake up work eat gym work sleep on the weekends I'd go see relatives but after an hour the introvert in me would start screaming so I'd just leave but Max you post content non-stop how the f are you an introvert well here's the hack I had two of my videographers stay with me for 4 days we shot something like 70 videos so I won't have to get on camera for a while also if you've been seeing my reals I know I go crazy in some you don't have to I'm this way just for a dramatic effect and CU I find it funny so record yourself normally you have my permission to be introverted to be your introverted Comm self if you're starting out just pick one day a month to create all of your content so the rest of the month you can focus on the right things and actually increase your income tomorrow I'll share more tips about this approach including the smart drug behind my insane productivity when I go on these content creation ramp pages in the meantime if you like me to personally show you how to do this Hold You by hand and every step of the way as you grow your online Freedom business you know what to do let's make six figures while traveling uh six figures while making you go viral Max what exactly does he do here so essentially he gives you hso hook story offer I'm actually a big- Time introvert yet I make all this content here's how he takes you through his story but his story is actually giving you value because it's giving you a Learning lesson and he manufactures desire well I do this by just doing 70 videos and then I don't have to get on camera for a long time he also gives you some inspirational pet talk by being by saying you have my permission to be your introverted Cal Self okay he's inspiring You by saying you don't have to be on here be this influencer scream at people or say a bunch of controversial stuff you can be your normal calm self and still make a lot of money online manufacturing Desire by saying I'll show you how and then of course I don't know what the CTA is it doesn't say what it's going to give you but I'm guessing it's going to be some sort of free value call that's going to turn into a sales call that's my best guess who knows who knows it could be anything next the last email that we're going to take a quick look at the truth about procrastination momentum Monday momentum by gra happy Monday Tyson I've got a powerful message from the heart for you today boom benefit wasn't for me right there and if you think you know where I'm going with this I'll bet you'll be surprised Intrigue we've all had the negative thought that tell us you should be doing more or you should be more accomplished by now or why haven't you done that yet relatable problem I know what it feels like to have that voice inside your head make you think you're not where you want to be because you're lazy or you keep procrastinating but a closer look at our lives you usually proves that's not the case okay so here's a relatable issue and here's getting into a lesson if you're a parent or a partner or a member of a team you can easily look back and see a long list of proof that shows you're not lazy why because the truth is there's plenty of amazing things and hard work you had to do to get to where you are right now then what really leads us to procrastinate and how do we overcome it here's the truth most people never learn okay so here's his Learning lesson that's giving you value kind of like the listicle email template that I showed you guys earlier procrastination or laziness is usually caused by fear It's Perfectly Natural that you try something new or different you'll feel uncertain when it's your first time doing things like stepping into a new career taking that first step into doing your own thing and starting a new habit or success in your life it's inevitable that fear will creep in sure sometimes it's scary to try new things and fear happens when our mind kicks into survival mode and tries to stop us from doing anything scary but here's what we all must ask ourselves isn't it more scary to stay where we are right now truth is Tyson it's always going to be scary to challenge yourself to change but that's a dragon that's always worth slaying because it it's the only way to become the better version of yourself in life work and relationships so here's what we can do today to slay procrastination Dragon for good this is the listicle email template that we guys sorry that we checked out in the beginning get clear on what we're afraid of of get clear on what we're afraid of avoiding um look at your goals every single day and challenge yourself to do whatever you'd do if you weren't scared write these three things down and revisit them throughout the week plus here's a few things to help and then he gives you his Instagram post and his podcast so all this is doing is giving the reader free value to build that relationship sometimes emails are not about selling they're not about making money at all but they're for building the relationship so that you can make more money down the line boom that's how that's how it works now everybody I would like to give you a basic intro into email sequences email marketing and how it all works because understanding this is going to give you a broader understanding of the whole copyrighting thing altogether this is going to make it tangible for you this is going to make it feel real okay so look intro to email sequences and email marketing here's what a basic email sequence might look like so we start off boom eight email welcome sequence don't worry you're going to learn every single one of these sequences in this video I'm going to show you exactly how they work and why they work of course then you get the email product aware sequence a four email deadline sequence and then a four email retargeting sequence so what is an email sequence what are you talking about Tyson an email sequence is a collection of emails that work together to complete a specific goal okay they are sent in order to each other these sequences can be set up to send to leads automatically when they submit their email to a list this essentially produces passive income for businesses okay so let's say some somebody buys a $17 product now boom you have their email okay cuz they have to submit their email to get the product so now on day one they get the first email maybe on day three or day two they get the second email on day five they get a different email and then on day whatever on like 3 weeks later they can be getting maybe a four email deadline sequence and you're going to be making Revenue off of those emails that you got and you didn't actually have to go and manually send the emails they just send automatically and something called an email service provider it is a software we talk about it more later but we need to talk about what a welcome sequence so the goal of a welcome sequence is to give value in order to build trust and relationship between the business and the reader a welcome sequence May consist of emails that do the following so number one they address the problem that the reader signed up to the list for for example the millionaires anti Focus method okay so let's say they signed up to a list where they bought some productivity kit or hack or something now they get a bunch of emails about productivity and focus and work output and this type of thing right top top five best tools for better productivity so example and in these emails it's basically all value okay you're not asking for anything we'll go on and talk about why that works at the end of this little section here and you give the reader insight into how to fix the problem while setting them up for the product placement okay so let's say for example your product is a uh let's say it's a mentorship I'm going to come in and teach you and Coach you on how to become more productive well in one of the welcome emails you might say hey here's how having somebody else to keep you accountable and make sure that you're productive I is so amazing to earn you money or something like that it's so so great and how it's going to revolutionize your life but you don't end it with a call to action now they have that information and it's sitting in their head and they hold it as true okay wow if I really had I wish I had somebody to actually look over my schedule and help me with this type of stuff three emails later you're like oh yeah by the way I do run a mentorship program boom they're smashing the buy button bro they're smashing they're like take my credit card bro take my credit card that's how you do it next up giving the reader free video content to watch so that they can further build their relationship this is really important if your client or whatever has some sort of YouTube channel or videos or long form videos or even Instagram videos or Instagram live videos that people can watch very very very important okay cuz when people watch something they're they're much more locked into it than if they were to read something long okay so that's going to also very much help so that's essentially what a welcome sequence might look like right what it consists of next up is a product aware sequence the goal of a product aware sequence is to start out by subtly revealing the product but still give value so that the reader becomes aware of the product but still opens emails because they get so much value from each email a product aware sequence will usually consist of things like a soft CTA okay so there's hard ctas and soft ctas just like soft selling and hard selling If It's A Hard Sell you're like hey get over here buy my product give me your money if it's a soft sell then you're like you know having a conversation you're like by the way you know just not a big deal but I own this business you get a product if you want if not that's cool too that's like a soft sell it's a soft CTA aoft CTA in an email looks like this PS if you wanted a full the full Focus Fortress intensive click below to enter deep work Flow State at will that might be what your CTA looks like so it's a whole regular shmegular value email and then by the way if you want to get the program or get the uh mentorship or whatever then that's where you click next up is the objection handles okay so what is an objection an objection is some is a reason most of the time an excuse as to why people don't want to buy or aren't interested so for example oh well it's not the right time right now or I don't know if this is for me I don't know if it'll work for me these sorts of things so objection Handler or something like this most people think I don't need help with my productivity I'll watch some YouTube videos and figure it out myself but in reality having a second set of eyes to judge from the outside makes all the difference and then you would give justifications and reasons as to why your claims are true you might also give Direct ctas that's why I came up with a full Focus Fortress intensive it works by and then you actually tell them more about your product usually you don't sell too much in emails but if you've given a bunch of value and you're at your end of your product aware sequence you can do a little bit more hard selling next you might give testimonial and story emails okay so who are the people who have used your product and it has worked for so how I made an extra 10K a month in my business when I got a focus coach if you want to if you want me to be your focus coach then you know what to do that's how that email might look next up we got our deadline sequence this one this one is fire this is where the money be made over here the purpose of a deadline sequence is to give people a strong reason as to buy right now we do this by adding a hard deadline to induce urgency and scarcity a deadline sequence will usually consist of things like bullet point emails short Punchy emails that let the reader know that what the product is how they will benefit from it and how much time they have until they miss out on this next up you might get some 24 hours left emails okay this is an email where it's like warning you only have 24 hours left if you want to get in here an email that is short Maybe just a line or two okay these can be very very short Punchy reminder emails telling people what they're about to miss out on and next up is some value emails to go along with the deadline sequence and maybe even have a deadline PS Soft Cell okay it's important to not stop giving Val actionable value while you promote in order to keep a good relationship and next up is the abandoned cart sequence again a very very easy one that you can add in that will always add you more Revenue to the bottom line the goal of an abandoned cart sequence is to Simply give people a quick reminder about what they were about to purchase but didn't follow through on so when people abandon the carart it basically means like you know you know how you get on Amazon you click on something you press add the cart and like you're about to buy it but then you don't check out and you're like oh well I don't know something else just happened and you get distracted well this is simply just sending them an email an hour or maybe even a couple hours or even a day afterwards being like hey by the way you didn't check out sequence may look something like this quick reminder email okay often times people get distracted or they figure they'll get around to or later by giving them a quick reminder you'll instantly capitalize and close more sales and like a closing your cart email so if you tell people hey your progress in your cart we're going to take it away or whatever then then this will give people a better reason to buy because you know it gives them convenience if they do it now an inconvenience if they do it later so telling people that you're about to close their car and they'll lose their progress will give them a reason to carry out their purchases right now boom and then we also might have something like a retargeting sequence the goal of a retargeting sequence is to give people people personalized emails that are based on their actions for example in these email service providers which we've talked about before very briefly but we will talk about more as we go on if somebody clicks on an email they click the link and they go to your website page you can see that and you can also send them an email based on their action so you can be like hey I saw that you clicked on that email and you saw the sales page and you were checking it out I wanted to know you know will I see you getting the product or what uh this will make them feel more spoken to directly and encouraged in their purchase an an email retargeting sequence may look like this an email sent when clicked but not purchased let people know that you saw that they clicked on the link to your product and simply ask why they didn't purchase this is a good place to handle objections so people might be like oh well you know I wanted to take your focus mentorship but um I don't have much money right now and they're and then you could be like well you don't even know the price would you like to talk about it they'd be like yeah okay and then you know you talk about the price and maybe you get them in boom right you handle their objections so why are these sequences so effective well the concept of giving value over and over over and over again and then only then finally making an ask much further into the relationship has been proven effective many times right this is Gary Vayner che's book on it it's called jab jab jab right hook this is essentially give value give value give value and then ask how to sell your story in a noisy social World emo sequences are a great way to achieve this effect with little effort to ensure you keep a strong relationship with your leads while still being able to profit everybody hates the people online that are like yo buy my thing buy my thing buy my thing buy buy my thing that's the easiest way to get people to ignore you and never want to speak to you again so what you do is you're like yo here's some value here's some value here's some value by the way I have a thing that's basically how these email sequences work and why they're so effective because I've seen it many many times before where people where people have a bad email list right and what that means is they've already tried to sell to their email list over and over and over and over again without without giving any value and now their open rate is really really low nobody opens their emails or interacts with them or clicks on them because they just feel like you know these emails are just trying to sell me something so I ain't going to even check them out but email service providers and how they work so here's here's the software behind it email service providers are the softwares that are created to build your automations on and send to your whole list they offer a wide variety of features that we won't go into here but they are Revenue generating machines depending on what your personal agreement is with your clients you may or may not be tasked with using these email service providers so sometimes you could just write the copy in a Google doc and send it to them and then get paid sometimes you can go in there and do the whole email service provider set up the automations and things as an upsell if you'd like to a more in-depth training on this whole email service provider and email marketing thing there is one available on my channel that you can watch after this master class okay so this is a whole 1H hour Master Class where I go deep deep deep deep deep deep deep deep deep deep deep deep deep deep deep on email automations and email marketing that is mad deep but that's how deep I go what's going on everybody it's your boy Professor 4D I am back I am black and I am ready to attack on a new day same course of the free super God okay so look sales page Anatomy unlike email copy sales page copy is specifically designed with selling in mind here is what the basic structure may look like for a sales page all right so understand that in emails a lot of the times emails don't sell but they do make money that makes sense with sales Pages there to make money they're there to sell okay so here's what it usually looks like a headline okay and the headline is constructed like the ones that we've already previously seen of course we will go over some more as we go on then a video sales letter and then a get access button this is what 90% of your sales pages are going to look like these are basically just blocks so essentially you'll just have sections of your sales page and they're going to look like that like this what's inside how exactly it works some testimonials some guarantees if any are applicable and then at the bottom sometimes you have like a free frequently asked questions slide for people who just scroll all the way down to the bottom the most viewed sections of your sales page are going to be the top so it's important that you have the headline pristine and of course the vssl pristine cuz most of the people are going to watch the video a lot of people are not going to want to read through the the rest it's good to have it there in case some people do but you know the biggest thing is going to be your headline and the second biggest thing actually won't be any of the stuff in the middle but you know what's first read is the headline and then a lot of the times people just scroll down to the bottom that's why frequently ask questions is so important because the people who just scroll past everything and go to the bottom are the ones who just want the answers they want to know what's the price they want to know what's what it is and all that type of stuff so you might have frequently asked questions where it's like what is this and you click on it and it's like this is what it is and then some other questions people might have like how is this product different from your other product why is this product better than the other products are on the market things like that so that's usually how a sales page is designed and of course we're going to take a look at some and we've already taken a look at some so you kind of already see this and recognized this before so examples so this is a sales page of a software company all right and it's important to understand that software companies are a little bit different okay software companies don't follow this rule all the time especially with the video sales letter because it's like you know if you're going to download Discord or something you don't usually need a video to tell you what it is or how it works a lot of the times it's just a little bit of copy and then free trial 90% of the time but the copy on the sales page is quite interesting okay cuz it's usually with these software companies it's like short lines it's very nice and Punchy so for example right here there are now 13 months in a year this is for the app motion right not notion but motion it's like a productivity app so that headline is interesting cuz now you're thinking wow what would I do with an extra month in the year motion increases productivity by 137% with Automation and AI that intelligently plan your day schedule meetings and build the perfect to-do list so boom that tells you exactly what it is and notice how I said again software is very very short and very very Punchy that's why it's really cool to look through it right and you can add something like this to your swipe file and then here are some templates so this right the old way compared to the new way for example the old way was endless to-do list manual prioritization and constant replanning but now we got complete everything stop prioritizing and no replanning here's a different example this is an example that follows closely follows what we just looked at so see how we have headline access my zero to 1.8 million Drop Shipping case study for just $1 that's the headline and then here's the video sales letter get my full Shopify blueprint for less than a cup of coffee and that's him and he's he's saying how great his 0 to $1.8 million case study is and then you have the little button this is like literally what it looks like it's just a screenshot but this is what it looks like this is the next part and then there's the button just like I showed you guys they all basically look the same when it comes to programs and courses and mentorships and usually just like online info products all look the same you'll see everything my exact so this is where it's telling you what it is again following the exact structure that I laid out for you guys you'll see everything my exact product the store template every single ad I created and then here's like a screenshot of more stuff so this is what you're going to come across most of the time but this is also what things can look like if it's not like an info product and if it's a software so now we got to go and take a look at utilizing AI artificial intelligence like chat gbt to Do Your Dirty Work AI won't replace you but a copywriter using AI definitely will okay AI is not like something that's nice to have something that you can use sometimes like no it is it's necessary okay it is necessary U plus AI equals dollar sign dollar sign dollar sign I literally made it an equation but don't worry I'll show you exactly how what can AI do for you well first of all it can do a lot of good Avatar research so for example tell me what it feels like for a young man to go to the gym but not be able to gain any muscle describe what goes through his head in great detail that's a prompt that you might use and the answer to that prompt will like I said be greatly detailed and then you can ask more questions to it so let's say we use it and it spits something out we can say okay great and we can use that as inspiration we don't have to copy and paste chat gbt is not just like hey write me an email for this company and then it writes you an email you copy and paste it and send it to them that ain't never that doesn't happen and also you don't want to depend on AI too much AI is a tool for you to use it is not just you know going to do all the work do everything for you it's going to do the dirty work for you it's going to do the heavy lifting Lifting for you the reason as to why this is so important is because you'll learn as on your path as an entrepreneur that your two most important Commodities are your time and your energy money is created with your time and energy so by using AI you're able to save your time save your energy so you can make more money come on man stop playing with me General improvements literally you can copy your email paste it in the chat gbt and say make this email better longer Wittier more persuasive you could say make it more anything any adjective you could come up with just say that and it will improve your copy before you ever send your email out anywhere even for review in the Discord you need to put it through chat gbt and just say make this better and see what it does cuz I do it all the time and it doesn't always you know create my email in a great way but it always inspires me where it's like maybe if it's just one line one paragraph one whatever if it makes my piece of copy 10% better it'll probably make me 10% more money at the end of the day I'll take it for just doing a couple copy paste 10% better bro I'll take it and most people bro if your copy is is like a 4 out of 10 like it's really not very good there's even grammatical errors and spelling errors and there's just flow errors bro put that in chat gbt tell it to make it better and chef's kiss chef's kiss my boy it will literally bring it from a 4 to a 7 out of 10 90% of the time it's it's dope all you got to do is get rid of the weird robotic stuff that it does add some humanizing to it that's what I'm talking about AI is like an M16 and an M16 without a trained Marine to pull the trigger is useless just like a trained Marine without an M16 is just as useless you guys together that's what I'm talking about bro that's what I'm talking about bro also you can use it for things like justifications so for example tell me why myet is the biggest factor to being a successful day trader and then it will come up with some good reasons then you can use those good reasons in your email so if you ever stuck man just use AI just use AI examples tell me why working a 9 to-5 job will always keep you miserable tell me how building a business isn't only preferred but crucial to your happiness make it personal add just ifications and analogies and make it clever it says the Mirage of 9 to5 in the O Oasis of Entrepreneurship so here it comes up with some dope reasons so I'm going to read a little bit imagine you're on a train this isn't just any train it's the 9 to5 Express every day you board the train at the same time sit in the same seat and view the same scenery passing by there's comfort in the routine yes but there's also a growing feeling of being confined of seeing your world through a narrow window limited by the tracks you travel on that's the 9o5 grind why the 9o5 keeps you unfulfilled one restricted go growth two lack of control three emotionally draining Four Financial limitations I mean this is very like you know corporate not very personal but if I was writing an ad or an email about hey bro you need the quicker 9 to5 as soon as possible I might use some of these reasons I may be like look you got very restricted growth you're going to eventually hit a ceiling in your income for example when I was a carpenter but the most I was able to make without being a foreman right and a Foreman's have to go to college which I didn't do the most I could ever make was like at the most most most most most was $30 an hour which bro when I was $ 18 $30 an hour sounded Rich that sounded so rich once I was making $26 an hour I was like hold up I can't pay my bills up in this joint it was crazy lack of control exactly you you're out here living for the weekend it's because many feel they only truly live for those two days of Freedom out of seven see that is the type of stuff that people will read and they're like dang man I really do only live for the weekend like they haven't even thought of it themselves again if you can describe a person's pain or feelings better than they can they will naturally look for you for the solution and that is exactly what we were looking at you're often trading in those 5 days of personal time for 2 days beholden to a boss or system that dictates when you can take a break go on vacation or even be sick Bro I would always get from my boss if I'm literally sick I'll be sick to where I can barely get out of bed and he's like look bro I'm always sick we're all always sick you still come to work anyway that is literally what they told me bro but that's the thing is that I wouldn't even think of that right or it would take me mental energy and brain power to come up with these stories and come up with things it's like no no no no no with this boom inspiration just hit me just like that it's it's literally a cheat code a cheat code what AI can't do for you it's very important to understand what AI can't do for for you create emails that you can copy paste and send you you never want to do that cuz your email bro I can literally point out a chat gbt email from a mile away 90% of people can now cuz it just it uses a lot of the same terms and language and stuff but again with with as you if you're just using it for inspiration and things like that then there's no you won't be able to tell right you can't tell any of my emails have anything to do with AI and if they did everybody would be able to tell it easily if I just copy and pasted it everybody would be to tell also another thing to note is that a lot of my copy is is amazing it's dope I'm not just tooting my own horn like I have a whole team that helps me I have ai like it's not just me because I'm like a AI Wizard or copyrighting wizard it's because I use all of the tools I have to my advantage and I use them well so whenever I post copy or a post on my YouTube uh Community post right that's where you can find a lot of my copyrighting or out to my email list for example I got a lot of compliments on it people are like yo this is awesome awesome there is no prompt in the world that you can send where you can get emails or copyrighting that's going to be the same quality as the stuff that I put out or a lot of these really good copywriters put out right it just doesn't exist that's why you need to you need to combine it like I said it's like an M16 M16 you can't just take an M16 and put it out into war you know you need a train Marine behind it and it can't add a human touch to your emails and copy and it can't consistently come up with good humor a lot of times humor is corny some of the times humor is actually funny I'm not even going to lie some times humor hit a lot of times humor don't hit it's it can't tell what's funny it's a robot next guys I'm going to give you access to the 4D AI prompt pack in the copy starter kit that's going to be for free down in the description is literally an AI prompt pack you can get a bunch of AI prompts that you can literally copy paste into chat gbt to that you can use to make way better copyrighting again you're welcome you guys are getting all the free tools and resources it's nuts it's nuts it's literally like um oer out here but you get a you get a AI prompt pack you get a AI prompt pack you get a AI prompt pack I'm really looking out for the boys out here I'm I've always been team copywriter everybody can win and for an actual step-by-step walkthrough where I literally take some copy put it through chat BT and do all that I have a whole 23 minute free AI copyrighting course for beginners where I go through step by step on my channel that you can watch of course after this one all right next I want to go through some more AI prompt examples so before okay I want to a before prompt and an after walk through with you guys so before what would it look like subject line this is this is something that I actually got from the Discord group all right I got it from the Discord copywriting copy submissions Tab and it's not that great because the dude's just a beginner that's cool so listen up often times when people want to increase their vertical jump they feel like they need to train their legs until they achieve giant legs like Ronnie Coleman so lesson number one first of all this is just way way way way too long remember when I said copyrighting is how you can transfer ideas to people in the smallest amount of words possible this is like the most amount of words Pro possible so that's the first thing I might rewrite it to where a lot of the times when people want to increase their vertical jump they think they have to build their legs like Ronnie Coleman that's it not they feel like they need to train their legs until they achieve giant legs like Ronnie Coleman like that's long-winded next of all he says legs here twice in the same sentence that sounds redundant when people are speaking they don't say the same word twice in a sentence or three times in a sentence it makes it sound weird right even when I read that out loud it sounded weird and that's another thing that you guys need to do when you're writing your copy when you're reviewing your copy you need to read it out loud man because all the flow mistakes all that stuff will come out when you read it out loud I'm not going to read this whole thing cuz it's a little bit long but like even in the first couple line even in the first F like the very first line there's there's things that could be proved but in reality this is the biggest thing holding them back because body body building focuses on muscle growth not the explosive power needed for higher jumps it may limit the range of motion making it less effective for jump training okay and then over here it's honestly just sounds like an encyclopedia like if I wanted to know this information I would just Google it G it's just to like corporate to plane right I would add a little bit something to it so I went down to chat gbt and I just said oh where's the prompt I just said make this better yeah right here I just said make this email better and then after we say that it looks like this unlock your vertical jump potential with with plyometric training subject line is not good so like I said chat GPT don't just have all the answers cuz this subject line is way too long usually you want to check it keep it to under 40 characters okay so hey name are you ready to take your vertical jump to new heights if so you're in the right place yeah I mean it's all right but it sounds this sounds very chat gbt so you wouldn't want to copy and paste this many people think that building massive leg muscles like Ronnie kman is the key to soaring through the air with each jump however this could be further from the truth in fact focusing solely on bodybuilding can hinder your jump performance so already it's a little bit better here's the deal bodybuilding primarily targets muscle growth which may limit your range of motion to fail to develop the explosive power required for high flying jumps Okay cool so the only way that the only reason this is a little bit better is because it's a little bit more Dynamic writing right it's not just saying oh so you can jump higher it's talking about you know soore through the air and high flying jumps these are the types of words that we want to use to make our copyrighting more engaging so that's how that's what it does better there but it's it's not perfect yet so I have another prompt make this email funnier and add some clever analogies okay bro if you're writing a whole piece of copy and there's nothing clever there's no cool analogies like of course at first you need to make it clear as clear as possible and this guy's a beginner so I'm not going to really go that hard on him but here let's just take a look subject line vertical jump cheat code right even that's a pretty good subject line you don't really need to add the rest but leaving gravity in the dust a little bit more interesting hey there high flyer ever noticed how some folks think that to increase their vertical jump they need legs so massive they could double as tree trunks it's like thinking you need a 20 lb Sledgehammer to crack open a peanut who let chat gbt cook bro who let chat gbt cook it's like thinking you need a 20 lb Sledgehammer to crack open a peanut bro sometimes chat gbt hits like that and that's the type of thing bro you add that in your copy and all of the sudden it is literally way better now it's actually entertaining to read now I want to read this I'm like okay you got me let me let me read a little more but hold on to your hat because I'm to spill the beans on the gravity defying cheat code they're missing out on bro this is what I'm talking about this this is way better this just took his copywriting from I'm not going to lie like a three out of 10 not going to lie to like a seven 8 out of 10 at least the first line that we just wrote or just just read what I'm telling you everybody needs to go through and do do just a couple prompts like bro it will literally revolutionize your copy there is way less of a skill Gap than most people realize and now because you watch this video cuz I'm telling you a lot of copywriters they don't know this stuff but now that you watch this video and you're continuing to watch it bro you're going to unlock all the cheat codes cuz I ain't even done yet I haven't even gotten started let alone done so now that we went through some AI stuff I want to take a look at some of your new templates that you have access to and show you exactly how they work so here my friends is the Pas template problem agitate solution so what are the ingredients so with templates we basically have a little bit of ingredients so some things to fill out then we have the template okay what order do you want to have the things to fill out in goes and what are some of the filler words that's what the template is for and then I have the whole example right I have an example of the template filled out and then I have another example of the same type of email it's the same problem Adit tape solution but it's not from the actual template that I gave you so what is this going to do this is perfect for anybody who hasn't mastered copy yet even if you haven't written your first piece of copy this is this is the by far best way to start by far because now you know exactly what to fill out you know exactly what the thought process is behind each piece of copy you get to write a whole piece of copy you're going to go through and use AI just like I just showed you how to do but then when I show you the example that's not from the template now I'll get the gears going now you'll start thinking okay now I can write my write my own piece of copy that I have have the first template then I have the second example and now I can make something a little bit different okay it's literally perfect so ingredients what's the relatable problem that most people in your target audience faces okay so for me my this example right here have you ever had those trading weeks where you just couldn't seem to get it right that's what so it's like day trading so then relate to that problem what's the conversation going on in their head right and these are easy things you can go to AI for as well no matter how perfect your setup was right your setup referring to you know your trading setup you have all these lines no I'm not a day trader but I mean I see other people do it I know a little bit about what it's about you know they have these things called setups as long as far as I'm concerned or how in the zone you felt you were still closing red day after red day again red day just means that you were not profitable so like you lost money that day and then what's the strong justification as to why everyone faces this problem even if they don't know it so a lot of the times or at least some of the times your problem might be very relatable but a lot of the people in that target audience might not even know they have a problem so how do we prove that everybody in this Niche has this problem even Michael Jordan had a string of games where he played like crossy two leader but he still went on to become the best to ever play that's because he knew the comeback principle that I'm about to tell you so what did I just do there again borrowed Authority I also told people look it's not your fault that you feel like this everybody gets these red days so now this is another reason why it's important okay when you're pointing out problems to people or things that they don't like you don't want to be very heavy-handed with it for example if someone's overweight the worst way you can start an email is hey you're fat you overweight and you need to lose weight because you're chubby as hell that's going to make people close the email right away because people don't like their pain points to be hit that abruptly and that hard so by saying look hey man everybody could lose a few pounds so I'm going to show you how to get rid of that extra spare tire you've been carrying around or that you may have been carrying around that's a way where you can be like ah well he's true you know everybody could lose a few pounds I probably could so let me read let's let me read on that's usually how you want to come about it so the principle is essentially the it's not your fault principle and that's what I do here you know even Michael Jordan play had games where he literally played like a crossy chew leader like he just couldn't make it right but he still went on to become the best because he knew the comeback principle that I'm about to tell you okay so then again I'm adding Intrigue by saying this is something that even somebody that you trust used before okay Bing Authority next the long-term terrible effects what will take place if this problem goes on forever so remember we talked about fear state right the fear state is what happens if this goes on for long enough if you stay in this slump for too long of red days not only can you end up blowing up your account but you'll never be able to get a green streak again people are going to be like damn my whole trading career gone just because I couldn't get out of one slump so what's the uncommon solution to this problem is go deep onto mindset work cuz usually it's not the trading strategy a lot of times it's the in game it's actually sticking to the trading strategy what good is a trading strategy if you can't stick to it if you're just Panic selling or or whatever so next is the objection handle okay so what is the objection that people would usually give people are going to think my ET work bro please save me the mindset work and the woo woo stuff bro all I need is my trading plan and that this is the objection handled so handling the people's objection usually consists of agreeing with them at first so if someone's like oh you know this is just Airy Fair woooo stuff You' be like you know I could definitely see how you think that you know what in fact I used to think that too until I actually tried it and now they're like hm interesting what you don't want to do is vehemently disagree with their objection so if you if someone say says you know it sounds like some Airy Fairy woooo stuff you wouldn't want to be like no man it's really not right you're wrong for thinking that if anything that just causes friction cuz now you guys are butting heads you're saying yes yes it is and they're saying no it's not so instead when they say no it's not you're right you know I can see exactly why you would think no it's not all the signs lead to no it's not so it's like you are right and then they're like okay thank you and then you're like but here's other thing that you didn't know so you basically agree but you deflect so for example I don't mean like you need to meditate like a monk or pray to the gods or anything weird like that so now they're like oh okay so it's it's not anything you know crazy weird you just have to find a way to build your confidence back up you know then like oh okay I can I can mess with that I can mess with that so then a strong justification as to why your uncommon solution is actually the way that's what the greats like Michael Jordan and Kobe Bryant go out of their get out of the slumps and how you can get out of yours TR justification and what's your solution and how does it help the ultimate trador mindset methods a step-by-step manual to mastering the ingame of trading right maybe that's an ebook or something let's say a $7 ebook for example okay so what's the actual template this is what the template looks like all right I'm not going to actually read it out cuz it it's kind of just the uh ingredients but they're in order and they also have some filler words so what does a template look like filled out so how to get out of a trading slump so hey first name have you ever had those trading weeks where you just couldn't seem to get it right no matter how perfect your setup was or how in the zone you felt you were still closing red day after red day well in this email I'm going to show you how to get out of a training slump before it does permanent damage to your trading account because realistically this is a problem that affects everyone not just day Traders even Michael Jordan had a string of games where he played like a cross-eyed cheerleader but he still went on to become the best to ever play that's because he knew the comeback principle I'm about to tell you because if you stay in a slump for too long not only can you end up blowing up your account but you'll never be able to get a green streak again I know it feels like the market just has it out for you all right and now we're getting to the what it really feels like but realistically the problem is just in your head when you start racking up l's you'll tend to make the most basic mistakes Panic selling Revenge trading and overtrading right these are things that trading people talk about I'm pretty sure that these are pretty relatable but again I don't really know that well I'm not a day trader myself but essentially I'm going back into the relatable mistakes so how do you overcome the trading slump you do what the great did go deep on some mind mindset work and I know it may sound dumb okay so this is the objection handle but I don't mean you need to meditate like a monk or prayed to the gods you just have to find a way to build your confidence back up I know it's easier said than done so this is where I manufacture desire you have to find a way to build your confidence back up and I know it's easier said than done so this is where I'm transitioning to I had a solution but that's why I created the ultimate Traders mindset methods a step-by-step manual to m mastering the inner game of trading clear here to get instant access your wallet will thank you later that's all for now trading Tyson boom so check me out that is exactly what the template might look like if you filled it out and now you can do the same thing for literally any Niche even even if it's like personal training even if it's a personal finance or investing or info product or anything right anything you could imagine you could use this template for so here's another example of one that doesn't actually follow the template that I just laid out it says big hustle little growth try this okay so this subject line is essentially being like uh you know is this the problem you have try this have you been consuming a lot of business content but your business is not growing that much happens all the time whether it's from your favorite YouTuber or buying programs to grow your business there is no shortage of advice when it comes to Growing your business Now personal take you know business twice in the same sentence so it sounds a little bit redundant and repetitive but I digress and again this is from a major copywriter like a major business who even sells $3,000 copywriting courses his name is Dan Lock And even his copy like it ain't that great you or me could easily come into his business and make the copy even better make more sales that's what I'm saying is that a lot of these big dudes make a lot of money regardless if their marketing is dookie but if their marketing ain't dooky imagine how much more money they can make and we're the ones who undie their marketing it's just nuts you hear it all the time promote on Tik Tok hire influen is run discount promotions go all in on ads avoid ads AI will leave us without a job so what is he doing here he's being relatable I mean you hear all this business nonsense and blah blah blah blah blah and on and on and on so what does it mean Tyson are they all wrong are they all scammers are they all paring out whatever they hear online well not necessarily chances are there is some good advice flowing around but sometime sometimes for free see getting access to the information is not a problem anymore you would think getting the right information is the key to growth it's not after working with thousands of business owners do you know what the absolute number one differences between successful ones and the ones who fail execution no amount of business advice in the world can beat good execution even somewhat crappy advice can be turned around with fast good execution you ain't wrong can you actually block out a couple of days to Define and Implement what will move the growth needle in the next 12 months what about your team can they execute that's the key if you ask me grow smart they unlock PS if you want a little extra execution well and fast we we have our next smart challenge happening soon if you need to grow you are invited to implement with me make a real difference in your business in the next 12 months so this is the call to action this is called a soft CTA right a soft call to action where he's not like you know shoving it down your throat or telling you you need to come here you need to do this blah blah blah blah blah he's just adding it in the end where it's like by the the way if you want to achieve this result check out the free course dog right so you can do it that way as well that was the Pas but what about hso the good old hook story author well don't worry cuz we had a template for that you know what I'm saying hook story offer template ingredients so what's the most interesting part of the story that's what you want to start with at least in your in your subject line in this example now it's really interesting if you watch any horror movie or usually any TV show or any movie at all when you start it usually starts at the moment of highest tension it starts with like dude's like in a police chase and he he just runs over some something crazy and he's going off and doing jumps and he's flipped his Core 10 times and he gets out and he runs and he's in a shootout with the police it's like the craziest thing ever happens in the very beginning to really hook your attention okay and that's usually what we want to use in the subject line so for example how losing my life savings and crypto made me a millionaire that kind of makes people go wait what makes them do a double take like hey wait how did that happen usually usually it's like a result and then next you usually start a story with the setting time and place example it was 2021 and everyone was talking about crypto so this isn't necessarily a place but it's like a time and a setting that's usually how you want to set a story and then next you go into the what's in for me now this is kind of hard for people to do in a story email but it's pretty necessary okay and I'll tell you when it is and when it's not it's necessary when people don't know you very well so if I'm sending out an email to my whole whole entire list there's going to be a portion of that list that doesn't know me very well so I'm going to add a strong Wesson for me why am I telling you the story why is the story important so for example the lesson I'm about to share with you is going to let you make as much money as you want and now you're like okay now I'll read if you just start telling a story and I don't know you very well I ain't listening most people ain't listening you would want to tell a story even if it's to the people that you do know then you can go ahead and you don't have to add a very strong lessen for me so if you're sending only an email to people who have bought from you before or then you don't really need a super strong westender for me next you want to begin your story how did things feel and what were you hoping for so I was working over time to put in extra money into crypto so I could get rich like how it seemed all the other kids on the internet were then something big happened crypto crashed and I lost all my savings how did it make you feel use analogies and metaphors and make it dramatic I was devastated it was like someone took my heart out and put it into a meat grinder all those weekends I could have spent with my family or friends but instead they were all wasted and I could never get them back what was the Learning lesson never let outside factors never depend on outside factors only yourself how can this Learning lesson directly affect the reader target audience this is why copywriting is great you only depend on yourself right and this is also a true story from me it's interesting people ask me well tyon does the story have to be true or where should I get this story so a great way is you can get the story from your client or who you're working for okay even if your client or whatever doesn't have a great story you can always tell somebody else story you always say I knew this guy his name was Jim and then just go on to the story does the story need to be real I mean it' probably be better if it was you could add a little bit of realism to it next you want to manufacture desire now that you know that lesson right so if you want to make money online copyright is way and then treat the Desire with a CTA click here to learn more about copyrighting it's kind kind of how you'd want to do it here's a template boom boom boom with the filler words and the order and stuff and here's my example how losing my life savings made me Rich hey first name back in 2021 I was convinced that crypto was my golden ticket I really was it was all anyone was talking about people were literally talking about crypto who didn't even know how to pronounce ethereum people were calling it ethereum I was like bro you don't even know how to damn it anyways I digress and in this email I want to show you how losing my life savings in crypto actually made me Rich I know it sounds crazy but understand this lesson and I can guarantee you you'll make as much money as you could possibly want because at the time time crypto had already 10 xed Dogecoin was making people rich and even stocks like Tesla were going crazy I knew I just had to jump on the B bandwagon this was my chance to finally create the wealth I knew I was Justin for so I worked every second of overtime that I possibly could 10hour shifts every weekend was a small price to pay for the fortune I was about to make but then this happened picture of Bitcoin going down literally 75% within a year and in the span of a year my life savings had been destroyed leaving me with only 15% left imagine putting 10 grand into the into the stock market and it turning into 1.5 Grand ah my heart it was supposed to turn into 100 Grand and it turned into 1.5 Grand oh my God I was devastated I was devastated the the one thing that was supposed to Grant my freedom ended up snatching what little of it I had left but looking back on it the lessons I learned are what led to my success in fact fact I think if crypto didn't destroy my life savings I might still be a broky because yes even though I technically worked all those extra hours for nothing I learned that I never wanted to depend on luck to create wealth ever again instead I'd rather take matters into my own hands forget betting on stocks to crypto forget trying to find the winning drop product to drop ship and forget anything else that wasn't 100% dependent on you and your work ethic that's what initially drew me to copyrighting in the first place it's all up to me no no outside factors that play like a game of chess there is no chance no teammates to Wi you weigh you down and nothing that's outside of your control it's just you versus you never bet on outside factors always bet on yourself wherever you're going I'll always do my best to help you get there click here to follow the newsletter and then link boom that might be a community post that might be a little email or whatever and the CTA is just to my Instagram my Instagram or something but the CTA could be like well if you want to learn more about copy writing then click here to get my free course or maybe click here to get my PID course or it could be not even about copyrighting at all maybe it's about a social media marketing agency maybe it's like well I want you to start your own agency click here to learn how there's so many different types of ctas that you can have to it there so many ways you can mix and match whatever you want right again this template works for anything so let's go for another example this subject line is called the event that humbled me it's an email that I got can't remember who it was right now but we'll see at the end Tyson I thought I was killing it at the time I had three profitable businesses and 300 units of real estate I thought I hadn't made I was wrong when the 2008 economic crisis happened I got hammered my business got slaughtered my real estate plummeted in value even the bank started calling my loans not because I had ever missed a payment it was because they were the ones in financial trouble it was a hellish and stressful time and it took months of hard Knox learning but I came out of it smarter richer and better prepared to survive and thrive today I have multiple highly profitable businesses my real estate Empire is over 4 billion in size so what did I do differently a lot for starters I didn't shrink my goals I didn't start playing defense the other things I did were mostly strategic I learned how to make my business on breakable so they could survive any outside forces and once I did it no longer mattered what the economy the competition or even the environment did my business continue to build scale and run like clockwork look I've spent over 40 years developing the plans that have helped me create multiple highly successful businesses I've refined and distilled what I've learned down into five actionable Frameworks I use these Frameworks to build and scale every bu business I've created they work for any type of business up until now I've never shared them with anyone else publicly but that's about to change starting tomorrow I'll be sharing my proven Frameworks for the first time ever it happens during the unbreakable challenge the online 5day live event is happening from January 24th to 28th and I'd love for you to be there here's the link to register remember it's 100% free to attend look building my own business is hard but you don't have to come up with a plan on your own you can use my proven Frameworks instead I'm willing to share it with you for free during the unbreakable challenge make a commitment to your life right now make a real plan to learn proven Frameworks so you can put them into your into action into your own business grab the seat 10x everyday Grant Cardone that's who it was Grant Cardone boom you can see here he does a little double CTA action right this is a good example because he does things a little bit different a little bit more outside the box and this dude literally spams emails every day not spams spams but he sends out emails to his list every single day he has all these books all these audio books so understand he doesn't have a have to have a huge whaton for me in the beginning right he just kind of went into the story he does exactly what we talked about the event that humbled me okay interesting I want to hear more I thought I was killing it and then something bad happened it got hammered my business was slaughtered my real estate plummeted even the bank was calling my loans not because I have Miss a payment it was because they were the ones in financial trouble it was hellish and stressful time boom so he goes into exactly what I talked about understand that these are not this is not a cherry-picked email all story emails and story even reals that you see like those are all basically copyrighting that's how you get people's attention with the story tell a story that people that holds people's attention and intrigues them and also deflects their attention into something else so here he talks about making your business unbreakable he's a manufacturing desire and then what does he do he treats the desire by saying come to my unbreakable challenge Clockwork it's all the same stuff boom exactly what I'm talking about it's almost like gr Cardone watch this program that I'm showing you guys right now and before we dive into how to get clients to make money ASAP okay with the actual client getting strategies cuz you guys know copywriting now let's go a little bit of recap and action steps so in this section here's what you learned you learned what copywriting is and why it's so valuable you learned how to write your very first piece of copy we talked about email copywriting structures we understood psychology principles that sell and we know how to utilize Ai and do the heavy lifting for you so now of course people always going to be asking yeah but how yeah but how yeah but how well understand this the immediate action steps right after you watch this full course is to download the templates I provided for you fill them out and start writing your first piece of copy just like I showed you and follow the checklist provided previously okay again you're going to want to come back to certain parts of this video there's going to be Chapters at the bottom of it so you can just easily navigate now we find out how to get some damn clients and make this money my boy so now everybody Welcome to the paid in 30 days how to get copyrighting clients and yes you are seeing a brand new slideshow because the program wouldn't let me add on to the last slideshow I had because there was too much value for the one slideshow so we out here with slideshow number two in this piece okay in this class I'll be handing you the complete action plan to getting paid as a copywriter in 30 days or less you'll get the exact screenshots and scripts that I used and my students have used to get their paying clients you'll walk away from this section knowing the prospecting Secrets okay the best places to find clients and the exact criteria to use to figure out exactly who you should be outreaching to a lot of copy bers don't spend enough time on this they're just outreaching to any joeo they can find wasting their time but I'm going to show you how to not do that how to do it correctly next the ultimate Outreach method menu a range of effective Outreach methods that consist of the core four best strategies that are going to guarantee you book sales calls getting sales call calls will not be an issue getting replies will not be an issue next Authority Optimizer Instagram understand the way to turn your simple Instagram account into a client closing machine with just a few minutes of work a day I'm not talking about being an Instagram influencer I'm talking about making some money with Instagram cuz people come to Instagram they're like oh whoa whoa whoa whoa whoa whoa whoa whoa whoa whoa whoa this dude is about it hold up that's what we want to make them feel next sales call Super strategies steal my exact sales call strategies and scripts so that you can close any client you get on a code with next the paid in 30 days road map this week by- week game plan so that you can know exactly what to do every step of your journey with copyrighting if you're starting today from zero man can I get a Hallelujah next up the 90 days to 10K a month blueprint a complete guide on what to focus on every single week until you inevitably crack the 10K a month Mark disclaimer if you watch this course all the way to the end you will have a good chance of making that six figures as a freelance copywriter but you need to take in everything I know it's a long program but it like you you already know man it's condensed like you already know it's condensed and also is energetic it's not just boring I'm not just just talking about nothing here putting you to sleep no no we electric up in this piece but do these methods actually work I'm I'm going let you come to that conclusion yourself okay over here we got my boy Kevin Wagner who is literally working with Ty Lopez if you don't know who Ty Lopez say you have been living under a rock my boy because this is the biggest entrepreneur influence of our time he's a dude who's talking about here in my garage back in like what 2009 or something he was like the first guy to ever do it here you can see he says I've been Tai Lopez's direct response copywriters working with him and his sales marketing team for 3 weeks now I've made 2.2k from him so far we'll be at 3.2k a month going forward this brings me to a total earning of 5K plus with copyrighting so far crazy to think anyways you can read the rest if you want and over here we have my boy Denny who got 2K a month for 12 months a 12 month contract for two grand a month and they sent him look at this a Mac Pro and some other stuff a Mac Pro man stop playing with this dude that's a dream client right there bro imagine imagine your client literally just sends you a MacBook Pro in the mail bro I wish I wish dog over here we have my boy a 4.3k for the month and of course he's showing off his goodies down here screenshots and got himself a Mac Air and this looks like the iPhone 14 I could be uh wrong he ain't done winning though he has more down here he made around 6.3k and then over here my boy Frozen flexing on us with the yawning emojis man with the €2,000 my boy Elaine with he just hopped off a $3,750 car love my boy Elaine man I work with him personally over here we have my boy Bamberg 2K over here Benjamin 3K ranne 2K are you starting to get the picture are you starting to get the picture and guess what bro you guys are going to be learning the exact same Outreach strategies that my homeboys here have been learning but what even is Outreach what is Outreach how do we get clients what are we talking about here Outreach is the best way to get clients as a freelancer avoid things like job boards and freelance websites okay these ways of trying to make money as a freelancer are useless for the most part people are going to be like oh well I got a baby cousin who's making $224,000 a I'm not talking about that okay I'm talking about you your success is my responsibility I'm trying to make you win out here and I know for fact that the best way to make you win is not to post a job board and just wait around it ain't that okay instead you should Outreach to businesses to get clients with Outreach we find clients online and decide if they're worth outreaching to or not this is known as prospecting next the goal of Outreach is to get on sales call the sales call is where you get clear on your goals and intentions and ultimately sell your coopering services to them okay now look some people out there are thinking to themselves right now talking about talking about sales call sales you mean I got to get on camera and and sell my services and get on me meetings and stuff with business owners hey bro I remember when I was first starting this was the scariest part to me that I not want to do I did not want to do I would literally get out of ordering pizza any chance that I could like I try to order it online or I would like go to my homeboy or I'd call up my homeboy and be like hey bro can you order this pizza for me cuz I hated speaking on the phone I hated all that okay I'm like the biggest introvert you could imagine believe it or not and uh bro trust me man literally the best parts of your life your true success is literally just on the other side of discomfort you got to get uncomfortable for just a little bit and it's only uncomfortable the first time and then you become like a fish in water man like like out here trust me when I tell you I'm an infant trovert I didn't want to get on camera I didn't want to do any videos I didn't want to get on any sales calls look at us now bro look at us now okay and if I can do it if all my students can do it you can do it too my man what does outreach really look like what is a visual representation okay well let's ask ask my boy horoi so this is you and this is basically the Outreach strategies I'm going to show you here's how many people are probably not even reply here's how many people will reply here's how many people reply and like talk to you and say are they're interested and here's the 1 to 2% that will buy but here's the crazy part you only need three to four clients ever to make money to make like 10K a month so I don't think that you got to do this process forever I literally only did this process for like 9 months and I never had to do it again that's what most of the copywriters that you see winning up here they don't really do Outreach they just do they work for a couple clients they get their clients and then they just get clients from clients or they have clients Outreach to them cuz their Instagram is so so popping I'll show you how to do that later later too but who are we going to outreach to another question not nearly enough copywriters actually spend time prospecting properly and end up wasting time outreaching to the wrong people like I've said before here's how you can avoid that first of all approved niches okay the approved niches that I'm about to give to you you don't want to do no weird niches that just don't have any opportunity in it okay cuz yes every business needs copywriters but the thing is that we are freelance copywriters okay so there are only certain niches that are really tend to work with a lot of Freelancers next of all the ones who have a product okay we want to go for the ones who have a product well Tyson don't all businesses have a product well weirdly enough no some people make a lot of money from just Affiliates so they don't have a product but they're just like oh go over here buy some tee Handley and they'll get a little bit of Kickback and that's how they make a lot of money next of all we want the ones who are desired size so if you're trying to outreach to like McDonald's a little bit too big my boy okay but if you're trying to outreach to like I don't know some random who has like 200 followers on Instagram he probably ain't popping like that he ain't got no money for you okay so there's a happy medium that we're going to talk about as we go on some beginner Outreach mistakes that you must avoid Prospect size like I said you want them to be the right size next Prospect product and of course Prospect Niche much like the things that we just spoke about but you only want yeah exactly so I kind of already explained this okay the ones who have their own product and not the Affiliates and you want the ones from the approved niches so this is the opposite of what you want to do now again guys I'm not a hater I like Andrew Tate but the type of Outreach that he teaches in his course is absolute booty cheeks my boy over here did a video called I tried Angie T's copyrighting course for 30 days and this is what he made so I'm going to actually enlarge it right here so that everybody can see so here's his Outreach strategy here's the Outreach that they teach you in husk University or the real world and's course and here's why it's so terrible subject line let's boost your sales with Tik toks already my boy your email deleted your email going right into my trash can my boy and I'll tell you exactly why I already know you trying to sell me something subject line so you might as well just put the subject line hey I want your money what you want to do is come up with something sales neutral look like it's a friend to a friend cuz then the people will actually open it I digress let's go through it hey business name I was recently browsing through business name and I was genuinely impressed by what you offered terrible compliment you were impressed what was impressive about it bro it's here's the other thing right is that you want to make these business owners feel special feel like you're just outreaching to them this is a clear an easy template what do you mean impressed by what I offer you didn't even say what I offer why are you impressed by it but we'll talk about that more later it got me thinking about how Tik Tok with a massive user base could significantly amplify your reach I specialize okay you're already talking about yourself the second line and you're already talking about yourself we talked about what inent it from me you're in the you're in the email talking about anyway it's more about me if I wanted to know about you dog i' ask okay and it's not being rude I know it sounds kind of like you know rude but the thing is that people everybody is self-interested especially business owners if you go up to a business owner trying to tell them about yourself bro they don't care I specialize in running managing Tik Tok ads helping businesses like yours reach a broader audience in turn increasing sales with the right strategy I believe we could unveil a new layer of potential a new layer of potential for business name to make things straightforward I'll manage and run your Tik Tok ads initially my fee is $500 a month consider a trial face wrong very very wrong for obvious reasons you don't tell them the price in the first email you don't tell them the price at all cuz bro you're literally in the first email basically just saying hey give me 500 bucks give me 500 bucks give me 500 bucks you're spamming out emails to for people to give you 500 bucks I guarantee you you will literally be an 80-year-old man before you get a client with with this I promise you that once you start seeing the desired results which I'm confident you will whatever my fee would be $11,000 a month uring to get the most out of your Investments I understand that introducing a new marketing strategy can be interesting so I'd love to chat more about how you can specifically benefit business name maybe a quick call next week thank you for your time also pitching the call on the first email ter terrible terrible terrible terrible literally a Nega five out of 10 if I were to make an email perfectly displaying everything of what not to do this would be it I'm not trying to put bro on blast but like I'm just being honest you guys I don't want you guys sending this man that's that's I don't want to waste your guys' time so here are some Outreach mistakes to never commit okay first of all calling yourself a copywriter in the first message saying hey I'm a copywriter you're literally just giving them objections the reason why you're giving them objections is because they're going to be like oh I don't need a copywriter so you want you don't want to call yourself a copy writer in the first message next of all you don't ever want to re reveal the price over text because again you're giving them objections they're like I don't want to spend 500 bucks though and price should be open to interpretation if they ever ask about about price you just say something like uh highly varies we should get on a call so we could talk about some of the packages or what you would need and then then it gives you an actual reason to get on a call rather than just saying I would love to get on a call first of all asking for the call on the first message no no heck no man forget the time okay I already told you you don't you don't say the price literally time is way more important than money when it comes to these business owners so you're going to ask them for their money and their time G ask for money and time in the same email in the first email before they even said hi to you hell no hell no next being overly critical and insulting in to their marketing so you know if you ever come at them with like hey I thought of some things we can do better you don't ever want to come at it like hey I know why you're not getting any sales hey your marketing sucks hey your your your sales page is garbage let me fix it like that's overly critical and that's going to cause resistance next being long- winded and being beating around the bush man all this long- winded stuff about like hey I was looking through your thing and I got me thinking hey Tik Tok blah blah blah blah blah bro don't nobody care next saying I'd love to I'd love to hop on a call with you yeah duh I know you'd want I know you'd love to hop on a I ain't here for what you would love my boy why would I love it don't ever say I'd love to hop on a call blah blah blah blah blah I don't care what you'd love again business owners self-interested tell me why I would want to this is way too much about you not enough about who you're reaching out to terrible in so many ways so many ways I'd love to I know you'd love to hop on a sales call and try to sell me I know you would love that man I'm going a little bit too hard how much Outreach should we do a day another common question well it has an uncommon answer and I'll tell you why there are many variables at play okay such as your Outreach method that you're using the time you have in a day and your proficiency at that Outreach so how much Outreach some people are like oh we'll do 40 outreaches the day stupid there's so many out there's so many variables it doesn't really make any sense so the answer mostly depends depends on how much time you have because most people have a maximum output of 3 to 4 hours of deep work a day is best to use a majority of that deep work for outreach if you don't know what deep work is you need to read the book deep work by Cal Newport or just understand the book you can watch a quick 10-minute video about it on YouTube but essentially deep work is your ability to do really deep focused work no distractions you ever notice how if you're ever cramming for a test or you've been working already for like 10 hours that your output actually like very quickly declines so for example if you're doing Outreach for your first 3 hours hours of the day you're nice and fresh you might be able to do 20 outreaches for an hour but as time goes on get more tired now you're only doing 10 outreaches for an hour 5 out it for an hour cuz you're getting all you're getting distracted your mind is just getting foggy you just can't do it at the same output you used to anymore that's when you should stop doing your deep work and start doing some shallow work what's shallow work well shallow work is like I don't know replying to emails and doing some other stuff that you need to do but it's you don't need to dedicate your deep work to it I just gave you a million dollar lesson right there prospecting methods how do we actually find the clients I'm going to show you the best way to find the best copyrighting clients possible first of all Instagram ads scroll through Instagram take note of the prospects that you come across these people are trying to grow their business and they have a marketing budget extreme important next Instagram followers business owners usually follow other business owners M we got some 4D thinking up in here now if you find someone with around 100 followers a lot of those people are going to be related business people next up is YouTube search most business have somewhat of a YouTube presence because YouTube has a such a strong SEO search engine optimization YouTube is the second largest search engine on the planet right behind Google but they're kind of the same cuz YouTube and Google are linked Google owns YouTube it is easy to find good prospects and you can find your email right on the channel page so what does Instagram ads look like I was scroll through Instagram I found this ad for my boy Joel Kaplan he's a social media marketing agency Guru next up I just click on his profile easy next up I just Outreach to him with one of the messages or with one of the methods that we learned this is not the method here but again very very very easy way to do it next up Instagram followers you turn one Prospect into 100s so as you can see right there he is only following like 600 people and he's an agency owner so presumably he follows other agency owners okay okay are juic is starting to flow the gears are starting to turn okay let's see I click on the the first profile there and boom agency guy 20,000 followers perfect Prospect to outreach to I'm giving youall gold right here this is some liquid gold right now my boys next YouTube search so search for something related in your Niche so right here I'm going to zoom in how to lower body fat okay and I found this guy and I was like okay cool and next you check to see if he has a product and oh look at that sculpt by signs that's a product that's a product we we're heating up next you go to their about page to get their email all you need to do is go to to the about section and then right here it says details for business inquiries and then you can view their email address and then you can email Outreach to them if you want or again he obviously has his Instagram also linked to his account so you can Instagram Outreach to him as well sorry this stuff just excites me so I apologize but now we need to understand niches niches niches niches niches list of approved niches first of all fitness and health this is overall one of the most lucrative niches online in general with the most diverse sub niches so Fitness is health and health is like a gigantic normous industry next up high ticket mentorship and info products okay these products have huge margins and business businesses in this Niche are abundant and they make good profit and they're also pretty likely to work with Freelancers the thing with businesses like this is that they're usually run by entrepreneurs just a one business entrepreneur or business influencer type of guy these dudes are really good they're they're really good for hiring fre ancers when you have a super corporate type of businesses they don't like to hire Freelancers they like to hire people and they work inhouse basically means they work on like a salary it's you know basically like a 9 to-5 job they only like to hire people for a 9 to-5 type of position okay but we don't do that we do freelance work so you know this is great next is real estate most if not everybody who deals in real estate has substantial income and cash on hand translation they got that Moola baby and all we need is a piece of it next up the six fundamental principles of Outreach that you cannot forget man first and foremost do not ever be needy okay acting desperate or needy is going to make you come off as low value and not worth the client's time all right I don't think I need to elaborate on that because What's Understood don't got to be explained next of all you want to justify any claims just like with your copywriting how you adding all these cool justifications you using social proof you borrowing Authority you want to do the same thing in your Outreach when you talking to clients nobody wants to trust your word especially because they don't know you justify all of your claims with proof next of all you want to be personal don't try to act super corporate you'll sound like a bot or just a weirdo okay next of all do not waste their time okay like I said do not waste their time business owners value time more than money keep it snappy simple and clear if they want details they'll ask for them next is to give value give them value don't try to take value from them come to them with some sort sort of value to prove that they that you aren't just a value vampire this is the best way to make a good impression next of all do not be pushy being pushy will always cause resistance and make the other person think that you are desperate so I want to talk about some ways that you can actually give value okay cuz I didn't really speak about that too too much so you can give them some samples of your work you can make them you can make them emails and be like hey here are some emails feel free to send those out to your list for example next you can send them a quick video we'll go through like Loom videos and video intro DMS as we go down but there's many different types of value that you can give them next up you can give them like sort of like ideas so like hey I went through and did like an audit of your sales page or audit of your emails or your funnel and I came up with some ideas can I tell you about them that is a much better call to action than hey let's hop on a call you can talk about hiring me for 500 bucks and then after that hire me for 1,000 bucks the core four Outreach methods is what we're going to be talking about next first of all cold Outreach boom Oh yeah I guess I should read these so first of all bait and Riz next of all cold email next of all video intro DM next of all LOM video guys for God's sakes please look I love you guys okay understand that I know you guys are beginners but please don't ask me which one is best I'm giving you four of them so that you can try all four and pick which one is best for you they all work very very well keep that in mind they cold email Outreach first of all attain the prospect's email just like I showed you pretty pretty easy okay and if you don't know how to do if if you're looking for the email and they don't have a YouTube you can also use things like apollo.io where all you to do is find their LinkedIn and you can get their email from that next of all you send them a cold email using the fundamental building blocks of an effective email script which of course I'll go through with you guys and also have some really good email scripts in the ultimate Outreach Playbook which is inside of the copy starter kit which is inside of the description which is free okay follow up from different angles with value you know after you Outreach you want to do followup the money is on followup email Outreach what does it look like email opener okay so your opener should be something very very easy so something like hey just just reply back with the word sure and I'll send over a quick video or I'll send over my my value and you offer and give them value that's what this represents I know this is a beautiful picture and then you pitch them the call once they're like you know what that value was pretty dope and you're like okay cool let's hop on a call they schedule a call now if you're doing a call you can either schedule it with calendly right what calendly is is basically a call schedule right so it shows you what hours you're available what hours you're not available and it lets people book calls I highly recommend calendly it is also free calendly is is what it's called so building your call email let talk about it we want to have a personalized subject line that sounds like it's from a friend so for example quick question first name quick question first name very very very easy it's not going to be like hey copywriting for first name it wouldn't be anything like that that's stupid cuz we don't want to talk about we're not trying to sound salesy okay the subject line is not trying to sound like we're about to sell them something next next highly personalized first line so what if you're going to send a compliment do send a compliment right don't say hey I really liked your offer dog water your video from going to 30% to 5% body fat is literally blowing up and taking over the YouTube search engine I figure that you must be getting loads of leads for shred zone or whatever the product was see how personalized that is and how and I'm actually like speaking like I'm an actual marketer like I know what I'm talking about and not just some dude saying hey bro I like offer Dookie Balls give a personalized reason as to how you can add value for example since you're Gathering tons of emails from your application funnel I was curious as to how your email marketing is going and next you want to give a low commitment C CTA I'm only asking this because I came up with some ways you could tweak your funnel and mix some improvements would you be opening to open to hearing them now all they need to do is say sure they don't need to schedule some call with you that they don't even know like boom okay and now you're offering them value it's amazing it's so much better than the C email we just listened to so some value again some value you can offer in your cold email ideas and audits personalized email copy like a sample and a loom video but next we need to talk about bait and Riz okay this is through Instagram DM so first of all we want to give them an opener that will make them bound to respond this is important because on Instagram as soon as you message somebody you go into the requests tab okay it's very important that you go from the requests tab to their primary tab because then when you message them on Instagram they get no and that's very very important you don't want to be sending them or outreaches and it just goes into the request Tab and they don't know what it is so what and once you have once you're in a conversation with them it's much much better A lot of people think an Outreach is like you send them an Outreach and then they book a call and then whatever you hop in sales call pretty much never works like that it's usually a lot more conversational okay you ask them questions they answer and ask you questions you answer ask them questions and then once you're having an actual conversation now it's much harder for them to ghost to you next up you want to offer them them value of course and after you offer them offer them value get on the call DM openers that you can steal to get from the request tab over into the primary tab God damn this is gold the value is just oh my goodness so personalized compliment hey first name just wanted to show my appreciation for the recent live you did like live on Instagram yeah the things about wholesaling were so valuable and then Pro tip let these marinade so let's say I give somebody an awesome compliment on Instagram and they're like hey thanks bro and then I'm like by the way I am a copywriter and I came up with some ways we could increase your business and blah blah blah blah blah they're going to be like ew cuz he just sent me a compliment just to flatter me just so that he could pitch to me and objectively it is pretty disgusting it's literally like somebody walking up to you on the street being like bro them Jordans are are nuts those are clean my boy and then you're like oh thanks man you know I actually got them over at Foot Locker blah blah actually wait by the way would you like to buy one of my cell phone plans now you're like oh man this dude done had me me all like excited I was ready to show him my Js and stuff and uh you look you you feel like an idiot and you're you're kind of mad cuz you're like you know what this dude just came up to compliment me just so he could sell me something it ain't a cool feeling so we don't want to do that you want to let them marinate what that means is compliment them they say thanks or something you leave it alone for two or three days leave it alone trust me guys i' I've I've done this I've done this all my people have done this for a long time this works and then you want to ask a question about their product okay that's a different one that you can use the reason why is because who usually asks you questions about your product people who are looking to buy but not always so they'll mistakenly consider you as somebody who's ready to buy so of course they're going to answer you they think you're about to you're you're asking about their product so hey first name I saw that you have a mentorship program and I was curious if your courses were included in it as well so they can answer yes can have a conversation once they're in the conversation you know now they're looking at your stories and you're not going to go ignored the next thing you can do is just casually reply to their story damn that highrise you have makes me want to move to Chicago Chicago so bad boom like that examples I got them and guys here are some actual examples of Me closing clients with the very methods that I'm teaching you and showing you so I just said hey first name I just wanted to reach out to show my appreciation for the content a lot of real estate and wealth gems keep up the good work all I said and then what did he say next thanks man how much do you charge to make some email copy sequences now this I'm not going to lie this is unusual this doesn't happen most of the time but it does happen sometimes especially when you have your Instagram account set up which we're going to talk about a little bit later how to set up your Instagram account so that businesses actually come to you but that's not what we're talking about right now okay so here's the thing right he ask how much you charge like I said you never reveal how much you charge through text right it gives them a perfect objection to just not want to talk to you anymore so here's here's how you handle that obviously highly dependent on the project really is email marketing something you're looking to Outsource right now question mark he says yeah I have a couple events coming and of course I'm going to put together a couple other things I need it for also I said okay if you're open to it let's schedule a quick chat and we can go over some things and then I sent him my calendar link right I sent him my schedule he booked a call we got on the call I sold him some emails easiest client I might have ever got I literally just sent him a compliment and he did the rest of the work I mean I'm not trying to blow smoke up anybody's Arts here and just tell him oh it's super duper easy you know this will happen every time no this doesn't happen every single time but guys like it doesn't have to be rocket science out here to actually get clients it really doesn't and then I replied to somebody's story where I said damn bro look at you go dropping value bombs too you're the go he said thanks my man much appreciated and I left it for like 8 days right and then I sent him a video intro DM so as you can see I kind of use a little bit of bait and switch and a little bit of the video intro DM method we're going to talk about that a little bit later the video intro DM what the exact script was but essentially it's just a video of me and I'm saying hey what's up that's it just a video where I'm saying hey what's up essentially it's not that's not the actual script right but um just a video of me quick 30 to 60 seconds telling them who I am what I do introduce to myself he says what's up brother I appreciate you reaching out yes the video definitely stands out I have someone on my team here at HQ that takes care of that for me but if that were to ever change I will post the opportunity on my story so while this was not a complete you know yes right now the thing is if I keep following up with this guy I keep wearing him down eventually he's going to have me working on there he says he already has somebody on his team working working for that boom that's already a close client right there cuz that person on his team will not be there forever okay and he won't even have to post the opportunity on a story you want to know why cuz I'mma always be there following up with him every week or two for the end of time so who is he going to want to work with a random person that came and replied to his story when he said he was looking for people or the dude who's been hitting him up non-stop in his DMS with value sending him videos sending him work sending him case studies sending him everything right following up with him with the exact follow-up scripts that of course I'm going to share with you in this video this just too much value just too much value it should be a legal bait and Riz that's exactly what it looks like you ask them a question give them a compliment something do a little opener you Riz them up essentially you just speak to them you speak to them you have a little conversation are you doing any email marketing right now or you looking EMA Outsource that email marketing or or maybe you ask him a question and then you say something like hey I signed up to your email list but I didn't get any emails or yeah I got I got your free thing or I gave you my email but I didn't get any emails or I only got like three emails are you have are you doing anything with email marketing right now is email sequences something you're looking to implement into your business to get some passive income then they're going to be like well maybe yeah okay so I I want to do this whole email marketing thing but I'm not really sure how then You' be like oh well perfect you know I'm an email marketing expert I've worked with such and such I've made him this much money why don't we hop on a call sometime and figure out if it would be right for you boom call Money done your pay paid you're officially a freelance copywriter it's really it really do be like that sometimes video intro DM what does it look like get them to reply with an opener of course next send them a short personalized video introducing yourself and telling them a little bit more about what you do and then you close the call right ask them if you want to hop on a call descript and and examples are available in the link in the description okay so in the copy starter kit I actually show you these videos right here because you know I want to go fast fast fast and hard I'm not going to put the video up on screen right now so if you want to watch this exact video that got me clients that keeps getting me clients and got me clients over and over and over and over and over again and gets my students a whole bunch of clients a whole whack of clients then you can go down in the description and download it and see for yourself but stuff works I just showed you how it works the video intro what does it look like you complement them you wait you let up marinate just like I told you guys then you send them a video intro that's you inside the video you say hey then you give them the script and you tell them and then you eventually just ask them hey maybe you'd want to hop on a call sometime to see if this would be right for you bam get on a call Bo but how do you actually close people on a call don't worry we're going to be talking about that too next I need to tell you about tell you guys about the loom video Outreach okay so step number one opener we all know how to do that right opener get them to reply boom boom boom done next you want to tell them that you came up with a couple ways that you can improve their funnel and make them more money so you basically offer them the loom video hey I recorded a quick video about how I could make you more money with such and such but with your funnel with your emails with your this that or the other thing with your webinar whatever can I send it over to you create them a short personalized long video on how you could provide them with more value so you could be like okay so look I'm looking at your funnel right here and you're missing out on this this and this and if you know you were to implement these I've seen it in other times make people a lot of money like use the justifications of course that kind of showed you guys in the copywriting section okay cuz when you become a great copywriter you also become great at Outreach so for example if someone's a fitness person you could be like hey man I wanted to talk to you about what you could do to improve your funnel here now if you look at over this guy like Brandon Carter you see he he's making millions and millions of dollars with his funnel and he does this so if you were to plug that into your business there's a high chance that it could definitely make you a lot more money this actually isn't that difficult but you know if you don't have the time for it or you don't want to mess around with all the technical stuff no worries I could actually implement this into your business if you'd like I've done it before a couple times it helped help people make this this much money if that's something you wanted to look into let's talk about it more in the DMS all right by boom very quick very simple very easy shouldn't be any longer than like 5 minutes max 5 minutes is even pretty long right you want it to be like 2 3 minutes boom done you also want to make sure in your Outreach that you tell them hey I want to send you a quick 3 minute 4 minute video why because they obviously I'm not are not trying to sit there and watch your goddamn 30 minute YouTube video or whatever about your audit on their Channel they're not they're not interested in that they just want a quick whatever they click they click on it they look they watch they see that's it boom of again examples in the description literal examples I'm not going to play them here because that would not make any sense okay so the actual examples that you can go see the ones that I've have closed clients with is in the copy starter kit again free in the uh description the loom Outreach looks like this opener boom you offer them a loom hey bro you want this Loom and then in the loom you say let Strat about more the DMS they say oh yeah I never thought about that or I've been thinking about that but I never got around to implementing it would you be able to implement this in my business and then you can say sure let's hop on a call real quick so that we can talk about it boom boom boom boom boom boom boom bo boom boom done client money in you are you're good you're Dandy now we need to talk about the great multipliers building leverage what is leverage okay well Alex Heros has a great demonstration here the difference between what you put in and what you get out so let's say you're working 8 hours a day and you get 10 calls just examples 8 hours a day and 10 calls well when you build leverage now you have 4X leverage so you do the same 8 hours but instead of 10 calls you get 40 calls that's that's what Leverage is essentially and here's how we build it l is my top student zenos this was all the way back in when January 5th of 2023 literally 9 months ago he said he he dm'd me right this is from Discord he said dude this is strange I'm getting actual clients reaching out to me when it's usually the other way around I've gotten like six inquiries today yesterday and today why because he's built his he built his Instagram like I'm a about to show you right here in this very video and again if you guys wanted to go look at what some Instagram content looks like or how I structur my Instagram a little bit you can go follow my Instagram @ Tyson docal on Instagram Link in the description of course so here are some multiplied leverage Instagram tricks tips hacks greatly increase your chances at Landing clients just by investing less than 20 minutes a day into your Instagram okay you do not have to become some sort of influencer but doing the whole Instagram thing and having a personaliz Iz brand and profile is going to go a long long long long long way into getting people to trust you okay because if you're just a blank account or you're just an email address people don't know who you are I don't know who you are and I also don't want to go to your website why don't I want to go to your website you think I'm clicking random links out here no I click I click a random link all of a sudden somebody's literally has my identity okay I don't know how how this works but I'm not taking a chance and neither were your clients okay these are high value people out here they might check out your Instagram cuz it's on Instagram it's easy to go to if you Outreach them on Instagram you don't even have to ask them to check out your channel naturally they will check out your Instagram profile already brain hack okay this is literally 4,000 IQ over here post you doing high value activities number one so look we live in a in a world in a society where people judge books by its covers people say you shouldn't do this you shouldn't do that there's a reason why people say you shouldn't judge a book by its cover because people already do that and if we lived in a per perfect world maybe people wouldn't do that but people don't do that okay so as soon as people go to your profile the first first things that they're going to see they're going to make judgments on you okay so what do they not want to see they don't want to see you picture in your basement that the lighting is dark right you have Cheeto Cheeto crumbs all over your beard or all over your chin and you literally just look like a a goddamn mess okay nobody wants to do business with that dude has be honest okay and it doesn't even matter how old are how old you are if you're dressed to impress even if even if you're for example sitting in a penthouse it doesn't have to be your Penthouse you don't have to flex like it is your Penthouse in the caption you can even say this ain't my penthouse it doesn't matter if it's yours it's like they see it and it's like okay this dude's out here doing high value activities he doesn't look like he's super desperate it's nice it's cool it's dope maybe so so look maybe you're at the beach maybe you're traveling maybe you're with other high value people naturally raises your social proof and credibility right and I get it I ain't out here being a model either traveling the world going to Dubai having pictures right next to the Burj Khalifa okay that ain't me either but you probably already have a picture or two and hey maybe you decide to go to the beach one day maybe you just even decide to drive your car one day and you have a picture of you in your car you it doesn't have to be a Mercedes-Benz okay literally just some just regular pictures of you the reason as to why you want regular pictures sprinkled throughout is because you don't want them to all be promotion pictures or promotion videos or whatever because then it that it starts to look like you're desperate you're just trying to get clients or whatever it should look like your personal SL business account okay this is how you get the highest results next you want Carousel copywriting SL business posts okay these are basically those pictures where you swipe and you see the next picture and then you swipe you see the next picture show what you know improve your marketing knowledge okay so for example you can say here's how like I keep using a Brandon Carter example that's cuz it's so easy and to to understand right here's how Brandon Carter made a million dollars with his funnel first of all he added a lot of value and he did this that or the other thing right now people are like okay well he's talking about businesses he's talking about marketing he's talking about funnels maybe he knows a thing or two when you at least just have a little bit of that on your profile people know that you know you're not just whatever you're not just Joe scho next you going to have some quick reals of you showing your face and being an actual person okay show up speaking on camera to exponentially build trust with your potential prospects okay if I see your face I see you're out here talking and I see that you're not also a weird mumbling dude who's like hey guys so um blah blah blah blah blah and I went on this email the other day and I was making it and I was making this email and then I was like you know what I actually want to make naked cheese sandwich it's like bro you got to come out here with a little bit of Charisma okay come out here with a little bit of Charisma right and I'm not talking about you need to make all these reels two three reels that might be all you need all you really need 9 to 12 posts plenty 100 followers plenty you don't have to go over above and beyond but trust me when I tell you it does this you see this picture it does this next you want to do testimonials and results okay you can add these to your stories or your highlights and you can also make them into reals testimonials from clients results you've gotten in the past and even posts and reals of how you got the result results so for example how I added an extra $5,600 a month in Revenue to someone's email list passively you can say okay this is the exact email sequence I made here's me being inside of the email service provider showing you exactly the emails that I made blah blah blah just like that you don't have to have a call to action like hey if you want this in your business you don't have to do that but if people see that you have okay go to somebody's profile they have N9 po what are you going to check first okay well probably going to check their story check their story what does it say it's a real about how you added an extra $7,000 to some these monthly Revenue with the emails like okay interesting this dude's really out here this dude's really doing it he's legit essentially all you're trying to do is prove that you're not just a bot and add a little bit of social proof that's it that's all you really need very very quick very very easy it's really not difficult so boom you are going to get calls it's not a question of if it's not a question of whatever it's just a question of when you were going to book calls if you get really good at this you can book multiple calls today it's happened I've done it happens boom also if you want more examples of like bait and Riz and this this sort of thing again copy starter kit it's all within the copy starter kit more examples just like this more bait and Riz if you want to you know really hone in your skills and you will close sales calls it's not it's not even a question you will but here are the main principles once you've gotten on this sales call you are literally in the touchdown Zone you are the only person who can mess this up people get on a sales call so that you can sell them because they want to be sold they don't get on a sales call when they don't want to be sold by you if for whatever reason goes wrong it's all you bro but what I'm about to show you here if you if you do everything that I'm about to say okay and I get it what I'm about to say might be hard easier said than done but if you actually do it if you actually implement it you won't miss out on any sales calls like all of them will be close you'll be collecting money right after the sales call every time here's how number one please don't rely on a sales script any big business person worth their salt will smell it a mile away and be turned right off so look any business owner knows that if you're hopping on a sales call you're going to go deep into their pain points deep into their dream state you're going to paint them a picture about what it would look like and do all this other stuff it's really cringe to them they're like oh my God this is really annoying blah blah blah blah blah you don't want to go into it with a really hard sales scripts because a lot of the times as well as with the sales script is they won't say what you want them to say you be sitting there all nervous looking at this sales script and trying to memorize it and it's just adds way too much stress there's zero reason as to why you would want to have or incorporate a sales script what you want to incorporate is a s it's the sales principles okay sales principles again approach everything from the standpoint of curiosity okay when people say something right they say oh well I've tried these dudes before with email marketing and they didn't work out you like huh so why didn't it work out like what were you hoping to get out of that right you're you're genuinely curious and they're like oh well I was helping to get out of this and out of this and You' be like huh okay interesting and what would you say they failed on like were they just lazy or did they just not know what they were doing right you you just keep crying keep asking and keep getting curious next of all guys shut up shut up H this is not supposed to be a presentation for crying out loud is not supposed to be a presentation the reason I'm saying it like this is because I'm literally talking to my former self because my first sales call was a not joking PowerPoint presentation and it was terrible it was really terrible picture it like this the reason why you don't want to don't want to do a presentation is because there's no back and forth so imagine you go into a mechanic all you need is a tire change but you go in and they're like hey how you how you doing and you're like hey um I was looking to get something for my car right quick and they're like okay I got you sit down right there I'm going to give you my 30-minute presentation and you're like oh but I just want he shut up shut up shut up 30-minute presentation and you're like okay fine okay fine I'll humor you you get on the presentation and he's telling you all this stuff about oil changes he's like oh here's a difference between synthetic oil and then over here you have what is it organic oil or whatever you have these different types of oils and you're like look bro I just wanted to get my tires changed like wait wait wait hold relax relax relax I I'm just getting started now I need to talk to you about oil filters he's talking to you about oil filters and you're like you know what forget this bro I'm going to just take my business somewhere else cuz you're not listening to me you're not listening to what I need you're not listening to what I actually want what I came on this call for so you need to shut up ask questions okay here's what it really looks like you you show up you ask questions you get a very very deep understanding and your only goal on the call is to help them figure out if your services are what they need genuinely that's it that is your goal your goal is not to sell them and when you make these small shifts as well all the nerves and all the being nervous and all that stuff goes away okay cuz when you get on a sales call you're going to be mad nervous the reason why you're so nervous and why you suck on sales calls is so you cuz you're so focused on yourself rather than the other person you're focused on oh I need this money I need to close the sales call I want to get client already all terrible terrible terrible things to think about I promise you if a client gets on literally with their wallet in hand and like ready to pay you and you start coming with that type of energy they'll be gone they will be gone you'll lose every single one I've had weeks where I've gotten on three sales calls in a week and not close any of them because I came at it at like this next you want to save up the price until the end you can always deflect price by saying like Okay well how much would this cost me you be like well there are a few packages and a few different things that I can do but first I wanted to talk about you know what exactly you might need and it'll be like okay well that makes sense but the thing is if they get r on the call and they're like okay so how much and you're like well like three three grand then they're going to be like well you know what do I get for that three grand and then you're going to be talking about it you don't want to reveal the price first because this just going to bring up objections when you reveal the price first you're coming to people with what they're going to lose first instead of giving them what they're going to get first and then them committing to being like okay I want to do this you know no matter what the price I want to do this so people aren't going to go into it with an open mind if you tell them the price first they're just not next you want to off offer them what they need instead of what you're good at okay so you might be really good at these emails and blah blah blah blah blah blah but if that's genuinely not what they need don't offer them that if they need somebody to create the content for them or write some YouTube videos or write some reals or do something like that then if you don't have any clients right now your your first priority should be getting a client and doing work for somebody so because that will again build your leverage so fine sure sure I'll write some reels for you I'll write some emails for you I write some YouTube videos for you I'll write a sales page for you even if that's not what I came on this call wanting to do hey bro work as work that's what you need to do when you just first start out you aren't necessarily A copywriter you're a problem solver okay so you just get in there solve some problems and then now you have actual copyri or clout you got on there you're like hey I've worked with these people before I've had actual clients before cuz nobody wants to get on there and have them be your first client that doesn't feel good to them that's just like imagine going to the doctor and having heart surgery and your your surgeon is like hey man this is my first time so we're going to see what it's like you're going to be like hell no even if he was like yeah so you know I've done some heart surgeries I've looked over a bunch of heart surgeries before I've shadowed a bunch of people I've done this that and the other thing I have a bunch of experience on this that puts you far more at ease even if they haven't been doing it for 20 years and they're not one of the best doctors in the world hearing that they have some sort of experience is so much better than hearing to have no experience and this is the effect that we want to have with you the goal of the call is not to sell them but understand their situation in order to see if your service will be right for them that's it sometimes my service ain't right for them there's been times when I'm like all right well doesn't really look like you need a copyrighter right now so cut ties and go on this is what it is and this is part of the mindset you have to come in here with you have to come into client getting with an abundance mindset not a scarcity mindset you don't need to be like oh well I need to close this client if I don't close this client I might never get one or whatever man there are dozens of clients out there ready to pay you ready to pay you right now today you just have to find them abundance mindset if one of them doesn't work out do not dwell on it for God's sake don't dwell on it you're literally that dude who gets his heart broken by the first time and then it's the end of the world for him and you're depressed for 6 months and it's like you know had a bunch of girlfriends or you're you're a little bit more seasoned right you're not like a teenager anymore you're like you you really do know there are plenty of fish in to see like yeah I'll probably suck for a little bit but bro just get over it there there's somebody else out there waiting for you there's somebody better out there waiting for you so if you've gone through a breakup recently or you're looking for a client that's an advice that will help you my man either way objection handling one1 agree and diffuse so a lot of times when people try to handle objection remember objections reasons or excuses as to why people don't want to get don't want to buy right now or don't want to get into it people often times they just add friction they add tension right if someone's like oh well I don't know if I want to buy right now maybe I should think about it and you say no you shouldn't think about it you should buy right now all of a sudden alarm bells are going to be going off in their head and they're going to be like this person is crazy they're trying to push their course on me they're trying to push their program on me they're trying to push their copywriting services on me like that's not what people want okay so what you you want to do instead is be like okay look you say you want to think about it that's makes a lot of sense I mean you don't really want to just go ahead and buy a whole bunch of stuff cuz you've probably made wrong hires before in the past and rited it am I right you be like yeah you're right about that like okay no problem that makes a lot of sense but before I let you go I just wanted to dig a Little Deeper as to why you didn't want to get started today if that's cool with you and they say yeah yeah that's cool genius level sales tactics right there and I'll tell you why because now if you do this you're still you're not ending the conversation just yet all right you're agreeing with them so you're not adding any tension okay you're agreeing with them you're saying exactly you know how they feel so you're you're understanding them and then when you say I just like to notice a little bit ask a little bit more about why maybe then you get to what their real objection is be like okay well is it a question of you know you think it's too costly for you or is it that you don't have the fun set aside or just that you do have the fun set as side but you don't really feel as though this is optimal at this point or is because you feel like maybe at a different time to get started would be better or maybe you don't trust me hey man if you don't trust me that's definitely cool you've only known me for the last 30 minutes I wouldn't trust me either so I'm just trying to figure out what exactly it is and now once they say oh well yeah man I'm not going to lie like you know I I have trouble trusting people because things that have happened before you be like oh well no worries man um that makes perfect sense if you want maybe I can send you a couple case studies you can watch the case studies look over them and then get back to me later now you've diffused the situation they're much more at ease you guys have chuckled about it it's cool they've let their C down you're going to check out a couple of your case studies and see if what you have would really be right for them boom okay this is how you handle objections next we want to talk about setting better expectations under promising and overd delivering is better than over promising and UND delivering you have some people out here like Grand Carone who are like oh well you should overpromise and overd deliver you know I mean that not always possible in some circumstances there are actual limiting factors to what people can do sometimes but understand that underr promising and overd delivering is always is better than over promising and underd delivering here's where it comes to copywriting a lot of the times people promise oh yeah I can add you an extra 10K a month to your email list easy not how you want to go about it cuz now you are literally giving them objections you're like okay well have you done this before no how do you know you can do this oh well I don't really it's just a guess you want to go into it like this okay well I want to see if I can add some more Revenue to your bottom line I've done it before other people have done it too so I want to implement this see if it adds you more Revenue if it does we can work together if it doesn't we don't have to to fair enough I mean that's that's way more fair there's no objections to that he's like okay well he's going to come in and see what he can do if he can do something great if he can't fine that's that's literally all you need to change your life that's the only offer that you need to change your life follow-up lessons guys the money is in the follow-up rarely rarely rarely are you going to just message a business owner and first Contact you're going to close them it's going to be like a good deal the money is in the followup 90% of the time to close dream clients like the ones that we spoke about earlier it will take consistent followup in business following up is crucial to getting clients right in any realm of business not just with freelancing not just with copyrighting followup is crucial so how do you want to follow up we want to space our follow-ups out don't follow up them every day or every hour that's annoying don't be annoying and spam follow-ups every day space your follow-ups up at least a few days apart okay you want to give people room space to breathe you don't want to be like that crazy girlfriend who's literally like messaging them every 5 minutes that's strange next you want to come from a different angle with every single time with your followup saying something like hey did you seen my last message it's highly annoying or just repeating your message over and over and over again or sending them a question mark is just like that's just so annoying if you tried one of the Outreach methods mentioned previously you could just follow up with another one next time again I have videos on this and there's lots of content on this in the free copy starter kit this is what Outreach will look like okay what do I do once I've reached out to everyone you start back at the top people ask me this all the time Tyson I've ran out of prospects I've ran out of whatever well then you just go back to the top so and then you also go at it from the Omni Channel approach what this means is if you've already sent them an email you can go ahead and send them a direct message on Instagram or or maybe even Facebook or maybe even LinkedIn or whatever right however you can get a hold of them you do that by any means necessary you start back at the top you message them again you start back at the top message them again that's what follow-up should look like again follow-up scripts inside of the copy starter kit okay I've gone deep deep deep onto this um so I don't want to be labor the point but this is crucial right and I have the actual follow-up scripts that are in there and some more screenshots of how they've worked for me in the past okay so you've secured the call secured the call the call is good now what right you've secured the call you got the client boom first of all you want to manage expectations set expectations while keeping in mind your goal to overd deliver on quality and or quality so okay you say I'm going to give you 10 emails by Friday so instead you give them 12 emails by Thursday boom you've overd delivered on quality and quantity and deadline so also you want to set deadlines okay this ensures that your clients knows when the work is done and also gives you another variable to overd deliver on Boom next you want to accept first half of the payments in order to mitigate risk from all parties involved the first half of the payment should be done prior to the project and the second half upon its completion long story short $2,000 deal $1,000 upfront you finish the product then they give you $1,000 then you don't risk anything and they don't risk anything boom boom done so that's exactly what you want to do okay and adding on to this you also want to keep them in the loop at all times okay so every day or every second day you always want to let them know that what you've done okay you don't always want to be the one who's they're having to message you to F figure out what you've done a lot of times you want to message them to figure out so that they know what you're doing okay and you can keep them in the loop so you can say hey I've just finished three emails so far here are them to check them out so you can see if I'm going in the right direction now you are a dream contractor you're a dream copywriter for these businesses cuz you're like yeah he keeps me in the loop he always checks in with me he always lets me see the emails as soon as they're done like this dude's awesome like that is how you get awesome testimonials awesome results and that's how you build a great relationship with your clients okay and that's what's the most important if you want to scale and do well on this business the most important things you have to do is you have to be good at getting clients good at delivering for clients essentially that's it have to have good client acquisition and good skills that that's that's really it if you do those if you're able to get people results you're going to be able to get more clients so then the first skill is not really going to even matter as much now it's like the better you are as a copywriter the better you are at delivering your services and getting people results hey you're going to just make more money and more money and more money and more money that's how people make almost $20,000 a month with copywriting it's because they're able to charge even more charge even more charge even more accept higher paying deals and more deals because of how great their copyrighting is because you're able to leverage things like AI like I've already showed you how to do how do we accept the money to Ching stripe PayPal or wise these are great services and softwares to use to accept money send invoices this sort of thing guys don't come to me asking yo I live in Sri Lanka how do I accept payment I don't know I don't live in Shri whatever that country is I don't even know if that's a real country that came out of my mouth right now but use these ones if you can if you can't there's always a workaround okay I don't care if it has to be messenger pigeon just accept the money so now we need to hop in the Fastlane how do we make faster wins how do we do this quickly how do we make the progress that would usually happen from day one to day 100 happened from day 1 to day 7even that's what I'm going to show you in this video the paid in 30 days road map what does it look like overall week number one what you want to do if you're starting from zero if this is your first time hearing about copywriting here is exactly what you need to do week number one understand copywriting consume practice improve put together a portfolio of your best practice okay people think a portfolio consists of your past work for clients a portfolio can just be your practice emails a collection of your best work that you've created you might not have even sold those emails before or had clients yet but you can still create a portfolio Again full video on that on my channel any question you could possibly have there's a whole video about it on the Tyson 4D YouTube channel start Outreach and improve your copywriting is next with one week of experience under your belt you'll be plenty skilled enough to get your first client okay I'm not saying you're going to be out here like a goddamn copyrighting God but you're you're good enough to start accepting clients and selling your copy to people because remember copywriting isn't always about just being the best copywriter and making it rain every single time A lot of times it's just about saving your clients time so if you're able to save them CL Time by writing some copy even if it's basic copy with some AI added that's still more than enough to make them a lot of money week three you want to stumble through your outreaches okay you're not going to be that good at Outreach when you first start and you're not going to be that efficient at first your outreaching will be slow and confusing but during this week you should work on just getting your reps in anyways okay you need to turn Outreach into a habit that's your number one goal here is to turn Outreach into would happen honestly you might even get your first client in week three you might even get your first client in week three and they might even be a good client that's paying you a couple Grand it's happened before a lot of the times some people get lucky at this stage you shouldn't be that focused on it but it might happen okay you're outreaching so it just might happen people have gotten their first clent day number two so it's it might happen next up is a focus on making your Outreach efficient okay you should should track how much Outreach you're doing a day let's say you do two hours of Outreach a day and you're able to do 10 outreaches well you should focus on getting that getting those numbers up well now I can do 15 outreaches or now I can do 20 outreaches a day in that same amount of time that's what you want to focus on making your Outreach more efficient now that you have a baseline for what your Outreach efficiency is you should work at getting efficient and improving your quality next up the fifth week okay you're 30 days in close clients using a lowrisk offer using one of the lowrisk offers below in order to get copywriting clients what is a lowrisk offer well we're about to talk about it creating your lro lowrisk offer so you want to get your first email or your first client with a lowrisk offer because just like the name suggests it is a lowrisk it is a way that they can start working with you and it's just very very easy for them right they don't have to take a big chance on you so something like a commission based deal where you only get paid if they get paid people ask me all the time well Tyson how do I set up a commission based deal I'm about to tell you here's how you set up a commission based deal okay it's really really simple your clients or whatever will have their checkout page essentially hosted on a website it might be kajabi it might be active campaign it might be whatever whatever the software is you just have to go in that software right you or somebody else on their team go in duplicate the sales page and duplicate the checkout now you can track who those people are from because you can get a special link it might be www.com www.td.com slail product now you know everybody who buys through that link with the email in the URL that's you that's all you so you use that link you get them sales and now they know exactly where those sales came from and you can get your commission average commission is like usually industry standards like 5 to 10% sometimes you can uh negotiate a little bit more next of all you can do a discovery project a small onetime project like eight emails for 300 bucks boom eight emails for 300 bucks like 300 bucks is such a small amount for most business owners they're going to be like whatever then if those emails actually just make bank and they're going to be like yo homie give me some more of them emails and next you can do like a free trial work 2 weeks for free and then get compensated in relationship if the relationship is profitable relationship ain't profitable then hey you know don't worry about it this is what you want to start with okay this is not what all of your copyrighting deals will look like I've had copyrighting clients where I start with them at 2K I start with them at 3K but a lot of the times it should be like this okay you don't want to let money get in the way of opportunity I've had work with huge clients before where if I was trying to pitch them on two two grand three grand right off the bat they wouldn't have went for the deal so by using this I was able to start working working for them they're like okay this dude is what is who he says he is he's is able to actually get us these result and then I start making 2 to 3K a month with them and they're a great client who has other clients for me so I can get referrals from them and so on and so forth so don't let money get in the way of the opportunity especially when you just re uh just starting out next we need to talk about scaling your income okay you got your first client you know you got the lowrisk offer you're doing your little fangang you're officially a professional copywriter how do we make more money and get you to that $100,000 a year mark / 10K a month number one we need to sell better customers as we can see here hormos diagram brokies are not as good as Rich dudes who are out here running very very profitable businesses so here's the 10K a month in 90 days blueprint here are the exact steps that you want to follow week number six keep outreaching and add your testimonials to your Instagram okay this is where you want to create leverage now you have your first client paying you a little bit you want to get them results and show off your results on your Instagram now people know that you're a proven copywriter and now you can start saying yo two grand upfront give me three grand upfront give me this is what I need to start create a positive first impression by delivering exceptional work and excellent customer service right from the start next of all week seven get your next 2 to 4K month copyrighting client with your leveraged Instagram week number eight scale your first client to 2 to 4K a month okay so here's the thing right you get your first client with your leverage Instagram for 2 to 4K a month now the first client we started working with that you did the whole $300 deal with or the whole commission based deal or whatever you scal them to 2 to 4K a month how you do that you just go to them and say hey have you liked the work that I've been doing has it been be getting you results they obviously say yes because you have the 4D copyrighting strategy that I've laid out for you in this program they say yeah I did it was dope you can say okay awesome well would you like me to become a full-time member of your team and we can work on making you money ongoingly they say yeah okay sure let's do it what's your price you say well I usually start at around 3 to 4K a month but since we're only just beginning it's fine if we start with 2K a month that's called price anchoring they're like okay sounds cool boom now you making 2K a month from the first client your other client that you just got is you're getting 2 to 4K a month from them that's like 5 GS a month already and then your next week you want to get your last 2 to 4K a month copyrighting client with referrals either referrals from your clients that you've already been working for or Outreach so these business owners they're not just going to you know they're don't just live in a vacuum these business owners are going to talk to other business owners and if you're a business owner and you can put your homeboy on to some other dude who's made you an extra 30 50 80 grand a month you're like hey bro this dude makes me a lot of money go talk to him now you look like an even more dope person because you are sharing the wealth you're like hey man this guy made me an extra 80,000 a month he goes in makes you an extra 80,000 a month now you and me are extra cool boys because I just made you a bunch of money because I gave you a copywriter boom that's how this works that's how the referral system works it's in their own best interest to actually refer you to their business bunnies when you make them a lot of money or you can just do a little bit more Outreach and get your next client boom and then let's say your first client you took them from you know $300 to 2K a month to 3K a month your second client you know they're at 3K a month and you get another client at 4K a month boom that is 10K a month right there or maybe you even get a fourth client hey bro I ain't tripping fourth and fifth clients work too actually and then you could probably scale your business over 10K be closing 10 12K 15K even $118,000 at some points it's happened before it can happen with you so you have made it to the absolute end congratulations but this isn't it this isn't over and before I reveal the very very last part I need to tell you exactly what you do next right before I reveal the last part and of course give you access to the surprise that you have earned by making it to the end so may the end but this isn't it first of all you want to start your first piece of copy using the templates provided okay you probably want to go back and scroll back to the beginning of this video write your first piece of copy follow along with what I was doing and refine it like we spoke about feel free to go back and watch that part of the video again next of all of course you want to get the 4D copy starter kit I know you're probably salivating to get it like right now or maybe you've already got it but email templates Outreach examples copy breakdowns and literally anything else you could need to start your copywriting journey and start making a lot of money is right there for you next you're going to want to join the free copyrighting Discord network with other copywriters over 20,000 of them in there now over 20,000 copywriters can you believe that and like-minded individuals on how to succeed and get access to the best copyrighting review channel on the internet look it's hard to get your copy reviewed by other copywriters out here there are like certain reddits and stuff but they're not as high quality and you're not going to get as many reviews in the 4D copyrighting Discord server there's tons over 20,000 copy writers in there who are submitting and reviewing other people's copy every single day so you you can go in there and also review other people's copy as well so that you can get better and everybody wins next of all ask any questions you have below I just unloaded a ton of information on you if you don't have any questions that's a little bit weird you should probably have questions so go down and ask them in the comments or just say your peace or whatever just go down and comment below this video um there are no stupid questions the comment section below this video will not only be answered by me but also the other season copywriters okay so the comment section underneath this video is about to be active right now next we want to keep up to date with new content subscribe to the YouTube channel so that you don't miss out on any free copyrighting courses and follow Instagram below for exclusive content okay so you know learning copywriting is always an ongoing process now that you committed to copywriting by making it to the end of the video and I know since you made it to the end of the video that you have committed to copywriting you're going to want to subscribe to the YouTube channel because this is where you can find the best copywriting content and also there's a whole different type of content on the Instagram a bunch of short form content which is also awesome you're going to see it all the time and it's going to be great you can also watch some of the videos that will have on screen in a moment okay there's a playlist of other free copyrighting content that I've released on YouTube that you should consume daily while you get better and progress and as for the surprise my people since you have made it to the end and only for you guys follow me on Instagram tyson. scales and DM me the code words best free course ever and let's have a chat look it is mathematically impossible for me to answer every single one of my DMs it just can't happen it doesn't happen I will only answer people who give the code word give the code word what's chat if you don't got the code word sorry bro but I statistically just cannot I can't be a million in a million places at once right it don't don't work like that I got baddies in the DMs I got homeboys in the DMs I got copywriters in the DMS right they flood it they flood it so I can only answer the people who say this and since you've made it to the top and say made it to the end I just want to say uh congratulations on taking this journey with me and I'm glad to actually take this journey with you I can't wait to actually see you win and see you post your wings and see you post that you've started making money with copyrighting and I want to leave you with one last thing you see a lot of the times there are these one small moments in our lives that completely change the course of our lives forever and a lot of times when we're in those moments we don't actually realize that we're in them until we look back years later and we're like you know what man that one thing that I did that one thing that I learned that one thing I heard that one video I watched changed everything for me and if I didn't watch that video my future would be massively different this is one of those moments even if it might not feel like it right now anyways everybody like I said I can't wait to take this journey with you and that's it for everything today and of course I'll see you guys on the next one make sure you watch one of the courses on screen now [Music] peace