LinkedIn Three-Step Funnel for Lead Generation

Overview

• Purpose: Discuss a LinkedIn funnel strategy to maximize leads and profile views.
• Outcome: Shares a personal success story generating 1,745 leads.

Key Metrics

• Launch Date: October 15 (last year)
• Impressions and Leads: 151,000 impressions over the last 90 days, resulting in leads.
• Conversion Rate: Every 3,532 impressions yield one lead.

LinkedIn Profile Structure

• Profile as the First Stage: Important for leading profile visitors into a sales funnel.
• Profile Metadata: Includes face, name, pronouns, and first 45-55 characters.
• Purpose: Encourage profile visitors to take the next step.
• Button Text: Use phrases like "Visit my website" instead of "Book an appointment" to lower commitment barrier.

Sales Funnel Components

• Landing Page:
  • Use a high-converting landing page.
  • Headline & Subheadline: Clearly state outcomes and value proposition.
  • Video Sales Letter (VSSL): An 11-minute video convincing visitors using a problem-agitate-solution framework.

Lead Capture and Conversion

• Form Submission:

  • Use forms like Tally for capturing leads.
  • Capture partial submissions for more leads.

• Hard Qualification: Ensures that incoming leads are qualified.

• Follow-Up Strategy: Use emails and LinkedIn to follow up on partial completions.

Booking Process

• Calendly Integration: Allows only 3 days advance booking with 10-minute time increments.
• Optimizing Show Rates: Higher availability within the shortest time frame increases show rates.

Content and Lead Generation Strategy

• Tracking Metrics:
  • Monitor content to lead ratios.
  • Use high-value lead magnets for smaller creators to increase lead capture.

Case Studies and Comparisons

• Yasmin Alec:

  • Suggests improvements to his profile.
  • Importance of capturing demand and building an email list.

• Justin Welsh: Example of an optimized LinkedIn profile focusing on lead magnets.

Conclusion

• Outcome of the Funnel: Generates $110,000 per month in revenue through LinkedIn.
• Future Goals: Scale to $3 to $5 million a year by expanding the sales team.
• Call to Action: Encourages viewers to engage with the system and program.

Additional Tips

• High-value lead magnets can help smaller creators increase engagement and conversions.
• Continuous content improvement and traffic generation are vital for scaling business.